Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A long-lasting, medium-control finishing paste that delivers easy-to-distribute matte texture, shape, and separation.

Key benefits:
- Gives hair moldable texture
- Tames unruly ends
- Creates a matte finish

If you want to know more…
Great for long and short styles, this luxurious product creates soft thickness and piecey texture for a long-lasting hold. It tames unruly ends—for soft, smooth, and healthy-looking hair.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is safe for color-treated hair and was not tested on animals.

What it is: A limited-edition gel in a holographic hue that adds a strobing effect to your hair, body, and face—so that you’re festival ready.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Color Safe

Formulation: Lightweight Gel

Ingredient Callouts: Free of parabens, formaldehydes, and phthalates. This product is also cruelty-free.

What Else You Need to Know: Shimmer Strobing Jelly gives a shimmer effect and an instant head-turning glow. Available in Prismatic Pink or Prismatic Gold, you can wear these holographic gels separately or combine for celestial, swirly style.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

What it is: A body-building hairspray that creates buildable body with airiness, movement, and light hold.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Hold and Volume

Formulation: Spray

Highlighted Ingredients:
-Flexible Polymers and Firm Polymers
-Shine Emollient Blend
-Anti-Static Agents

Ingredient Callouts: This product cruelty-free and is formulated without parabens, phthalates, and silicone.

What Else You Need to Know: Perfect hair Day™ Body Builder is powered by a customizable nozzle that adjusts the particle size and spray rate. This formula contains a blend of flexible and firm polymers to create body with softness no matter which setting you use. An emollient blend adds shine and anti-static agents improve the brush-ability. It is safe and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An airy dry spray that provides instant texture, volume, and body.

Key benefits:
- Extends your blowout
- Creates a tousled look
- Adds texture

If you want to know more…
Triple Sec 3-in-1 is the instant volume and texture refresher. Perfect for refreshing limp locks, it provides soft, matte texture for a perfectly tousled look. It amplifies flat hair for intense volume and fullness, and absorbs light oils, leaving hair feeling fresh and clean.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
On second or third day hair, use Triple Sec for allover body, Detox Dry Shampoo at the roots to absorb oils, and Detox Dry Conditioner at the ends to hydrate.

This product is now available in two different scents: Blanc (notes of coconut, amber, and vanilla) and Lush (notes of violet, sandalwood, and musk).

What it is: A styling spray that creates instant volume and texture for big, lasting results on dry hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns: Hold, Volume, and Color Safe

Formulation: Spray

Highlighted Ingredients:
- Volumizing and Texturizing Molecule ETAS

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

What Else You Need to Know: This formula is powered by living Proof’s volumizing and texturizing molecule (ETAS), which adds volume to your hair by increasing the space between hair fibers. It provides UV protection, is color-safe, and safe for chemically treated hair.

This product is an Allure Best of Beauty award-winner.

What it is:
A lightweight, heat-activated styling balm.

What it is formulated to do:
This balm helps deliver straight, smooth, healthy-looking styles with movement. Its non-greasy, lightweight formula tames flyaways and frizz, protecting hair from heat-styling and humidity. Ideal for curly, thick, coarse, or unmanageable hair, strands are left lustrous, beautiful, and silky soft.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The Bumble and bumble Straight Line with breakthrough Concen-straight Technology™ was developed to help maintain hair's natural integrity, allowing hairdressers—and clients—to customize straightness, increase manageability, and reduce frizz. All products are free of formaldehyde, cysteine, and lye.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free texturizing spray for sexy, tousled, undone hair with a matte finish.

Key benefits:
- Creates tousled, beachy texture
- Creates long-lasting volume
- Leaves a matte finish

If you want to know more…
Un.Done Volume and Matte Texture Spray utilizes an invisible and dry formulation that delivers beachy hair—perfectly tousled with undone, matte texture. A salt-free product that delivers beachy texture? Yes, that is right—no sodium chloride. Zeolite, a natural mineral, builds unbelievable volume for full-on sexy hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is a The Knot Beauty Award and ICMAD City Awards winner.

This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is:
A gel-creme that creates a tousled, undone-yet-done effect.

What it does:
This product gives hair a hint of grit, some extra lift, and a tousled, shine-free finish. Its dry moisture finish leaves hair matte but not parched. It's made to mess with perfection and craft one-of-a-kind, freehand looks.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled

What it is:
A weightless texture hair mist infused with rice protein to add hold for effortlessly chic, undone hair.

Key benefits:
- Creates beachy waves
- Enhances texture and builds body
- Give hair memory and shine

If you want to know more…
Wave Spray is made with rice protein instead of sea salt so is safe against color-treated and/or keratin-treated hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The fragrance is North Bondi—a beautiful floral fragrance with notes of bergamot, Italian lemon, rose de mai, violet, and white musk.

This product is not tested on animals.musk.

This product is not tested on animals.

What it is: A first-of-its-kind styler—applied in the shower and lightly rinsed—to create air-dried styles with enhanced body, softness, natural texture, and shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Hold, and Shine

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE): Deposits thickening dots on hair fibers to create body and fullness.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

What Else You Need to Know: This styler leaves behind cationic resins after lightly rinsing that bind to hair and flex when dried to enhance natural texture. Living Proof’s patented thickening molecule (PBAE) deposits thickening dots on hair to create body and fullness. Magnetic texturizers enhance waves and a resin controls flyaways and adds shine.

This product is an Allure Best of Beauty award winner.

Which hair type is it good for?
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A coconut-oil infused styler that hydrates and gives curls perfect definition.

Key benefits:
- Moisturizes and softens curls
- Gives definition and control
- Boosts volume

If you want to know more…
Whether you want to smooth, soften, shape, stretch, moisturize, define, control, boost volume, twist-out, tame frizz, add shine, or switch-up your look, SUPERCREAM® Coconut Curl Styler does it all.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product does not contain silicone. Less is more: experiment with different amounts of product to find the right balance for your curls and texture.

What it is: A weightless, protective finishing spray that prevents frizz on dry hair by providing intense humidity protection on any finished style.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Frizz, Heat Protection, and UV Protection

Formulation: Spray

Highlighted Ingredients:
- Patented Healthy Hair Molecule OFPMA

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

What Else You Need to Know: No Frizz Humidity Shield is powered by Living Proof’s patented healthy hair molecule (OFPMA), a humidity-resistant polymer, high-refractive emollient, and conditioning agent. Together, they provide humidity protection, static control, and UV protection. It’s color-safe and safe for chemically treated hair.

What it is:
A part mousse (but way lighter), part salt spray (but less gritty)—for big, beachy texture with heat-styled polish for fine to medium, healthy hair.

What it is formulated to do:
Infused with the signature salt mineral complex, this frothy foam-mousse hybrid provides an elevated, polished blow dry with Surf’s trademark texture. It provides the most volume and lift in the Surf family while delivering a beach protective blend that’s infused with coconut water and UVA/UVB filters to help protect against the drying effects of the sun. It’s created especially for voluminous, sea-swept texture with a heat-styled finish.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is infused with UVA/UVB filters to help protect against the drying effects of the sun.

“The blow dries look breezy and lived-in…so chic.”—Bb.Global Fashion Director Laurent Philippon, on the set of the campaign shoot in Nice, France

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
A one-step wonder to extend the life of your blow dry right from the start.

What it is formulated to do:
This luxurious cream formula fights frizz, protects against heat damage, and has invisible and microfine oil-absorbing powders that help add body, shine, and movement. Formulated to prolong the life of your blow-dry style, it is suitable for healthy, fine, and even oil-prone hair.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
An ultra-lightweight hairspray that builds incredible volume and texture.

What it is formulated to do:
Part hairspray, part dry shampoo, this talc-free multitasker is the ultimate go-to product to achieve innately cool model-off-duty hair. The formula keeps hair looking full all day and all night with more hold than a dry shampoo.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Jen's style tip: mist it on dry hair and scrunch strands out with your fingers for a loose, lived-in look. Flip hair upside down and spray for instantly fresh-looking hair. This product is scented with Ouai No. 3 Fragrance, containing notes of Italian bergamot, water lily, and white musk.

Which hair type is it good for?
✔ Tightly Coiled
✔ Coiled

What it is:
A nourishingly rich blend of old world oils, organic herbs, and natural humectants that leaves kinks and coils extra soft and supple.

Key benefits:
- Moisturizes hair
- Reduces breakage
- Nourishes the scalp

If you want to know more…
This unique blend of castor oil, olive oil, and Ayurvedic botanicals instantly softens the driest kinks and coils. The rich cream contains amla, Brahmi, and African aloe—premium Afro-Indian botanicals used for thousands of years to nourish the scalp and strengthen hair. MSM sulfur nurtures follicles and encourages healthy hair growth, Mediterranean olive oil delivers emollience and lubricity, and vegetable glycerin and pure African castor oil lends sheen, softness, and lasting moisture.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is 100 percent vegetarian and does not contain mineral, silicone, protein, or gluten