What it is: A shampoo that helps replenish and hydrate, while protecting hair’s true hues.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Heat Protection

Formulation: Liquid

Highlighted Ingredients:
- Coconut and Botanical Surfactants: Remove build-up without stripping color. 
- Rice Bran Oil and Shea Butter: Humectants moisturize and add shine to hair while cleansing and removing product build-up. 
- Moringa Seed Extract: Delivers antioxidant protection from drying, damaging, and color-fading. 

Ingredient Callouts: Free of sulfates SLS & SLES and parabens.

What Else You Need to Know: True Color Shampoo completely cleanses hair, while keeping color true. Coconut and botanical surfactants remove build-up without stripping color and rice proteins, while moringa seed leaves hair completely clean and nourished.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A moisturizing shampoo that replenishes and nourishes for strong, healthy-looking hair.

Key benefits:
- Repairs damage
- Protects color
- Replenishes moisture

If you want to know more…
This nourishing cleanser is infused with Ouai’s unique Smart Technology Complex™ to replenish moisture to breakage-prone strands. Hair is left looking shiny and feeling stronger.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The fragrance is Mercer St.—an outspoken and muse-worthy fragrance with provocative notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

This product is ideal for chemically and mechanically damaged hair and is not tested on animals.

What it is:
An ultra-mild, sulfate-free shampoo that protects color integrity, prevents color fading, and helps to eliminate color washout.

What it is formulated to do:
This invigorating shampoo helps prevent color fading and washout while keeping tones true. By locking color in and locking water out, you can keep hues as rich as the day of your service. Color Minded seals in shine and smooths the cuticle to make hair color glow, fights the horrid humidity, and adds healthy-looking luster and luminosity—just like a finishing coat.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Formulated with a new, proprietary two-polymer technology that covalently binds to and cross-links over color-treated hair, it works to resurface the process-damaged cuticle and seal the hair to prevent color washout and fading. The color process opens the cuticle to deposit color into the hair shaft. If the cuticle is not sealed properly, water can enter and wash away new color as soon as the first shampoo (which is when the most color washout happens).

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A shampoo that adds body and volume to fine hair as it cleanses.

Key benefits:
- Adds body and volume
- Cleanses and energizes
- Replenishes moisture

If you want to know more…
This body-building cleanser is infused with Ouai’s unique Smart Technology Complex™ to replenish moisture and lift strands, leaving hair looking fuller than ever.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The fragrance is Mercer St.—an outspoken and muse-worthy fragrance with provocative notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

This product is ideal for those with flat, limp hair and is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A cleanser that tames frizz for smooth, shiny hair.

Key benefits:
- Controls frizz
- Creates the look of smooth, sleek hair
- Helps provide humidity resistance

If you want to know more…
This hydrating cleanser is infused with Ouai’s unique Smart Technology Complex™ that calms frizz, cleanses strands, and replenishes moisture to leave hair mega smooth.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The fragrance is Mercer St.—an outspoken and muse-worthy fragrance with provocative notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

This product is ideal for dry or frizzy hair and is not tested on animals.

This product is an Allure Best of Beauty award winner.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A gentle, detoxifying cleanser.

Key benefits:
- Enhances shine
- Protects color
- Gently detoxifies

If you want to know more…
This gentle cleanser is infused with Ouai’s unique Smart Technology Complex™ to refresh overworked hair, leaving strands super-soft and clean while enhancing shine.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The fragrance is Mercer St.—an outspoken and muse-worthy fragrance with provocative notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

This product is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A sulfate-free shampoo that preserves hair color and prevents color from fading.

Key benefits:
- Protects hair for lasting vibrancy and shine
- Protects against environmental aggressors
- Nourishes hair

If you want to know more…
This sulfate-free, multi-protecting shampoo gently cleanses dry, color-treated hair to protect and maintain healthy hair color. This nourishing formula creates an anti-deposit effect on the hair fiber’s surface for lasting vibrancy and shine.

What it is formulated WITHOUT:
- Sulfates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A shampoo that protects, minimizes color fade, and replenishes moisture.

Key benefits:
- Preserves hair color, vibrancy, and shine
- Replenishes lost moisture
- Provides powerful color-fade protection

If you want to know more…
This luxurious shampoo features dual capture complex to provide UV protection, minimize color fade for lasting coloring vibrancy, and replenishes lost moisture. All products in the Infinite Color Hold collection deliver a synergy of antiaging benefits with powerful UV protection to help prevent wash-out, dry-out, and fade-out for healthy-looking hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of DEA/TEA, petrochemicals, and dyes.

Research results:
Clinical results with use of CAVIAR Infinite Color Hold Shampoo, Conditioner, and Vibrancy serum vs. untreated hair, after 70 days:
- 70 days lasting color and shine
- 100% of participants felt their color was rich, shiny, and vibrant
- 93% users agreed the test regimen combated fade-out
- 93% users agreed the test regimen combated dry-out
- 97% users agreed the test regimen gave them lasting color

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A light, hydrating cleanser to purify and hydrate.

Key benefits:
- Refreshes hair
- Enhances curls
- Adds moisture

If you want to know more…
This light, hydrating cleanser cleans strands while replenishing moisture—leaving and waves curls bouncy, buoyant, and soft. Enhances natural curls and wave.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The fragrance is Mercer St.—an outspoken and muse-worthy fragrance with provocative notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

This product is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A plant-based shampoo that rejuvenates color-treated hair and dramatically extends color.

Key benefits:
- Enhances and prolongs color
- Repairs and improves hair texture
- Hydrates

If you want to know more…
This singular color-preserving shampoo is formulated from pure, plant-based ingredients. An exclusive color protection complex—appropriate for all shades of color-treated and highlighted hair—enhances and extends color while Rahua and morete oils from the Amazon rainforest nourish and strengthen each strand. Scented with the exotic fragrance of gardenia flowers, this formula keeps color at its peak and hair and scalp healthy and hydrated.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten and silicones.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An antioxidant-rich, color-protecting shampoo that prevents fading and maintains vibrancy by shielding against damaging UV rays and free radicals.

Key benefits:
- Protects against UV rays
- Protects against free radical damage
- Counteracts dulling hard water

If you want to know more…
Extending your hair color lifeline has never been easier thanks to the unique combination of UV filters and antioxidant-rich obliphica berry. Sophisticated UV filters shield color and prevent fading, while powerful antioxidants protect against free radical damage. Vibrant color is locked in and protected, while five different amino acids strengthen the hair shaft, smooth the cuticle, and boost the hair’s elasticity and health. It's perfect for those looking to get the most out of their color by protecting it from damaging UV rays and color fading.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A protecting shampoo infused with sunflower oils, apricot, a fortifying blend of vitamin B3, B5, and B6, and a UV-protective filter.

Key benefits:
- Extends color vibrancy
- Deeply moisturizes and detangles hair
- UV-protective filter safeguards hair

If you want to know more…
This shampoo conditions and moisturizes dry hair for long-lasting color in between salon visits. It helps hair to retain its vibrancy with a smoother, more natural look and feel. Infused with sunflower oils, apricot, a fortifying blend of vitamin B3, B5, and B6, and a UV-protective filter, the formula helps repair by restoring moisture for manageable hair without tangles.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product is also silicone-free and features a customer-favorite scent.

Kiehl’s is inspired by its rich heritage as an old-world apothecary, applying over 165 years’ worth of cosmetic, pharmaceutical, herbal, and medicinal knowledge into the formulations. They utilize the finest natural ingredients and incorporate advanced scientific technologies to ensure the highest quality and most efficacious formulas without compromise. They are protective of the environment as they maximize the use of renewable, sustainable, and biodegradable ingredients. Kiehl’s proudly stands behind the quality, efficacy, and safety of each of their products.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A shampoo that preserves hair color and prevents color from fading.

Key benefits:
- Protects hair for lasting vibrancy and shine
- Protects against environmental aggressors
- Nourishes hair

If you want to know more…
This multi-protecting shampoo gently cleanses dry, sensitized ends and color-treated hair to protect and maintain healthy hair color. This nourishing formula creates an anti-deposit effect on the hair fiber’s surface for lasting vibrancy and shine.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A non-sulfate shampoo to reduce color fading and keep colors vibrant.

Key benefits:
- Reduces color fading and wash-out
- Helps control oil
- Leaves hair soft, shiny, and vibrant

If you want to know more…
Maintain color vibrancy with this rich, sulfate-free, paraben-free, moisturizing shampoo. It’s formulated with a special blend of natural oils, sunflower and mandarin orange extracts, and other natural ingredients normally only found in the very best skincare products. Ideal for frequent use, its natural, lightly foaming formula gently but effectively cleans hair, leaving it soft and strong while retaining the vibrancy of colored hair for longer.

What else you need to know:
Inside its black and white packaging, a green heart beats. Rossano Ferretti Parma products benefit from the best that nature can offer for the beauty of hair, using the best natural ingredients and the latest skin and haircare technology.

The Rossano Ferretti Parma hair care portfolio is the result of three generations of Italian hairdressing heritage.

This product is also cruelty-free and 100 percent made In Italy.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A gentle shampoo that provides continuous repair benefits with each and every use, enabling hair to better retain color.

Key benefits:
- Enhances color vitality and retention by restoring hair's integrity
- Continuously repairs on both a chemical and physical level using COLORLINK™ technology
- Gently cleanses while extending the results of the in-salon Moroccanoil ChromaTech Service

If you want to know more…
Part of the Moroccanoil® Color Complete Collection, this gentle, sulfate-free shampoo helps prevent haircolor loss by continuously repairing hair on both a physical and chemical level. The full regimen starts in the salon with the Moroccanoil ChromaTech Service.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Research results:
Based on clinical test conducted on human hair, after 10 washes, the Moroccanoil Color Complete Collection is scientifically proven to extend color life and vibrancy by 100%.

What it is: A gentle shampoo for color-treated and all hair types with a modern, self-caring scent that includes five essential oils.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Damage, Color Protection, and Hair Health

Formulation: Cream

Highlighted Ingredients:
- Hibiscus Extract: Protects and repairs the hair fiber, particularly on damaged hair; provides a softening effect that also improves hair sensorial properties; contains high levels of linoleic acid, oleic acid, amino acids, and polysaccharides, delivering potent antioxidant protection that helps to prevent biological aging (oxidative damage) that occurs due to the exposure of the sun’s harsh UVA/UVB rays.
- Coconut Oil: Nourishes and helps protect hair and skin; provides the essential proteins required for nourishing damaged hair; penetrates the hair shaft to help reduce protein loss and is naturally antibacterial, antifungal, and highly moisturizing.
- Deep Moisture Complex: Contains moisturizing sodium PCA and sodium lactate; with the amino acids, they promote damage recovery and support healthy state of the hair; this combination of sodium PCA and L-arginine enhances the uptake of PCA to the hair, providing color protection and retention benefits; imparts brilliance and luster to the hair strands.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product is also vegan and cruelty-free.

What Else You Need to Know: The natural oils and flower extract protect color-treated hair and have a particularly positive effect on chemically-treated hair, repairing and softening while gently cleansing. The essential oils in the scent are a blend of citrus and woods, offering a self-caring sensation that lasts throughout the day.

What it is: A 93 percent natural, vegan color-care shampoo that helps protect against color fade.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Color Fading, Brassiness, and Color Safe

Formulation: Gel

Highlighted Ingredients:
- Organic Raspberry Seed Oil: Improves hair quality and offers natural UV protection.
- Unique Pea Extract: Helps to combat oxidative stress due to sun exposure, pollution, and heat.
- Rapeseed: Provides extra hair conditioning.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This shower-friendly paper bottle uses 100 percent recycled and recyclable materials, which is 60 percent less plastic than traditional plastic bottles.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid. 

Clean at Sephora™ is formulated without: 
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

What it is: A shampoo formulated with an active, natural color-lock complex that is scientifically proven to reduce color fade.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Color Fading

Formulation: Lightweight Liquid

Highlighted Ingredients:
- Turkey Tail Mushroom Extract: Supports hair’s strength.
- Bamboo: A sustainable and natural source of silica which coats and protects the colored hair without weighing it down.
- Radish Root Ferment: Works as a natural antimicrobial in the active complex.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This active, natural, color-lock complex coats color-treated hair, locking in color and protecting from fade due to frequent washing. This complex of turkey tail mushroom—a vegan keratin alternative—and bamboo—to protect and strengthen the hair—adds shine, coats, and defends against color fade.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is: A sulfate-free color care shampoo that gently cleanses, nourishes, and protects against UV, hard water, and damage (which can cause color fading).

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Color Safe, Color Fading, and UV Protection

Formulation: Rich Liquid

Fragrance Type: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil.
- UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color.
- Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: A color-optimized surfactant blend limits stripping, slip modifiers reduce damage from wet combing, and the healthy hair molecule (OFPMA) helps hair stay cleaner, longer. Film formers and conditioning ester enhance and replenish the protective hydrophobic layer.

What it is: A sulfate-free color care shampoo that gently cleanses, nourishes, and protects against UV, hard water, and damage (which can cause color fading).

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Color Safe, Color Fading, and UV Protection

Formulation: Rich Liquid

Fragrance Type: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil.
- UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color.
- Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: A color-optimized surfactant blend limits stripping, slip modifiers reduce damage from wet combing, and the healthy hair molecule (OFPMA) helps hair stay cleaner, longer. Film formers and conditioning ester enhance and replenish the protective hydrophobic layer.