What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in three vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

What it is:
An intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
Better Than Sex mascara contains a film-forming polymer for smudge-proof, all day wear and unique peptides for the deepest, intense black possible.

It is the number one bestselling prestige mascara in the U.S.*

*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, January through February 2018.

What it is:
A lengthening, curling, volumizing, and conditioning mascara.

What it does:
Tarte lights, camera, lashes™ 4-in-1 mascara could be considered a dramatic makeover for your lashes. This high-performance formula is proven to increase the appearance of lash volume by 330 percent—creating strikingly thick, sexy lashes.

What else you need to know:
This product is vegan.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.

What it is:
An iconic, award-winning mascara that creates a natural-looking yet striking, lash look.

What it does:
Brush on lavishly long, perfectly-defined lashes with this signature mascara. Its flexible polymers coat each lash from root to tip, lengthening and defining each lash for unmatched definition.

What else you need to know:
This mascara’s bio-selective polymers cling to the lashes through electrical attraction. Bristles are arranged in a “hedgehog” pattern for maximum coverage with no clumps, and they’re grooved to hold the product, allowing gradual application and even spread of the formula. This product is ophthalmologist-tested, fragrance-free, and suitable for contact lens wearers.

What it is:
A waterproof, intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Now in a waterproof formula, Better Than Sex Waterproof mascara has a volumizing formula with added high-performance and water-resistant polymers for waterproof, sweat-proof, play-proof wear. The hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic.Three coats and you’ve achieved your most intense, voluminous, waterproof lashes possible.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This mascara’s unique peptides swipe on the deepest, intense black color, while the porcelain flower extract moisturizes and conditions lashes. The hourglass-shaped brush unlocks its volumizing formula.

Research results:
In a consumer study of 32 people:
- 97% saw intense volume and length
- 94% said this mascara stays put all day

What it is:
An ultracreamy, lengthening, and volumizing mascara for stand-out lashes.

What it does:
Perversion glides on easily to instantly create sexy lashes. It has a creamy, full-bodied texture that is not too dry and not too wet to allow just the right amount of pull as it glides through lashes. This formula is not sticky or clumpy, and it contains Hairdensyl, a complex blend of proteins and amino acids that are known to stimulate lash growth. The honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects. The high-tech, volumizing brush separates and defines each lash for a clean, clump-free finish, and the triple-black pigments leave them looking intensely black.

What it is formulated WITHOUT:
- Parabens

What it is:
A precision mascara that adds volume, length, and curl.

What it does:
This clump-free, volumizing mascara delivers long-lasting wear in one stroke. Using 4D technology, an exclusive microdefining wax complex envelopes the lash surface in ultrablack pigments for far-away impact and up-close precision. The dual-purpose, cone-shaped brush has a precision tip that separates lashes as the rounded base creates extravagant volume from any distance.

What it is:
A waterproof lengthening, curling, volumizing, and conditioning mascara.

What it does:
Tarte’s four-in-one waterproof mascara gives you the bombshell lashes you love, and it’s guaranteed to stay put through rain, sweat, or tears. Infused with Skinvigorating™ ingredients that soothe, and soften, it adds dramatic height to lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This cruelty-free product is free of synthetic fragrances, synthetic dyes, and synthetic fragrance.

What it is:
A reparative and volumizing mascara infused with Amazonian clay.

What it does:
This mascara delivers a 406 percent increase in lash volume and offers long-term reparative, rebuilding, and strengthening benefits with each swipe, giving you instant results and better lash health. Amazonian clay, known for intuitively restoring hydration and the skin's texture, also works to hydrate and replenish dry and brittle lashes to prevent fallout. This natural clay performs all day by absorbing oil and keeping the mascara in place for flake-free, longer wear. It prevents lash loss and promotes lash health, and after daily wear, lashes are intact, healthier, and stronger. Amazonian clay also enriches the pure color pigments, creating a volume-boosting formula with higher intensity and truer color. The result is healthier and more voluminous lashes that won't ever flake or transfer.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan and formulated without mineral oil, sodium lauryl sulfates, and gluten.

What it is:
A better-than-ever version of the best-selling Diorshow waterproof mascara.

What it does:
Dior's sensational new Diorshow Mascara knocks out any waterproof mascara you've ever tried. Never sacrifice intense color and thickness for waterproof protection again. Creamy new Black Out Waterproof creates incredible black kohl intensity and spectacular volume, stroke by stroke.100% smudge proof. 100% waterproof. 100% amazing.

What it is:
A 36-hour, full-blast, volumizing mascara that layers easily to build massive volume without weighing down lashes.

What it does:
Get out of this world lashes. This gravity-defying formula builds volume the more you layer, and contains aero-particles, which are one of the lightest known materials, derived from space technology. This innovative, intense, pitch black mascara layers easily for bigger impact. Its custom big slimpact! brush is designed to reach from root-to-tip and corner-to-corner of both your upper and lower lashes for big volume with 360-degree reach. This smudge-proof, water-resistant, volumizing mascara is also formulated with provitamin B5 to support natural lash thickness and strength.

Beauty Tip:
To get the best results and create the look of lash volume and length, start your look with They’re Real! Tinted Lash Primer (sold separately).

Research results:
In a self-evaluation by 102 women after 1 week:
- 90% saw dramatic volume
- 94% said it instantly lifted lashes
- 92% said it lengthened lashes

In an instrumental test on 21 women:
- Mascara lasted for 36 hours

What it is:
A revolutionary mascara with a curved brush that offers spectacular volume and curling power.

What it does:
Create glamorously curled lashes day after day. Inspired by professional curling irons, the curved brush styles every lash from bottom to top. High-precision ingredients provide intense definition and hold without clumping or smudging. Creating instant oversized volume and curl, this evolutionary formula nourishes your lashes with a unique lipid complex that strengthens and smooths for long-lasting vitality.

What else you need to know:
A collection of makeup artist essentials, designed to suit all skin tones, used at the Dior runway shows, and inspired by the energy backstage.

Diorshow Iconic Overcurl Mascara embodies a host of key technologies. Its K-Polymer Formula combines lifting, coating, and fixing polymers for instantly dramatic curves and enduring wear. Its waxes and oils offer a volumizing complex that boosts adherence, coverage, and smoothing for a dramatic lift. Its lipid complex combined with a pseudo-ceramid strengthens lashes to prevent breakage, while plant nectar boosts the development of keratin, reinforcing them.

Research results:
An instrumental study that used before-and-after photos to measure lashes upon makeup application found the following increases:
- +53% in volume
- +111% in curl

Clinical studies on 31 subjects observing naked lashes after four weeks of daily application yielded the following increases:
- +31% in volume
- +33% in curl

What it is:
A tube-forming, water-resistant mascara that gives buildable, glamorous volume with no smudging, flaking, running, or clumping.

What it does:
After almost a decade in development, Blinc Mascara Amplified provides incredible, buildable volume and length, all while offering their signature LifeProof properties of the original Blinc Mascara—smudge-proof, sweat-proof, water-resistant, and flake-proof. As with the original, Mascara Amplified coats lashes with a glossy, volumizing and extending coat that forms tiny water-resistant “tubes” around the lash. But, unlike the first formula, this one applies more like a traditional mascara, giving you the ability to add as many coats as you want to build your desired look! Because it is not as wet of a formula, you can even go back and reapply if needed, after it dries.

What else you need to know:
Removing Blinc Mascara Amplified is just as easy, and requires no makeup remover. Simply apply a little warm water along with some gentle pressure, and the tubes easily slide off your lashes. You will actually see the tiny tubes in your hand as it comes off without leaving any messy black tint or residue behind.

What it is:
A jet-black, volume-packed mascara so anyone can master the tarte of the fringe.

What it does:
Coat lashes in ultra-black, volumized color with just one stroke for thicker, sexier-looking lashes. This amped-up, drama-filled mascara is infused with triple-black, painted mineral pigments. It softens and nourishes lashes as it paints and creates glossy, saturated definition for hours of mess-free wear with no flaking. The custom, sculpted paint brush features flexible, molded bristles that grab-and-lock even the tiniest lashes, coating them in 360° root-to-tip, jet-black pigment. In a simple stroke, it sculpts, separates, and lifts your lashes for an ultimate boost of volume, length, and curl with the grace and ease of a makeup pro.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is dermatologist-tested, vegan, ophthalmologist tested, and safe for contact lens wearers.

What it is:
A unique mascara with a patented formula that provides defined volume, lash-by-lash separation, and up-to-24-hour wear.

What it does:
Baby Doll creates a full open-eye effect by lifting and separating lashes. The patented formula creates long-lasting volume and intense color that is evenly dispersed with no flakes, clumps, or smudges for up to 24 hours.

What else you need to know:
Reach every lash, including the baby ones for a full fringe effect. The brush has duo-length bristles that adapt to all lash types, separating, coating, and multiplying lashes for defined volume.

What it is:
A mascara that gives lashes buildable volume without clumping or flaking.

What it does:
Go as bold, or natural, as you desire with Hypnôse Custom Volume Mascara. With every stroke, the patented POWERFULL™ brush intensifies lashes from root to tip while the exclusive SoftSculpt™ formula—enriched with Vitamin B5—wraps lashes one luxurious layer at a time without smearing, smudging, or clumping. Create day to evening looks with this buildable mascara, and achieve 600 percent the volume of your natural lash.

What it is:
A lightweight, waterproof, gel-formula mascara.

What it does:
Cannonball Ultra Waterproof Mascara's light gel formula has been rigorously field-tested in the ocean as well as the sweat-drenched gym. The exclusive Japanese formula refuses to budge. A special microcrystalline wax works with the dense, fuzzy brush to increase seductive length and volume, without ever flaking off and compromising your lashes' natural feathery texture. Mermaids can now sing their siren songs with abandon, and high maintenance types can cry all they want.