Trending Eye Makeup

What it is: A dual-ended creamy eyeshadow stick and glitter stamp that glides onto the eye area to create a stunning matte, shimmer, or glitter look in three easy steps.

Highlighted Ingredients:
- Jojoba Oil and Argan Oil: Moisturizes skin without irritation.
- Vitamin E: Enhances skin vitality.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: Swipe on the creamy, blendable shadow stick formula for a quick and natural pop of color to you

What it is: A four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night.

Ingredient Callouts: Free of sulfates. This product is gluten-free.

What Else You Need to Know: Each palette contains four harmonious eye colors: Prime, Enhance, Smoke, and Pop. Create a smooth base for your eye look using the Prime shade; build up definition with Enhance; add drama with the Smoke shade; and finish your dazzling look with the shimmer Pop shade. The collection ranges from bronze and golden to deep reds and purples, and can be built for a day, desk, dusk, or disco look. The step by step application is artistry made easy.

What it is: A three-in-one, retractable eyeliner whose super-creamy, waterproof formula delivers intensity and convenience.

What Else You Need to Know: This long-wear eyeliner pencil is so creamy, it can achieve any look. Its rich texture blends perfectly to intensify your eyes in a flash.

What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.

Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil

Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.

What it is: An ultra-smooth, transfer-resistant gel pencil eyeliner that has the iconic, waterproof, all-day wear of KVD Beauty’s bestselling Tattoo Liner.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

What Else You Need to Know: The Tattoo Pencil Liner sets fast to lock in place on your lids and in your waterline. This high-pigment pencil eyeliner is easy to use and versatile, so you can line it, smudge it, or go graphic. o

What it is: An eyeshadow stick with up to 24 hours of long wear and creamy, rich color that glides effortlessly, blends, and builds—without tugging, flaking, smudging, or creasing.

Highlighted Ingredients:
- Raspberry Stem Cells: Ensure a smooth application.
- Hyaluronic Acid: Hydrates and primes skin.
- Multidimensional Pigments: Impart lustrous, high-impact shimmer.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The iconic Caviar Stick Eyeshadow—now in a long

What it is: A bestselling, extreme-precision liquid liner, now with optimized ink flow and transfer-proof long wear in a luxe aluminum pen.

Benefits: Long-wearing, Waterproof

Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This bestselling liner is now bolder, smoother, has better ink flow, and stays inky without bleeding, skipping, or drying up. The 0.01 mm-tip offers extreme precision with the same iconic needle-precise brush tip for fine linework, lash line fills, and more. It’s waterproof and transfer-proof, with bold pigment that locks in place for fade and smudge-resistant wear all day.

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