Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A long-lasting, medium-control finishing paste that delivers easy-to-distribute matte texture, shape, and separation.

Key benefits:
- Gives hair moldable texture
- Tames unruly ends
- Creates a matte finish

If you want to know more…
Great for long and short styles, this luxurious product creates soft thickness and piecey texture for a long-lasting hold. It tames unruly ends—for soft, smooth, and healthy-looking hair.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
The fragrance is Rue St. Honoré—a French-inspired fragrance with seductive notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.

This product is safe for color-treated hair and was not tested on animals.

What it is: A limited-edition gel in a holographic hue that adds a strobing effect to your hair, body, and face—so that you’re festival ready.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Color Safe

Formulation: Lightweight Gel

Ingredient Callouts: Free of parabens, formaldehydes, and phthalates. This product is also cruelty-free.

What Else You Need to Know: Shimmer Strobing Jelly gives a shimmer effect and an instant head-turning glow. Available in Prismatic Pink or Prismatic Gold, you can wear these holographic gels separately or combine for celestial, swirly style.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled

What it is:
A weightless texture hair mist infused with rice protein to add hold for effortlessly chic, undone hair.

Key benefits:
- Creates beachy waves
- Enhances texture and builds body
- Give hair memory and shine

If you want to know more…
Wave Spray is made with rice protein instead of sea salt so is safe against color-treated and/or keratin-treated hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
The fragrance is North Bondi—a beautiful floral fragrance with notes of bergamot, Italian lemon, rose de mai, violet, and white musk.

This product is not tested on animals.musk.

This product is not tested on animals.

What it is: A first-of-its-kind styler—applied in the shower and lightly rinsed—to create air-dried styles with enhanced body, softness, natural texture, and shine.

Hair Type: Straight and Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Curl-Enhancing, Hold, and Shine

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Patented Thickening Molecule (PBAE): Deposits thickening dots on hair fibers to create body and fullness.

Ingredient Callouts: Free of parabens and silicone. This product is also cruelty-free.

What Else You Need to Know: This styler leaves behind cationic resins after lightly rinsing that bind to hair and flex when dried to enhance natural texture. Living Proof’s patented thickening molecule (PBAE) deposits thickening dots on hair to create body and fullness. Magnetic texturizers enhance waves and a resin controls flyaways and adds shine.

This product is an Allure Best of Beauty award winner.

What it is: A multitasking treatment that styles and treats hair in one simple step.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Volumizing
- Straightens/Smooths

Key Benefits:
- Styles with volume and smoothness
- Conditions, strengthens, and adds shine
- Provides heat protection (up to 450°F/230°C) and UV protection

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule: Smooths and protects by forming a weightless shield around each strand—smoothing, strengthening, and polishing.
- Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller.
- Tucuma Butter: Emollient rich in fatty acids, conditions dry and damaged hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cream is powered by Living Proof’s healthy hair molecule to smooth and protect by forming a weightless shield around each hair strand, while the thickening molecule creates space between strands for hair that looks and feels fuller. The result? Smooth, strong, voluminous hair—and endless compliments.

What it is: A three-in-one formula that texturizes, amplifies, and refreshes hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Volume, Texture, and Extends Blowouts

Formulation: Lightweight Spray

Highlighted Ingredients:
- Crystal-clear Microporous Minerals (Zeolite): Add matte texture, create separation for fuller styles, and absorb light oils.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.

What Else You Need to Know: Great for all hair types and hair colors. Available in two of Drybar's signature scents: the Blanc scent with notes of coconut, amber, and vanilla and the Lush scent with notes of violet, sandalwood, and musk.

What it is: A lightweight, coconut oil-infused gel-cream that adds piecey texture and shine with a non-crunchy hold, ideal for air-drying loose curls and waves.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Curl Enhancing
- Frizz
- Hold

Key Benefits:
- Provides a lightweight, non-crunchy hold
- Adds piecey texture and frizz-free curl definition
- Adds shine and hydration

Formulation: Cream

Highlighted Ingredients:
- Coconut Oil: Nourishes and adds moisture.
- Aloe Vera: Adds hydration and soft, piecey texture.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This original cult favorite adds piecey texture and shine for an effortlessly cool, air-dried look. Its creamy gel formula has a lightweight hold that creates the perfect air-dry for defined curls and waves without stiffness or frizz.

What it is: A lightweight texturizing spray that takes landlocked hair to the beach for easy, relaxed waves.

Hair Type: Straight, Wavy

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Hold, Volumizing, Color Safe, and UV Protection

Formulation: Spray

Highlighted Ingredients:
- Natural Sea Salt: Adds volume and effortless texture.
- Sweet Almond Fruit Extract: Seals in moisture and strengthens hair.
- Seaweed and Kelp Extract: Cleanses hair of excess oils and provides natural hydration.

Ingredient Callouts: This product is formulated without parabens, formaldehydes, mineral oil, and sulfates SLS & SLES. This product is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Formulated with natural sea salt and smoothing moisturizers, this light mist enhances natural waves and adds all over body for a breezy texture boost. Apply to damp hair for textured separation or to dry hair for light grit and subtle volume.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished—you asked, Alterna listened. Original CC Cream formula now available.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

What it is: A styling cream that weightlessly blocks humidity, conditions hair, and smooths cuticles.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Frizz
- Straightens/Smooths

Key Benefits:
- Weightlessly blocks humidity
- Smooths hair and stops frizz
- Adds light conditioning

Formulation: Cream

Highlighted Ingredients:
- Healthy Hair Molecule: Creates a weightless shield around each hair strand, blocking humidity and smoothing each hair strand to help eliminate frizz.
- Cetyl Alcohol: Provides lightweight conditioning.
- Emollient Blend: Enhances softness and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cream is powered by Living Proof‘s patented healthy hair molecule, which eliminates frizz by creating a weightless shield around each strand to block humidity. Hair is nourished, smoothed, and conditioned for a frizz-free look no matter the weather.

No Frizz Nourishing Styling Cream will not dry out your hair and contains some light conditioning agents. If you believe you‘re experiencing dryness, keep this in mind: No Frizz does not contain silicones. Silicones make hair feel slippery, and the "dryness" you‘re experiencing with No Frizz could be the absence of this slippery feeling. No Frizz works to smooth the surface of hair and provide long-term frizz-fighting benefits—rather than masking it like silicones.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight, volumizing blowout spray with heat protection for massive, long-lasting volume, body, and texture.

Key benefits:
- Creates volume, body, and texture
- Provides heat protection
- Returns moisture to hair

If you want to know more…
Brooklyn Bombshell Blowout Volume Spray delivers incredible volume, texture, and body to hair. This spray uses lightweight polymers to plump hair and provide body. Use it before blow drying to protect against heat and create extra texture and lift, or after blow drying as a re-styler. It creates lightweight, touchable hold with massive volume.

What it is formulated WITHOUT:
- Sulfates
- Phthalates

What else you need to know:
This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is: A leave-in hair styling cream that's infused with argan oil and anti-static ingredients to condition, hydrate, and reduce frizz.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Prevents Dryness, Fights Frizz, and Maintains Hold

Formulation: Cream

Highlighted Ingredients:
- Argan Oil: Restores elasticity, smoothness, and manageability to hair.
- Behentrimonium Chloride: An anti-static and conditioning agent.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This also comes in recyclable packaging.

What Else You Need to Know: This lightweight, multipurpose styling solution creates smooth styles while providing hydration and a soft hold. Suitable for all hair types and as a next-day style refresher.

What it is: A serum-in-cream that repairs and keeps blow-dried hair looking smooth and healthy for up to three days.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Heat Protection
- Straightening and Smoothing

Key Benefits:
- Seals split ends
- Protects against breakage
- Protects against heat

Formulation: Cream

Highlighted Ingredients:
- Hair Repair Technology: Repairs split ends, restores hair‘s healthy look and feel, and protects against breakage.
- Resurrection Plant Extracts: These extracts from rose of Jericho and pale lilac contain special components that help them survive drought stress.
- Heat-Protecting Shield: Safeguards hair from heat damage.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This formula‘s repair technology helps seal split ends and protect against breakage, while its conditioning blend with "resurrection plants" rose of Jericho and pale lilac bring dry, damaged hair back to life.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
An ultra-plumping spray foam that targets roots for instant lift and volume.

Key benefits:
- Energizes follicles and promotes fuller-looking hair
- Creates instant lift and volume at the roots
- Increases volume

If you want to know more…
Apply Southern Belle Volume-Boosting Root Lifter (focusing on the crown area) for extra volume at the roots. Saw palmetto extract energizes follicles and promotes fuller hair, acacia senegal gum boosts body, and vegetable proteins add strength and structure.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Research results:
Tested and verified by an independent, scientific research lab:
- Increases volume by 99%

What it is: A featherlight hairstyling spray that delivers a surge of volume for big body and texture that‘ll outlast your plans.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns:
- Hold
- Volume

Key Benefits:
- Delivers volume and texture that lasts
- Transforms fine, flat hair into voluminous styles with no crunchiness or stiffness
- Can be used anytime, anywhere

Formulation: Lightweight Spray

Highlighted Ingredients:
- Volumizing and Texturizing Molecule: Provides long-lasting texture without the weight.
- Modified Starch: Adds texture and absorbs oil that could weigh your hair down over time.
- Blend of Hydrophobic Resins: Maintains fullness and body even in high humidity.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This styling spray is powered by Living Proof‘s volumizing and texturizing molecule, which creates big volume by increasing the space between hair strands. The formula is (almost) as light as air for weightless body and texture that defies midday deflation.