Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A long-lasting, medium-control finishing paste that delivers easy-to-distribute matte texture, shape, and separation.

Key benefits:
- Gives hair moldable texture
- Tames unruly ends
- Creates a matte finish

If you want to know more…
Great for long and short styles, this luxurious product creates soft thickness and piecey texture for a long-lasting hold. It tames unruly ends—for soft, smooth, and healthy-looking hair.

What it is formulated WITHOUT:
- Parabens

If you want to know more:…
This product is safe for color-treated hair. There was no animal testing in the making of this product.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A saltwater-based, styling spray that adds sultry texture and volume to mimic a fresh-off-the-beach look.

Key benefits:
- Adds texture
- Builds volume
- Shields UVA and UVB rays

If you want to know more…
Surf Spray's salt-infused formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. Bumble and bumble replicated and improved the effect of saltwater with a salt mineral complex that delivers hair-nourishing ingredients, including seaweed and kelp extracts for enhanced moisture. The frothy, foaming mousse also delivers its own beach protective blend with coconut water that shields hair from the drying and damaging effects of the sun’s UVA and UVB rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The blow-dried look (feels) breezy and lived in—so chic."—Laurent Philippon, Bb.Global Fashion Director (on the set of the campaign shoot in Nice, France)

This product is a 2018 NewBeauty.com NewBeauty 2018 Beauty Award winner.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A lightweight styling cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Key benefits:
- Makes fine hair look and feel thicker
- Delivers long-lasting, touchable fullness
- Provides light conditioning

If you want to know more…
This lightweight styling cream helps fine, flat hair look, feel, and behave like naturally full, thick hair. It is powered by our patented Thickening Molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It creates long-lasting touchable, thickness and fullness, while it delivers a hint of conditioning that won't weight your hair down.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Full Thickening Cream is ideal for fine, flat hair. It is silicone-free and safe and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Key benefits:
- Tames and grooms dry hair
- Smooths for polished blowouts
- Creates definition on dry hair

If you want to know more…
This versatile styler used on damp or dry hair gives you the freedom to wear your hair in different ways. It tames and grooms dry hair for easy, manageability, smooths strands for polished blowouts, or creates definition and separation on dry hair for a deconstructed, second-day look.

What it is formulated WITHOUT:
- Parabens
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
An innovative formula that is applied in the shower and lightly rinsed, leaving behind only what you need to create beautiful, air-dried styles.

Key benefits:
- Creates beautiful, air-dried styles
- Delivers enhanced natural texture
- Applied in shower and lightly rinsed
- Won't weigh hair down

If you want to know more…
In-Shower Styler is formulated so that the styling ingredients are activated when hair is lightly rinsed and excess product is removed, leaving behind only what is needed for beautiful, air-dried styles without the tradeoffs. As hair dries, it contracts, enhancing natural waves. The thickening molecule PBAE creates separation between strands for body, while lightweight conditioners deliver natural shine and softness.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
If you have naturally straight hair, try putting your hair in braids or buns and letting it air dry for best results. For best results on frizz-prone hair, apply No Frizz Humidity Shield after hair is completely dry.

This product is an Allure Best of Beauty award winner.

What it is:
A lightweight, heat-activated styling balm.

What it is formulated to do:
This balm helps deliver straight, smooth, healthy-looking styles with movement. Its non-greasy, lightweight formula tames flyaways and frizz, protecting hair from heat-styling and humidity. Ideal for curly, thick, coarse, or unmanageable hair, strands are left lustrous, beautiful, and silky soft.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The Bumble and bumble Straight Line with breakthrough Concen-straight Technology™ was developed to help maintain hair's natural integrity, allowing hairdressers—and clients—to customize straightness, increase manageability, and reduce frizz. All products are free of formaldehyde, cysteine, and lye.

What it is:
A gel-creme that creates a tousled, undone-yet-done effect.

What it does:
This product gives hair a hint of grit, some extra lift, and a tousled, shine-free finish. Its dry moisture finish leaves hair matte but not parched. It's made to mess with perfection and craft one-of-a-kind, freehand looks.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free texturizing spray for instantly sexy, tousled, undone hair with a matte finish.

Key benefits:
- Creates instant tousled, beachy texture
- Creates long-lasting volume
- Leaves a matte finish

If you want to know more…
Un.Done Volume and Matte Texture Spray utilizes an invisible, salt-free, and dry formulation that delivers beachy hair—perfectly tousled with an undone, matte texture. The secret is zeolite, a natural mineral that builds unbelievable volume for full-on sexy hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of artificial colors, petrochemicals, sodium chloride, and MCIT. It is cruelty-free, gluten-free, and safe for color-treated, Brazilian-treated and keratin-treated hair.

Sea buckthorn contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and supports the natural production of collagen, a key building block for skin, hair, and nails.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled

What it is:
A weightless texture hair mist infused with rice protein to add hold for effortlessly chic, undone hair.

Key benefits:
- Creates beachy waves
- Enhances texture and builds body
- Give hair memory and shine

If you want to know more…
Wave Spray is made with rice protein instead of sea salt so is safe against color-treated and/or keratin-treated hair. The floral fragrance contains notes of bergamot, Italian lemon, rose de mai, magnolia, lily, blackberry, violet, cedarwood, amber, patchouli, sandalwood, and white musk.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product is free of animal testing.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An oil and salt-infused spray for visibly soft, wind-swept, and sea-tossed waves.

Key benefits:
- Texturizes
- Volumizes
- Hydrates

If you want to know more…
For a softer twist on beachy, sun-dried styles, the unique salt-in-oil formula of Surf Infusion builds a textured look with a sheen finish to capture the sunlight. A blend of tropical oils, sea botanicals, and a sea mineral complex smooth the hair, building a light-reflective, tousled look, while UV filters guard against the sun’s drying rays. Ideal for healthy hair that feels dry, fine, medium, or coarse, this product conditions as it builds sultry volume.

Which hair type is it good for?
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A weightless gel that provides frizz-free, flexible hold with exceptional curl definition.

Key benefits:
- Defines curls with flexible hold
- Protects curls from humidity/heat/UV
- Prevents frizz, flyaways, and unwanted volume

If you want to know more…
Lock out humidity and define your curls with Advanced Climate Control® Heat & Humidity Gel. It’s formulated with wheat protein and pliable styling polymers that form a weightless, flexible lattice that expands as heat or humidity rises to hold curl definition without frizz. High-performance Anti-Frizz Nano Technology with Sericin, a protein derived from silk, seals the hair cuticle to keep essential moisture in and humidity out. A dedicated UV filter helps protect against damage from environmental aggressors. The result is flexible hold that won’t leave hair crunchy, sticky, or weighed down for frizz-free, perfectly defined curls.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A nourishing, multitasking hair oil that instantly softens, silkens, tames, de-frizzes, and detangles all types of dry hair.

Key benefits:
- Softens, tames flyaways, and adds shine
- Detangles hair and helps strengthen against breakage
- Has anti-frizz powers and heat protectants

If you want to know more…
This hydrating, multitasking hair oil features a six signature feather-light oil blend to instantly soften, tame flyaways, and add shine. It detangles hair, helps strengthen against breakage, protects against heat and UV damage, and dramatically reduces frizz.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain mineral oil or alcohol.

Use the hair oil to quench dry ends and tame flyaways. The Hairdresser’s Invisible Oil line is infused with six lightweight oils for a sublime transformation: grapeseed oil, safflower seed oil, sweet almond oil, macadamia nut oil, argan oil, and coconut oil.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A hair formula that delivers styling and treatment benefits in one easy step for smoothness, volume, conditioning, strength, and polish.

Key benefits:
- Styles with volume and smoothness
- Conditions and strengthens
- Adds shine

If you want to know more…
This genius solution allows you to style and treat in one step. Powered by a patented healthy hair molecule (OFPMA) and thickening molecule (PBAE), this powerful hair treatment creates hair that’s smoother, softer, and shinier.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Safe and formulated for color and chemically treated hair, this product is silicone-free.

The Perfect Hair Day line works hard to keep hair looking and feeling healthy—delivering the five benefits for beautiful, healthy-looking hair: smoothness, volume, conditioning, strength, and polish. It helps you wash your hair less often, while making hair appear healthier instantly and over time.

What it is:
A refreshing spray formula that takes landlocked hair to the beach for loose, languid curls.

What it is formulated to do:
Formulated with natural sea salt and smoothing moisturizers, this light mist infuses all hair types with oceanic waves for a breezy texture boost. A quinoa protein naturally conditions and smooths hair while sunflower seed extract provides natural UV protection while guarding against dryness, color fading, and brassiness. Green tea extract provides antioxidant protection as seaweed extract and kelp cleanse hair of excess oils and provide natural hydration.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is formulated without gluten and cruelty-free.

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
A spray to give hair instant volume and texture that’s almost as light as air for big, lasting results.

Key benefits:
- Creates instant volume and fullness on dry hair
- Adds texture

If you want to know more…
Living Proof Full Dry Volume Blast is a volume and texture spray that contains patent-pending expandable, textured aero-spheres called ETAS. They’re lighter and bigger than industry standard ingredients, so they deliver big volume and texture on your hair without weighing it down or creating a sticky after-feel. Shake to activate the formula.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The ETAS are so lightweight, they float in the can—so it’s important to shake before each spray. Then, apply on dry hair from root to ends for all-over volume and texture, or just at the root if that’s where you need a lift.

This product is an Allure Best of Beauty award winner and an Allure Reader’s Choice award winner.

Which hair type is it good for?
✔ Straight
✔ Wavy

What it is:
An instant thickening and texturizing spray for texture, body, and movement that is revivable for up to 48 hours.

Key benefits:
- Adds instant textrue
- Creates revivable style
- Not stiff, sticky, dulling, or dirtying

If you want to know more…
Get tailor-made texture with this weightless texturizing spray. Powered by Living Proof’s three-dimensional technology of magnetic texturizers and the patented Thickening Molecule (PBAE), Instant Texture Mist creates any type of tousled style effortlessly. It is revivable for up to 48 hours and works on damp or dry hair, with or without heat styling.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Instant Texture Mist is ideal for all hair types. It is silicone-free and safe for color and chemically treated hair.

Living Proof Style Lab products combine effortless style with cutting-edge science to make your styling routine faster and easier than ever.