Preppy Makeup

What it is: A multipurpose concealer that brightens, corrects, and perfects for up to 16 hours with a creamy medium-to-buildable coverage and natural, radiant finish.

Coverage: Medium

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients: 
- Mineral-Tone Balancing Powder: Works to optically correct, not mask, imperfections.

- Light-Diffusing Mineral Powder: Blurs the appearance of fine lines and wrinkles and helps even out skin tone.

- Multi-Active Botanical Blend (Magnolia Bark Extract, Grape Seed Extract, and Vitamin E): Hydrates, firms, reduces redness, and helps strengthen the skin barrier.

What it is: A mascara that lets your lashes be full of themselves.

Highlighted Ingredients: 

- Babassu: Nurtures lashes.

- Glycerin: Helps hydrate.

- Panthenol (Vitamin B5): Provides antioxidant, soothing, and moisturizing properties.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This ultra-black, flake-free, vegan mascara from tarte instantly lifts, lengthens, and volumizes lashes.

What it is: Tarte's™ Maracuja Juicy Lip Balm is an all-in-one vegan balm, gloss, color & treatment. Juicy lips are in!

Formulation Type: Lip Gloss, Lip Balm & Treatment

Benefits: Hydrating

Highlighted Ingredients:
- Maracuja Oil: Rich in essential fatty acids and vitamin C for visibly firmer, smoother lips.
- Grapeseed Oil: Known for visible anti-aging properties.
- Goji: Promotes collagen production and helps retain skin’s moisture.

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Maracuja Juicy Lip is an all-in-one vegan balm, gloss, color, and treatment.

What it is: A multipurpose concealer that brightens, corrects, and perfects for up to 16 hours with a creamy, medium-to-buildable coverage and natural, radiant finish.
Coverage: Medium

Finish: Radiant

Formulation: Liquid

Highlighted Ingredients:
- Mineral-Tone Balancing Powder: Works to optically correct, not mask, imperfections.
- Light-Diffusing Mineral Powder: Blurs the appearance of fine lines and wrinkles and helps even out skin tone.
- Multi-Active Botanical Blend (Magnolia Bark Extract, Grape Seed Extract, and Vitamin E): Hydrates, firms, reduces redness, and helps strengthen the skin barrier.

What it is: A bestselling, moisturizing lip gloss and lip oil hybrid that delivers a high shine finish without the stickiness, specially formulated for sensitive skin.

Highlighted Ingredients: 

- Apricot Kernel Oil: Nurtures and soothes lips.

- Raspberry Seed Oil: Protects lips against damage from free radicals and environmental aggressors.

- Rosehip Oil: Contains vitamins A and E while promoting cell repair and regeneration.

 Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan lip jelly is a gloss and oil in one made with a unique blend of nurturing oils to soothe

What it is: This antioxidant-rich, peptide-infused serum delivers a bronzy wash of color while boosting skin’s elasticity and supporting healthy barrier function.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark Spots, Fine Lines and Wrinkles, and Dullness

Formulation: Lightweight Liquid

Highlighted Ingredients:

-Cocoa Extract: Provides powerful antioxidant and soothing benefits.

-Matrixyl 3000 Peptide Blend: Helps reduce the appearance of fine lines and wrinkles while promoting elasticity and resilience.

-Chronocyclin: This chronopeptide mimics the antioxidant benefits of vitamin D.

What it is: A silky-soft, buildable, blendable blush that feels ultrafine and weightless and gives a soft-focus, airbrushed effect.

Highlighted Ingredients:
- Freshwater Pearl and Synthetic Sapphire: Provide a luminous, light-reflecting glow for skin that looks smooth and radiant.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: Benefit Cosmetics’ WANDERful World Blush collection features a versatile shade range that’s bursting with color. These blushes are sweatproof

What it is:
An eyeliner with rich color and a silky smooth, matte/pearl finish.

What it does:
This soft pencil liner lines, defines, and shades the eyes with rich color and a silky smooth, matte/pearl finish. This product is ophthalmologist-tested, safe for contact lens wearers, and safe for use on the waterline.

What it is: A 100 percent vegan red lipstick formulated with an exclusive replacement for carmine, the industry's standard red pigment.
Formulation Type: Lipstick

Benefits: Hydrating

Highlighted Ingredients:
- Vegan Waxes: Innovative blend that mimic beeswax to nurture lips.
- High-Impact Pigments: Provide full coverage that glide on seamlessly and melt into lips.
- Hydrating Ingredients: Infused with mango seed butter, avocado oil, and argan oil to retain moisture.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.

Clinical Results: Based on a US consumer evaluation study of 31 women:
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