What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.

This product is an Allure Reader’s Choice award winner.

Research results:
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! Lengthening Mascara on top.

What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is: An intense-black, long-lasting mascara that creates a look of fullness and delivers a dramatic, false-lash effect with just one swipe.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This vegan, cruelty-free, and gluten-free mascara delivers intense-black, long-lasting color. It creates a fuller lash look with a dramatic, false-lash effect with as little as one stroke.

What it is:
A volumizing mascara that delivers pumped-up, glamorous lashes.

What it does:
This mascara's unique triple load brush intensely coats lashes in one easy stroke for a full, luscious look. The thick, Ultra Black formula is enriched with hyaluronic acid—an ingredient recognized for its moisturizing properties. Use the brush's reservoirs to intensify lashes from root to tip, separate lashes with the "spiked" areas, or achieve a curved effect by pressing the brush lightly against the tips of the upper lashes.

What else you need to know:
Tested under ophthalmological control, this mascara was found suitable for sensitive eyes and contact lens wearers. It is not tested on animals.

Research results:
Proven to be 82% effective according to a scientific test that measured volume after 6 brush strokes were administered to 64 false lashes.

What it is:
A 15-hour wear mascara that offers extraordinary length.

What it does:
This extreme-wear mascara from Estée Lauder lets you get the expertly separated, smudge-free lash look that lasts. The Smudge-Shield™ formula features innovative polymers that lock in the mascara so it stays smudge-free, resists high temperatures, high humidity, and perspiration. The brush is designed with micro-fiber bristles that go deep into the lash bed to comb and detangle lashes, for super separation from root to tip that delivers a rich coating of pigment.

Beauty Tip:
In the evening, apply Estée Lauder Advanced Night Repair Synchronized Recovery Complex II and Advanced Night Repair Eye Synchronized Complex II for more radiant, youthful-looking skin.

What it is:
A long-wearing, waterproof mascara that defines, curls, and lengthens lashes without smudging, clumping, or flaking.

What it does:
This buildable formula creates great looks, from natural to dramatic, depending on how many coats are applied. The patented brush coats individual lashes evenly for glorious length and smudge-free wear.

What else you need to know:
This favorite now comes in a sleek chrome tube. It is ophthalmologist tested and safe for contact lens wearers.

What it is:
A volumizing mascara that dramatically defines, lengthens, and lifts for fuller-looking, ultra-black lashes, minus any clumps.

What it does:
Give your lashes a visible lift with this cult-favorite mascara that delivers up to three times the volume in as little as a single stroke. The hourglass-shaped brush boasts dense, molded bristles that grip every hard-to-reach lash for dramatic definition, major length, and serious curl. Infused with glossy, patent leather pigments, vitamins, and antioxidants, this mascara nourishes and softens for fierce, flexible, fanned-out lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain synthetic fragrances, synthetic dyes, or petrochemicals.

What it is:
A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.

What it does:
This Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with a 360-degree magniLASH wand.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is ophthalmologist and dermatologist-tested, safe for contact lens wearers, hypoallergenic, vegan, and formulated without mineral oil, triclosan, and gluten.

Looking for a waterproof version? Check out Lights, Camera, Splashes™ Waterproof Mascara.

What it is:
An unadulterated black mascara for dramatically full and voluminous lashes.

What it does:
This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes.

What else you need to know:
Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish.

What it is:
An ultra-volumizing mascara that delivers instant dimension for epic lashes.

What it does:
Experience ultimate volume and the look of thick, false lashes with Velvet Noir Major Volume Mascara. The lash-maximizing, curvy brush places the most volume at the hard-to-reach center lash line, and the defining tip styles lashes for major drama. The super-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less. Velvet Noir gives you the thickest lashes in one sweep. Apply Velvet Noir Major Volume Mascara on its own, or layer with O!Mega Lash Volumizing Mascara (sold separately).

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

"I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier."—Marc Jacobs

This product is cruelty-free.

What it is:
A ready-to-gift ornament of They're Real! Lengthening Mascara with a to/from hang tag.

What it does:
Celebrate the season with this limited-edition mini of Benefit’s number-one bestselling lengthening mascara. The jet black, long-wearing formula won’t smudge or dry out, and the specially-designed, custom-dome brush reveals lashes you never knew you had.

Research results:
In a self-evaluation by 31 women, after 2 weeks:
-94% saw dramatic length and volume
-94% saw visible lift
-100% saw long-wearing results

What it is:
An innovative, water-resistant mascara with tube-technology for maximum hold.

What it does:
Blinc Mascara is the original tube-technology mascara. It's invented to form tiny water-resistant "tubes" around your lashes for maximum amplification and hold, rather than painting them like conventional mascaras. Once applied, the tubes bind to your lashes and don't run, smudge, clump, or flake, even if you cry or rub your eyes.

What else you need to know:
This mascara adds both volume and length, to give you a radiant natural look that lasts all day. Neither water nor pressure alone will remove Blinc Mascara. Only the combination of lots of warm water and gentle pressure (no need for harsh makeup removers) will slide the tiny tubes effortlessly off your lashes into your hand. Upon removal, you will actually see the tiny tubes slide into your hand.

Blinc Mascara has been clinically tested to be non-irritating, making it ideal for sensitive eyes, contact lens wearers, and active people in search of a mascara whose look, hold, and ease of removal is without compromise.

What it is:
A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ Roll™ brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes.

What it does:
Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.

Research results:
In a consumer panel survey of 31 women for 4 weeks:
- 97% said it visibly lifts lashes
- 87% said it gives long-lasting curl
- 94% said eyes look more wide open

Beauty Tip:
For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.

This product is an Allure Best of Beauty award winner.

What it is:
A lash-conditioning, mascara primer in the same great formula and new packaging that conditions and primes lashes to maximize results—creating even longer and more volumized lashes.

What it does:
Give your lashes an XL boost. With just one sweep, this innovative mascara primer glides on and evenly coats and smooths your lashes to maximize the results of your favorite mascara. The magic behind this mascara base is the conditioning formula—infused with micro-fibers and vitamin E— which adds extra length and thickness to lashes for added visible performance. White in color, it allows the black pigments to stand out from the clean base with more intensity than with traditional mascaras.

What else you need to know:
CILS BOOSTER XL lengthens and thickens lashes to maximize the results of any mascara. Use CILS BOOSTER XL as a "lash mask" at night on clean lashes to nourish and rejuvenate.

Beauty Tip:
Apply the luxurious Rénergie Lift Multi-Action Eye cream before using CILS BOOSTER XL for a youthful, radiant, wide-eyed look.

What it is:
An extreme-black mascara.

What it does:
Diorshow Black Out Mascara gives your lashes a little more oomph and a lot more drama. Intensified by ultra-black, kohl pigments, the formula glides on smoothly and draws each lash out to show-stopping lengths. Wear it alone, or layer it over Diorshow to glamour-eyes in an instant!

What it is:
A waterproof, intensely black, volumizing mascara with an hourglass-shaped brush that separates, coats, and curls each lash to voluptuous perfection.

What it does:
Now in a waterproof formula, Better Than Sex Waterproof mascara has a volumizing formula with added high-performance and water-resistant polymers for waterproof, sweat-proof, play-proof wear. The hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic.Three coats and you’ve achieved your most intense, voluminous, waterproof lashes possible.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This mascara’s unique peptides swipe on the deepest, intense black color, while the porcelain flower extract moisturizes and conditions lashes. The hourglass-shaped brush unlocks its volumizing formula.

Research results:
In a consumer study of 32 people:
- 97% saw intense volume and length
- 94% said this mascara stays put all day

What it is:
A high-volume mascara with nourishing, hemp-derived cannabis seed oil, thickening heart-shaped fibers, and pure pigments for a clump-free, intense black finish.

What it does:
KUSH High Volume Mascara’s unique heart-shaped fibers lock onto lashes for long-lasting volume, length, and curl. Unlike gangly, cylindrical fibers that can appear spidery, these hollow, heart-shaped fibers lay on your lashes in each direction, creating the look of length and width. Conditioning, hemp-derived cannabis seed oil fuses to lashes for thickness without fallout, while also working to fill the hollow fibers with formula for a double dose of volume. Hemp-derived cannabis oil continues to hydrate for healthier-looking lashes, even after you’ve removed your mascara.

Wiggle the tapered, tree-shaped brush to hit every angle—the narrow top reaches the inner and outer corners and bottom lashes, while the fuller body takes care of the rest. The crisscrossed, soft, medium-firm bristles wrap and coat each lash for clump-free definition.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
KUSH Mascara is cruelty-free, paraben-free, vegan, gluten-free, fragrance-free, and silicone-free.

Why formulate with cannabis? Ever since its inception, Milk Makeup has wanted to create a product that showcases the amazing properties of hemp-derived cannabis seed oil. When they started talking about coming out with a fully vegan volumizing mascara with fibers, they knew they couldn't use beeswax, a common binding component in mascara formulas. Enter: hemp-derived cannabis seed oil. Hemp-derived cannabis oil fuses the heart-shaped fibers to your lashes without fallout. It whips the formula into a creamy texture that allows for smoother application on lashes and an easier, tug-free removal. It also provides an additional conditioning benefit. KUSH Mascara is the vegan way to get major volume and healthier-looking lashes in one hit.

Research results:
In a test conducted on 21 women:
- 95% saw high volume
- 95% saw longer lashes
- 90% saw thicker lashes
- 90% saw lifted lashes