Many of us struggle with maintaining vibrant, beautiful hair color. That's where the right shampoo can make all the difference. These shampoos for brassy hair are here to help you discover the best products to combat those unwanted warm tones and restore your hair's natural brilliance. Whether you're a blonde, brunette, or redhead, we've got you covered with a selection of shampoos specially formulated to neutralize brassiness and bring out the true radiance of your locks.

$62.50
Great shampoo...I love this shampoo it’s great for blonde hair to get the yellow brassy look out! ...Perfect for my brassy hair...Love! My hair tones brassy, but this shampoo brings back the cool.
What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage

$40.50
Love my hairs after this shampoo....Improved brassy tone of my hair and cleared oily roots that had been sticking around a couple weeks.
What it is: A deep-cleansing, color-safe shampoo that removes everyday buildup and restores hair and scalp to a healthy balance.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Scalp Buildup
- Color Safe

$64.00
A Must if you have blonde hair...Grifted by vitrtue labs, I was amazed with the difference not realizing how brassy my blonde hair was. This is the first time I’ve ever used a shampoo to de- brass my hair. ...This is a very unique toning shampoo because it can be used for all hair shades.
What it is: A gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Fading
- UV Protection

$19.00
Smells bomb, leaves your hair feeling soft and gets rid of brassy tones! Best brassy tone shampoo I've tried....Works extremely well as far as purple shampoos go. Brightened my blonde and washed away brassy look with one use. ...Conditioning purple shampoo washes out brassy 1st
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe

$63.00
Great for brassy tones...It has a nice clean, shampoo scent to it. My favorite thing about this shampoo was how much it seemed to reduce the brassy tones in my hair and tone it so well. ...Banishes Brassy Tones...This is a purple shampoo that helps keep brassy tones out of color-treated blonde hair.
What it is: A daily, brightening shampoo for blonde and silver hair that corrects brassiness and yellow tones, optimizing shade, tonality, and luminosity.
Hair Type: Fine, Medium, and Thick
Hair Texture:Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Color Fading
- Brassiness

$30.00
This shampoo does wonders for the brassy tones in my hair. ...I have tried SO many different purple shampoos and left with dry, still brassy hair. Verb's Purple Shampoo has been such a refreshing boost for my hair!
What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.
Hair Texture: Straight, Wavy, and Curly
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues
Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.
What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to

$42.00
this shampoo does WONDERSSS for my highlights! you definitely have to be a bit generous compared to normal shampoos but i haven’t found anything quite like it that makes my blonde from brassy to fresh out the salon....It's got a sleek packaging design and definitely keeps my hair blonde- not brassy!
What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones brassiness
- Strengthens and prevents future breakage
- Gently cleanses
Highlighted Ingredients:
- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.

ITEM: 2504124
Size: 250 mL/ 8.5 oz
$49.00
Best for brassy hair!...Best purple shampoo for toning brassy hair. I used drybar purple shampoo for years and decided to give this a try. ...best toning shampoo...Best purple shampoo I have ever used, I find a lot of purple shampoos are very drying on the hair, not this one, it’s very conditioning, plus very pigmented, it turned my brassy hair very ashy in one wash, I was blown away, I highly recommend
What it is: A purple shampoo that leaves blond, lightened, and gray hair soft, hydrated, and 3X brighter.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
- Color Safe
- Dryness
Key Benefits:
- Boosts hair’s brightness by 3X
- Neutralizes yellow tones
- Hydrates hair
Highlighted Ingredients:
- Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair.
- Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
- Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.
Ingredient Callouts: Free of parabens, formal

ITEM: 2974780
Size: 10 fl oz/296 mL
$28.00
What it is: A violet-toning shampoo that gently cleanses while neutralizing brassy tones to keep blond and silver hair looking bright and refreshed.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Key Benefits:
- Brightens blondes
- Neutralizes brass
- Sulfate-free
Ingredient Callouts: It is vegan and cruelty-free.
What Else You Need to Know: A vivid violet shampoo that helps neutralize brassy tones while gently cleansing blond and silver hair. Designed to refresh and brighten color, this toning formula leaves hair looking cooler, clearer, and more luminous without stripping moisture. Ideal for maintaining blond, gray, and silver shades









