What it is:
A mascara with an innovative oblique brush that curls and defines lashes.

What it does:
Diorshow Iconic Mascara is the latest in Dior's dazzling range of bestselling mascaras. Created backstage for fashion shows and celebrity red carpet events, the Iconic mascara features an oblique cut brush that gives an extra lash-curling effect. With its long, skinny teeth, the plastic comb brush allows you to precisely coat each lash one-by-one, creating a long, separated fan of lashes that usually takes the skill of a makeup artist. The extra-hold formula provides a 24 hour-curl with 100% smudge-proof results.

What else you need to know:
Inspired by the tailoring technique of cutting fabric on the bias to create maximum curve, the Iconic brush features soft silicone bristles that spiral around the stem to lift, curl, and separate every lash.

What it is:
A color-rich, vibrant, easy-to-use liner with staying power.

What it does:
Stila’s bestselling Smudge Sticks are available in an array shades that stay—not stray—for reliable color payoff that’s second to none. They feature a cocktail of moisturizing ingredients that ensures color glides on smoothly (no tugging or pulling) and the waterproof formula won’t budge or fade.

What’s more, Smudge Sticks can be used as a classic pencil liner or a smudgy eyeshadow—simply smudge with your fingers or a brush. The color sets after you’ve had time to get your desired effect, and then stays put all day.

What it is: A cult-favorite, matte lip pencil that delivers the impact of a matte lipstick with the convenience of a pencil.

What Else You Need to Know: Saturate lips with rich, vivid pigments and a velvety-matte finish. This non-drying, long-lasting formula is enriched with vitamin E and emollients for a creamy texture. The versatile pencil can be paired with other lip products for added dimension, or used as a tinted base.

What it is: A buildable foundation, made with five mineral ingredients that swirl from powder to silky cream and melt into skin for a natural, luminous finish.

Coverage: Medium

Finish: Radiant

Formulation: Loose Powder

Skin Type: Normal, Dry, and Combination

SPF: SPF 15

Highlighted Ingredients:
- Iron Oxides: Mineral pigments.
- Titanium Dioxide and Zinc Oxide: Provide mineral sunscreen protection.
- Mica and Bismuth Oxychloride: Provide a luminous finish with a silky-soft skin feel.

Ingredient Callouts: Free of mineral oil, sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This formula feels weightless, wears all day, and won’t clog pores or cause breakouts. It’s available in a full range of 30 shades for all skin tones. It provides clean, natural-looking coverage that won’t cake. It’s also recommended by The Skin Cancer Foundation as an effective broad spectrum sunscreen. It is the number-one prestige loose powder foundation in the U.S.*

The Power Of Good: bareMinerals believes every little choice has the power to make a big difference—for ourselves, our communities and the world around us. As creators of good-for-skin products, they support initiatives that create a chain of good—empowering women to look good, feel good, and do good for others. They want to help everyone feel the power of good.

*Source: The NPD Group, Inc./U.S. Prestige Beauty Total Department/Specialty, Makeup Sales, 12 months ending February 20.

Clinical Results: Based on a 1 week US consumer study of 106 women:
- 96% agreed this foundation feels weightless on their skin
- 95% agreed this foundation reduced the appearance of flaws and imperfections

Based on a 6 week US clinical study of 31 women:
- Promotes clearer, healthier-looking skin over time

What it is: An award-winning, vegan, liquid eyeliner with an ultra-precise brush tip for easy application to create the iconic cat-eye, and more.

Ingredient Callouts: This product is also vegan and cruelty-free.

What Else You Need to Know: This high-pigment, smudge-resistant formula has all-day-long wear that you can trust to stay put. Create any look imaginable on every eye shape. The brush tip delivers easy application and ultimate precision, making Tattoo Liner the perfect tool for everyone, from beginners to pros.

What it is: An award-winning, pressed powder blush that delivers healthy-looking color to flatter any skin tone.

What Else You Need to Know: Silky, superfine micronized powder pigments in matte and shimmering shades ensure a seamless application. These soft, buildable shades deliver a wide range of effects, from ulta-sheer to powerful pops of color. Each iconic shade features a subtle pink undertone for a natural-looking blush.

What it is:
A long-wear, high-pigment liquid lipstick with a smooth, matte finish and all-day, lightweight comfort.

What it does:
Now in 42 creamy shades, this breakthrough liquid lipstick gives lips long-lasting wear and high-pigment color. Its creamy, color-rich formula glides over lips as effortlessly as a gloss, but dries to a true matte finish that feels weightless all day long. It’s infused with natural comfort-enhancing ingredients, including vitamin E and sunflower seed so you can flaunt lasting matte color.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is vegan, cruelty-free, and oil free.

"I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be."—Kat Von D