Achieve radiant, luminous locks with brightening shampoos for platinum blonde hair. Specially formulated to help maintain your vibrant shade, these shampoos are designed to keep your hair looking fresh and full of life. Whether you want to enhance shine or maintain your cool tones, discover a selection of brightening shampoos for platinum blonde hair that work seamlessly into your routine. Find the perfect addition to your haircare regimen and enjoy salon-worthy results at home.

$19.00
Moroccanoil blonde perfecting perfect shampoo works really well for my platinum blonde hair. ...It doesn’t have the hair color smell it’s very fresh. It toned the brassiness right out of my platinum blonde hair and left it silky smooth.
What it is: A sulfate-free, tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Brassiness
- Damage, Split Ends, and Breakage
- Color Safe

$76.00
This mask couldn’t have come at a more convenient time, as I have just went back to platinum blonde hair! I’m loving the results that it left after using it. ...Perfect for platinum blondes!...I’ve bleached my hair for many years and I’ve tried several hair products because being platinum blonde is not easy and this shampoo from Shu Uemura is amazing.
What it is: A moisturizing daily shampoo with Japanese-sourced white peony that gently cleanses, soothes, and adds shine to highlighted or lightened blonde and gray hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Safe

$30.00
Verb Purple Shampoo smells great and lathers wonderfully. Made for blondes and grays, it helps keep my platinum blonde looking salon fresh! ...This shampoo toned my light blonde hair beautifully. I got several compliments on my hair after using it. ...Verb toning shampoo
What it is: A shampoo that enhances cool tones and neutralizes brassy hues in blonde, highlighted, gray, and silver hair.
Hair Texture: Straight, Wavy, and Curly
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
Key Benefits:
- Cleanses and brightens blonde hair
- Enhances cool tones
- Neutralizes brassy hues
Highlighted Ingredients:
- Pro-Grade Violet Pigment: Cancels out yellow and brassy tones.
- Acai Extract: Is high in hair-nourishing antioxidants.
Ingredient Callouts: Free of parabens and sulfates SLS & SLES. It is also vegan and cruelty-free.
What Else You Need to Know: Apply this toning shampoo evenly throughout hair, from roots to

$76.00
Wasn’t too stripping on my platinum blonde hair which I’m always looking for . ...Contains SLS, can’t use it with keratin hair treatment, however mainain platinum blonde good enough.
What it is: A luxurious purple shampoo with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brass in highlighted or lightened blonde and gray hair.
Hair Type: Fine, Medium, and Thick
Hair Texture: Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Straightening and Smoothing
- Color Fading

$42.00
I recommend this product if you want to repair your blonde hair...Really solid shampoo for blondes....Amika really makes their shampoos and conditioners smell and feel nice. This one is really nice for my blonde hair.
What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Dryness
- Damage, Split Ends, and Breakage
- Brassiness
Key Benefits:
- Tones brassiness
- Strengthens and prevents future breakage
- Gently cleanses
Highlighted Ingredients:
- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.

ITEM: 2504124
Size: 250 mL/ 8.5 oz
$49.00
Blonde hair review...My favourite olaplex product! Works wonders for my blonde hair, and helps keep my blonde icy!...Perfect for Platinum Blondes...Like with any purple shampoo make sure to use a masque or good hydrating conditioner after.
What it is: A purple shampoo that leaves blond, lightened, and gray hair soft, hydrated, and 3X brighter.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Brassiness
- Color Safe
- Dryness
Key Benefits:
- Boosts hair’s brightness by 3X
- Neutralizes yellow tones
- Hydrates hair
Highlighted Ingredients:
- Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair.
- Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny hair.
- Olaplex Bond-Building Technology™: Promotes strong, healthy-looking blond and gray hair.
Ingredient Callouts: Free of parabens, formal

$63.00
Great for platinum blondes...I have dry, platinum-blonde hair, and brass-removing hair products are a big part of my hair care routine. ...Great for Blonde Hair...I am a light/platinum blonde which requires maintenance and this does the job!
What it is: A daily, brightening shampoo for blonde and silver hair that corrects brassiness and yellow tones, optimizing shade, tonality, and luminosity.
Hair Type: Fine, Medium, and Thick
Hair Texture:Coily, Curly, Straight, and Wavy
Hair Concerns:
- Dryness
- Color Fading
- Brassiness

$98.00
A definite must have for blondes...A weekly must have. Doesn’t strip my hair but does the job! Love this for my blonde hair....This shampoo brought moisture and shine back to my blonde hair!
What it is: A daily shampoo formulated with hyaluronic acid to strengthen lightened or blonde hair while deeply cleansing, hydrating, and improving shine.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Dryness
- Damage/Split Ends/Breakage
- Color Safe

$62.50
My hair is still a platinum blonde/sliver. I love this shampoo....It turned the lightest strands of my platinum blonde hair pale violet, which looked pretty cool but was not the result I anticipated.
What it is: An ultra-violet, anti-brass purple shampoo that instantly neutralizes brassy undertones in lightened, cool blonde, bleached, or gray hair while also strengthening hair with hyaluronic acid.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Concerns:
- Brassiness
- Color Safe
- Damage/Split Ends/Breakage

$30.00
yes for thin boring platinum blonde greaseball...I have thin blah boring platinum blonde hair. I use dry shampoo after my 5 sec blow dry every morning— that type of thin. ...I’m going to start by saying I’m currently in the process of going platinum blonde from black. I’ve tried dry shampoo before but as a brunette it just never did anything for me, made my hair look even greasier.
What it is: A dry shampoo formula, tinted purple to disappear in blonde and lighter hair colors, that refreshes, absorbs oil and odor, extends styles, and boosts body.
Hair Type: Fine, Medium, and Thick
Hair Texture: Straight, Wavy, and Curly
Hair Concerns:
- Oily Scalp
- Volumizing
Key Benefits:
- Refreshes hair and extends style
- Boosts body while cleansing hair
- No benzene detected









