Skin Tone Colors

What it is:
A pro-formulated color correcting cream palette with curated shade ranges for a perfectly even, primed complexion with long-lasting wear.

What it does:
Each Ultra HD Underpainting Color Correction Palette was developed by MAKE UP FOR EVER’s pro artist teams and tested on a wide range of skin tones to ensure precise and undetectable color correction—ridding skin of unwanted darkness, redness, and dull areas. As with the other Ultra HD products, a signature combination of coated pigments, powders, and a blend of emollient oils provide a second skin, seamless look and feel.

What it is: A revolutionary dual-formula lip system that doubles as a smooth, whipped, long-wearing lip color and balm-primer hybrid.

Formulation Type: Lipstick / Lip Balm & Treatment

Benefits: Hydrating, Long-wearing, Plumping

Highlighted Ingredients:
- Amazonian Cupuaçu Butter: Restores skin’s elasticity and moisturizes for hours after application.
- Phylcare Hyacolor: Penetrates skin with a naturally plumping effect.
- Meadowfoam: Moisturizes and seals in hydration.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Prep and finish your lips with this chic, refillable compact. The highly

What it is: A full-coverage, water-infused liquid lip color that hydrates and visibly plumps with a weightless, glossy feel.
Formulation Type: Lip Gloss / Lip Balm & Treatment / Liquid Lipstick / Lip Plumper

Benefits: Hydrating, Plumping

Highlighted Ingredients:
- Encapsulated H2O: Creates a sensorial feel and instantly locks in hydration.
- High-Shine Refractive Oils: Provides a glow and intensive skincare benefits to the lips.
- Water-Infused Formula: Creates a juicy sensation on application.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, sulfates SLS & SLES, and triclocarban. It is also vegan.

What it is: A lightweight, high-shine, intensely pigmented lip formula.

Highlighted Ingredients:
- Lightweight Silica Powders: Provide all-day shine.
- Esters and Polymers: Provide easy, glossy application.
- Polyethylene Wax: Provides a lightweight, conditioned feel.

What Else You Need to Know:  This innovative lip formula combines the easy application of a lipstick, the gleam of a gloss, and the rich emollient of a balm. Featuring lightweight silica powders, the combination of esters and polymers ensure even, glossy application, while polyethylene wax gives a lightweight, conditioned feel.

What it is: An azelaic acid treatment serum formulated to fade the look of uneven skin tone, dark spots, hyperpigmentation, and post-blemish marks.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark Spots, Uneven Texture, and Dullness

Formulation: Serum

Highlighted Ingredients:
- Azelaic Acid: Addresses uneven skin tone and improves the look of brightness, without irritation.
- Oat Kernal and Aloe Extracts: Reduce redness, relieve tightness, and prevent dryness.
- Licorice Extract: Delivers soothing properties to the skin while also visibly brightening.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl

What it is: A liquid exfoliating treatment of fruit AHAs, niacinamide, Japanese mugwort, and wild rose that visibly evens skin tone and texture for calm, smooth skin.

Skin Type: Combination and Oily

Skincare Concerns: Pores and Oiliness

Formulation: Liquid

Highlighted Ingredients:
- Fruit AHAs: Gently exfoliate and resurface for smoother and brighter-looking skin.
- Niacinamide and Japanese Mugwort: Visibly even skin tone, reduce redness, and firm the look of pores.
- Wild Rose: Minimizes excess sebum and oil without stripping skin of essential moisture.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need

What it is: An advanced, highly stable vitamin C serum that’s clinically shown to reduce visible signs of pigmentation for visibly brighter skin.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Pores, Dullness, and Uneven Texture

Formulation: Lightweight Serum

Highlighted Ingredients:
- Patented Tri-Enzyme Technology: Effectively breaks up the accumulation of dead skin cells.
- Sodium Ascorbyl Phosphate: A potent antioxidant that stimulates collagen synthesis.
- Red Clove Extract: Refines the appearance of visible pores and regulates sebum production.

What Else You Need to Know: Drench skin with moisture and visibly brighten dark spots and wrinkles over time wit

What it is: A powerhouse face mask, packed with 25% AHAs and PHAs, that retexturizes to visibly brighten, diminish fine lines, wrinkles, and pores, and improve skin clarity in just five minutes.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dark Spots, Dullness, and Uneven Texture

Highlighted Ingredients:
- 25% Acids (10% AHAs and 15% PHAs): Chemically exfoliates to retexturize and brighten skin.
- Salicylic Acid (BHA): Clarifies and controls excess surface oil.
- 20% Aloe Juice: Conditions and calms skin.

Ingredient Callouts: It is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This potent at-home facial resurfaces sk

What it is: A multi-effect retinal and niacinamide night serum that visibly smooths textured and blemished skin, improves the look of fine lines and wrinkles, and brightens uneven skin tone.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Uneven Texture, and Loss of Firmness and Elasticity

Formulation: Lightweight Serum

Highlighted Ingredients:
- Retinal (Retinaldehyde) 0.15%: Advanced vitamin A derivative reduces the visible signs of aging and improves the look and feel of skin texture. 
- Niacinamide 5%: Visibly rebalances tone, refines pores, and reinforces skin's barrier to maximize receptivity to retinal. 

What it is: A visibly transformative serum, designed for sensitive skin, that improves the appearance of lines and wrinkles—with less irritation than traditional retinol.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Uneven Texture

Formulation: Lightweight Serum

Highlighted Ingredients:
- Retinol Complex 0.3%: Is a gentle blend of retinol and retinyl propionate that’s suitable for sensitive skin.
- Peptides: Visibly smooth skin and minimize fine lines and wrinkles.
- Glycerin: Hydrates and fortifies skin’s moisture barrier.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthala