Simple Makeup

What it is: A four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night.

Ingredient Callouts: Free of sulfates. This product is gluten-free.

What Else You Need to Know: Each palette contains four harmonious eye colors: Prime, Enhance, Smoke, and Pop. Create a smooth base for your eye look using the Prime shade; build up definition with Enhance; add drama with the Smoke shade; and finish your dazzling look with the shimmer Pop shade. The collection ranges from bronze and golden to deep reds and purples, and can be built for a day, desk, dusk, or disco look. The step by step application is artistry made easy.

What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time.

What it is: A powder highlighter that glides on like a liquid to give skin an instant, skin-perfecting filter to highlight, sculpt, and lift.

Highlighted Ingredients:

- Silky Squalane: Glides onto the skin for an even glow; never patchy, dry, or cakey.

- Smoothing Emollients: Perfect and hydrate the skin for a satin-smooth texture.

What it is: A 24-karat gold-infused, hydrating lip balm that swipes on clear and then transforms to a sultry, personalized pink stain based on your unique skin pH.

Formulation Type: Lip Balm & Treatment, Lip Stain

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan.

What Else You Need to Know: This decadent, moisturizing, uniquely shade-shifting lip balm perfectly captures the gilded glow of Tom Ford Soleil with exclusive gold-toned flecks and packaging. 

What it is: Glassy multi-tasking glow highlighter highlighting stick for fresh, glazed dewiness to brighten cheeks, eyes and lips.

What Else You Need To Know: A dewy skin glaze highlighter stick for all day glassy skin ,that adds an instant nude glow glaze to the skin and provides a pretty, fresh face glow.  This easy multi-tasking cream highlighter glow stick to-go instantly brightens cheeks, eyes and lips.

What it is formulated WITHOUT:

- Parabens

- Sulfates

- Phthalates

What it is: A compact of two universally flattering pink nude blushes—the original Pillow Talk and new Pillow Talk Intense—to make your cheeks glow.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Richly pigmented for long-lasting wear, Charlotte Tilbury's two-step application blush will brighten any complexion. The shades are buildable so you can adjust the color suit your look. The formula is blendable and colors are uniform. Swish the outer shade across cheekbones to sculpt, then dab the inner color on the apples of your cheeks for a pretty, youthful glow.

Light Flex Technology captures light and re-emits it for a luminous complexion.

What it is: A collection of three mini Naked eyeshadow palettes featuring original Naked shades, each with a mix of six richly pigmented eyeshadow shimmers and mattes.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Each Naked Your Way Mini Eyeshadow Palette includes a mix of buttery whipped mattes and high-shine shimmer eyeshadows with notoriously Naked payoff. Each shade has a blendable, creamy texture and lasts up to 12 hours for long-lasting and vibrant eye makeup looks. You are the creator and Naked Minis are your muse. You can create anything from simple makeup looks to glam makeup looks.

Palette Size: 4.25"w x 0.55"d x 2.2"h (mini size)

What it is: A super-long-wear shadow stick that glides onto lids without tugging to create an effortless matte or pearl finish, perfect for sensitive eyes or oily lids.

Highlighted Ingredients:
- Caffeine: Known to help inflammation and puffiness while visibly brightening.
- Hydrolyzed Collagen: Known to tighten the look of skin and visibly reduce fine lines and wrinkles.

What Else You Need to Know: Superhero No-Tug Shadow Sticks are everything you love about eyeshadow, now in an easy-to-use cream shadow stick with up to 16-hour wear. Featuring IT Cosmetics’ exclusive no-tug technology, this blendable, waterproof eyeshadow stick glides onto your lids without tugging on your delicate eye area.

Which skin type is it good for?
✔ Normal
✔ Dry

What it is:
A simple step for glowing skin that moisturizes, perfects, and protects with SPF.

Solutions for:
- Dullness and uneven skintone

If you want to know more…
Lightweight formula instantly color corrects a range of complexion concerns—redness, dullness, sallowness—so all you see is a healthy-looking glow. Oil-free hydration and sunscreen mean a more flawless look tomorrow, too.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A classic, creamy satin lipstick with a soft sheen.

Formulation Type: Lipstick

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.