What it is:
A long-awaited follow-up exclusive eyeshadow palette with 12, rose-hued neutral eye shades in every finish.

What it does:
Experiment with these 12 gorgeous, rose-hued neutrals—from the palest, shimmery pink to a deep black matte with rosy red micro-glitter. This Urban Decay Naked eyeshadow palette features ultra-smooth mattes, gorgeous pearls, and glimmering metallics.

Every shade in Naked3 features UD’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended shadow/blending brush.

What it is:
An essential eyeshadow collection with 14 shades in neutral to berry tones.

What it does:
A present-day take on Renaissance colors, this eye palette features 14 shades that let you create stylish, day to night looks. From the earthy yellow and ultra-matte finish of Golden Ochre to Primavera’s shimmer gold with a metallic finish, this palette’s high-pigment shadows are crease and fade-resistant and are sure to bring modern elegance to your eye looks.

This palette contains:
- 14 x 0.02 oz Eyeshadow in Tempera (beige with an ultra-matte finish), Golden Ochre (earthy yellow with an ultra-matte finish), Vermeer (iridescent shell with a metallic finish), Buon Fresco (antique lavender with an ultra-matte finish), Antique Bronze (metallic sable with a satin finish), Love Letter (raspberry with an ultra-matte finish), Cyprus Umber (dark coffee with an ultra-matte finish), Raw Sienna (neutral amber with an ultra-matte finish), Burnt Orange deep orange with an ultra-matte finish), Primavera (shimmery gold with an ultra-matte finish), Red Ochre (sienna with an ultra-matte finish), Venetian Red (crimson with an ultra-matte finish), Warm Taupe (earthy gray with an ultra-matte finish), Realgar (brick with an ultra-matte finish)
- Double-ended shadow brush

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is:
An elegant and modern eye palette featuring a dozen eyeshadows that range from cool to warm shades.

What it does:
Enclosed in a luxurious textured, chocolate brown case, this complete compact includes a large mirror and 12 eye colors hand selected by Laura Mercier. Mix and match for endless eye looks.

This set contains:
- 0.03 oz/ 0.9 g x 12 in Eye Colour in Sparkling Dew, Guava, African Violet, Plum Smoke, Kir Royal, Violet Ink, Vanilla Nuts, Primrose, Fresco, Bamboo, Truffle, Espresso Bean

What else you need to know:
The top row is organized into cool colors, while the bottom row features warm colors. Both rows are arranged in light to deep shades from left to right.

What it is:
An eyeshadow palette with 18 shades in peachy pinks, corals, bronzes, and purples.

What it does:
The Sweet Peach Eyeshadow Collection Palette is infused with the juicy scent and antioxidant-rich essence of peach. Create endless looks with 18 shades of peachy pinks, corals, bronzes, and pops of purples that will leave your eyes looking warm weather-fresh all year long. It features a Glamour Guide with three eye looks to get you started.

This palette contains:
- 18 x 0.03 oz in White Peach (matte vanilla cream), Luscious (pearl peach champagne), Just Peachy (shimmering peachy pink), Bless Her Heart (golden moss), Tempting (bronzed black), Charmed, I'm Sure (matte medium cool brown), Nectar (pearly peachy cream), Cobbler (peachy pinked bronze), Candied Peach (matte coral with violet shimmer), Bellini (gilded peach), Peach Pit (satin perfect rasin), Delectable (matte smoky amethyst), Peaches 'n Cream (matte milky peach), Georgia (matte peachy pink), Carmelized (dark gilded bronze), Puree (metallic dark bronze), Summer Yum (matte gingerbread), Talk Derby To Me (shimmering black violet)
- Glamour Guide

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of gluten.

What it is:
An everyday eyeshadow palette with 12 all-matte shades that are anything but basic.

What it does:
This palette features warm and cool matte eyeshadows ranging from light to deep, arranged in rows for three easy looks. Customize your application to switch your look from natural to dramatic, effortlessly. The super-blendable, Amazonian clay-infused powder formula glides on like a cream, providing long-wearing, intense payoff that’s never chalky or patchy.

This set contains:
- 12 x 0.053 oz/ 1.5 g Shadows in Free Spirit (cream), Force Of Nature (nude), Dreamer (warm brown), Multi-Tasker (chocolate), Caregiver (pale pink), Natural Beauty (mauve), Best Friend (mulberry), Bombshell (dark plum), Super Mom (ivory), Wanderer (light brown), Power Player (taupe), Fashionista (black)
- Step-by-step look guide

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is also formulated without mineral oil, sodium, and gluten. It is dermatologist tested.

What it is:
A revolutionary, neutral eye palette of universally-flattering, bronze-hued shadows for a wide array of looks.

What it does:
Loaded with bronze-hued shadows in an insane range of finishes that only Urban Decay could dream up—including matte, satin, shimmer, and sparkle. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

What else you need to know:
Every shade features Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula. The result is intense color payout, sparkle that doesn’t fall out, color that stays put, and a velvety, suede-like smoothness and blendability.

What it is:
A long-wearing eyeshadow palette that features seven shades, including four fashion finishes, velvet, satin, silk, and lamé—to layer and dress your eyes.

What it does:
Empower your inner eye stylist with these ultra-luxe eyeshadow palettes, each featuring four fashion finishes: buttery matte velvet, shimmering satin, sparkling silk, and metallic lamé. Each curated palette includes a covetable mix of chic neutral, wearable shades and provocative pops in a new super-plush shadow formulation to cover lids in lasting, velvety-rich pigment. Available in six different colorways, choose the wardrobe that speaks to you, then layer it on to make the ultimate impression.

This palette contains:
- 7 x 0.03 oz/ 0.8 g Eyeshadows

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Beyond his fashion design, Marc Jacobs is also known as "the ultimate stylist" for making last-minute adjustments to perfect every look right before it walks down the runway. The eyeshadows in each Eye-Conic palette are inspired by textiles and layering, and come in four fashion finishes so you can be the ultimate stylist, too. Finish your look and let it stand out by layering a bright color or lamé pop on top.

Read the shade names from left to right for a short poem. The slim, seven-shadow palette was designed to feature the oblong infinity mirror, and was inspired by the rearview mirror of an automobile.

Each palette features its own shade personality:
Provocouture (dusty plum and magenta): Say it with style; otherwise, you might as well just stay in bed.
Glambition (bare and bronze): She was infamous, known for seeking the most over-the-top glamour.
Frivoluxe (chilled greige and violet): Fabulous! Always dress outrageously and how you want. Who has time for less?
Scandalust (rust and warmed browns with scarlet): Hot pants at the office cause a fuss; that’s why they call her little miss scandalous.
Edgitorial (camouflage and reflective gold): Take a memo. Next season, we’ll see, pleather python, making a scene, enviously, everywhere.
Sartorial (celestial cobalt and icy teal with prismatic gray): Whenever in doubt: power platforms. Make sure (for once) they know who runs the show.

This product is cruelty-free.

What it is:
An eyeshadow palette, featuring taupe-hued neutrals in a wide range of finishes.

What it does:
From luminous shades with shimmer and sparkle to the smoothest mattes imaginable, Urban Decay's Naked2 is packed with always-vibrant, taupe-hued neutrals—including a gorgeous grayish brown, a glittery copper, and Urban Decay’s blackest black. Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks, and everything in between.

What else you need to know:
Every shade features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended Shadow/Blending Brush.

Naked2 is an Allure Reader’s Choice award winner.

What it is:
A range of amber-hued neutrals that make up the most shade-driven Naked eyeshadow palette Urban Decay has ever created.

What it does:
Urban Decay's Naked Heat features all-new, amber-hued neutrals—including warm browns, burnt oranges, and rich siennas. Each shade features Urban Decay’s Pigment Infusion System™, a proprietary blend of ingredients that gives each shade its velvety texture, rich color, ultimate staying power, and blendability.

The ultra-compact Naked Petite Heat was made for travel and fits in your smallest purse. Don’t let its petite exterior fool you—it contains full-size pans of Urban Decay’s legendary eyeshadow and a mirror. Both palettes can be used either together or individually to create an infinite range of eye looks.

What else you need to know:
Naked Heat has everything you need to create sultry daytime looks, intensely smoky nighttime looks, and everything in between. This palette features a full-size mirror and a double-ended brush, perfect for seamless blending and precise application in the crease.

What it is:
A sweetly tempting array of 16 matte and shimmer shadows scented with real chocolate.

What it does:
This beautiful assortment of chocolate-inspired shades were formulated using real cocoa powder. Encased in a playful chocolate bar tin, the rich selection of the perfect browns, neutrals, and little pops of color appeal to every candy lover.

This set contains:
- 0.03 oz/ 0.85 g x 14 Eyeshadows in Gilded Ganache, Milk Chocolate, Black Forrest Truffle, Triple Fudge, Salted Caramel, Marzipan, Semi-Sweet, Strawberry Bon Bon, Candied Violet, Amaretto, Hazelnut, Crème Brulee, Haute Chocolate, Cherry Cordial
- 0.1 oz/ 2.8 g x 2 Eyeshadows in White Chocolate, Champagne Truffle
- How To Glamour Guide

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Too Faced Co-founder and Creative Director Jerrod Blandino learned of the healing properties of cocoa while getting a chocolate facial in Maui. With Chocolate Bar he created a first-of-its-kind palette that combines the healing benefits of chocolate with richly pigmented, velvety smooth shadows. Chocolate has been used for centuries for its soothing properties and to protect, condition, and heal skin that has been damaged by sun and wind. Studies have shown that the scent of cocoa powder can increase memory and brain power.

What it is:
A bestselling eyeshadow palette with 12 matte and microshimmer shades that are sure to become your everyday basics.

What it does:
This palette features the perfect combo of microshimmers and mattes in universally flattering, warm-toned lid, crease, and liner shades. The palette is arranged in rows for three easy looks to mix and match. This formula is infused with Amazonian clay for smooth blending and intense payoff without chalkiness.

This set contains:
- 12 x 0.053 oz/ 1.50 g Eyeshadow in Charmer (off white), Jetsetter (warm taupe), Rocker (shimmering taupe), Smokeshow (black brown), Flower Child (peachy nude), Smarty Pants (tan), Firecracker (bronze copper), Activist (dark brown), Funny Girl (champagne), Sweetheart (peach), Rebel (chestnut brown), Leader (aubergine)
- Step-by-step tartelette guide

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This palette is dermatologist-tested and formulated without mineral oil, triclosan, and gluten.

What it is:
A range of compact eyeshadow palettes, expertly curated by Huda herself, offering beauty lovers a complete day-to-night eye color wardrobe.

What it does:
Each Huda Beauty Obsessions Eyeshadow Palette is packed with a selection of nine highly pigmented mattes and striking shimmers, all with a smooth and blendable texture. Available in four color themes—Warm Brown, Mauve, Smokey, and Electric Obsessions—the palettes are super compact and lightweight, making them a must-have for your handbag. The large mirror, conveniently-sized palette, and versatile shade collection allow you to create both classic and playful looks that are easy to apply on-the-go.

- NEW Huda Beauty Precious Stones Obsessions: A collection of nine creamy, metallic and duo chrome shadows inspired by the rich reflection of gemstones. Packed with stunning shades of amethyst, ruby, emerald, and sapphire, this palette is perfect for adding a hint of sparkle to the eyelids.

- NEW Huda Beauty Coral Obsessions: Featuring two duo chrome shimmers and seven creamy, matte shadows, this palette combines warm shades of burnt orange and dusty pink, for a daring look that delivers a warm glow.

- Huda Beauty Warm Brown Obsessions: Instantly bring light and warmth to your look with Huda’s go-to palette. Packed with eight mattes and one shimmer in heated tones of browns, reds, oranges, and copper, the color range flatters any skin tone and eye color.

- Huda Beauty Mauve Obsessions: Six pigmented mattes and three gorgeous shimmers in dusty rose and plummy hues create a soft, natural finish for a smoky, sultry effect.

- Huda Beauty Smokey Obsessions: Master the ultimate smoky eye or staple nude look with this range of four mattes and five metallic shimmers—including an intense black, warm shades of dark brown, champagne, gold, and silver.

- Huda Beauty Electric Obsessions: The electric palette offers six bold mattes and three shimmers in bright blues, electric yellows, and neon pinks. Creating dramatic, show-stopping looks is now effortlessly achievable with just one palette.

This set contains:
- 9 x Eyeshadows

What it is formulated WITHOUT:
- Parabens

What else you need to know:
“These are really condensed eyeshadow palettes but you get so much product. I am obsessed with the Warm Brown and Smokey Palettes. They’re both full of the most gorgeous, buildable colors that take your look from day to night easily. The Mauve Obsessions Palette is the makeup essential that everyone needs to create everyday looks with a sultry edge. The Electric palette features super bold colors that are still really wearable so you can create amazing, understated looks. I really wanted to give people the option to have fun with as many colors as possible without having to invest in individual shades. It was all about giving color junkies everything they need, in a compact way.”—Huda Kattan, Brand Founder