Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A rich lather shampoo that is the first step in fighting frizz.

Key benefits:
- Weightlessly blocks humidity
- Smooths hair strands
- Nourishes and conditions

If you want to know more…
No Frizz Shampoo is ideal for all frizz-prone hair types, it blocks humidity so hair is frizz-free, soft, and smooth, without feeling heavy or greasy. When used as part of the No Frizz System, it helps hair stay smooth and frizz-free. Powered by Living Proof’s patented Healthy Hair Molecule (OFPMA), the No Frizz System, it weightlessly blocks humidity, smooths hair texture so strands are polished and frictionless, and nourishes and conditions--leaving your hair feeling moisturized.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of silicone, and it’s safe and formulated for color and chemically treated hair. Living Proof’s patented Healthy Hair Molecule (OFPMA), is proven to be 70 percent more effective at blocking humidity than the most widely used anti-frizz technology that is based on silicone.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability

What it is:
A gentle shampoo that strengthens, moisturizes, and smoothes the hair.

What it does:
This shampoo combines strengthening organic bamboo extract and smoothing organic kendi oil to achieve the ideal level of moisture needed to lay the foundation for healthier, frizz-free hair. Color Hold® technology maximizes color retention.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Dyes
- Phthalates
- GMOs
- Triclosan

What else you need to know:
Bamboo extract and kendi oil contained in this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. Free of gluten, TEA, and phthalates.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A revolutionary shampoo that gently cleanses and refreshes hair.

Key benefits:
- Helps you wash less often
- Makes hair look healthier
- Improves visible hair health over time

If you want to know more…
This luxuriously lightweight shampoo lets you cleanse your way to gorgeous hair. Powered by a patented healthy hair molecule (OFPMA), this gentle formula creates hair that’s smoother, softer, and shinier.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Safe and formulated for color and chemically treated hair, this product is silicone-free.

The Perfect Hair Day line works hard to keep hair looking and feeling healthy—delivering the five benefits for beautiful, healthy-looking hair: smoothness, volume, conditioning, strength, and polish. It helps you wash your hair less often, while making hair appear healthier instantly and over time.

Which hair type is it good for?
✔ Curly

What it is:
A zero lather conditioning cleanser that gives your curls a dose of essential moisture.

Key benefits:
- Gently cleanses the scalp
- Provides essential moisture
- Adds shine

If you want to know more…
Keep hair healthy-looking and hydrated with the original, bestselling No-Poo® Zero Lather Conditioning Cleanser. This moisturizing, non-lathering formula with peppermint and grapeseed oil stimulates and cleans the scalp and hair without stripping away the natural oils your curls need. Hair is left shiny, bouncy, and beautiful.

What it is formulated WITHOUT:
- Parabens
- Sulfates

What else you need to know:
This product is silicone-free.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A shampoo that’s the first step to making dry, damaged hair feel and look visibly healthier.

Key benefits:
- Cleanses without sulfates or silicones
- Helps restore damaged hair cuticles
- Strengthens and protects from damage

If you want to know more…
A gentle shampoo for dry, damaged hair that when used as part of the Restore System helps hair behave like it was not damaged at all. The Restore System is designed to work together to help dry, damaged hair appear visibly healthier. It’s powered by Living Proof’s patented Healthy Hair Molecule (OFPMA), the Restore System, and it instantly revives damaged hair cuticles so that they seem renewed. It restores moisture levels to be more like that of healthier, undamaged hair and helps to repel dirt and oil so you can shampoo and style less often for a healthier hair care routine. It protects from future damage and strengthens hair to become 20 times more resistant to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Restore Shampoo is ideal for dry, damaged hair. It is sulfate-free, silicone-free, and safe and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A multitasking, hydrating shampoo infused with six feather-light oils to instantly transform dry, coarse, frizzy hair to soft, smooth, silky, and detangled.

Key benefits:
- Provides rich but lightweight moisture
- Smooths, silkens, and detangles
- Protects against breakage and UV rays

If you want to know more…
Safe for colored and chemically treated hair, this multitasking, hydrating shampoo gives an immediate touchable transformation for dry, coarse, or brittle hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of mineral oil, alcohol, and sulfate cleansers (SLS and SLES) that dry out the hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A shampoo that reveals natural body by gently cleansing hair of dirt, oil, and residue without weighing hair down.

Key benefits:
- Gently cleanses
- Keeps hair cleaner, longer
- Ideal for fine, flat hair

If you want to know more…
This gentle, yet thoroughly cleansing shampoo that helps to transform fine, flat hair to look, feel, and behave like naturally full, thick hair. Powered by Living Proof’s patented Healthy Hair Molecule (OFPMA), Full Shampoo is the first step to removing residue for natural fullness and body. It also helps repel dirt and oil to keep hair cleaner, longer, and it preps hair for maximum fullness.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Full Shampoo is ideal for fine, flat hair. It is sulfate-free and silicone-free, and it’s safe and formulated for color and chemically treated hair.

What it is:
A luxurious shampoo that cleanses and nourishes dry, thirsty curls.

What it does:
Ouidad Curl Quencher® Moisturizing Shampoo satisfies curls with shine-enhancing vitamins and wheat amino acids. Chamomile and corn oil deeply hydrate—so you won't need to worry about shampooing every day. Overprocessed curls become manageable and magnificent with this specially formulated must-have.

What it is formulated WITHOUT:
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An all-in-one gentle, low-foam cleanser and oil-in-cream moisturizer to help soften, silken, tame, defrizz, detangle, and protect very dry hair.

Key benefits:
- Hydrates and softens
- Keeps dry hair's natural oils intact while gently cleansing
- Detangles and keeps flyaways at bay

If you want to know more…
The hydrating cleanser gently removes debris and buildup while maintaining maximum moisture and keeping hair's natural oils intact. This revolutionary dual-chamber treatment cleanser provides the perfect dosage of each mega-moisturizing formula—which combine in one easy step to make very dry strands touchably soft and silky.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain alcohol.

Research results:
Why two chambers? This duo blends a low-foam, gentle cleanser (outer chamber) with a potent moisturizing cream (inner chamber), and the dual chambers help maintain the maximum power of each unique formula. When combined, it gives your most nourishing wash in one easy step.

What it is:
A foaming, water-activated cleanser with an advanced oil base that gently removes dirt and build-up while restoring essential moisture.

What it is formulated to do:
This soothing shampoo features Proprietary CR-4 Repair Complex™—including nutrient-rich mafura butter and kalahari melon seed oil—to envelope the hair shaft with a cushion-like coating of concentrated fatty acids that are vital to rebuilding, nourishing, and protecting hair in need of repair. Specifically formulated for dry, damaged hair, silk proteins and coconut oils bind to the cuticle to sustain hydration and resist damage while enhancing body and shine.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This gluten-free product can be used on people with keratin treatments, as this product contains no sodium chloride.