What it is: A moisturizing cleanser that won’t strip the natural oils curls need to be gorgeous.

Hair Type: Wavy and Curly

Hair Texture: Fine, Medium, and Thick

Key Benefits: Enhances Curls, Hydrates, and Reduces Frizz

Formulation: Cream

Highlighted Ingredients:
- Grapeseed Oil: Helps moisturize hair.
- Peppermint: Stimulates the senses.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This is DevaCurl’s original, bestselling cleanser! The sulfate-free, non-lathering formula with peppermint and grapeseed oil provides essential moisture to leave curls shiny, bouncy, and healthy-looking.

What it is: A creamy conditioner that leaves curls looking healthy and feeling soft.

Hair Type: Wavy and Curly

Hair Texture: Fine, Medium, and Thick

Key Benefits: Fights Frizz, Hydrates, and Enhances Curls

Formulation: Cream

Highlighted Ingredients:
- Olive Oil: Helps moisturize hair.
- Botanicals: Help nurture hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The rich formula with olive oil and nourishing botanicals locks in essential moisture to help control frizz. The lemongrass scent is herbaceous and refreshing.

What it is: A rich, deep conditioner that intensely hydrates extremely dry curls.

Hair Type: Curly and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Reduces Frizz, Hydrates, and Enhances Curls

Formulation: Cream

Highlighted Ingredients:
- Cupuaçu, Butter: Helps nurture hair.
- Murumuru Butter: Helps moisturize hair.
- Cacao Butter: Helps to smooth hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The nurturing formula with cupuaçu, murumuru, and cacao butters replenishes dehydrated curls so they’re silky-soft and easy to style.

What it is: A multitasking styler that gives you ultra-moisture and control to express your curls.

Hair Type: Curly and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Fights Frizz, Hydrates, and Enhances Curls

Formulation: Cream

Highlighted Ingredients:
- Coconut Oil: Enhances moisture and frizz control.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: The coconut-oil-infused formula helps smooth, shape, define, tame frizz, add shine, and more.

What it is: A moisturizing styler that defines and leave your curls totally touchable.

Hair Type: Curly

Hair Texture: Fine, Medium, and Thick

Key Benefits: Enhances Curls, Hydrates, and Fights Frizz

Formulation: Cream

Highlighted Ingredients:
- Jojoba: Enhances softness.
- Tapioca Starch: Helps fight frizz.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free.

What Else You Need to Know: This cream formula with jojoba and tapioca starch provides hold and tames frizz to leave your curls shiny without crunchiness.

What it is: A lightweight, low-to-medium hold moisturizing gel-cream that defines waves and curls while preventing frizz—all without a crunchy texture.

Hair Type: Wavy and Curly

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Control Frizz, Enhances Curl, Moisturizes

Formulation: Lotion

Highlighted Ingredients:
- Coconut Oil: Enhances moisture and offers frizz control.
- Marula Oil: Provides frizz control.
- Olive Oil: Moisturizes and adds shine and softness.

Ingredient Callouts: Free of parabens and petrolatum.

What Else You Need to Know: This lightweight hair lotion rescues lifeless, limp locks and restores curls to their natural shape and texture. Its formula has antioxidants and essential fatty acids that repair damage, resulting in incredibly soft, shiny, and bouncy waves.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A rotating clamp that creates perfect curls and waves in half the time of a traditional curling iron.

Key benefits:
- Delivers smooth, long-lasting curls.
- Seals and smooths the cuticle to reduce flyaways
- Ionic technology adds shine and decreases frizz

If you want to know more…
This barrel features ionic technology to seal the cuticle for less frizz and tons of shine while styling. Infrared Technology heats hair from the inside out to help maintain healthy locks. Dual ceramic heaters create even, steady heat in as few as 60 seconds. The digital temperature control allows for custom styling on all hair types. It heats up to 440°F /226°C and features a 60-minute automatic safety shut-off. The barrel features a professional length 9 ft (2.74 m) cord and is guaranteed with a two-year limited warranty.

Which hair type is it good for?
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A moisturizing leave-in formula that adds volume, moisture, and shine to curls.

Key benefits:
- Plumps curls
- Adds moisture and shine
- Smooths

If you want to know more…
This lightweight gel formula contains a conditioning and strengthening blend of wheat protein, lemongrass, and chamomile. The moisturizing texture and volume styler adds instant shine, volume, and plumpness to curls.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product does not contain silicone and is great for curly and super curly hair. The lemongrass fragrance is herbaceous and refreshing.

Which hair type is it good for?
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A coconut-infused cream styler that lengthens curls without compromising definition, while providing shine and moisture.

Key benefits:
- Coconut oil for shine and moisture
- Shea butter for long-lasting softness
- Aloe soothes hair and scalp

If you want to know more…
This coconut-infused cream stretches any style. It elongates curls without compromising definition, while coconut oil delivers shine and moisture. The soft, velvety texture gives the moisture of a cream with the hold of a gel—without the crunch.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is silicone-free.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A revitalizing styler to make curls look full and refreshed.

Key benefits:
- Revitalizes curls
- Refreshes the scalp

If you want to know more…
This lavender oil-infused formula is the perfect secret weapon when you’re in no mood to get your hair wet. The hydrating spray brings curls back to life and refreshes the scalp and curls, saving you time in-between wash days, while the crisp, floral scent of lavender is soothes and calms.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product does not contain silicone.

What it is:
A trio of hair essentials to help you kick lather to the curb for healthier-looking curls, featuring a shampoo, conditioner, and mini DevaTowel™.

What it is formulated to do:
No-Poo® Zero Lather Conditioning Cleanser is DevaCurl’s original, bestselling cleanser. The moisturizing, non-lathering formula with peppermint and grapeseed oil stimulates and cleans the scalp and hair—without stripping away the natural oils your curls need. One Condition Daily Cream Conditioner locks in moisture for healthy-looking hair. The rich, creamy formula is made with moisturizing olive oil and nourishing botanicals to deliver softness and hydration. DevaTowel Mini Anti-Frizz Microfiber Towel has a smooth microfiber texture that dries curls while enhancing curl shape without causing frizz.

This set contains:
- 8 oz/ 236 mL No-Poo Original
- 8 oz/ 236 mL One Condition Original
- DevaTowel

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
These products do not contain silicone. Tip: throw out your shampoo. Ditching traditional shampoo, which strips essential natural oils from the hair, is the first step to creating soft, frizz-free curls.

What it is: A kit that includes travel sizes of your favorite cleanser, conditioner, and two stylers that will keep your curl journey on track—even when you're on-the-go.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Dryness, and Frizz

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. These products are also cruelty-free, and come in recyclable packaging.

What Else You Need to Know: This travel-size kit of DevaCurl’s must-have cleanser, conditioner, and two stylers will keep your curl journey on track. No-Poo® Original is DevaCurl's first no-suds and bestselling cleanse. The moisturizing formula with peppermint and grapeseed oil stimulates the senses and cleanses the scalp and hair, without stripping away the natural oils your curls need to be beautiful. One Condition® locks in moisture for soft, healthy-looking hair. Styling Cream defines, tames frizz, and leaves your curls shiny and totally touchable. To complete your curly hair ritual, Light Defining Gel surrounds your curls with a non-sticky curl cast that enhances shape, controls frizz, and amps up shine and bounce—without the crunch.

This Set Contains:
- 3 oz/ 89 mL No-Poo® Original
- 3 oz/ 89 mL One Condition® Original
- 3 oz/ 89 mL Styling Cream
- 3 oz/ 89 mL Light Defining Gel

What it is: A patented DevaFuser that helps give natural curls gorgeous shape, definition, and touchable volume.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Curl-Enhancing, Frizz-Reducing, and Volumizing

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: The DevaFuser provides 360-degree airflow to surround curls for speedier drying time than traditional diffusers. The ceramic inner core helps preserve moisture to reduce frizz and enhance shine. Made of durable heat-resistant material and fits most hair dryers.

What it is: A professional, one-inch curling iron featuring a long barrel that allows for faster curling and styling on wider hair sections and all hair lengths

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

What Else You Need to Know: This curling iron has a longer barrel than average for longer hair and easy back-of-head styling. The extended barrel quickly creates loose curls and waves. It has a cool-touch grip for easy curling and uses a combination of Nano-Ionic MX and Bio Ionic Moisturizing Heat to lock in moisture, seal the cuticle, and ensure curls last and stay bouncy.

What it is:
A revolutionary tapered wand with tri-zone® technology to guarantee constant, even optimum temperature for healthier-looking, tousled curls that last.

Key benefits:
- Creates long-lasting styles
- Intensifies hair color
- Makes healthy-looking curls

If you want to know more…
Commit to curls and ditch the damage with Curve Creative Curl Wand. Developed by ghd scientists, it features breakthrough patented tri-zone technology with six intelligent sensors that guarantee the optimum curling temperature of 365°F across the barrel for long-lasting, healthy-looking waves with up to two times more color integrity. Tri-zone maintains heat evenly from root to tip, locking in moisture and setting the style pattern so rounded curls hold their shape round the clock. Designed for creative styling flexibility, the ingenious tapered wand gives you free rein to curl in any direction for any effect you want. Create a range of tousled styles from just-got-back-from-Coachella curls to beautiful, relaxed waves. Curls form fast and last with 25-second heat-up time and an advanced ceramic coating for smooth, snag-free curling.

What else you need to know:
This product comes with a two-year warranty, a safety glove, a protective cool tip, a built-in safety stand that secures the barrel when you’re not styling, and a professional nine-foot cord. It’s travel-ready with universal world voltage and automatic shut-off after 30 minutes without use for safe styling and optimum performance wherever you go.

Please note, this item is too large for gift packaging.

What it is: A curling iron that is enhanced with digital T3 SinglePass® technology and custom blend ceramic for shiny, long-lasting curls in just one pass.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

What Else You Need to Know: Perfect curls—every time. Enhanced with digital T3 SinglePass® technology, the Singlepass Curl is designed to create polished curls in just one pass. A smart microchip continually monitors and adjusts power to minimize heat fluctuations and maintain consistent temperature. High-performance ceramic heaters ensure even, consistent heat, free of hot spots, for one-pass styling. The 1.25-inch T3 custom blend ceramic clip barrel glides smoothly through hair to create a frizz-free, shiny finish that lasts. Designed with five adjustable heat settings (260-410°F), this curling iron offers maximum styling versatility, providing the optimum heat level for any hair type. With a lightweight body and sleek design, it ensures a truly effortless styling experience.

Which hair type is it good for?
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A smoothing curl control cream that adds bounce and definition to hair.

Key benefits:
- Controls curls
- Fights frizz
- Lightly conditions

If you want to know more…
Get curls into formation with a smoothing control cream that softly coaxes curls to keep them from frizzing, splitting, or sagging. Utilizing an antioxidant rich, anti-humidity formula, it provides nourishment, hydration, and touchable curl definition.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is: A gentle, hydrating shampoo that cleanses and helps de-frizz.

Hair Type: Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Curl-Enhancing

Formulation: Liquid

Highlighted Ingredients:
- HydraSculpt Blend™: A cross-linking polymer that blends styling benefits with moisturization so that each curl is controlled and hydrated.
- Oil Blend: A hydrating mix of Cupuacu Butter and nourishing oils, including Babassu Oil and Pracaxi Oil.
- Rich Moisture Mix: A blend of humectants that help provide moisturizing benefits.

Ingredient Callouts: Free of parabens, formaldehydes, mineral oils, and phthalates. Bumble and bumble is a cruelty-free brand and doesn’t test on animals.

What Else You Need to Know: Bb. Curl (Care) Shampoo uses HydraSculpt Blend™ and an exotic oil blend that cleanses hair, helps de-frizz, smooth, control, and add bounce.

What it is:
An extraordinary curling iron with tri-zone® technology to guarantee a constant, even, optimum temperature for soft, voluminous waves that last.

Key benefits:
- Creates long-lasting styles
- Intensifies hair color
- Makes healthy-looking curls

If you want to know more…
Commit to curls and ditch the damage with Curve 1.25" Soft Curl Iron. Developed by ghd scientists, it features breakthrough patented tri-zone technology with six intelligent sensors that guarantee the optimum curling temperature of 365°F across the barrel for long-lasting, healthy-looking curls with up to two times more color integrity. Tri-zone maintains heat evenly from root to tip, locking in moisture and setting the style pattern so rounded curls hold their shape round the clock. The bigger one and a quarter-inch barrel swirls up soft, tumbling, voluptuous curls with volume with just the right amount of fullness and form. A spring-activated ergonomic lever secures the tips of hair so you can curl easily, while the advanced ceramic coating gives you a smooth glide for snag-free styling and bouncy, voluminous results.

What else you need to know:
This product comes with a two-year warranty, a protective cool tip, a built-in safety stand that secures the barrel when you’re not styling, and a professional nine-foot cord. It’s travel-ready with universal world voltage and automatic shut-off after 30 minutes without use for safe styling and optimum performance wherever you go.