YouTube Makeup

Sephora customers often prefer the following products when searching for YouTube Makeup.

If you're looking for a way to get more out of your YouTube experience, the latest trend in video makeup is a great way to do it. With the rise of influencer marketing, brands are turning to YouTube personalities to help them reach consumers. These YouTubers have millions of subscribers and are trusted by their viewers, so they're a great choice for spreading the word about your company. Here are some of the best YouTube makeup products.

NARSClimax Mascara

Size: 0.21 oz/ 6.2 mL·ITEM: 2110757

Color: Explicit Black - black satin

172 Reviews


I was trying to describe the plot to 'The Kindergarten Teacher' and naturally I reduced myself to a blubbering mess with tears streaming down my face. When i finally compared myself I went to the washroom to dry my eyes. ...I read articles. Watch youtube vids. This mascara is actually a game-changer for me.

What it is:
An innovative mascara that delivers buildable volume and intense black color in a lightweight, flexible formula that won’t clump or smudge.

What it does:
This explosive, volume-building mascara features Lash Moisture Complex for a whipped, creamy formula that lifts and builds without clumping or smudging. Lashes feel soft—never heavy or stiff. The exclusive, full-bodied brush has ribbed bristles that capture and coat each lash for an intense effect. Lashes are smoothly wrapped from root to tip in blackened pigments for rich color and bold dimension.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

tarteLash Paint™ Mascara

Size: 0.23 oz·ITEM: 1787134

Color: Black

1.3K Reviews


So I saw this in a review on one of my favorite YouTube channels and her reviews are truthful, so I HAD to try this. ...I was mortified to look in the mirror, expecting rivers of mascara to be streaming down my cheeks, but I kid you not they were in perfect shape.

What it is:
A jet-black, volume-packed mascara so anyone can master the tarte of fringe. 

What it does:
Tartiest Lash Paint Mascara features intense patent black pigments that make it easy to get a pro-look with one stroke. The patented silicone wand with multi-length bristles coat every lash for a longer and thicker look. This formula is packed with good-for-you ingredients that strengthen, condition, and give high-impact volume and definition.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is formulated without mineral oil, triclosan, and gluten.

bareMineralsStrength & Length Serum-Infused Mascara

Size: 0.27 oz/ 8 mL·ITEM: 2349611

Color: Extreme Black

603 Reviews


I use this product with my every day makeup!...Watch the short video on YouTube about how to use this wand. The mascara is AMAZING.

What it is: A vegan and cruelty-free mascara with fortifying plant-based serum that’s shown to strengthen and enhance for longer-looking lashes.

Formulation Type:
Volumizing and Lengthening

Highlighted Ingredients:
- Red Clover Peptide Complex: Provides powerful strengthening benefits for healthier-looking lashes.
- Essential Mineral Blend: Provides conditioning and nourishing benefits to visibly smooth the hair cuticle for shiny, supple lashes.

Ingredient Callouts: It is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This breakthrough mascara is powered by red clover flower with potent peptides for powerful strengthening benefits and visibly longer, healthier lashes.

Fenty Beauty by RihannaBright Fix Eye Brightener Concealer

Size: 0.33 oz/ 10 mL·ITEM: 2466001

Color: 16 Coffee - neutral for deep skin tones

508 Reviews


Lives up to everything everyone on youtube was raving about. I love the rose quartz shade, but now I want it in my actual shade, not just a brightener, to use otherwise. ...This is great for a no makeup makeup kind of day lol

What it is: An undereye brightener that hydrates, brightens, and conceals with sheer to buildable coverage—Delivering a no-makeup makeup effect and longwear formula.

Coverage: Light

Finish: Natural

Formulation: Liquid

Ingredient Callouts: Free of parabens and phthalates. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: The Bright Fix Eye Brightener Concealer has a serum-like texture that instantly brightens and blurs with a crease-, humidity-, and sweat-resistant formula. It contains jojoba oil to help condition delicate undereye skin, while the HydraBlend complex, full of hydrating ingredients, helps attract and hold moisture to the skin.

tarteDouble Take Eyeliner

ITEM: 2094423

Color: Brown

1.2K Reviews


Definitely going to become a staple in my makeup bag....I got stuck in a torrential downpour & while the rest of my makeup was streaming down my face, this stuff did not budge.

What it is: A dual-ended eyeliner with a waterproof liquid and a pencil liner, combined in one convenient tool.

Highlighted Ingredients:
- Amazonian Clay: Nature’s most perfect ingredient for better, longer, truer wear.
- Mineral Pigments: Soothe and soften skin around the lash line.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. This product is also vegan and gluten-free.

What Else You Need to Know: This long wear, two-in-one liquid and gel pencil eyeliner creates a wide range of eye looks. Amazonian clay-infused and self-sharpening, this gel pencil glides along the inner eye rim to perfectly define. The slick liquid eyeliner goes on glossy and dries to a semi-matte, opaque finish.


I mean, I was caught in a rain shower and had to run to my car and it was streaming down my face when I got in and looked at myself in the rearview mirror. ...Even tried all of the mascaras recommended by Youtube makeup gurus. But no luck until I tried this product.

What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.

Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.

MILK MAKEUPKUSH Waterproof Mascara

Size: 0.27 oz / 8 ml·ITEM: 2203826

Color: Aces - blackest black

935 Reviews


Was a decent Mascara but was not waterproof at all! All of it acmes streaming down my face. Don't recommend for swimming....I would recommended for a makeup no Makeup look

What it is: A waterproof, intense-black mascara with thickening, heart-shaped fibers and conditioning, hemp-derived cannabis seed oil.

Highlighted Ingredients:
- Hemp-Derived Cannabis Sativa Seed Oil: Conditions for healthier-looking lashes and smooth application, and fuses fibers to lashes for thickness without fallout.
- Heart-Shaped Fibers: Lock onto lashes in each direction, adding width and length for long-lasting volume.
- Pure Pigment: Intense black pigment.

tarteMaracuja Juicy Glow Skin Tint

Size: 1 oz / 30 mL·ITEM: 2642122

Color: 53N Deep Neutral - deep skin with a balance of warm & cool undertones

103 Reviews


No problems with pilling streaming...For the price point, I am disappointed in the packaging. I store my makeup very carefully but recently, the entire tip of the bottle was torn off and a large blob of foundation came out.

What it is: A medium, flexible coverage skin tint with dewy-radiant finish for a 16-hour, soft-focus glow.

Coverage: Medium

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients:
- Maracuja Oil: Delivers firmer-, brighter-, smoother-looking skin.

- Hyaluronic Acid: Delivers moisture, firmness, and suppleness.

- 10+ Superfruits: Brighten and smooth.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oil, oxybenzone, coal tar, hydroquinone, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free. 


As someone with extremely oily skin making sure my makeup lasts all day is a huge priority for me, so I have tried every long-lasting makeup and in recent years I have been experimenting with Makeup sprays to lock in my makeup. ...Kept my makeup on all night long!...Gifted by Milk Makeup. After finishing my makeup application, this setting spray completed my makeup look.

What it is: A travel-size, alcohol-free matte setting spray that locks on makeup for up to 16 hours, minimizes the appearance of pores, and reduces shine for a soft-focus finish.

Highlighted Ingredients:
- Lentil Extract: Reduces shine.
- Niacinamide: Minimizes the appearance of pores and fine lines.
- Bakuchiol: Visibly smooths skin texture.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: The nonsticky, non-drying formula sprays on evenly in a microfine mist so your skin appears smoother with makeup that stays locked in all day.

PATRICK TAMajor Volume Mascara

Size: 0.31 oz/ 9 g·ITEM: 2489367

Color: Black - intensely black

429 Reviews


It completed my makeup look soo nice! It lifted and volumized my lashes going to continue to use this in my makeup routine....Smears very easily and continuously. Used makeup remover 3 times and continues to bleed down

What it is: An intensely black, ultra-dramatic mascara.


Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This mascara’s custom double-cut brush loads your lashes and combs through for the ultimate volume, lift, and definition, while peptides and glycerin help condition and support healthy-looking lashes.

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Aubergine Makeup
“I bought the shades graphite and aubergine!! I use aubergine from the beginning of my brow and mix both shades in my arch and use graphite for the tail”
Sienna Makeup
“This full coverage concealer is great for giving you that “no makeup, makeup” look! After using it in my makeup routine I was impressed with how well it covered my acne and blemishes”
Tube Makeup
“And it’s so easy to take off-with just water, the little “tubes” just wipe away like magic”
Noir Makeup
“It dries quickly and stays put all day, and I usually need to use waterproof eyeliner because my eyes water a lot but the standard formula works great for me. I found the noir shade to be quite subtle and definitely not the dramatic black of most other eyeliners, but I supposed that's why they have a darker black option - and I like the subtlety of this one better anyways”
Lilac Makeup
“This Silk powder is so fancy, comes in a delicate container, on this unique lilac color. I recommend this product and I’m considering buying other products by Tatcha”
Lip Primer Makeup
“I wish all matte lipsticks brands would sell a lip primer because they all tend to be drying. I never knew I needed a lip primer until I was referred to this”
Workout Makeup
“This is the only mascara I’ve found that lasts through my super sweaty workouts and doesn’t give me any raccoon eyes - and trust me, I’ve tried A LOT of them”