What it is:
An iconic, award-winning mascara that creates a natural-looking yet striking, lash look.

What it does:
Brush on lavishly long, perfectly-defined lashes with this signature mascara. Its flexible polymers coat each lash from root to tip, lengthening and defining each lash for unmatched definition.

What else you need to know:
This mascara’s bio-selective polymers cling to the lashes through electrical attraction. Bristles are arranged in a “hedgehog” pattern for maximum coverage with no clumps, and they’re grooved to hold the product, allowing gradual application and even spread of the formula. This product is ophthalmologist-tested, fragrance-free, and suitable for contact lens wearers.

What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.

What it is:
An ultra-volumizing mascara that delivers instant dimension for epic lashes.

What it does:
Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."—Marc Jacobs

What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.

What it is:
A mascara with an innovative oblique brush that curls and defines lashes.

What it does:
Diorshow Iconic Mascara is the latest in Dior's dazzling range of bestselling mascaras. Created backstage for fashion shows and celebrity red carpet events, the Iconic mascara features an oblique cut brush that gives an extra lash-curling effect. With its long, skinny teeth, the plastic comb brush allows you to precisely coat each lash one-by-one, creating a long, separated fan of lashes that usually takes the skill of a makeup artist. The extra-hold formula provides a 24 hour-curl with 100% smudge-proof results.

What else you need to know:
Inspired by the tailoring technique of cutting fabric on the bias to create maximum curve, the Iconic brush features soft silicone bristles that spiral around the stem to lift, curl, and separate every lash.

What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.

What it is:
A volumizing mascara that delivers pumped-up, glamorous lashes.

What it does:
This mascara's unique triple load brush intensely coats lashes in one easy stroke for a full, luscious look. The thick, Ultra Black formula is enriched with hyaluronic acid—an ingredient recognized for its moisturizing properties. Use the brush's reservoirs to intensify lashes from root to tip, separate lashes with the "spiked" areas, or achieve a curved effect by pressing the brush lightly against the tips of the upper lashes.

What else you need to know:
Tested under ophthalmological control, this mascara was found suitable for sensitive eyes and contact lens wearers. It is not tested on animals.

Research results:
Proven to be 82% effective according to a scientific test that measured volume after 6 brush strokes were administered to 64 false lashes.

What it is:
A tube-forming, water-resistant mascara that gives buildable, glamorous volume with no smudging, flaking, running, or clumping.

What it does:
After almost a decade in development, Blinc Mascara Amplified provides incredible, buildable volume and length, all while offering their signature LifeProof properties of the original Blinc Mascara—smudge-proof, sweat-proof, water-resistant, and flake-proof. As with the original, Mascara Amplified coats lashes with a glossy, volumizing and extending coat that forms tiny water-resistant “tubes” around the lash. But, unlike the first formula, this one applies more like a traditional mascara, giving you the ability to add as many coats as you want to build your desired look! Because it is not as wet of a formula, you can even go back and reapply if needed, after it dries.

What else you need to know:
Removing Blinc Mascara Amplified is just as easy, and requires no makeup remover. Simply apply a little warm water along with some gentle pressure, and the tubes easily slide off your lashes. You will actually see the tiny tubes in your hand as it comes off without leaving any messy black tint or residue behind.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look—now available in three vibrant shades.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

What it is:
An ultracreamy, lengthening, and volumizing mascara for stand-out lashes.

What it does:
Perversion glides on easily to instantly create sexy lashes. It has a creamy, full-bodied texture that is not too dry and not too wet to allow just the right amount of pull as it glides through lashes. This formula is not sticky or clumpy, and it contains Hairdensyl, a complex blend of proteins and amino acids that are known to stimulate lash growth. The honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects. The high-tech, volumizing brush separates and defines each lash for a clean, clump-free finish, and the triple-black pigments leave them looking intensely black.

What it is formulated WITHOUT:
- Parabens

What it is:
A lengthening mascara that stays put for 24 hours without smudging or smearing.

What it does:
This mascara leaves lashes looking gorgeous for up to 24 hours, lasting through rain, sweat, humidity, and tears. It removes easily with warm water, and it’s unique brush coats and beautifully lengthens even the tiniest of lashes.

What it is formulated WITHOUT:
- Sulfates
- Phthalates

What else you need to know:
This product is allergy-tested, ophthalmologist-tested, and safe for sensitive eyes and contact lens wearers. It is also free of SLS, mineral oil, and gluten, and is 100 percent fragrance-free.

What it is:
A volumizing mascara that coats each lash with maximum volume in a single stroke and without clumping.

What it does:
The Shock Mascara’s hourglass-shaped brush allows for more of the exclusive shock formula to grab hold of lashes. With brilliant, high intensity color, this long-wearing mascara will give you dramatic lashes that will not smudge.