What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.

What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is: An intense-black, long-lasting mascara that creates a look of fullness and delivers a dramatic, false-lash effect with just one swipe.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan, cruelty-free, and gluten-free mascara delivers intense-black, long-lasting color. It creates a fuller lash look with a dramatic, false-lash effect with as little as one stroke.

What it is:
A volumizing mascara that delivers pumped-up, glamorous lashes.

What it does:
This mascara's unique triple load brush intensely coats lashes in one easy stroke for a full, luscious look. The thick, Ultra Black formula is enriched with hyaluronic acid—an ingredient recognized for its moisturizing properties. Use the brush's reservoirs to intensify lashes from root to tip, separate lashes with the "spiked" areas, or achieve a curved effect by pressing the brush lightly against the tips of the upper lashes.

What else you need to know:
Tested under ophthalmological control, this mascara was found suitable for sensitive eyes and contact lens wearers. It is not tested on animals.

Research results:
Proven to be 82% effective according to a scientific test that measured volume after 6 brush strokes were administered to 64 false lashes.

What it is:
A lash treatment and mascara in one designed to define longer, fuller lashes with neuropeptides and biotin.

What it is formulated to do:
No Mascara Mascara is a two-in-one lash treatment and mascara clinically proven to impart the appearance of more lifted, thicker lashes. It nourishes, conditions, and strengthens lashes with each application. A revolutionary and highly specialized dual faced root-to-tip brush and fine tooth comb ensure application precision. The multidimensional universal shade adapts to all skin tones.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
A powerful lash enhancing serum.

What it is formulated to do:
Created by a team of cosmetic scientists, this breakthrough, powerful formula is clinically demonstrated to provide the appearance of longer, thicker lashes and to support frail and brittle lashes to appear healthy and strong. Enjoy visibly different, stunning lashes. Infused with Phyto-Medic Complex, the LASHFOOD Eyelash Enhancing System delivers nutrients to feed lashes with nature's most powerful ingredients.

What else you need to know:
Use with eyelash extensions to get longer lasting bond life. This product is Ecocert certified, dermatologist tested and approved, and vegan. It is free of gluten as well as cruelty- and irritation-free. It is formulated without prostaglandin, silicone, synthetic fragrances, synthetic dyes, mineral oils, phenoxyethanol, PEG, petrochemicals, GMOs, and formaldehyde donors.

LashFood is safe, effective, and no prescription is required. Its distinction lies in its drug-free cosmetic alternative category, providing users with results without the side effects. LashFood packaging components are made with Ecocert compliant and sustainable materials. Ingredients have been evaluated for its environmental impact (biodegradability and ecotoxicity).

Research results:
Independent study conclusions:
- 85% noticed an improvement in eyelash fullness
- 100% noticed an improvement in eyelash length
- 100% noticed an improvement in eyelash density
- 0% noticed irritation

- 99.49% of the total ingredients are from natural origin
- 25.02% of the total ingredients are from organic farming

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

What it is:
A revolutionary peptide-based nighttime eyelash treatment with Tri-Phase Lash Complex™.

What it is formulated to do:
Peptide-based Tri-Phase Lash Complex™ helps to dramatically improve the appearance of natural lash length, thickness, density, and fullness. It targets all three stages of the hair growth cycle, creating eye-opening volume and strikingly beautiful lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ophthalmologist tested and irritation-free, and will not discolor eyes or eyelids. Lashes To Die For™ Turbo is not intended to treat, prevent, cure, relieve, resolve, stop, or reduce hair loss or to promote the growth of hair.

Research results:
In a 4-week consumer perception study on 32 participants (individual results may vary):
- 96% reported the appearance of fuller lashes
- 93% reported the appearance of thicker lashes
- 93% reported the appearance of longer lashes

What it is:
A two-in-one set of lash-extension fibers and a sealing mascara designed to create unbeatable length out of natural lashes.

What it does:
The Eyelash Extensions in a Bottle is a two-step, brush-on lash extension system that instantly builds lashes that reach outrageous lengths. The Extending Fibers are made of nylon and feature a conditioning white-base formula to adhere to lashes on contact. Followed by the Sealing Mascara, fibers are locked into place and lashes are given the look and length of extensions—without the glue. Both formulas contain a nano-peptide complex to nourish and condition so natural lashes appear healthier, lusher, and restored over time. The custom-engineered, dual-sided comb perfectly separates hairs for a clump-free, extension-like finish. This product won’t fall into eyes like loose fibers will, leaving you with gorgeous, flirty all-day wear.

This set contains:
- 0.2 oz/ 5.7 g Extending Fibers
- 0.27 oz/ 8 mL Sealing Mascara

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

What it is:
A volumizing mascara that dramatically defines, lengthens, and lifts for fuller-looking, ultra-black lashes, minus any clumps.

What it does:
Give your lashes a visible lift with this cult-favorite mascara that delivers up to three times the volume in as little as a single stroke. The hourglass-shaped brush boasts dense, molded bristles that grip every hard-to-reach lash for dramatic definition, major length, and serious curl. Infused with glossy, patent leather pigments, vitamins, and antioxidants, this mascara nourishes and softens for fierce, flexible, fanned-out lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.

Research Results:
In a US consumer study of 30 women using the product:
- 94% of women saw immediate volume
- 97% of women saw an increase in length
- 93% of women said the mascara was easy to remove

What it is:
A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

What it does:
This Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with a 360-degree magniLASH wand.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist and dermatologist-tested, safe for contact lens wearers, hypoallergenic, vegan, and formulated without mineral oil, triclosan, and gluten.

Looking for a waterproof version? Check out Lights, Camera, Splashes™ Waterproof Mascara.

What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.

What it is:
An ultra-volumizing mascara that delivers instant dimension for epic lashes.

What it does:
Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."—Marc Jacobs

This product is cruelty-free.

What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is:
A lash-conditioning, mascara primer in the same great formula and new packaging that conditions and primes lashes to maximize results—creating even longer and more volumized lashes.

What it does:
Give your lashes an XL boost. With just one sweep, this innovative mascara primer glides on and evenly coats and smooths your lashes to maximize the results of your favorite mascara. The magic behind this mascara base is the conditioning formula—infused with micro-fibers and vitamin E— which adds extra length and thickness to lashes for added visible performance. White in color, it allows the black pigments to stand out from the clean base with more intensity than with traditional mascaras.

What else you need to know:
CILS BOOSTER XL lengthens and thickens lashes to maximize the results of any mascara. Use CILS BOOSTER XL as a "lash mask" at night on clean lashes to nourish and rejuvenate.

Beauty Tip:
Apply the luxurious Rénergie Lift Multi-Action Eye cream before using CILS BOOSTER XL for a youthful, radiant, wide-eyed look.

What it is:
An extreme-black mascara.

What it does:
Diorshow Black Out Mascara gives your lashes a little more oomph and a lot more drama. Intensified by ultra-black, kohl pigments, the formula glides on smoothly and draws each lash out to show-stopping lengths. Wear it alone, or layer it over Diorshow to glamour-eyes in an instant!