Rose Gold Eyeliner

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: A long-lasting cream eyeshadow that features an easy, non-creasing formula.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This water-infused shadow is enriched with soothing vitamin E and has a liquid-cream texture that is effortless to apply. The soft-focus pigments blur lines and imperfections for a visibly youthful finish. It also features an easy glide-on formula in a striking high shine.

What it is: An effortless, crease-resistant eyeshadow stick that delivers high-impact color with a sleek metallic finish for all-day wear. 

Ingredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also gluten-free and cruelty-free.

What Else You Need to Know: Combining rich pigment with a creamy texture, this crease-resistant formula delivers up to eight hours of wear with a comfortable feel. It glides smoothly onto lids without skipping or tugging, allowing for an easy, intuitive application during your daily routine. The versatile formula can be layered and blended to create an endless range of multidimensional looks. Shade, highlight, or line for a soft daytime look or gently smudge for the perfect e

What it is: An award-winning, long-lasting, waterproof eyeliner pencil in a wide range of shades.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: 24/7 Glide-On Eye Pencil applies super-soft for blending, then dries to a long-lasting finish. Line eyes with a hint of color or opt for a dramatic, multi-hued look. The waterproof formula contains 50-percent moisturizing ingredients, making this a holy grail eyeliner that’s a dream to apply.

What it is: A color-shifting, multi-chrome, waterproof micropencil that creates smoldering and graphic lines.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This multi-chromatic pencil transforms colors in different lighting environments.

What it is: A highly pigmented, dual-ended gel eyeliner that delivers intense, long-lasting color with striking matte and metallic finishes.

Highlighted Ingredients:
- Ceramide: Moisturizes and smooths skin.
- Panthenol Provitamin B5: Conditions and moisturizes skin.

What Else You Need to Know: Infused with emollient oils and natural waxes, this eyeliner glides on seamlessly, delivering major color payoff that’s long-lasting, transfer-proof, waterproof, smudgeproof, and fade-proof. Use it to create precise lines, smoked-out effects, and everything in between.

Clinical Results: In a 34-subject consumer study:
- 100% agreed the product had intense, fade-proof color payoff
- 100% agreed it had an ultra-creamy

What it is: A creamy, waterproof eyeliner pencil built for seamless application on both the lash line and waterline.

What Else You Need to Know: This versatile eye pencil smoothly glides onto the lash line for precise application and intense pigmented color that won’t budge or flake. The buttery texture allows for seamless blending and smudging with the pencil’s built-in smudger and sets to a long-wearing, waterproof matte eyeliner once dry.

What it is: A three-in-one, retractable eyeliner whose super-creamy, waterproof formula delivers intensity and convenience.

What Else You Need to Know: This long-wear eyeliner pencil is so creamy, it can achieve any look. Its rich texture blends perfectly to intensify your eyes in a flash.

What it is: A range of colorful, ultra-pigmented, waterproof pencil eyeliners that feature matte, shimmer, and glitter finishes and provide up to 12 hours of wear.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: These classic pencil eyeliners deliver intense and luminous color with just one stroke.

What it is: An eyeliner that provides waterproof wear in matte and pearly finishes.

What Else You Need to Know: This eyeliner provides up to 24 hours of waterproof, sweat-proof, and smudge-proof wear with glide-on colors in matte and pearly finishes. Its twist-up packaging and built-in sharpener ensure a precise line every time. It’s also safe to use on the waterline and ophthalmologist tested for sensitive eyes.