Easy Colorful Eyeshadow

What it is: A collection of vegan, highly pigmented, pressed-powder single eyeshadows available in eye catching matte, shimmer, and glitter finishes.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This collection of stunning single eyeshadows comes in a variety of shades from neutral nude to vibrant matte, shimmer, and glitter finishes. Their silky texture guarantees intense and buildable coverage. They can be applied

What it is: A waterproof, liquid, multi-chrome eyeshadow for multidimensional sparkling makeup with results that are almost too good to be true.

What Else You Need to Know: A multi-chrome eyeshadow with a fine and creamy texture guaranteed to deliver bright and intense color for extraordinary makeup looks. Its lightweight and transfer-proof formula can be smudged easily with your fingers or a brush.

What it is: An ultra-pigmented eyeshadow palette featuring four unique finishes and high-impact shades expertly coordinated in wearable color families.

Highlighted Ingredients: 
- Carnauba Vegan Wax: Improves wear and helps the formula set to a smooth finish.

- Skin Conditioners: Provides comfortable blendability and wear despite high level of pigments and pearls.

- Vitamin E: For antioxidant protection.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragran

What it is: An eyeshadow palette of modern nude shades inspired by the beautiful nuances of real skin tones.

Highlighted Ingredients: 
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. It is also gluten-free and cruelty-free.

What Else You Need to Know: This variety of modern eyeshadow nudes range from flattering mattes to enhance your skin’s undertones to metallic, shimmer, and sparkle eye shadow shades for a sexy radiance.

What it is: A mini eyeshadow palette with six highly pigmented modern nudes inspired by the beautiful nuances of real skin tones.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Inspired by the iconic Born This Way Natural Nudes Eye Shadow Palette, this neutral mini palette is perfectly curated to make it easy to create looks ranging from natural to dramatic. Easy-to-blend formula offers a creamy, silky texture, and highly pigmented shadows offer one-swipe payoff.

This Palette Contains:
- 3x 0.01 oz/ 0.3 g eyeshadows in Rose-ty Toasty, Sizzle, Golden Girl
- 3x 0.04 oz/ 1.1 g eyeshadows in Warm Ember, Cream Puff, Bring the Heat

Palette Size: Mini size

What it is:
An everyday to night palette with 14 shades, including essential mattes and glam shimmer finishes.

What it does:
This palette features 14 shades in ultra-matte, duo chrome, and metallic finishes that let you create softly-glamorous looks any time. Each shade is fully-pigmented and easy to blend. The palette is luxuriously packaged, with a large mirror and double-ended brush.

What it is: A versatile, matte eyeshadow palette with cool-toned taupe shades to take you from everyday 'no-makeup makeup' looks to sexy smokey eyes on the go.

Ingredient Callouts: This product is free of parabens. It is also gluten-free and cruelty-free.

What Else You Need to Know: This mini eyeshadow palette is easy to use for beginners and travel-friendly for on-the-go touch-ups. The eyeshadow shade range is a collection of six everyday neutral taupes in a matte finish that can take you from day to night and are suitable for various skin tones and eye colors. 

What it is: An award-winning shadow stick that delivers waterproof, crease-resistant color with 12-hour wear—and it’s safe for sensitive eyes.

Benefits: Long-Wearing

Highlighted Ingredients: 
- Upcycled Grape Extract: Zero-waste, antioxidant-rich ingredient that visibly reduces fine lines.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Art inspired—no artistry required. This new slant on eyeshadow blends seamlessly and lasts for 12 hours. Use the flat side of the angled tip for a wash of all-over color, or the edge to line, define, and brighten. In

What it is: A dual-ended creamy eyeshadow stick and glitter stamp that glides onto the eye area to create a stunning matte, shimmer, or glitter look in three easy steps.

Highlighted Ingredients:
- Jojoba Oil and Argan Oil: Moisturizes skin without irritation.
- Vitamin E: Enhances skin vitality.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: Swipe on the creamy, blendable shadow stick formula for a quick and natural pop of color to you

What it is: A beginner-friendly, crease-resistant liquid shadow with a built-in brush for a long-wearing, glazed and glowing eye look in seconds.

What Else You Need to Know: The glaze and glow with this liquid shimmer eyeshadow includes a built-in brush for easy application. The buildable shades include two duo chrome and four shimmer shades for versatility.