Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A long-lasting, medium-control finishing paste that delivers easy-to-distribute matte texture, shape, and separation.

Key benefits:
- Gives hair moldable texture
- Tames unruly ends
- Creates a matte finish

If you want to know more…
Great for long and short styles, this luxurious product creates soft thickness and piecey texture for a long-lasting hold. It tames unruly ends—for soft, smooth, and healthy-looking hair.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is safe for color-treated hair and was not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A saltwater-based, styling spray that adds sultry texture and volume to mimic a fresh-off-the-beach look.

Key benefits:
- Adds texture
- Builds volume
- Shields UVA and UVB rays

If you want to know more…
Surf Spray's salt-infused formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. Bumble and bumble replicated and improved the effect of saltwater with a salt mineral complex that delivers hair-nourishing ingredients, including seaweed and kelp extracts for enhanced moisture. The frothy, foaming mousse also delivers its own beach protective blend with coconut water that shields hair from the drying and damaging effects of the sun’s UVA and UVB rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The blow-dried look (feels) breezy and lived in—so chic."—Laurent Philippon, Bb.Global Fashion Director (on the set of the campaign shoot in Nice, France)

This product is a 2018 NewBeauty.com NewBeauty 2018 Beauty Award winner.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is: A lightweight cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns: Color Safe, Dryness, and Volumizing

Formulation: Cream

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: This formula contains Living Proof’s patented thickening molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It helps give your hair long-lasting body and fullness with light hold that doesn't collapse or become stiff. This formula is also color-safe and safe for chemically treated hair.

What it is: A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule (OFPMA)

Ingredient Callouts: This product is cruelty-free and formulated without sulfates, silicone, and parabens.

What Else You Need to Know: Living Proof’s healthy hair molecule (OFPMA) increases the spread-ability on both damp and dry hair, critical to the product's versatility and performance. An emollient blend creates shape and control, while a clay enhances definition, grip and separation. Jojoba esters also condition and smooth the hair. This formula is color-safe and safe for chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
An innovative formula that is applied in the shower and lightly rinsed, leaving behind only what you need to create beautiful, air-dried styles.

Key benefits:
- Creates beautiful, air-dried styles
- Delivers enhanced natural texture
- Applied in shower and lightly rinsed
- Won't weigh hair down

If you want to know more…
In-Shower Styler is formulated so that the styling ingredients are activated when hair is lightly rinsed and excess product is removed, leaving behind only what is needed for beautiful, air-dried styles without the tradeoffs. As hair dries, it contracts, enhancing natural waves. The thickening molecule PBAE creates separation between strands for body, while lightweight conditioners deliver natural shine and softness.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
If you have naturally straight hair, try putting your hair in braids or buns and letting it air dry for best results. For best results on frizz-prone hair, apply No Frizz Humidity Shield after hair is completely dry.

This product is an Allure Best of Beauty award winner.

What it is:
A gel-creme that creates a tousled, undone-yet-done effect.

What it does:
This product gives hair a hint of grit, some extra lift, and a tousled, shine-free finish. Its dry moisture finish leaves hair matte but not parched. It's made to mess with perfection and craft one-of-a-kind, freehand looks.

What it is formulated without
- Parabens
- Phthalates

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
A translucent, dry texturizing spray for instant fullness and airy texture.

Key benefits:
- Provides lightweight volume
- Adds instant fullness
- Creates textured and airy styles

If you want to know more…
Raw silk powders with light holding polymers adhere instantly for a softly interlaced texture to make hair look airy, weightless, and effortlessly full. This formula is perfect for lifting roots, adding texture to ponytails, plumping braids and blow-outs, and boosting second-day hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Bb.stylist tip: to refresh styles that have lost oomph to humidity or gravity, spray liberally at roots, then ruffle with hands for instant fullness. This product is a 2018 Hollywood Life Beauty Award winner for Best Volumizing Spray.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
A lightweight, heat-activated styling balm.

What it is formulated to do:
This balm helps deliver straight, smooth, healthy-looking styles with movement. Its non-greasy, lightweight formula tames flyaways and frizz, protecting hair from heat-styling and humidity. Ideal for curly, thick, coarse, or unmanageable hair, strands are left lustrous, beautiful, and silky soft.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The Bumble and bumble Straight Line with breakthrough Concen-straight Technology™ was developed to help maintain hair's natural integrity, allowing hairdressers—and clients—to customize straightness, increase manageability, and reduce frizz. All products are free of formaldehyde, cysteine, and lye.

Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

What it is:
A setting spray that offers a moderate hold for all hair types.

What it does:
This spray lifts and holds all hair types—thin, thick, straight, or curly. Use it for blow-drying, setting, protecting from heat, adding volume, lifting, controlling, and finishing any style. Pair this must-have formula with Thickening Shampoo and Conditioner for a little more heft.

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free texturizing spray for sexy, tousled, undone hair with a matte finish.

Key benefits:
- Creates tousled, beachy texture
- Creates long-lasting volume
- Leaves a matte finish

If you want to know more…
Un.Done Volume and Matte Texture Spray utilizes an invisible and dry formulation that delivers beachy hair—perfectly tousled with undone, matte texture. A salt-free product that delivers beachy texture? Yes, that is right—no sodium chloride. Zeolite, a natural mineral, builds unbelievable volume for full-on sexy hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is a The Knot Beauty Award and ICMAD City Awards winner.

This product is formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An oil and salt-infused spray for visibly soft, wind-swept, and sea-tossed waves.

Key benefits:
- Texturizes
- Volumizes
- Hydrates

If you want to know more…
For a softer twist on beachy, sun-dried styles, the unique salt-in-oil formula of Surf Infusion builds a textured look with a sheen finish to capture the sunlight. A blend of tropical oils, sea botanicals, and a sea mineral complex smooth the hair, building a light-reflective, tousled look, while UV filters guard against the sun’s drying rays. Ideal for healthy hair that feels dry, fine, medium, or coarse, this product conditions as it builds sultry volume.

What else you need to know:
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A weightless gel that provides frizz-free, flexible hold with exceptional curl definition.

Key benefits:
- Defines curls with flexible hold
- Protects curls from humidity/heat/UV
- Prevents frizz, flyaways, and unwanted volume

If you want to know more…
Lock out humidity and define your curls with Advanced Climate Control® Heat & Humidity Gel. It’s formulated with wheat protein and pliable styling polymers that form a weightless, flexible lattice that expands as heat or humidity rises to hold curl definition without frizz. High-performance Anti-Frizz Nano Technology with Sericin, a protein derived from silk, seals the hair cuticle to keep essential moisture in and humidity out. A dedicated UV filter helps protect against damage from environmental aggressors. The result is flexible hold that won’t leave hair crunchy, sticky, or weighed down for frizz-free, perfectly defined curls.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A hair formula that delivers styling and treatment benefits in one easy step for smoothness, volume, conditioning, strength, and polish.

Key benefits:
- Styles with volume and smoothness
- Conditions and strengthens
- Adds shine

If you want to know more…
This genius solution allows you to style and treat in one step. Powered by a patented healthy hair molecule (OFPMA) and thickening molecule (PBAE), this powerful hair treatment creates hair that’s smoother, softer, and shinier.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Safe and formulated for color and chemically treated hair, this product is silicone-free.

The Perfect Hair Day line works hard to keep hair looking and feeling healthy—delivering the five benefits for beautiful, healthy-looking hair: smoothness, volume, conditioning, strength, and polish. It helps you wash your hair less often, while making hair appear healthier instantly and over time.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled

What it is:
A weightless texture hair mist infused with rice protein to add hold for effortlessly chic, undone hair.

Key benefits:
- Creates beachy waves
- Enhances texture and builds body
- Give hair memory and shine

If you want to know more…
Wave Spray is made with rice protein instead of sea salt so is safe against color-treated and/or keratin-treated hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The fragrance is North Bondi—a beautiful floral fragrance with notes of bergamot, Italian lemon, rose de mai, violet, and white musk.

This product is not tested on animals.musk.

This product is not tested on animals.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An airy dry spray that provides instant texture, volume, and body.

Key benefits:
- Extends your blowout
- Creates a tousled look
- Adds texture

If you want to know more…
Triple Sec 3-in-1 is the instant volume and texture refresher. Perfect for refreshing limp locks, it provides soft, matte texture for a perfectly tousled look. It amplifies flat hair for intense volume and fullness, and absorbs light oils, leaving hair feeling fresh and clean.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
On second or third day hair, use Triple Sec for allover body, Detox Dry Shampoo at the roots to absorb oils, and Detox Dry Conditioner at the ends to hydrate.

This product is now available in two different scents: Blanc (notes of coconut, amber, and vanilla) and Lush (notes of violet, sandalwood, and musk).

What it is: An instant thickening and texturizing spray for texture, body, and movement.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Volumizing, Beachy Waves

Formulation: Spray

Highlighted Ingredients:
- Patented Volumizing Molecule PBAE
- Magnetic Texturizers

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and mineral oil.

What Else You Need to Know: Living Proof’s Style Lab products combine effortless style with cutting-edge science. Their stylists dreamed up products for beautiful hair, and their team in the lab set to work creating solutions to make your styling routine faster and easier than ever.