What it is:
An essential eyeshadow collection with 14 shades in neutral to berry tones.

What it does:
A present-day take on Renaissance colors, this eye palette features 14 shades that let you create stylish, day to night looks. From the earthy yellow and ultra-matte finish of Golden Ochre to Primavera’s shimmer gold with a metallic finish, this palette’s high-pigment shadows are crease and fade-resistant and are sure to bring modern elegance to your eye looks.

This palette contains:
- 14 x 0.02 oz Eyeshadow in Tempera (beige with an ultra-matte finish), Golden Ochre (earthy yellow with an ultra-matte finish), Vermeer (iridescent shell with a metallic finish), Buon Fresco (antique lavender with an ultra-matte finish), Antique Bronze (metallic sable with a satin finish), Love Letter (raspberry with an ultra-matte finish), Cyprus Umber (dark coffee with an ultra-matte finish), Raw Sienna (neutral amber with an ultra-matte finish), Burnt Orange deep orange with an ultra-matte finish), Primavera (shimmery gold with an ultra-matte finish), Red Ochre (sienna with an ultra-matte finish), Venetian Red (crimson with an ultra-matte finish), Warm Taupe (earthy gray with an ultra-matte finish), Realgar (brick with an ultra-matte finish)
- Double-ended shadow brush

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
A long-wearing eyeshadow palette that features seven shades, including four fashion finishes, velvet, satin, silk, and lamé—to layer and dress your eyes.

What it does:
Empower your inner eye stylist with these ultra-luxe eyeshadow palettes, each featuring four fashion finishes: buttery matte velvet, shimmering satin, sparkling silk, and metallic lamé. Each curated palette includes a covetable mix of chic neutral, wearable shades and provocative pops in a new super-plush shadow formulation to cover lids in lasting, velvety-rich pigment. Available in six different colorways, choose the wardrobe that speaks to you, then layer it on to make the ultimate impression.

This palette contains:
- 7 x 0.03 oz/ 0.8 g Eyeshadows

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Beyond his fashion design, Marc Jacobs is also known as "the ultimate stylist" for making last-minute adjustments to perfect every look right before it walks down the runway. The eyeshadows in each Eye-Conic palette are inspired by textiles and layering, and come in four fashion finishes so you can be the ultimate stylist, too. Finish your look and let it stand out by layering a bright color or lamé pop on top.

Read the shade names from left to right for a short poem. The slim, seven-shadow palette was designed to feature the oblong infinity mirror, and was inspired by the rearview mirror of an automobile.

Each palette features its own shade personality:
Provocouture (dusty plum and magenta): Say it with style; otherwise, you might as well just stay in bed.
Glambition (bare and bronze): She was infamous, known for seeking the most over-the-top glamour.
Frivoluxe (chilled greige and violet): Fabulous! Always dress outrageously and how you want. Who has time for less?
Scandalust (rust and warmed browns with scarlet): Hot pants at the office cause a fuss; that’s why they call her little miss scandalous.
Edgitorial (camouflage and reflective gold): Take a memo. Next season, we’ll see, pleather python, making a scene, enviously, everywhere.
Sartorial (celestial cobalt and icy teal with prismatic gray): Whenever in doubt: power platforms. Make sure (for once) they know who runs the show.

This product is cruelty-free.

What it is:
An eye contouring palette with three color quads in neutral, cool, and warm shades.

What it does:
Transform your eyes through the art of contouring. After tapping into makeup pro secrets, Kat Von D created this first-of-its-kind eyeshadow palette, specially designed for eye contouring—a groundbreaking technique once used only by beauty experts to define and enhance eyes. This palette features a gorgeous, versatile array of true contouring shades, arranged into three color quads—neutral, cool, and warm—to flatter every skin tone.

Three large base shadows are arranged above three coordinating powders for contouring, defining, and highlighting. The palette includes an easy-to-follow contouring guide with step-by-step instructions for creating three different eye-opening techniques. Each velvety powder is blendable and buildable, in Kat Von D’s signature high-pigment, long-wear eyeshadow formula for rich looks that last all day and night.

This palette contains:
- 3 x 0.08 oz/ 2.26 g Base shades in Laetus (creamy nude), Lazarus (cool taupe), Ludwin (peachy bronze)
- 3 x 0.04 oz/ 1.13 g Contour shades in Samael (dusty fawn), Saleos (smoky brown), Succubus (rich rust)
- 3 x 0.04 oz/ 1.13 g Define shades in Solas (espresso brown), Shax (jet black), Sytry (chocolate brown)
- 3 x 0.04 oz/ 1.13 g Highlight shades in Lucius (soft beige), Liberatus (pinkish ivory), Latinus (golden bisque)
- Illustrated tutorial insert

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The true inspiration behind the Shade + Light Eye Contour Palette comes from all these years of trying to understand the usage of shadows and light within the portraits I draw."—Kat Von D

Kat Von D opens your eyes to a once-exclusive world of pro contouring techniques with the step-by-step insert included with the palette. Apply shades with Shade + Light Eye Contour Brush (sold separately), specially designed for use with this palette. She hand-sketched the "Shade + Light Eye" logo that’s featured on the palette cover.

Master three transformative eye-contouring techniques—lift, balance, and define—with the easy-to-follow guide, created and illustrated by Kat Von D: Lift to raise outer corners and accentuate or create a crease. Define to emphasize lash lines and create depth. Balance to draw eyes either closer together or farther apart.

What it is:
A bestselling collection of nine naturally gorgeous matte and shimmer shadows.

What it does:
Flaunt your natural side with the revamp of the iconic Natural Eyes palette. The beloved palette has been updated with Too Faced’s exclusive coconut-butter-infused formula for creamier and more comfortable wear. Achieve endless naturally sexy looks with nine matte, satin, and shimmer shadows in the neutral palette of your dreams.

This set contains:
- 3 x 0.07 oz/ 2 g Eyeshadow in Heaven (matte cream), Silk Teddy (peach champagne), Strip Poker (matte beige)
- 6 x 0.04 oz/ 1 g Eyeshadow in Cashmere Bunny (matte taupe), Sexpresso (matte deep brown), Push-Up (light bronze pearl), Erotica (gilded charcoal), Honey Pot (metallic gold), Chocolate Martini (gilded deep espresso)
- How-To Glamour Guide

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This collection of beautiful neutrals—ranging from soft and pretty to slightly sexy—allows you to flaunt your natural side with a look that appears so effortless, you can wear it from coffee to cocktails. The rich, pigmented shadows offer true color payoff, and the luxurious, silky-smooth formula blends effortlessly. Oversized base shades ensure you won't run out of the ones you use the most. It’s all the shades you need in a compact, purse-size palette.

The palette also includes Too Faced’s signature Glamour Guide with three looks to get you started.

What it is:
A wet and dry face and eye palette that gives you a healthy glow with even more versatility.

What it does:
These four pearlescent powders can be used separately or mixed together for a customized color. This palette features a soft and creamy pressed powder formula that can be used all over your face and eyes to create limitless looks—dry for a soft glow and wet for an intensified, luminous finish.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is gluten-free.

What it is:
An irresistible palette, featuring five shades designed to enhance, lift, sculpt, or emphasize eyes.

What it does:
Discover new possibilities with eye contouring. Play with color, light, and intensity while you sculpt, illuminate, and enhance your eyes with harmonious shades that can be customized to match your skin tone.

What it is formulated WITHOUT:
- Parabens

What it is:
A silky powder eyeshadow quad that gives lids pure, weightless, crease-free color that lasts for up to 12 hours.

What it does:
These eyeshadow palettes are made with an innovative cream-powder matrix system, which provides pure, silky color that lasts for up to 12 hours without creasing. Soft, spherical powders create a smooth, second-skin effect, while a transparent base eliminates any chalkiness. These weightless formulas are available in an array of finishes that range from soft mattes to shimmering metallics. Inspired by Tokyo’s iconic streets, each ultra-slim palette contains four coordinating colors that can be used to create countless eye looks. It’s available in six shade harmonies that easily transition from day to night.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is dermatologist- and ophthalmologist-tested. It is free of oil and fragrance.

What it is:
A limited-edition palette featuring six easy-to wear shadows inspired by the delicate nuances of iced chocolate.

What it does:
Those universally-flattering shadows come in a mix of matte and shimmery finishes to create any look from the most neutral to the most intense smoky eye. Reflective pearlescent particles in different sizes create a deep 3D effect to intensify the colors with brilliant shine. The palette comes encased in beautiful pink gold metallic with a textured top and includes two eyeshadow applicators and a mirror for touch ups.

What it is formulated WITHOUT:
- Parabens

What it is:
A palette that offers 12 stunning eyeshadows inspired by the vivid colors of precious jewels.

What it does:
This sleek eyeshadow compact opens to reveal 12 dazzling, highly-pigmented shades that span from light and luminous to deeply dramatic. Individually chic, collectively a sweeping spectrum of colors that blend and build for monochromatic statement eyes, seductive smoky looks, and subtle eye accents.

What else you need to know:
The shades can be used as eyeshadows or liners. An interior mirror is provided for ease of application anywhere.

What it is:
A mini palette of three easy-to-wear eyeshadows in an practical size.

What it does:
Composed of three timeless and easy-to-wear shades, from brown and beige to delicate taupe, this mini palette with a magical design will never leave your side for a beautiful look to suit every occasion.

What else you need to know:

This product is cruelty-free and not tested on animals.

What it is: An eye palette inspired by the richness of the earth and its most vibrant colors.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This palette offers the possibility to create various colorful looks thanks to the pigment-rich formula that applies ultra-intense color. Available in two palettes to meet all desires: Canyon Ground offers a range of terracotta and ruby red shades, while Wild Nature features a range of earth and khaki shades.

Each palette contains:
Canyon Ground Palette:
- 0.07 oz/ 2 g Eye Primer
- 5 x 0.03 oz/ 0.9 g Eyeshadows in Initial, Original, Vital, Pulse, Untamed
- 2 x 0.02 oz/ 0.7 g Eyeshadows in Soul, Pure

Wild Nature Palette
- 1 x 0.07 oz/2 g Eye Primer
- 4 x 0.02 oz/ 0.7 g Eyeshadows in Essential, Ground, Seeds, Rustic
- 3 x 0.03 oz/ 0.9 g Eyeshadows in Element, Wild, Culture


Clinical Results: In a consumer test on 69 volunteers using light matte eyeshadow:
- 84% reported that the eyeshadow stayed put on application
- 89% reported that the formula had very high coverage
- 95% reported that their makeup result was smooth and even