The eyes are the window to the soul, so it's important to make them look their best. While you can wear any color on your lids, natural colors are best for creating a neutral look that will help you look your best. Here are some of our favorite natural eye makeup colors.

Size: 0.20 oz·ITEM: 2333771
Color: Tone 05 W - medium with golden undertones
$43.50
I don’t wear a ton of makeup but this is so awesome for under eyes and small spots you want to cover. ...Perfect for natural, no-makeup, makeup looks....Perfect for no-makeup makeup looks.
What it is: A super creamy, skincare-packed clean concealer with medium coverage and a fresh, hydrated, radiant finish. Non-comedogenic. Safe for sensitive skin.

Size: 0.2 oz/ 6 mL·ITEM: 2487106
Color: 7 - deep with neutral undertones
$38.00
Light bright under eyes...Thank you Milk Makeup! This was a great asset to my natural day eye look...No more dark under eyes - the natural looking way!...Gifted by MilkMakeup: This under eye brightener is AMAZING! If you want to get that dewy natural everyday look this is definitely the under eye concealer for you, make sure to get yours right in time for summer to get that summer glow with milk cosmetics.
What it is: A 99 percent natural, light-coverage concealer with skincare benefits that visibly brightens and refreshes under-eyes for an easy no-makeup makeup look.
Coverage: Light
Finish: Radiant
Formulation: Liquid
Highlighted Ingredients:
- Vitamin C: Helps visibly brighten and firm the look of skin.
- Light-Reflecting Brightening Powders: Illuminate and brighten the look of dark under-eye circles.
- Plant-Derived Squalane and Hyaluronic Acid: Hydrate for smoother-, refreshed-looking eyes.
Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

$24.50
What it is: A set of pre-glued lash clusters for up to three days of wear with easy, mess-free, under-lash application in one step—perfect for beginners.
What Else You Need to Know: The Velour-Xtensions Self-Stick Lash Kit features 12 pre-glued clusters in the style Everyday Natural and includes a Mini Too Real Lash Extension Tool for easy, precise application. Each cluster is handmade with lightweight, natural-looking fibers and applies underneath your natural lashes for a seamless look that lasts up to three days. Use three to four clusters per eye for a full lash extension effect, or one to two on the outer corners for a soft, subtle half lash.

$24.50
What it is: A set of pre-glued lash clusters for up to three days of wear—experience easy, mess-free, under-lash application in one step, perfect for beginners.
Benefits:
- Lengthening
- Long-wearing
- Volumizing
What Else You Need to Know: Handmade with lightweight, natural-looking fibers, these Self-Stick Lash Clusters apply underneath your natural lashes for a seamless look that lasts up to three days. Use three to four clusters per eye for a full lash extension effect, or one to two on the outer corners for a subtle half lash.
Discontinue use if irritation or allergic reaction occurs. Keep out of reach of children. Do not freeze.

$14.00
What it is: An easy-to-apply, imperceptible, and reusable vegan false lash that enhances any look, whatever the style, whatever the occasion.
What Else You Need to Know: These false lashes made from synthetic fibers combine comfort, lightness, and long wear. Easy to apply, they hug all eye shapes for all-day comfort. Suitable for every style, from the most natural to the most dramatic looks, and reusable up to 10 times.
Clinical Results: In a clinical study on 19 people:
- 90% found the false lashes were easy to apply
- 95% found the false lashes were comfortable and pleasant to wear
- 84% found the false lashes offered long wear and stood up to all circumstances

Size: 0.03 oz / 1g·ITEM: 2310449
Color: Super Blue - Radiant Blue Shimmer, Matte Deep Navy
$46.00
That being said, this is a smokey eye type pencil, not a pencil for super sharp lines or precision looksand it blends out beautifully for a 30-second eye look.
What it is: A long-wear, waterproof, matte-and-metallic-duo pencil to emphasize and amplify your eye color.
What Else You Need to Know: These pigmented matte and metallic shades are infused with emollient oils and natural waxes for easy glide and a gel-like application. Select the shade opposite to your iris’s natural hue to ignite your eyes and make them pop:
Make blue eyes look bluer with Coper Charge
Make brown eyes look amber with Super Blue
Make green eyes look greener with Mesmerizing Maroon
Make hazel eyes look gold with Green Lights
Make all eyes look wider, brighter, and bigger with Hollywood Exagger-eyes

ITEM: 2546349
Color: Blushing - Flare lash, most complementary to downturned, upturned and almond eye shapes.
$27.00
Natural with Flair...On the day I wore these one of my eyes was a bit watery in the inner corner so after about 3 hours that inner part of the lashes started to lift but the one on my other eye which was not watery was intact....These lashes have a super natural and simple look, but at the same time very pretty that gives a plus to the eyes.
What it is: A pair of handmade, vegan falsies that undetectably blends with your natural lashes for a soft-glam look.
Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: These flawless, handmade, vegan false lash styles undetectably blend with your natural lashes. Thoughtfully designed with eyeglass wearers in mind, layers of varying short hairs are lightly stacked onto a 100 percent cotton lash band. The Everyday Collection easily takes your look from day to night, adding the finishing touch to any soft or natural-glam moment.

$24.50
What it is: A two-pack of pre-glued lash strips for application underneath your natural lashes for an easy, seamless, full-lash-extension effect in one step.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: This self-stick strip lash is the first of its kind, applied under your natural lashes with a pre-glued band. It delivers a seamless lash-extension look in seconds and offers an extra-strong hold for up to three days of comfortable wear

$65.00
These colours are so soft, natural, and pretty. They blend matte and shimmer perfectly for a very clean look, but can be build-able for a more dramatic evening look.
What it is: A deluxe eyeshadow palette with eight versatile shades, from natural-looking to smoky and bold—perfect for creating day and night looks.
Ingredient Callouts: Free of parabens, phthalates, and contains less than one percent synthetic fragrance.
What Else You Need to Know: This palette brings together eight favorite CLINIQUE shades to mix, match, and layer as you like. Flattering on all skin tones and versatile, too, these shades create natural looks for daytime and depth and dimension for night. Encased in a deluxe-size, mirrored compact with a dual-ended sponge applicator, the long-wearing shades are crease- and fade-resistant. They’re also safe for sensitive eyes and contact lens wearers.
This Pale

$44.00
I love using eye pencils as a part of my eye makeup. This YSL liberated lines eye pencil has a shimmer finish. ...Good natural waterline color...I have really watery eyes and this stays on the waterline for a long time.
What it is: A dual-ended, gel-feel waterproof eyeliner pencil that delivers intense pigment and up to 24-hour smudge-proof wear in just one stroke.
Highlighted Ingredients:
- Cactus Fig Oil
What Else You Need to Know: This no-smudge eyeliner glides on for long-wear, transfer-proof comfort. This ultra-creamy eyeliner pencil is dual ended with an angled brush to seamlessly stretch and smoke the formula during dry down time. In satin, matte, or shimmer finishes, you can achieve natural to smokey eye makeup looks.









