Absolutely Love!!!...Love this shampoo....I felt like the shampoo was super cleansing, as I use a lot of volume-boosting powders that leave a bunch of build up if you don't scrub it out, and just a little of the shampoo did an awesome job scrubbing it out....I purchased this shampoo because it claimed to counter the effects of hard water and good for color treated hair.
Which hair type is it good for?
✔ Tightly Coiled
What it is:
An antioxidant-rich, color-protecting shampoo that prevents fading and maintains vibrancy by shielding against damaging UV rays and free radicals.
- Protects against UV rays
- Protects against free radical damage
- Counteracts dulling hard water
If you want to know more…
Extending your hair color lifeline has never been easier thanks to the unique combination of UV filters and antioxidant-rich obliphica berry. Sophisticated UV filters shield color and prevent fading, while powerful antioxidants protect against free radical damage. Vibrant color is locked in and protected, while five different amino acids strengthen the hair shaft, smooth the cuticle, and boost the hair’s elasticity and health. It's perfect for those looking to get the most out of their color by protecting it from damaging UV rays and color fading.
What it is formulated WITHOUT:
What else you need to know:
This product is formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.
Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.
Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.