natural eye primer

Sephora customers often prefer the following products when searching for natural eye primer.

An eye primer is a makeup product that helps to set the eye makeup and keep it in place. It is used to prime the face before applying eyeshadow or eyeliner. It can help your eye makeup last for hours on end.

Urban DecayMini Anti-Aging Eyeshadow Primer Potion

ITEM: 1704451

Size: Mini Size - 0.16 oz/ 5 mL

295 Reviews

$18.00

Best primer for “mature” eyelids. I have tried other eye shadow primers and this one is by far the cats pyjamas of primers. ...Regular primer...Nothing spectacular about this primer. There are a lot of good primers cheaper.

What it is: A creamy eyeshadow makeup primer with benefits that support youthful-looking skin and ensure vibrant, crease-free color for up to 24 hours.


Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.


What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.

$18.00

Nice natural color that makes your eyes appear more awake...so natural and easy to use...It really completes the look with a natural looking highlight. I also use it as an eyeshadow primer.

What it is:
A multitasking pencil that works as a brow and facial highlighter, a concealer, or an ideal priming base for eyeshadow.

What it does:
This portable pencil does the work of five makeup bag must-haves in one convenient tool. Use it to conceal blemishes, dark circles, and flaws, or to highlight the brow, face, and eyes. Cover brow hairs as they grow back in, line your lips, or use as an eyeshadow primer for lids. The Pro Pencil does it all.

$21.00

Didn’t give me what I need in an eye primer...Most eye primers (nars matte, UD primer potion, maybelline, different concealers set with powder and unset) don’t work on me. ...Nice primer...Considering I usually use concealer on my eyes before eye looks, this was a pretty good brightening primer.

What it is: A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate. It is also cruelty-free.

What Else You Need to Know: With instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application. The peach-tinted formula helps colors pop, bringing out the best of your shadows for more vibrant, longer-lasting wear.

$13.00

Good for sensitive eyes...This is a great primer that doesn’t irritate my eyes. So many primers make my eyes water or irritate them. ...I would prefer to use MAC eye pot primers if I want a natural looking primer and for some real stick and brightening … SST Cosmetics in Canada has a beautiful eye primer and bright net!

What it is: A travel-size, water-resistant eye primer in a light-colored base that creates the perfect canvas for matte and shimmer shadows and pressed pigments.

Ingredient Callouts: Free of parabens and phthalates. This product is also vegan and cruelty-free.

What Else You Need to Know: This water-resistant and long-wearing formula glides on smoothly and creates the perfect base for both eyeshadow and pressed pigments. It helps ensure smooth, blendable application and smudge-free wear. The light-colored base enhances vibrancy and reduces the appearance of fine lines.

$28.00

great primer! i’m not a person who normally uses primers but I found that this made a huge difference in keeping my shadow on without it mixing from the natural oil production on my face...I liked how the Shadow Insurance Eye Shadow Primer smelled good, applied very smooth on my eyes and dried quick.

What it is: Too Faced’s best-selling eye shadow primer just got an upgrade! New and improved formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear.

Skin Type:
Normal, Oily, Dry, and Combination

Ingredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.

Urban DecayMini Original Eyeshadow Primer Potion

ITEM: 1704444

Size: 0.16 oz / 5 mL - sheer nude

623 Reviews

$18.00

One of my go to eye primers!...I love UD primers . I also love nars eye primer. This was a repurchase. ...Great Primer!...I am new to makeup, and didn't realize the importance of a good eye shadow primer. I'm obsessed with Urban Decay products, so it seemed natural to purchase their primer.

What it is: A travel-size of the award-winning nude eyeshadow primer that ensures vibrant, crease-free wear for up to 24 hours.

Ingredient Callouts: This product is free of parabens. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This travel-friendly eye primer keeps eyeshadow crease-free, color vibrant, and application smooth. Formulated with polymer technology, this beauty essential serves as the perfect eyeshadow base for your eye makeup, filling in the look of any imperfections and prepping lids for all-day wear.

Urban DecayEyeshadow Primer Potion

Size: 0.33 oz / 10 mL·ITEM: 1941277

Color: Sin - subtle pale nude shimmer

11.5K Reviews

$28.00

Great Primer!...Loved the color of this primer. Brightens the eyes and eye shadows. Such a great base. ...This has been one of the best eye primers I've ever used, in addition to the other Urban Decay eye primers.

What it is: An award-winning nude eyeshadow primer that ensures vibrant, crease-free wear for up to 24 hours.


Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.


What Else You Need to Know: This long-lasting eye makeup base keeps eyeshadow crease-free, eye color vibrant, and application smooth. Formulated with polymer technology, this vegan beauty eyelid primer serves as the perfect eyeliner or eyeshadow base, filling in any surface imperfections and prepping lids for all-day wear.

Urban DecayEyeshadow Primer Potion - Anti-Aging

ITEM: 1704410

Size: Standard Size - 0.33 oz/ 10 mL

1.4K Reviews

$28.00

Most primers cant hold up to my watery eyes but this did! ...Not the best primer compared to their other eye primers but formula is super smooth and sets beautifully on the eyes.

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.

Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.

What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.

$35.00

I've tried several eye primers and this is by far my favorite for use with ay ype of shimmer, glitter, or metallic shadow. ...This is an amazing eye primer, shadows lay down well on it and shimmer/color payoff comes to life with this!

What it is: An eye-artistry enhancer that combines the versatility of a mixing liquid with an easy-to-use pen for instantly amplified shadow vibrancy that lasts.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This multifunctional wand distills Pat’s backstage eye-artistry secrets into one step. Apply as a base or when layering shadows to improve adherence and optimize finish.

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“First off, please understand that WA is not for those who want a face full of heavy duty obvious makeup. The color payoff is beautiful for those who want a natural, NON Tom Ford, Charlotte Tilbury rock star makeup look”
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“Received this in my Play bag. Easy to apply, easy to blend, and easy to fix. Color is a light shimmery golden-pink, so this sample is great to stash in a purse for a last-minute glamorous eye look”
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“I have dark skin pigment around eyes and this product helps it lighten up :) My eyeshadow really stays longer when i use this product”
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“I am really bad at eyeshadows so these products are definitely great for me, especially when used with both eyeshadow brushes”