What it is: A first-of-its-kind hair cream that enhances texture and body for the perfect air-dry style.

Hair Type: Straight and Wavy

Hair Texture: Fine and Medium

Hair Concerns:
- UV Protection

Key Benefits:
- Protects Against UV Damage
- Hydrates

Formulation: Cream

Highlighted Ingredients:
- Texture-Enhancing Blend: Enhances hair's natural texture with bounce and airiness—and zero crunch.
- Conditioning Blend: Absorbs quickly into the hair allowing it to dry smoothly while keeping it hydrated.
- UVA/UVB Filter: Helps protect against the drying effects of the sun.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This styler is formulated with lightweight polymers that enhance hair’s natural texture, adding bounce and airiness—with zero crunch. It also includes UV filters help protect against the drying effects of the sun.

What it is:
A first-of-its-kind smart straightener that predicts your hair needs, adapting to ensure the optimum styling temperature at all times for ultimate results with less breakage and more color protection.

Key benefits:
- 70 percent less breakage
- Two times more color protection
- 20 percent more shine

If you want to know more…
Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!

What else you need to know:
This styler also features a unique wishbone hinge to ensure that the plates are precisely aligned, a 20-second heat-up time, a heat-resistant plate guard to protect your surfaces after styling, sleep mode for complete peace of mind, universal voltage, and a three-year warranty.

This product is an Allure Best of Beauty winner.

What it is: A professional straightening and curling iron that uses the power of steam to instantly transform your hair, from perfectly straight to natural waves.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl enhancing
- Straightening
- Helps to reduce frizz

Key Benefits:
- Straightens hair or creates beachy waves
- 24-hour frizz control

What Else You Need to Know: Steam technology surrounds hair with steady distribution of steam while never getting hair wet. The power of steam and combing allows for styling that is twice as fast and twice as smooth, with 91% less breakage vs. the heating plates alone.

The integrated, leak-free water tank allows you to style a full head of hair (up to 600ft) without having to refill, and the integrated, removable comb detangles the hair while styling and holds the hair in place while straightening or creating waves. A 360° extra-long, rotating cord to creates hassle-free waves, while hard anodized, high-resistance floating aluminum plates provide even pressure all over the hair.

The styler also features intelligent heat control with three heat settings: 350°F, 390°F, and 410°F, which are temperature-checked up to twice a second for a steady temperature. This styler is suitable for all hair types. Wattage: 63W. Voltage: 120V (US Standard).

Clinical Results: When tested against Steampod heating plates without steam and comb:
- 91% less breakage
- 2x faster styling
- 2x smoother styling

What it is:
A styler that is engineered for multiple hair types and styles, featuring Coanda air styling and propelled by the Dyson digital motor so users can curl, wave, smooth, and dry with no extreme heat.

The most awarded hair styling tool in 2019*, including the Allure Best of Beauty Breakthrough award.

This product is an Allure Best of Beauty winner.

Key benefits:
- No extreme heat damage
- Attracts and wraps hair, using only air
- Styles and dries simultaneously

Dyson Airwrap™ Complete styler — for multiple hair types and styles:
- 1.2 inch Airwrap™ barrels – engineered to create voluminous curls or waves.
- 1.6 inch Airwrap™ barrels – engineered to create loose curls or waves.
- Firm smoothing brush – engineered to smooth and control frizz-prone hair.
- Soft smoothing brush – engineered to gently align and smooth fine hair.
- Round volumizing brush – engineered to volumize and shape fine, flat hair.
- Pre-styling dryer – takes hair from wet to damp, to prep for styling.
- Dyson Airwrap™ Base
- Storage case – neatly stores your Dyson Airwrap™ styler and its attachments.

If you want to know more…
- Coanda to curl – the Dyson Airwrap™ styler harnesses the Coanda effect to wrap hair against the barrel. No clamping mechanisms or gloves, just voluminous curls and waves.
- Coanda to smooth – the smoothing brushes mimic a stylists’ blow-dry by attracting hair to their surface and propelling air along the stands.
- No extreme heat damage – intelligent heat control measures air temperature over 40 times a second to prevent extreme heat damage while styling.
- One-click attachments and cool-touch tips – a quick-release switch and cool-touch tip allow you to quickly change attachments while styling.
- Symmetry barrels – clockwise and anti-clockwise barrels for symmetrical curls.
- Negative ions – help reduce static in the hair.
- Cool shot – to set your style.
- Easy clean filter – magnetic, removable and washable, with filter cleaning brush.
- Swivel cable – for ease of movement, at any angle.
- Storage case – protects and neatly stores your Dyson Airwrap™ Styler and its attachments.
- Two-year warranty – on parts and labor.
- Cord length: eight feet, nine inches

*Based on industry recognized awards

What it is: A rich cream that conditions, fights frizz, and adds control for a refined, air-dried look.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Hold
- UV Protection

Key Benefits:
- Hydrates hair
- Fights frizz
- Protects from drying effects of the sun, using UV filters

Formulation: Cream

Highlighted Ingredients:
- Conditioning Blend: Absorbs quickly into the hair, allowing it to dry while keeping it hydrated.
- UVA/UVB Filter: Helps protect hair against the drying effects of sun exposure.
- Oil Blend: Moisturizes and adds slip to strands.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This nourishing cream fights frizz and flyaways for a sleek look with no heat or hassle. It contains a conditioning blend of prickly pear and cactus flower extracts that keep hair hydrated, while a blend of avocado, jojoba, sweet almond, and sunflower oils help moisturize. This cream also protects hair from damage due to sun exposure with UVA/UVB filters.

What it is: An ultra-fine, retractable brow pencil that comes in a variety of different long-wear, waterproof, smudge-resistant shades, with a built-in paddle brush for easy blending and styling.

Ingredient Callouts:This product is cruelty-free.

What Else You Need to Know: This creamy, super-fine-tipped pencil comes in a variety of shades, is waterproof, and resists smudging, fading, and transferring. The built-in paddle brush combs, shapes, and blends perfectly for natural-looking brows.