Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A long-lasting, medium-control finishing paste that delivers easy-to-distribute matte texture, shape, and separation.

Key benefits:
- Gives hair moldable texture
- Tames unruly ends
- Creates a matte finish

If you want to know more…
Great for long and short styles, this luxurious product creates soft thickness and piecey texture for a long-lasting hold. It tames unruly ends—for soft, smooth, and healthy-looking hair.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is safe for color-treated hair and was not tested on animals.

What it is: A limited-edition gel in a holographic hue that adds a strobing effect to your hair, body, and face—so that you’re festival ready.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Color Safe

Formulation: Lightweight Gel

Ingredient Callouts: Free of parabens, formaldehydes, and phthalates. This product is also cruelty-free.

What Else You Need to Know: Shimmer Strobing Jelly gives a shimmer effect and an instant head-turning glow. Available in Prismatic Pink or Prismatic Gold, you can wear these holographic gels separately or combine for celestial, swirly style.

What it is: A saltwater-based styling spray that adds texture, volume, and hold for matte waves that mimic a fresh-off-the-beach look.

Hair Type: Straight and Wavy

Hair Texture: Fine and Medium

Hair Concerns: Hold and Volumizing

Formulation: Spray

Highlighted Ingredients:
- Ascophyllum Nudosum (Seaweed) Extract: Extracted from naturally occurring seaweed; softens and smoothes skin and moisturizes hair, increasing its elasticity, luster, and softness; and helps decrease hair’s static charge, thus giving more body and less flyaways.
- Macrocystis Pyrifera (Kelp) Extract: A natural seaweed extract with a high iodine and mineral content; contributes shine and manageability to hair and reduces the harshness of some chemicals; the nutritive value of this extract makes it ideal for skin preparations.
- Magnesium Sulfate: Commonly known as Epsom salts; a natural mineral, which imparts astringent action.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This saltwater-based, styling formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. This spray also works well with healthy, moderately coarse hair.

What it is: A lightweight thickening cream made with just a hint of conditioning for naturally full, soft hair to pump up hair’s volume and softness.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine

Hair Concerns:
- Dryness
- Volume

Key Benefits:
- Makes fine hair look and feel thicker
- Provides long-lasting, touchable body, fullness, and thickness
- Provides light conditioning

Formulation: Cream

Highlighted Ingredients:
- Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller.
- Myristyl Alcohol: Provides lightweight conditioning.
- Emollient blend: Enhances softness and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cream is powered by Living Proof’s patented thickening molecule, which creates space between each strand with tiny dots that deliver big body. The result? Hair that looks and feels thicker with a hint of conditioning for touchable softness.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled

What it is:
A weightless texture hair mist infused with rice protein to add hold for effortlessly chic, undone hair.

Key benefits:
- Creates beachy waves
- Enhances texture and builds body
- Give hair memory and shine

If you want to know more…
Wave Spray is made with rice protein instead of sea salt so is safe against color-treated and/or keratin-treated hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The fragrance is North Bondi—a beautiful floral fragrance with notes of bergamot, Italian lemon, rose de mai, violet, and white musk.

This product is not tested on animals.musk.

This product is not tested on animals.

What it is: A first-of-its-kind styler—applied in the shower and lightly rinsed—to create air-dried styles with enhanced body, softness, natural texture, and shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Hold, and Shine

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE): Deposits thickening dots on hair fibers to create body and fullness.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

What Else You Need to Know: This styler leaves behind cationic resins after lightly rinsing that bind to hair and flex when dried to enhance natural texture. Living Proof’s patented thickening molecule (PBAE) deposits thickening dots on hair to create body and fullness. Magnetic texturizers enhance waves and a resin controls flyaways and adds shine.

This product is an Allure Best of Beauty award winner.

What it is: A pre-styling spray that helps create lasting lift, volume, and body for a lush, plush blow-dry.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Adds Volume

Formulation: Spray

Highlighted Ingredients:
- VP/VA Copolymer: Provides light-to-medium hold.
- Polyquaternium-11: Provides light hold and control.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This spray lifts and holds all hair types—thin, thick, straight, or curly. Use it for blow-drying, setting, protecting from heat, adding volume, lifting, controlling, and finishing any style.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free texturizing spray for sexy, tousled, undone hair with a matte finish.

Key benefits:
- Creates tousled, beachy texture
- Creates long-lasting volume
- Leaves a matte finish

If you want to know more…
Un.Done Volume and Matte Texture Spray utilizes an invisible and dry formulation that delivers beachy hair—perfectly tousled with undone, matte texture. A salt-free product that delivers beachy texture? Yes, that is right—no sodium chloride. Zeolite, a natural mineral, builds unbelievable volume for full-on sexy hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is a The Knot Beauty Award and ICMAD City Awards winner.

This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is: A translucent dry finishing spray adds instant volume, lift, and airy texture.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns:
- Hold
- Volumizing

Key Benefits:
- Instant Volume
- Airy Texture
- Creates Lift and Hold

Formulation: Spray

Highlighted Ingredients:
- PVP, VP/VA Copolymer: Provides light to medium hold.
- PEG-12 Dimethicone and Hydrolyzed Wheat Protein: Nourishing agents.
- Zeolite and Silk Powder: Provide texture and volume to hair.

Ingredient Callouts: Free of parabens, phthalates, formaldehydes, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: Raw silk powders with light-holding polymers adhere instantly for a softly interlaced texture, making hair look airy, weightless, and effortlessly full. This formula is perfect for lifting roots, adding texture to ponytails, plumping braids and blow-outs, and boosting second-day hair.

What it is:
A gel-creme that creates a tousled, undone-yet-done effect.

What it does:
This product gives hair a hint of grit, some extra lift, and a tousled, shine-free finish. Its dry moisture finish leaves hair matte but not parched. It's made to mess with perfection and craft one-of-a-kind, freehand looks.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is: A multitasking treatment that styles and treats hair in one simple step.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Volumizing
- Straightens/Smooths

Key Benefits:
- Styles with volume and smoothness
- Conditions, strengthens, and adds shine
- Provides heat protection (up to 450°F/230°C) and UV protection

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule: Smooths and protects by forming a weightless shield around each strand—smoothing, strengthening, and polishing.
- Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller.
- Tucuma Butter: Emollient rich in fatty acids, conditions dry and damaged hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cream is powered by Living Proof’s healthy hair molecule to smooth and protect by forming a weightless shield around each hair strand, while the thickening molecule creates space between strands for hair that looks and feels fuller. The result? Smooth, strong, voluminous hair—and endless compliments.

What it is: A salt-meets-oil spray that enhances texture for soft, sea-tossed waves.

Hair Type: Straight and Wavy

Hair Texture: Medium and Thick

Hair Concerns: UV Protection, Shine, and Hold

Formulation: Spray

Highlighted Ingredients:
- Sea Salt and Mineral Blend: Add body and texture.
- Beach Protective Blend: Moisturizes and nourishes.
- UV Inhibitors: Guard against the drying effects of the sun.

Ingredient Callouts: Free of parabens, formaldehydes phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This spray is formulated with a mineral complex that enhances texture, as well as a blend of tropical oils and sea botanicals to soften and add shine. The conditioning formula leaves a touchable finish and soft, sea-tossed waves. Additionally, UV filters help protect against the drying effects of the sun. This spray also works well with dry and/or coarse hair.

What it is: A blow-dry cream that keeps styles smooth while reducing frizz.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Frizz
- Heat Protection
- Straightening and Smoothing

Key Benefits:
- Straightens strands
- Tames flyaways
- Protects against heat and humidity

Formulation: Cream

Highlighted Ingredients:
- Heat Protecting Shield: Protects hair from heat styling and humidity.
- Smoothing Blend: Lightweight silicones and other smoothing agents reduce frizz, smoothing and sealing the hair for soft style with body and movement.
- Conditioning Blend: Conditions to add shine and control.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This non-greasy, heat-protective blow-dry cream keeps styles smooth and sleek while reducing frizz for up to three days.

What it is: A three-in-one formula that texturizes, amplifies, and refreshes hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Volume, Texture, and Extends Blowouts

Formulation: Lightweight Spray

Highlighted Ingredients:
- Crystal-clear Microporous Minerals (Zeolite): Add matte texture, create separation for fuller styles, and absorb light oils.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: Great for all hair types and hair colors. Available in two of Drybar's signature scents: the Blanc scent with notes of coconut, amber, and vanilla and the Lush scent with notes of violet, sandalwood, and musk.

What it is: A lightweight, coconut oil-infused gel-cream that adds piecey texture and shine with a non-crunchy hold, ideal for air-drying loose curls and waves.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl Enhancing
- Frizz
- Hold

Key Benefits:
- Provides a lightweight, non-crunchy hold
- Adds piecey texture and frizz-free curl definition
- Adds shine and hydration

Formulation: Cream

Highlighted Ingredients:
- Coconut Oil: Nourishes and adds moisture.
- Aloe Vera: Adds hydration and soft, piecey texture.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This original cult favorite adds piecey texture and shine for an effortlessly cool, air-dried look. Its creamy gel formula has a lightweight hold that creates the perfect air-dry for defined curls and waves without stiffness or frizz.

What it is: A texturizing spray that creates instant beachy waves, body, and volume for effortless style—without making hair heavy, sticky, or dry.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Cur Enhancing
- Hold
- UV Protection

Key Benefits:
- Creates voluminous, beachy waves
- Prevents sun damage with UV filter
- Adds texture, body, and hold

Formulation: Spray

Highlighted Ingredients:
- Mirsalehi Propolis: Fortifies hair with a rich composition of oils, vitamins, minerals, and flavonoids.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Lightweight and never sticky, this texturizing spray gives you beautiful, effortless beachy waves with a boost of volume and body. The silicone-free formula also prevents breakage and split ends.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished—you asked, Alterna listened. Original CC Cream formula now available.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C