colorful mascara

What it is: An ultra-pigmented, fiber-infused mascara that amps up lash volume to the max.

Formulation Type: Volumizing

Ingredient Callouts: Free of parabens, phthalates, and sulfates SLS & SLES. It is also gluten-free.

What Else You Need to Know: The High Impact High-Fi™ Mascara amps up lashes for more volume, instantly. The lightweight gel formula is full of dimensional fibers that are deposited throughout lashes with every swipe, turning up volume to the max. It is ophthalmologist-tested and safe for sensitive eyes.

Clinical Results: In a clinical test on 31 women:
- 230% more volume, instantly

In a consumer test on 166 women after using product for 1 week:
- 98% say lashes look dramaticall

What it is: A pitch black, nourishing, lengthening, lifting, and thickening mascara primer that delivers 24-hour improved mascara wear.

Highlighted Ingredients:
- Argan Oil and Grape Seed Oil: Rich in omega 3 and 9 fatty acids to nourish lashes.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: This primer is infused with nylon fibers for length and volume and argan and grape seed oils rich in omega three and nine fatty acids to help nourish lashes. The double-arch molded crescent brush separates and coats each lash from root to tip with deep black pigments.

Clinical Results: In a clinical testing on 24 women when comparing mascara p

What it is: A long-wearing mascara that provides fuller-looking, well-defined lashes while supporting your lash health.

Formulation Type: Volumizing

What Else You Need to Know: An ultra-black buildable mascara to instantly define and separate every lash with its multidimensional brush. Long-lasting yet easy to remove and doesn't clump, run, or flake. Formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

Clinical Results: In a use test on 20 volunteers after 21 days of use:
- 95% of women said their lashes were fully revealed, defined, and separated
- 95% of women said their lashes appeared multiplied after application

What it is: A mini universal mascara with a unique eye-hugging brush to lift, lengthen, curl, and volumize every lash type for a lusher look.

Formulation Type: Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Oil: Conditions, softens, and nourishes lashes.

Ingredient Callouts: Free of parabens. It is also vegan and cruelty-free.

What Else You Need to Know: Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.

What it is: A couture mascara with an oversized brush and fragrance-free paraben-free formula for intense color and extreme volume with up to all-day wear.

Ingredient Callouts: This product is vegan, free of parabens and contains less than one percent synthetic fragrance.

What Else You Need to Know: This volumizing mascara adds pigmented color, 200% more volume with up to 24-hour smudge-proof wear. The massive brush and formula coat each lash to deliver varying levels of volume from one to five strokes. Outfitted in sleek packaging, Lash Clash is an ultimate luxury must-have.

What it is: A vegan mascara that visibly lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural-looking lashes.

Formulation Type: Curling and Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.
- Panthenol Vitamin B5 and Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes i

What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.

Formulation Type: Lengthening

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The innovative extender brush features a magnetically charged core that pulls the magnetic, mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift.

What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer.

Formulation Type: Lengthening

Benefits: Long-wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The innovative extender brush features a magnetically charged core that pulls the magnetic, mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift.