Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A clarifying shampoo featuring activated charcoal to remove impurities and product buildup without stripping or drying out hair.

Key benefits:
- Deep cleans hair
- Does not strip or dry out hair
- Helps strengthen and reinforce damaged hair

If you want to know more…
On The Rocks Clarifying Charcoal Shampoo is enriched with activated charcoal to purify and thoroughly cleanse both the hair and scalp—absorbing 100 to 200 times its weight in impurities. It removes product buildup without stripping or drying out hair, while vegetable protein strengthens and reinforces chemically treated or damaged hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is never tested on animals, and is safe for color-treated and keratin-treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A progressive lightening shampoo for natural or color-treated hair.

Key benefits:
- Gently but thoroughly cleanses
- Subtly brightens natural, colored, or highlighted hair
- Eliminates residue

If you want to know more…
This shampoo gently eliminates residues and excess of pigments from a recent or overly heavy dye job. The camomile and cornflower delicately lighten natural, colored, or highlighted hair. Blond hair tends to dull over time, but when used on natural hair, this formula prepares it to be gradually lightened by the sun’s rays for a lovely sunkissed glow.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This shampoo is vegan, color-safe, and not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A restorative formula that removes everyday buildup and gently cleanses impurities away.

Key benefits:
- Rebalances hair and scalp
- Hydrates and nourishes
- Enriched with keratin

If you want to know more…
Rich in argan and avocado oils, keratin, lavender, chamomile, and jojoba extracts, this Clarifying Shampoo nourishes your hair and removes everyday buildup—without stripping hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This formula is color-safe.

What it is:
A cleansing shampoo with non-stripping citrus extracts that target, break down, and remove heavy residue build-up without depleting essential moisture and nutrients.

What it is formulated to do:
Curls are porous, absorbent, and prone to residue build-up that makes hair look and feel dull and dingy—and can even prevent curls from absorbing moisture and forming properly. Typical clarifying shampoos are too harsh for curls and can strip away moisture and nutrients. Water Works Clarifying Shampoo is a powerful chelating formula just for curls that uses non-stripping citrus extracts to cleanse and remove residue build-up without depleting essential moisture and nutrients. Extremely gentle and even safe for color-treated hair, curls are left clean, completely nourished, and ready for styling.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is free of silicone and mineral oil.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A sulfate-free, color-safe clarifying shampoo that's proven to remove 100 percent of buildup in just one wash.

Key benefits:
- Gently detoxifies in one wash
- Removes buildup without stripping
- Preps your hair for conditioning

If you want to know more…
Detox your strands and scalp of harmful product residue and build up with this gentle, yet effective shampoo. Formulated without sulfates and ideal for all textures and hair types, this cleansing treatment delivers a luxurious lather that can wash away 100 percent of buildup in a single wash. It’s formulated with sugar and coconut-derived cleansers that are more gentle than those in leading baby shampoos, meaning you can wash without worry. The unique needle nose applicator allows you to apply this shampoo directly to the usually difficult-to-reach scalp and roots with ease.

What else you need to know:
This product is cruelty-free and free of silicones, synthetic perfumes, and dyes.

The FORM hair care collection is rooted in the idea of coactivity—the brand’s way of saying that their products will not only make your hair look great, but also feel healthier. Their formulation philosophy adheres to a rigorous international standard that avoids over 2,000 potentially harmful ingredients, which means that their hair care solutions are simple, safe, effective, and complementary to your long- and short-term styling needs.

Research results:
In an independent, instrumental laboratory study, it was found:
- Removes 100% of buildup and natural impurities that block moisture from penetrating your hair shaft
- Maintains 100% of water content in hair

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid. 

Clean at Sephora™ is formulated without: 
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

What it is: A dry shampoo that actually cleans hair, eliminating oil, sweat, and odor.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Oiliness and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

This product is an Allure Best of Beauty award winner.

What Else You Need to Know: Perfect Hair Day Dry Shampoo features fast-absorbing powders to soak up oil and sweat, while Living Proof’s patented healthy hair molecule (OFPMA) helps remove the powders easily, for ultra-clean hair. Odor neutralizers and time-released fragrance keep hair smelling clean all day. This formula is color safe and safe for chemically treated hair.

What it is: A super-absorbent formula that eliminates oils and impurities, leaving hair looking and feeling clean and refreshed with extra volume and a matte finish.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Volumizing, Oiliness, and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Micro-fine Rice Powders: Absorb excess oils and odors, and as they absorb, they become translucent to naturally blend with all hair colors and expand to provide lift in the roots.
- Golden Root Extract: Increases moisture to prevent dryness and breakage.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and silicone. This product is also cruelty-free.

What Else You Need to Know: Detox Dry Shampoo is available in two scents, Drybar's Original scent with notes of jasmine, sandalwood, and Madagascar vanilla and Lush scent with notes of violet, sandalwood, and musk.

This product is an Allure Best of Beauty award winner.

What it is:
A three-in-one gel infused with the beloved Amazing Grace fragrance to leave you feeling amazingly clean and beautifully feminine.

What it is formulated to do:
Amazing Grace Shampoo, Bath & Shower Gel is an award-winning shower gel with the amazingly clean, beautifully feminine scent of philosophy's bestselling fragrance. This multitasking formula gently cleanses, conditions, and softens skin and hair while providing a rich, foaming lather for a luxurious shower or bath experience. Layer the perfumed formula with other Amazing Grace products to feel amazingly clean from head to toe.

What it is:
A makeup brush cleanser.

What it does:
Keep your brushes in tip-top shape with Sephora Brand Purifying Brush Shampoo. Prevent gunky buildup and prolong the life of your prettiest tools by treating them to a weekly detox.

What else you need to know:
This anti-bacterial formula keeps your brushes pure, on point, and ready to perform beautifully.

What else you need to know:
This product is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A unique, charcoal- and coconut oil-infused scalp shampoo that detoxifies, exfoliates, soothes, and balances the scalp for optimal scalp health.

Key benefits:
- Detoxifies and removes buildup
- Soothes itchy, irritated, and flaky scalp
- Hydrates the scalp to prevent dryness

If you want to know more…
This unique shampoo infuses binchotan charcoal to draw impurities from the scalp and hair follicle, providing the foundation for optimal scalp health. Vegetable-derived micro-exfoliators remove dead skin cells and product buildup to support a clean, balanced, and healthy scalp, as a cooling blend of peppermint and spearmint oils reduces scalp itchiness. Tea tree oil features anti-septic and healing properties to reduce scalp irritation, while coconut oil delivers superior moisturization to the scalp to combat and prevent dryness and flakiness. Super-vitamin panthenol provides essential nutrients to strengthen the hair roots and shaft.

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten, silicones, DEA, or synthetic dyes.

This product is an Allure Best of Beauty award winner.

Research results:
Results obtained from an independent, clinical laboratory study in which participants used the scalp shampoo over a 1-week period:
- 92% of participants with a self-assessed dry scalp indicated that the shampoo was effective in hydrating and moisturizing their scalp
- 100% of participants with a self-assessed flaky scalp said the shampoo was effective at reducing flakiness
- 100% of participants with a self-assessed irritated scalp said the shampoo was effective in reducing irritation
- 86% of participants with a self-assessed itchy scalp said the shampoo was effective in reducing itchiness
- 85% of participants with a self-assessed scalp buildup said the shampoo was effective at reducing buildup on the scalp
- 88% of participants said the shampoo was effective in enhancing their scalp health

Based on a data from a clinical measurement of scalp hydration, results revealed there is a statistically significant increase in scalp hydration after 1 use of both the Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo and Scalp Revival Charcoal + Tea Tree Scalp Treatment:
- 100% of subjects showed an improvement in scalp hydration after just 1 use of both the Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo and Scalp Revival Charcoal + Tea Tree Scalp Treatment

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

What it is: A formula that enhances hair smoothness, volume, strength, and shine.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Liquid

Highlighted Ingredients:
- OFPMA

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

What Else You Need to Know: Perfect Hair Day Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish and protect strands. This formula helps create visibly healthier hair, and helps repel dirt and oil to keep hair cleaner, longer. It is also color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A dry shampoo formulated without talc or aluminum that refreshes hair by absorbing excess oil and adding volume.

Key benefits:
- Naturally cleans and deodorizes hair
- Adds volume
- Cools and refreshes scalp

If you want to know more…
Perk Up Dry Shampoo is your secret weapon to maintaining your style. Enriched with natural rice starch, which immediately works to absorb excess oils, Perk Up Dry Shampoo is one of the only dry shampoos on the market formulated without aluminum starch or telltale, chalky talc. Whether you’re in need of a quick no-wash cleanse or an extra boost of volume, a swift mist of this Sea Buckthorn Berry-infused formula leaves hair soft and refreshed, while a spray to the roots adds volume. This product is color-free and contains no harmful ingredients—so it doesn’t leave a dreaded dusty residue, but naturally revitalized hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
A perfect partner to Silken Up Dry Conditioner (sold separately), use Perk Up Dry Shampoo to absorb excess oil and add volume at the root, and Silken Up Dry Conditioner (sold separately) to lightly condition the lengths of hair. This dynamic duo delivers the ultimate freshly washed look and feel.

This product is a NewBeauty Beauty Choice Award winner.

This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is: A rich lather, silicone-free shampoo that is the first step in fighting frizz.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Color Safe

Formulation: Rich Liquid

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA): Blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and silicone. This product is also cruelty-free.

What Else You Need to Know: No Frizz Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA), which in this formula does three things: blocks humidity, smooths hair, and helps repel dirt and oil to keep hair cleaner, longer. The result: your hair will look and feel smooth and soft and will stay refreshed.

This product is an Allure Best of Beauty award winner.

Clinical Results: Patented Healthy Hair Molecule (OFPMA):
- 70% more effective than traditional silicone products at blocking humidity