self tanners for fair skin

Sephora customers often prefer the following products when searching for self tanners for fair skin.

Self-tanning lotions and creams are a great way to get a golden glow without the hassle of turning up the heat or dealing with the sun. They're also a good option for people with sensitive skin who don't want to risk an irritated patch. Here are some of self-tanning lotions for fair skin.

TAN-LUXETHE BODY Illuminating Self-Tan Drops

Size: 1.69 oz/ 50 mL·ITEM: 2012318

Color: Medium/Dark

266 Reviews


Seems to be the best self tanner Ive found for fair skin but it seems I’m allergic to something in it but I still give it thumbs up!...I mixed 3 drops with 1 pump of body lotion for each arm and got an even glow and sunkissed look. it reduce all redness on my fair skin. ...Lovely Glow and Even Skin Tone

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A firming tan concentrate that provides a customized glow.

Solutions for:
- Dryness
- Dullness and uneven texture
- Loss of firmness and elasticity

If you want to know more…
This quick and easy self tan concentrate works with any moisturiser or body butter to create a natural looking, hydrated, and golden tan. Formulated with naturally derived raspberry seed oil, vitamin E, and aloe vera, it provides all day hydration. Cellutone Complex helps to firm look of skin and reduce appearance of cellulite.

Isle of ParadiseSelf Tanning Natural Glow Face Drops

Size: 1.01 oz/ 30 mL·ITEM: 2078327

Color: Medium

3K Reviews


Odorless, subtle tan...Nice subtle tanning drops, I use with my everyday lotion. Does not smell like most sunless tanning lotion does. this product! most self tanners you want to moisturize first before applying the tanning lotion.

What it is: A customizable self-tanner in face drops, supercharged with skincare ingredients to visibly even tone, brighten dull skin, and leave you with a healthy-looking glow.

Highlighted Ingredients:
- DHA: Visibly evens skin tone and creates a natural golden tan.
- Ascorbic Acid (Vitamin C): Powerful antioxidant reduces visible redness, dark spots, and uneven tone.
- Avocado: An antioxidant that helps skin maintain hydration.

What Else You Need to Know: The lightweight, clean, concentrated formula easily mixes with your moisturizer or serum for a naturally bronzed, streak-free, long-lasting tan in one application. For a flawless skin base, you can also mix drops with your favorite foundation. Color-correcting actives minimize


My favorite self tanner! I hate very strong scents and though this one has a mild scent it doesn’t make you smell for several days like other products do. ...Natural tan for fair skin tones...This is my to-go self tanner. It applies smoothly and doesn’t make my skin feel gross and clammy.

What it is: A hydrating self-tanning lotion for face and body that delivers a sunkissed glow and up to 24-hour hydration.

Skin Type:
Normal, Dry, Combination, and Oily

Skincare Concerns: Dullness and Uneven Texture

Formulation: Liquid

Highlighted Ingredients:
- Self Tan Complex with DHA and Erythrulose, two 100% naturally sourced plant sugars: Creates a natural tanned appearance on the skin’s surface.
- Aloe Vera: Binds moisture to the skin for nonstop hydration.
- Vitamin E: Protects skin from harmful free radicals.

What Else You Need to Know: Clarins’ Self Tanning Milk Lotion provides a tailor-made tan, from sun-touched to deep bronze.


I was nervous about using it because you never know what your going to get with a self tanner, it's usually just trial and error. But this turned my extremely fair skin a lovely tan shade after one use. ...Easy self-tanner!...Isle of Paradise is such a good self-tanning brand so I was so excited to try their Night Glow Self-Tan Face Mist!

What it is: A relaxing, gradual self-tan face mist that hydrates and soothes skin while you sleep so you wake up glowing.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Redness, Dullness, and Uneven Texture

Highlighted Ingredients:
- Jasmine Oil: Helps soothe skin.
- Argan Oil: Moisturizes skin.
- Hyaluronic Acid: Provides hydration.

Ingredient Callouts: This product is vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This unique oil-and-water bi-phase face mist combines brightening jasmine and argan oils with hyaluronic acid and glycerin to hydrate and soothe skin while a gradual tan develops as you sleep.


Tropez makes the BEST self-tanners!...Tropez makes the BEST self-tanners. I was so lucky to discover this product years ago when I was very much into self-tanning. ...Works on fair skin!!!...I have very fair skin and was nervous about trying a self-tanning lotion for the first time, but I was recommended to try this brand for it's brown rather than orange hue, and I was so happy with the results!

What it is:
A lightweight, classic lotion that tailors to your individual skin tone, with added moisturization for a long-lasting tan and even fade.

What it is formulated to do:
For the most iconic, natural, and healthy-looking tan, this lightweight lotion tailors to your individual skin tone while hydrating for a long-lasting, streak-free tan. The quick-drying, non-sticky formula is easy to apply and has no self tan smell, yet features a new mood-boosting fragrance.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product contains a 100 percent natural DHA and is clinically proven to hydrate the skin for up to 24 hours.

CLINIQUEBeyond Perfecting Foundation + Concealer

Size: 1 oz/ 30 mL·ITEM: 1674548

Color: CN 20 Fair - neutral fair shade; with a cool neutral undertone

2.6K Reviews


I have some acne and combination skin, but this foundation is full coverage to hide breakouts and it looks beautiful on my fair skin! ...This is the lightest shade yet it’s still really yellow undertone and it is quite “dark” for people with really fair skin tones. As a foundation it’s self I do really like it just wish there was more shade range.

What it is: A 24-hour wear, oil-free foundation and concealer in one that is lightweight and moisturizing—offering full-coverage without clogging pores.

Coverage: Full

Finish: Natural

Formulation: Cream

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Trehalose
- Lechitin
- Sodium Hyaluronate

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: Clinique’s Beyond Perfecting Liquid Foundation has a natural matte finish with full coverage.

bareMineralsOriginal Loose Powder Mineral Foundation SPF 15

Size: 0.28 oz·ITEM: 747832

Color: Fair 01 - for very fair cool skin with pink undertones

19.8K Reviews


Love this color, it goes perfect w/spray tan/airbrush body color. I have light/fair skin tone normally, but I prefer to appear tan when I can afford it (tanning diminishes cellulite appearance) match for fair skin, covers evenly...covers evenly and is a great match for my fair skin.

What it is: A lightweight, skin-improving mineral foundation that provides buildable sheer-to-full coverage with a natural, luminous finish.

Coverage: Medium

Finish: Natural

Formulation: Loose Powder

Skin Type: Normal, Dry, Combination, and Oily

SPF: SPF 30 and under

Highlighted Ingredients:
- Titanium Dioxide and Zinc Oxide: Provide mineral-based SPF protection.
- Mica and Bismuth Oxychloride: Provide a luminous finish with a silky, soft-skin feel.
- Iron Oxides: Clean, mineral-based pigments for natural-looking color and coverage.


Best natural looking tan for me....I’ve tried it different times of the day and evenings as well. I’m with very pale skin and self tanning is my only way to get color. ...It says there is no need to rinse, but when I went to take a bath at the end of the day, my tub water turned brown and the tint came off. It left a subtle tan which looks great, but keep in mind it should be used more like a self tanner and not a moisturizer and may transfer to clothes and furniture.

What it is:A natural-looking, hydrating, and easy-to-use gradual tan moisturizer with a subtle tint to hydrate, protect, smooth, visibly firm, and visibly plump skin.

Highlighted Ingredients:
- Dual Molecular Weight Hyaluronic Acid: Hydrates and visibly plumps skins.
- Marine Algae: Supports firmer-, more youthful-looking skin over time.
- Blend of Upcycled Blueberry and Raspberry Seed Oils: Is high in antioxidants and helps protect skin from environmental damage.

What Else You Need to Know: This multitasking lotion combines five super skincare benefits with a daily dose of glow so you can hydrate, protect, smooth, soothe, and visibly firm skin.


LOVE LOVE LOVE this tanning lotion. I’ve tried numerous other self tanners and nothing works as well as this Coola one!! ...this is the best tanning lotion it makes your skin so smooth so firm and overall looks so healthy and beautiful I love that color is gradual and it gets prettier every day it doesn’t give you a fake tan at all and it’s super clean and luxurious with your skin i used many many sunless tan lotions , but this is actually I would say the best ever

What it is: An easy-to-use, organic sunless-tanning body lotion that nourishes while visibly toning and tightening skin.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dryness and Loss of Firmness and Elasticity

Formulation: Rich Cream

Highlighted Ingredients:
- Alaris esculenta Extract: Visibly improves skin’s elasticity and moisture levels.
- Green, Natural Caffeine: Visibly stimulates and energizes.
- Dihydroxyacetone (DHA): Is a natural tanning ingredient derived from sugar beets.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

Products related to self tanners for fair skin

self tanners for pale skin
“This one is the absolute BEST for pale skin. It does smell kind of funny when you first apply it (smells like beet sugar to me) , but the scent goes away after a few hours”
self tanners for dark skin
“Once I got the hang of it it’s the most beautiful deep natural looking tan, despite how pale I am I always go for dark or ultra dark in self tanner. I use the dark formula in both the water and drops and it looks amazing”
treatments for fair skin
“My pores are noticably smaller and my skin is way less oily throughout the day. The formula is lightweight, non-irritating, and doesn't leave my skin feeling thirsty as many acne treatments do”
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“I love this lotion because it really does keep my hands soft and prevents drying / skin breakage”
highlighters for fair skin
“I recently purchased this highlighter and tried it out on my very fair skin. I absolutely love it and will definitely continue to use it”
body oil for fair skin
“Upon receiving this item I stopped using my other body oil to give this a fair chance. When using this oil it moisturizes my skin and doesn’t make it feel oily”
Bronzer for Fair Skin
“I have heard nothing but great things about this product especially for fair skin toned people like myself! Many have said it was the perfect contour shade and that it wasn’t orange”
affordable self tanners
“I love the helps my face to match my self tanner that I use on my body. I love that it’s made with clean ingredients”
natural self tanners
“I wanted to try this for the longest time and was able to get it as a sample with one of my purchases. Wow! Best natural self tanner that I have ever seen. No streaks, looks natural, and super easy to apply with lotion”
healthy self tanners
“Overall this is a great option for a self tanner and the rapid development time is a HUGE plue”