Heart Makeup

What it is: A collection of fan-fave lip and cheek tints that come in a range of shades—all long-wearing, non-drying, and transfer-proof.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: Cherry, mango, pink lemonade—whatever tint color you're craving, Benefit Cosmetics has an option for you. These long-wearing tints have non-drying formulas that apply and build easily and feel comfortable on lips and cheeks. Apply one coat with the precise, doe-foot applicator for a sheer hint of tint or layer f

What it is: Clean, cream-to-powder eye shadow trios with a velvety, buildable formula and a weightless finish.

Highlighted Ingredients: 

- Rice Starch: For smooth application and unique fluffy sensation.

- Coconut Oil: Provides luxurious slip and blendability.

- Naturally Derived Pigments: Impart instant luminosity and radiance.

Ingredient Callouts: These products are gluten-free and cruelty-free.

What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.

Formulation Type: Volumizing

Highlighted Ingredients: 
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.

- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.

- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This buildable mascara lets you turn up the volume for dramatically longer, fuller-looking lashes. 

What it is: A creamy, dimensional eyeshadow and face glitter with unique reflective qualities and intense sparkle for a hyper-pigmented wet-look shine.

Ingredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.

What Else You Need to Know: This lightweight and comfortable formula offers one-swipe smooth and creamy application. The multi-dimensional light shifting formula gives a high-intensity sparkle and a hyper-pigmented wet-look shine. It’s also multi-use for face and eyes.

What it is: A trio of blushes with three different textures and finishes that can be layered and transformed for a multitude of possibilities.

Ingredient Callouts: This product is vegan. 

What Else You Need to Know: This cheek palette lets you Create infinite blush looks by combining or layering them in any order. The palette contains a trio of highly pigmented, monochromatic formulas: a cream blush with a radiant finish, an intense matte blush, and a shimmery powder with a pearly effect. It’s pocket-size and equipped with a removable mirror.

What it is: A tinted eyebrow gel formulated with heart-shaped fibers and conditioning, hemp-derived cannabis seed oil to fill, shape, and define.

Highlighted Ingredients:
- Tinted Heart-Shaped Fibers: Lock onto brows in each direction for long-lasting fullness, filling the hollow fibers for added volume.
- Hemp-Derived Cannabis Seed Oil: Conditions and fuses the fibers to brows.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What it is: A waterproof, intense-black mascara with thickening, heart-shaped fibers and conditioning, hemp-derived cannabis seed oil.

Highlighted Ingredients:
- Hemp-Derived Cannabis Sativa Seed Oil: Conditions for healthier-looking lashes and smooth application, and fuses fibers to lashes for thickness without fallout.
- Heart-Shaped Fibers: Lock onto lashes in each direction, adding width and length for long-lasting volume.
- Pure Pigment: Intense black pigment.

What it is:
A cushion blush formula, with a heart-shaped applicator, that blends out to a sheer-to-buildable flush of color.

What it does:
Show cheeks some love with this cushion blush that delivers a crush-worthy flush. For best use, twist the top to reveal the heart-shaped sponge, pop open bottom, and press the applicator into the cushion compact. Stamp once for a natural-looking glow, and twice for a bold pop of color. Kaja is cruelty-free. This product is vegan.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: An award-winning, mega volumizing mascara for super-thick, ultra dramatic falsie-level lashes.

Formulation Type: Volumizing

Highlighted Ingredients: 
- Hollow Heart-Shaped Fibers: Create longer, fuller, thicker-looking lashes.

- Hemp-Derived Cannabis Seed Oil: Conditions to keep lashes soft, not stiff.

- Vegan "Beeswax": Keeps fibers locked onto lashes, preventing fallout.

Ingredient Callouts: This product is gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This buildable mascara lets you turn up the volume for dramatically longer, fuller-looking lashes.

What it is: A high-impact liquid shadow that displays an ethereal shift between two shades that complement each other.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: When applied, its high pigment immediately resonates through a dazzling multidimensional chrome look. This liquid shadow acts as a stand-alone eyeshadow, lip, or cheek pigment. It delivers crease-proof, up to all-day wear and is optimized for a masterful, dual-color explosion.