What it is:
A four-in-one defining and highlighting brow pencil to contour and carve out your perfect brow look.

What it does:
Define and highlight your brows with Benefit’s new Brow Contour Pro 4-in-1 Defining & Highlighting Brow Pencil. This multitasking brow pencil features a lighter and deeper brow shade to give your brows depth and dimension, plus an edge-definer and arch-highlighter to clean and shape your brows. Turn shapeless, flat-looking brows into defined, contoured brows, effortlessly. Brow Contour Pro is available in five shades for a wide range of hair colors and skin tones. The easy-to blend formula features up to 24 hours of long wear*, and is waterproof**.

*Instrumental test on 20 women.
**Instrumental test on 22 women.

Beauty Tip:
Don’t forget to blend. Use your favorite brow spoolie (sold separately) to brush the lighter shade and deeper shade through your brows, and use your ring finger to gently blend out the highlighter and definer shades. Throw Brow Contour Pro into your purse for brows on-the-go—it’s everything you need in one tool for perfect brows whenever, wherever.

What it is:
An eye, lip, and face transformer palette with four holographic shades.

What it does:
Revamp your makeup looks with this innovative, Alchemist Palette, featuring four holographic shades. It's perfect for achieving a spectrum of radiant, special effects by layering Alchemist over eyeshadow and lipstick. Formulated with Double Dimension Technology, this first-of-its-kind formula is packed with 360° refractive pearls, dipped in a prismatic coating, to deliver twice the transforming power. Each of the four shades within the palette catches the light from every angle for a spectrum of luminizing special effects—perfect for customizing finishes and exploring your artistic expression.

The hybrid formula also doubles as a super-shimmery highlighter. Simply sweep product over prepped skin for otherworldly iridescence. Because the formula is packed with high-quality, pearlescent particles, a little goes a long way—even a subtle application imparts bold impact.

Inspired by the ancient science of Alchemy, the art of transforming natural materials into a precious elixir, this hybrid palette is part top coat and part transformer, so it’s perfect for layering and blending to experiment with different makeup effects.

This palette contains:
- 4 x 0.05 oz/ 1.53 g Holographic Shades in Emerald (green), Saphyre (blue), Amethyst (ultra-violet), Opal (pink)

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The inspiration for this palette comes from the ancient science of alchemy—the art of turning natural materials into a precious elixir.

Seven years in the making, this palette is one of Kat Von D’s passion projects. She spent months perfecting the intricate letter "A" and decorative scrollwork featured on the front of the palette.

Alchemist Holographic Palette is completely free of animal-derived ingredients.

"I am proud to say that Kat Von D Beauty has never tested on animals—and never will. "—Kat Von D

What it is:
A professional lip palette in 18 shades that range from primaries and neutrals to bold brights.

What it does:
Give lips rich, intense pigment payoff and a long-wearing, matte finish with the Lip Palette. It features bold colors to mix, layer, and customize, and it includes a mixing plate and dual-ended lip brush with a spatula. Wear these shades alone or blend them together for an endless array of looks.

This palette contains:
- 18 x 0.03 oz/ 0.8 g Lip Shades in #1 (peach pink), #2 (red oak brown), #3 (burnt orange), #4 (rich oak brown), #5 (burnished berry), #6 (rich mahogany brown), #7 (vibrant coral), #8 (warm sandy brown), #9 (vibrant orchid purple), #10 (berry pink), #11 (soft oak brown), #12 (vibrant pink), #13 (blackened berry), Primary 1 (white), Primary 2 (black), Primary 3 (red), Primary 4 (yellow), Primary 5 (blue)
- Dual-ended lip brush with spatula
- Mixing plate

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
A liquid eyeliner with an innovative brush tip for effortless, precise application.

What it does:
Achieve eye perfection with this high-pigment, waterproof liner that stays put all day for a fade-, melt-, crack-, and run-resistant finish. The superfine and flexible brush tip glides across the lashline for incredibly fluid application, allowing you to create a variety of looks with ease. Unlike traditional felt tip liners, this brush tip will not fray.

What else you need to know:
Tattoo Liner is completely free of animal-derived ingredients and is not tested on animals. The Trooper shade is an Allure Reader's Choice award winner.

What it is:
A breakthrough new lipstick combining super-creamy color and weightless, comfortable long wear.

What it does:
Introducing the new and reborn Studded Kiss Crème Lipstick—the creamiest, most cushiony and unbelievably pigmented lipstick to ever cross your lips.

Discover your new go-to color from Kat Von D’s biggest, boldest shade range. The collection includes 40 shades in three finishes, and features rich reds, bold berries, and neutrals for every complexion. You’ll also find beloved Everlasting Liquid Lipstick shades, now in the Studded Kiss formulation.

Kat Von D Beauty is always on the forefront of innovation, searching for ways to amplify and improve their already long-wear, high-pigment products. Originally created in 2014, the Studded Kiss collection has now been reimagined with an updated look and a breakthrough new formula.

See and feel the difference instantly. Studded Kiss Crème Lipstick features a high-chroma content for pure, vivid color in a revolutionary new base formula that’s crystal clear, super-soft, and virtually weightless. Made with smooth, spherical pigments and lip-nourishing ingredients, it’s never been easier to coat your lips in creamy, comfortable color.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
As a perfectionist, Kat constantly seeks ways to improve the performance of all of KVD Beauty products. Studded Kiss is a collection close to Kat’s heart, so she wanted to take advantage of new advances in the industry to create an even better bullet formula that everyone will fall in love with.

Kat created the packaging for the one and only Studded Kiss Lipstick, using her favorite cuff bracelet as inspiration. The newly-designed Studded Kiss Crème features the same signature studs, updated with monochromatic black packaging.

This collection features every artist’s dream: Kat’s first-ever pure white lipstick mixer, White Out. Use it as a base to adjust the tone of your lip colors, or mix it into other shades to customize the pigment (each shade is sold separately).

"I am proud to say that Kat Von D Beauty has never tested on animals—and never will."—Kat Von D, Brand Founder