Fancy Eye Makeup

What it is: An intensely black, ultra-dramatic mascara.

Benefits: Volumizing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This mascara’s custom double-cut brush loads your lashes and combs through for the ultimate volume, lift, and definition, while peptides and glycerin help condition and support healthy-looking lashes.

What it is: An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Lash Moisture Complex creates a whipped, creamy formula to lift and build so lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush’s ribbed bristles capture and coat each lash for an intense effect. Blackened pigments wrap lashes from root to tip for rich color and bold dimension.

Clinical Results: Based on an independent US consumer study of 32 women:
- 96% achieved full and maximum volume
- 100% saw visible base-to-tip curl

What it is:  Wet slurry eyeshadow formula with high-shine finish & silky texture. Micro-fine glitter for a wet-look effect & supercharged sparkle up to 16 hours.

Ingredient Callouts: It is vegan and cruelty-free.

What Else You Need to Know: This glittery eyeshadow single gives you maximum sparkle, buildable intensity, and a long-lasting wet-look finish that feels smooth. The velvety vegan eyeshadow formula can be applied with a finger or blended with a brush for a diffused glow and radiant eye look.

What it is: A creamy, twist-up, waterproof eyeliner pencil that glides on smoothly for intense color that won’t budge for up to 12 hours.

Highlighted Ingredients:
- Avocado Oil and Ceramides: Provide a smooth glide and tug-free application.
- Aloe Vera Extract: Helps soothe and nourish the lash line.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: The eyeliner that helps you create limitless looks is as easy as twist, sharpen, smudge. The detachable sharpener provides precise application and sharp wings and the built-in smudger provides an immediate smoky-eye look. This clean, ophthalmologist-tested formula is waterline-safe and glides on smooth without any pu

What it is: A pair of handmade, vegan falsies that undetectably blends with your natural lashes for a soft-glam look.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These flawless, handmade, vegan false lash styles undetectably blend with your natural lashes. Thoughtfully designed with eyeglass wearers in mind, layers of varying short hairs are lightly stacked onto a 100 percent cotton lash band. The Everyday Collection easily takes your look from day to night, adding the finishing touch to any soft or natural-glam moment.

What it is: A clean, buildable, volumizing mascara for intensely fuller-, thicker-looking lashes that won’t flake, clump, smudge, or droop for up to 12 hours.

Formulation Type: Volumizing

Highlighted Ingredients:
- Weightless Cloud Fiber Tech: Cloud-like fibers puff up lashes for light-as-air volume and lift that lasts.
- Murumuru Seed Butter and Hemp Seed Oil: Condition and nourish for softer-, healthier-looking lashes.
- Buildable Vegan Waxes: Provide creamy, buildable texture that doesn’t flake or clump.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Get high volume that won’t weigh down lashes.

What it is: A dual-ended, gel-feel waterproof eyeliner pencil that delivers intense pigment and up to 24-hour smudge-proof wear in just one stroke.

Highlighted Ingredients:
- Cactus Fig Oil

What Else You Need to Know: This no-smudge eyeliner glides on for long-wear, transfer-proof comfort. This ultra-creamy eyeliner pencil is dual ended with an angled brush to seamlessly stretch and smoke the formula during dry down time. In satin, matte, or shimmer finishes, you can achieve natural to smokey eye makeup looks.

What it is: A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

Highlighted Ingredients:
- Olive Esters: Condition and protect lashes.
- Rice Bran Wax: Helps lengthen the look of lashes.
- Carnauba Wax: An emollient wax that ensures a smooth application.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. This product is also vegan and gluten-free.

What Else You Need to Know: Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with its 360° magniLASH wand. This product is ophthalmologist- and dermatologist-tested, safe for contact lens wearers, and hypoallergenic.

What it is: An effortless, crease-resistant eyeshadow stick that delivers high-impact color with a sleek metallic finish for all-day wear. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also gluten-free and cruelty-free.

What Else You Need to Know: Combining rich pigment with a creamy texture, this crease-resistant formula delivers up to eight hours of wear with a comfortable feel. It glides smoothly onto lids without skipping or tugging, allowing for an easy, intuitive application during your daily routine. The versatile formula can be layered and blended to create an endless range of multidimensional looks. Shade, highlight, or line for a soft daytime look or gently smudge for the perfect e

What it is: An innovative dual-ended cream-and-liquid shadow stick.

Ingredient Callouts: Free of parabens and phthalates. It is also cruelty-free.

What Else You Need to Know: Swipe on the creamy, high-pigment shadow for instant impact, then layer on the chrome liquid-shadow flakes for multifaceted dimension.