Eyes are the windows to the soul, and what better way to showcase their beauty than with trending eye makeup? From sultry smoky eyes to vibrant pops of color, there is a world of possibilities when it comes to enhancing your eye game. Whether you're a makeup enthusiast looking to stay on top of the latest trends or a beginner eager to experiment, these are your go-to sources for all things eye makeup.

Size: 0.12 oz/ 3.5 mL·ITEM: 2371649
Color: Mythic - soft rose gold with pink pearl
$38.00
I didn't experience any irritation or stinging in my eyes like I have with some eye makeup....Liquid eyeshadow are my latest obsession, this is such a great neutral shade.
What it is: A clean, cream-to-powder eyeshadow that dries down to a crease-resistant finish in matte and metallic shades.
Highlighted Ingredients:
- Horse Chestnut Flower: Helps visibly smooth and firm the appearance of delicate skin.
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Liquid Powder Eye Tint glides like a cream and dries like a powder. This quick-dry eyeshadow swipes on effortlessly and locks in without budging or fading. Blend the weightless, water-based formula for a diffused wash of color or build it up for a bolder look that lasts.
Clean at

Size: Stick 0.017 oz·ITEM: 2760189
Color: Champagne Sequin - champagne
$30.00
This 2-in-1 Eyeshadow Stick + Glitter Stamp is a makeup essential for anyone looking to embrace the enchanting 'Aegyo' makeup trend popularized by K-Pop stars. ...This 2-in-1 marvel simplifies the K-Beauty 'Aegyo' trend. The creamy shadow stick glides on effortlessly, delivering a quick and natural burst of color to your eyelids and under eyes.
What it is: A dual-ended creamy eyeshadow stick and glitter stamp that glides onto the eye area to create a stunning matte, shimmer, or glitter look in three easy steps.
Highlighted Ingredients:
- Jojoba Oil and Argan Oil: Moisturizes skin without irritation.
- Vitamin E: Enhances skin vitality.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.
What Else You Need to Know: Swipe on the creamy, blendable shadow stick formula for a quick and natural pop of color to you

Size: 0.04 oz/ 1.2 g·ITEM: 2235737
Color: Viper - metallic purple
$33.00
Long lasting, creamy, vibrant colors....no tugging on the eye, jsut smooth color...have 4 colors, the latest is Penny--a beautiful bronze for summer!...I love the Uban Decay glide on pencils.they are so easy to apply and do not smudge after they set.The colors are gorgeous. My latest purchase is oil slick which is a shimmer light black.I love these pencils.
What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.
Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil
Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.

Size: 0.06 oz / 1.64 g·ITEM: 2793164
Color: Wild Rose - shimmering champagne rose
$45.00
Add to my makeup routin...The stick is so easy to use, just apply on eyes and done just 5 seconds. I think it's trendy now and I love how I get this product and catching the trend...My latest eye look go to...I have been doing a lot of travel and I love how convenient this is to toss in my makeup bag and it takes up minimal space and completes my eye look.
What it is: An eyeshadow stick with up to 24 hours of long wear and creamy, rich color that glides effortlessly, blends, and builds—without tugging, flaking, smudging, or creasing.
Highlighted Ingredients:
- Raspberry Stem Cells: Ensure a smooth application.
- Hyaluronic Acid: Hydrates and primes skin.
- Multidimensional Pigments: Impart lustrous, high-impact shimmer.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.
What Else You Need to Know: The iconic Caviar Stick Eyeshadow—now in a long

$98.00
I was super excited when i saw the latest release from Patrick Ta Beauty! This palette has shimmer shades and matte shades as well. ...I wish other high end brands would jump on this trend. Those cream shadows... holy smokes!
What it is: A versatile eyeshadow palette that contains two luminous cream bases, velvety matte and iridescent metallic eyeshadows, and glistening pearl toppers.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: One of PATRICK TA’s signature techniques for creating his naturally contoured, glowing looks is to artfully layer creams and powders.

$36.00
PERFECT for the latte makeup trend! So creamy...But this is the easiest cream shadow I’ve ever applied to my eyes! The shade Vachetta is PERFECT for the latte makeup trend! ...If you're wanting to do the "latte" makeup trend, this is the perfect product to use!
What it is: A buildable cream eyeshadow for a sheer wash of color—now in two finishes.
Highlighted Ingredients:
- Jojoba Extract: For a smooth, blendable cream texture.
- Microfine Pearls: Give a multidimensional wash of color.
Ingredient Callouts: This product is vegan.
What Else You Need to Know: This buildable, cream eyeshadow gives a sheer wash of color that wears comfortably all day with zero creasing or fallout. Available in both a matte and pearlescent sheen finish, the blendable formula glides on easily and sets to a smooth finish. Wear it alone or layered for added depth.

$55.50
I have tried a lot of mascaras at all price points, and been sucked in by the latest and greatest marketing campaigns but I always come back to this one and I am going to stick with it because it works. ...If it's advertised as the "latest, greatest" there's a good chance I'll waste the money and try it.
What it is: A kohl-pigmented mascara that delivers instant volume and super-saturated length for dramatically dark, stretched-out lashes for smokey eye looks.
Formulation Type: Volumizing
What Else You Need to Know: This creamy, kohl-pigmented mascara builds volume lash by lash, as opposed to traditional volumizing mascara formulas that create the appearance of volume by clumping lashes together. The result is thicker, longer, bolder lashes in an instant—the perfect complement to any eye look.

$55.50
I am always on the hunt for the latest and greatest and was intrigued when this came out. ...Big Beautiful Eye Lashes!...This little thick wand has lengthen my eye lashes and thicken them and not just upon application but it last all day WITHOUT smearing under my eyes!
What it is: A high-impact, high-drama mascara with a jumbo brush that fans out lashes while thickening, curling, and lifting for the ultimate eye-opening effect.
Formulation Type: Curling
What Else You Need to Know: Designed exclusively for this mascara, the jumbo brush grabs and visibly pushes each lash upward. The unique mascara formula creates a long-lasting curl that holds in place.

Size: 0.287 oz /8.5 mL·ITEM: 2925717
$43.00
It hugs your lashes like a tubing mascara, comes of easily, doesn’t cause eye irritation, and provides way more volume and length than anything currently on the market. ...I like my natural lash look, I haven’t been able to hop on the fake lash trend as I don’t think I look right with them and it bothers me that something like that is on my eye lid.
What it is: A lengthening and sculpting mascara with 24-hour, sweat-resistant wear for up to 1.6 times longer lashes and all-day curled lift and volume.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing and lengthening
Highlighted Ingredients:
- Hyaluronic Acid and Iris Florentina Root Extract: Known to condition lashes, leaving them feeling softer over time.
Ingredient Callouts: Contains less than one percent synthetic fragrance.
What Else You Need to Know: This mascara features an exclusive lash-sculpting brush with our highest









