Natural Beauty Makeup

What it is: A lightweight tinted lip oil that gives a wash of moisturizing color with a high-shine finish for hydrated, healthy lips.

Formulation Type: Lip Gloss

Benefits: Hydrating

Highlighted Ingredients:
- Rosehip Oil and Omega-3, 6, and 9 Essential Fatty Acids: Support healthy barrier function and provide beneficial antioxidants.
- Shea Butter and Grapeseed Oil: Condition and soften.
- Jojoba Oil: Forms a protective barrier to lock in moisture.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: This non-sticky lip oil glides on smoothly, giving a sheer wash of color with a high-shine finish.

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What it is: A clean, high-pigment, non-greasy, satin-matte blush with a buildable, creamy formula that gives skin a natural flush.

Highlighted Ingredients:
- Kaolin Clay: Reduces the appearance of pores and limits excess shine.
- Avocado Oil: Penetrates skin to lock in lasting hydration.
- Vitamin E: Calms and soothes skin.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Give your cheeks a kiss of color with this cream blush that delivers high payoff for all skin tones. Packed with clean, skin-loving ingredients like kaolin clay and avocado oil, this multipurpose cream leaves skin looking refreshed.

What it is: A buildable wash of color for cheeks and lips—now in a dewy and luminous finish to instantly wake up skin.

Coverage: Light

Finish: Natural and Shimmer available

Formulation: Cream

Highlighted Ingredients: 
- Shea Butter: Nourishes skin and creates a creamy texture that melts on contact.

- Avocado Oil: Softens and nourishes skin with antioxidants and fatty acids.

- Orange Peel Wax: Protects and conditions skin with a breathable feel.

Ingredient Callouts: This product is cruelty-free.

What it is: A weightless foundation that mimics the look of skin, while delivering medium coverage, 24-hour wear and hydration, and a natural glowing skin finish.

Coverage: Medium

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients:

- Micro-Fil Technology: Provides a translucent radiance and flawless finish.

What Else You Need to Know: This liquid foundation melts into skin, blurs pores, and smooths texture thanks to its 89% skincare base and patented Micro–fil™ technology 

What it is:
A high-definition eyebrow pencil.

What it does:
Emphasize your brows with this high-definition, waterproof pencil. With its super-slim design, Amazonian Clay Waterproof Brow Pencil glides on smoothly and lasts all day thanks to Tarte’s patented, plant-wax system, which is infused with natural botanicals, aloe, vitamins A and E, and mineral pigments. This brow pencil’s petite shape allows you to perfectly mimic actual brow hair for a more natural-looking effect.

What it is: A hydrating, high-shine plumping lip gloss that gives the appearance of fuller, poutier, more voluminous lips, available in a sheer and rich formula. 

Formulation Type: Lip Gloss and Lip Plumper

Benefits: Hydrating, Long-wearing, and Plumping

Highlighted Ingredients:
- Vitamin E: Enhances shine and adds moisture to the lips              

- Peppermint: Stimulates blood-flow to the lips for an instant plumping effect                            

What it is: A lightweight tinted gel that delivers up to 24 hours of waterproof, smudge-proof wear and soft, comfortable hold.

What Else You Need to Know: Ideal for unruly brows that need hold, this tinted gel delivers up to 24 hours of waterproof, transfer-proof color and soft, comfortable hold. This creamy, ultra-pigmented formula defines and shapes brows and includes an easy-to-use, angled precision brush to ensure a natural, tamed look. Aqua Resist Waterproof Tinted Eyebrow Gel is smudge-proof, sweat-proof, fragrance-free, and ophthalmologist-tested. It does not contain animal-derived ingredients.

What it is: A lipstick that delivers a long-lasting, glowy finish in buildable, rich colors with a formula that deeply moisturizes for up to 24 hours.

Highlighted Ingredients: 

- Black Rose, Peony, and Jojoba Seed Oils: Rich in naturally soothing properties, leaving lips soft.

- Shea Butter: Deeply nourishes the lips and prevents dryness.

- Hyaluronic Acid: Retains moisture, smooths fine lines, and enhances the volume of lips.

What Else You Need to Know: This lipstick pairs balm-like care with pigment-rich color. Infused with black rose oil, peony oil, jojoba seed oil, and shea butter, the creamy formula delivers 24-hour hydration and luminous shine. Lips immediately

What it is: A dual-ended ink stain and waterproof eyebrow pencil that fills and defines brows with microblade precision for up to 24 hours.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: The waterproof brow pencil shapes, shades, and fills in sparse brows while the brow pen's brush tip + ink stain mimics thin, hair-like strokes to add depth and dimension for a mir

What it is: A velvety, transfer proof, waterproof formula that lasts up to six hours without smudging feathering.

Formulation Type: Lip Liner

Benefits: Long-wearing 

What Else You Need to Know: Lip Cheat Lip Liner creates a smooth, seamless line to resize and reshape for a fuller pout. The no-smudge, waterproof formula lasts up to six hours with no feathering or transferring. The texture is rich and velvety to layer comfortably on your lips. Wear alone or with a gloss for a lighter finish.