The eyes are the window to the soul, so it's important to make them look their best. While you can wear any color on your lids, natural colors are best for creating a neutral look that will help you look your best. Here are some of our favorite natural eye makeup colors.

Size: 0.20 oz·ITEM: 2333771
Color: Tone 05 W - medium with golden undertones
$43.50
Clean and natural!...It just gave me a clean and natural finish. I would definitely recommend this product....Natural...Looks natural yet covers even blemishes. It does look a little dry under my eyes though
What it is: A super creamy, skincare-packed clean concealer with medium coverage and a fresh, hydrated, radiant finish. Non-comedogenic. Safe for sensitive skin.

Size: 0.2 oz/ 6 mL·ITEM: 2487106
Color: 7 - deep with neutral undertones
$38.00
Light bright under eyes...Thank you Milk Makeup! This was a great asset to my natural day eye look...Eye concealer must have...The light coverage brightens and refreshes my under-eyes, giving me a no-makeup makeup look. I don’t wear makeup everyday so this works perfect for me and I love the results.
What it is: A 99 percent natural, light-coverage concealer with skincare benefits that visibly brightens and refreshes under-eyes for an easy no-makeup makeup look.
Coverage: Light
Finish: Radiant
Formulation: Liquid
Highlighted Ingredients:
- Vitamin C: Helps visibly brighten and firm the look of skin.
- Light-Reflecting Brightening Powders: Illuminate and brighten the look of dark under-eye circles.
- Plant-Derived Squalane and Hyaluronic Acid: Hydrate for smoother-, refreshed-looking eyes.
Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

ITEM: 2634699
Color: Angel - round lash, complementary to all eye shapes
$27.00
Love the half eyelash look…. Looks very natural and it is much easier to apply compared to a full eyelash...I really didn't wear much other eye makeup but a little eyeliner. Easy and perfect length.
What it is: A pair of easy to apply, vegan faux mink half lashes that instantly accentuate your eyes, adding natural length and volume.
What Else You Need to Know: These easy to apply, vegan, handmade faux mink half lashes lightly stack wispy and fluttery layers of hair onto a cotton lash band adding natural length and volume. They are reusable up to 25 times and require no trimming or measuring to create a flawlessy accentuated look.

$24.50
These are a great way to add length and volume to your eyelashes without adding layers of mascara! They are very natural and long lasting without irritating the eyes....The Everyday Natural Look Kit is perfect for those effortless, no-makeup makeup days.
What it is: A set of pre-glued lash clusters for up to three days of wear with easy, mess-free, under-lash application in one step—perfect for beginners.
What Else You Need to Know: The Velour-Xtensions Self-Stick Lash Kit features 12 pre-glued clusters in the style Everyday Natural and includes a Mini Too Real Lash Extension Tool for easy, precise application. Each cluster is handmade with lightweight, natural-looking fibers and applies underneath your natural lashes for a seamless look that lasts up to three days. Use three to four clusters per eye for a full lash extension effect, or one to two on the outer corners for a soft, subtle half lash.

$24.50
Love how these look super natural. My favorite row is the medium section. I just like popping one on each eye and I am good to go. ...Great for every eye shape!...They are lightweight and natural looking and with the winged outer edge they open up my eyes!!
What it is: A set of pre-glued lash clusters for up to three days of wear—experience easy, mess-free, under-lash application in one step, perfect for beginners.
Benefits:
- Lengthening
- Long-wearing
- Volumizing
What Else You Need to Know: Handmade with lightweight, natural-looking fibers, these Self-Stick Lash Clusters apply underneath your natural lashes for a seamless look that lasts up to three days. Use three to four clusters per eye for a full lash extension effect, or one to two on the outer corners for a subtle half lash.
Discontinue use if irritation or allergic reaction occurs. Keep out of reach of children. Do not freeze.

$45.00
EVERYTIME I wear it, i have to wipe under my eye lids every few hours....It goes on smooth and thicker than most mascaras, so I am out the door faster! I have sensitive eyes and none of the Lancome Mascaras have ever bothered my eyes.
What it is: A buildable mascara with a wet, creamy formula that lifts and volumizes lashes without clumping or flaking for natural to dramatic eye makeup looks.
Ingredient Callouts: Free of sulfates SLS and SLES, formaldehydes, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances.
What Else You Need to Know: This buildable volumizing mascara with patented POWERFULL brush separates eyelashes from root to tip for a voluminous, full lash look.

Size: 0.15 oz/4.5 mL·ITEM: 2845709
Color: Clean Black - pitch black
$35.00
Perfect size and easily the only mascara that suits sensitive eyes...It washes off easily with my makeup eraser and no smudges under the eyes at end of day.
What it is: An endlessly buildable mascara that lengthens, defines, and volumizes for a natural to bold lash—the clean formula is pigment-rich and flake-free.
Formulation Type: Volumizing and Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Carnauba and Candelilla Wax Blend: Ultra-creamy texture for maximum build.
- Shea Butter: Nourishes and protects lashes.
- Plant-Derived Ester: For rich pigment payoff; helps boost wear time.
What Else You Need to Know: Formulated with ultra-clean, safe ingredients for the delicate eye area, the plant-based wax blend delivers nourishing length and

$46.00
What it is: A starter kit featuring one pair of magnetic false lashes and a full-size Click Magnetic Felt Tip Eyeliner.
Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.
What Else You Need to Know: The Click Magnetic Starter Set provides you with everything you need to easily apply Magnetic False Lashes. Featuring a full-size Click Magnetic Felt Tip Eyeliner along with a pair of the most natural Vegan Faux Mink Magnetic Lashes in style Bestie, this kit is designed to provide quick, customizable glam.
This Set Contains:
- Vegan Faux Mink Magnetic Lashes in Bestie
- Click Magnetic Felt Tip Eyeliner

$31.50
The quality of these lashes are amazing like other velour products. They look natural, light and fluffy on my asian eyes. The glue however isn’t as good as it could be. ...Great for lash application (small, flat eyes)...I’ve tried others previously and this one had the best angle for my eyes. I have small and flat eye shape and these worked well for me.
What it is: A multi-tasking, dual-ended applicator designed to give you salon-grade extension results in less than ten minutes.
What Else You Need to Know: The ergonomically designed Tool Real Lash Extension Tool provides precise application of Velour-Xtensions™ (sold separately). Use the extended curved applicator tip to apply and gently fuse lash clusters to natural lashes. Use the soft silicone angled tip to gently press lash clusters into the root of natural lashes.

$38.00
This mascara immediately gave tons of volume and was super black, I normally wear natural mascaras so it was nice only needing to do one pass for length and volume. ...Sensitive Eyes Be Careful...My eyes usually aren’t sensitive to any eye products — eye cream, mascaras, eyeshadow, liners, etc.
What it is: A mascara that acts like lash extensions with five-millimeter-long fibers and that delivers the look of false lashes with over-the-top volume and exaggerated length.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Five-Millimeter Fibers: Longest-lash fillers with most fiber density for volume and length.
- Olive Oil Conditioning Emollients: Condition lashes.
- Blend of Natural Waxes: Helps to hold curl, volume, and length and resist flaking and smudging.
Ingredient Callouts: It comes in recyclable packaging.









