Urban DecayExplore the brand
URBAN DECAY | FEMININE. DANGEROUS. FUN.

Behind the Brand

Urban Decay founder Wende Zomnir

Feminine. Dangerous. Fun.

In the mid '90s, pink, red, and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Wende Zomnir, Sandy Lerner, and David Soward unleashed a line of products inspired by seedier facets of the urban landscape.

Rainbow of Urban Decay lip stick shades available at Sephora