Coverage:
✔ Full

Skin type:
✔ Normal
✔ Combination
✔ Oily

Finish:
✔ Matte

What it is:
An ultra-weightless, full-coverage foundation with an oil-free, silicone-free formula that lets skin breathe.

What it does:
Designed to make applying and wearing foundation easy, Blur Liquid Matte Foundation offers flawless full coverage at first swipe, leaving a smooth matte finish that looks and feels as light as air. Like Milk’s Blur Stick and Blur Spray, Blur Liquid Matte Foundation instantly minimizes the appearance of pores and imperfections using blurring microspheres, tiny powder-filled spheres that diffuse the light to leave a flawless, soft focus effect.

To keep the lightweight, water-based formula safe, Blur Liquid features an innovative airless tip to minimize air exposure and eliminate dripping—allowing your foundation to stay fresh, the color stay true, and all of it to stay inside the package, not dripping all over your bag.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, oil-free, gluten-free, silicone-free, and cruelty-free.

Milk Makeup launched in 2016 with the goal of creating easy essentials for an on-the-go lifestyle. They believe in self-expression, good-for-you ingredients, and that, when it comes to makeup, there are no rules.

"This foundation launch means being able to offer a different finish and full coverage to those clients who want to be able to go from natural to full glam. It has a serum-like texture that feels weightless, but lets your skin breathe so you don’t feel like you’re wearing a mask."—Dianna Ruth, Milk Makeup co-founder and COO

What it is:
A multitasking, light-to-full-coverage cream stick foundation with a natural-looking, demi-matte finish.

What it does:
This highly pigmented, buildable cream stick foundation creates a flawless, natural looking demi-matte finish. The Stick Foundation is ideal for combination and oily skin, and the lightweight, easy-to-layer foundation delivers light-to-full-coverage, depending on the method of application. It’s designed to quickly and precisely apply all-over coverage, daily touch ups, or highlight and contour with ease.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A breakthrough liquid-to-powder foundation for acne-prone skin that absorbs oil and covers imperfections with a long-wearing, velvet-matte finish.

Coverage: Full

Finish: Matte

Formulation: Liquid

Skin Type: Combination and Oily

Highlighted Ingredients:
- Advanced Cashmere Kaolinite Clay: Works continuously throughout the day to control oil, while drawing out impurities to keep skin clear.
- Phytostem Edelweiss: Provides antioxidants, smooths the look of skin, nourishes the complexion, and protects from free radicals.
- Oxygenating Solvents: Deliver oxygen to the skin to help clear pores.

Ingredient Callouts: Free of mineral oil, parabens, phthalates, and triclosan, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: “Immaculate was developed for those who want a matte finish without endless touch-ups. We surveyed some of our clients about it, and many testified that the appearance of their acne scars and breakouts had improved. It’s a lifesaver for women with oily skin.”—Carisa Janes, Hourglass Founder

Coverage:
✔ Medium

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Radiant

What it is:
A flexible, liquid foundation made from pigments that blur and perfect to reflect your perfect skin tone for light, buildable coverage and a radiant finish.

What does:
Smooth on foundation coverage that feels ultra-light and buildable, while it evens and perfects your complexion. Every weightless drop of fluid imparts subtle luminosity that blurs imperfections and leaves a soft-focus glow. The foundation features a curated array of nine flexible shades that flatter all skin tones. For flawless results, shake well before each use to ensure that the pigments and luminizers blend perfectly.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Recommended for normal, normal-to-dry, dry, and very dry skin types. For combination-to-oily skin, it’s recommended that you use this foundation with BECCA’s Ever-Matte Poreless Priming Perfector, or finish with a finishing powder.

Shake well before each individual use to get key ingredients working in synergy. For best results, apply with a foundation brush and do not use a sponge.

BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.

This product is an Allure Best of Beauty award winner.

What it is:
A perfect blend of skin care and makeup that helps control oil-breakthrough and gives skin a sheer hint of color for a healthy, natural glow.

What it does:
This lightweight formula provides ideal protection from the sun’s harmful, damaging rays with broad spectrum SPF 20 UVB/UVA sunscreen. It also controls oil-breakthrough with hydration to prevent dryness and soften and ease fine, dry lines. An antioxidant complex of vitamins C and E acts as a free radical scavenger to protect the skin from even the most aggressive effects of the environment, all while extremely long-wearing color stays true and wears evenly in a natural, semi-matte finish. Non-comedogenic and dermatologist- and allergy-tested to minimize the risk of irritation, it is perfect for all skin types, including sensitive ones.

What else you need to know:
“I created this product because I wanted to give skin a fresh, healthy, no-makeup look with a soft hint of color that evens and enhances without hiding the skin.”—Laura Mercier

What it is:
A perfect blend of skin care and makeup that hydrates skin and softens fine lines with a sheer hint of color for a healthy, dewy glow. 

What it does:
This moisturizer features an antioxidant vitamin complex of vitamins C and E that acts as a free radical scavenger to protect the skin from even the most aggressive effects of the environment. A powerful moisturizer in its own right, it is powered with sodium hyaluronate to hydrate skin and soften and ease fine, dry lines. This lightweight formula provides ideal protection from the sun’s harmful, damaging rays with broad spectrum SPF 20 UVB/UVA sunscreen while extremely long-wearing color stays true and wears evenly. Non-comedogenic and dermatologist- and allergy-tested to minimize the risk of allergy and irritation, it is perfect for all skin types, including sensitive ones.

What else you need to know:
“I created this product because I wanted to give skin a fresh, healthy, no-makeup look with a soft hint of color that evens and enhances without hiding the skin.”—Laura Mercier

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

SPF:
- 50

What it is:
A bestselling, award-winning, color-correcting, full-coverage cream with anti-aging skincare and SPF 50+ physical sunscreen.

What it does:
This color-correcting cream provides full, flawless coverage and protects skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It is clinically tested to increase hydration, smooth texture, and enhance the look of brightness. The breakthrough formula doesn't crease or crack and instantly camouflages imperfections, including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, vitamins, and antioxidants that work in harmony to diminish the appearance of wrinkles and pores to create a more radiant, supple, and flawless-looking complexion.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is an Allure Readers' Choice award winner.

This product was developed with plastic surgeons and dermatologists. It is clinically tested and cruelty-free.

"This truly is an all-in-one, multitasking beauty miracle for your most beautiful skin! If you can’t decide between light and medium, definitely choose medium. I wear medium every day. It really adjusts to your skin tone perfectly!"—Jamie Kern Lima, Co-Founder and CEO, IT Cosmetics

What it is:
An oil-free, multitasking tinted moisturizer that hydrates, brightens, treats, and protects skin.

What it is formulated to do:
- Lightweight, oil-free moisturizer blends easily into your skin without clogging pores, while micro-treated mineral pigments diffuse the look of fine lines and wrinkles for an even, natural-looking finish
- Features SPF 20 sun protection
- Comes in 10 shades

Infused with skin-balancing Amazonian clay and chamomile, vitamins A, C, and E, and sodium hyaluronate, this multitasking, tinted moisturizer hydrates, brightens, treats, and protects skin from UV rays and free radical damage with SPF 20. It offers lightweight, buildable coverage, making it easy to achieve a flawless complexion.

What else you need to know:
This product is vegan.

What it is:
A waterproof, 12-hour wear concealer that expertly hides skin discolorations and imperfections in one seamless application.

What it does:
Get a flawless complexion with this bestselling, creamy concealer stick. Enriched with the skin-soothing and balancing properties of tarte’s iconic Amazonian clay, it provides natural-looking, full coverage that lasts for 12 hours. The easy-to-use, twist-up stick helps target and deliver a thin, buildable layer of oil-free, matte coverage to minimize the look of dark circles, blemishes, and redness.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is hypoallergenic and dermatologist tested.

What it is:
A lightweight, 12-hour concealing serum with skin-soothing benefits that provides targeted, medium, buildable coverage.

What it does:
- Vegan concealer and tinted moisturizer hybrid
- Hydrates skin while covering imperfections for up to 12 hours
- Concentrated pigments hide redness, blemishes, and dark circles with medium, buildable coverage
- Formulated with antioxidant-rich algae to help smooth and illuminate

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is vegan friendly and dermatologist tested.

What it is:
An oil-free concealer that minimizes the appearance of imperfections while leaving skin with natural-looking radiance.

What it does:
Born This Way Naturally Radiant Concealer banishes the appearance of dark circles and imperfections while it blurs the look of lines and wrinkles. It's infused with skincare benefits, including coconut water which aids in delicately replenishing skin’s moisture levels, alpine rose which helps support skin’s health and resilience, and hyaluronic acid which gives a smoother, more youthful appearance. Creamy and comfortable, a proprietary blend of color correctors create the look of flawless skin. The result: a complexion that appears naturally radiant when applied over or under foundation—even when worn alone.

Coverage:
✔ Light

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

What it is:
A sheer, natural-looking treatment foundation with a non-chemical SPF 30 designed to deliver a luminous, dewy glow and visibly improve skin's appearance over time.

Solutions for:
- Uneven skin tone
- Dullness and uneven texture
- Fine lines and wrinkles

If you want to know more…
The only foundation that combines the proven results of Perricone MD science with a natural-looking, no-makeup texture and finish. Formulated with alpha lipoic acid, the foundation minimizes the appearance of fine lines, wrinkles, and enlarged pores.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

What it is:
An oil-free, full coverage liquid foundation that looks and feels weightless on skin with 24-hour, water-resistant wear.

What it does:
From the fairest of the fair to the deepest of the deep, BECCA combined light and skin-tone-correct pigments to create a shade for every skin tone. 24 shades, 24 hours a day—they’ve got you covered. The water-resistant, long-wear formula features a perfectly balanced distribution of skin-true pigments and 22 percent water to allow the formula to adapt to all skin types for a second-skin, full-coverage finish. One pump effortlessly covers imperfections, redness, hyperpigmentation, and uneven texture, giving you ultimate confidence

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
For seamless application, apply one pump of cream to a well-hydrated face after moisturizer or primer is fully absorbed, using a brush to blend flawlessly. If you are between shades, choose the lighter shade because of the formula's high pigment concentration.

BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.

What it is:
A mineral-based pressed powder.

What it does:
This whisper-light mineral pressed powder allows skin to breathe while treating it with soothing vitamins and minerals.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This powder contains Skinvigorating™ ingredients vitamins A and E, antioxidants that fight free radical damage, and mineral pigments, known for soothing and softening properties.

What it is:
A silky-smooth, complete coverage, concealer and serum formula.

What it does:
A silky smooth, complete coverage concealer and serum in one, bareSkin® Complete Coverage Serum Concealer is designed to provide remarkable coverage with its ultra-light texture. It instantly reduces the appearance of dark circles, discoloration, and other imperfections for a beautifully even-toned complexion. Formulated with antioxidant Lilac Plant Stem Cells, this multitasking concealer features high-definition mineral optics to counteract shadows and give skin a brightened, lustrous finish. Hydrating humectants help nourish the under-eye area, while the silky smooth texture glides effortlessly over fine lines, leaving skin looking fresh and flawless all day.

What it is:
A creamy, weightless moisturizing concealer that blends easily into the skin for an undetectable finish.

What it is formulated to do:
This concealer instantly improves the appearance of dark spots and circles, blemishes, and fine lines with long-lasting coverage.

What it is formulated WITHOUT:
- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Phthalates

What else you need to know:
Hidden Concealer contains Vitamin E to soften skin and provide a protective layer.

Hourglass products are 100 percent cruelty-free.

Coverage:
✔ Medium

Skin type:
✔ Sensitive
✔ Normal
✔ Combination
✔ Oily

Finish:
✔ Matte

What it is:
A creamy, medium coverage foundation controls shine throughout the day and leaves an exceptionally smooth, matte finish.

What does:
This long-wearing medium coverage foundation features a unique microfine powder that absorbs oil so your complexion remains fresh and shine-free throughout the day. Created for combination to oily skin, the formula minimizes the appearance of pores and fine lines, and creates a lasting soft-focus effect.

What it is formulated WITHOUT:
- Sulfates
- Phthalates

What else you need to know:
This product is oil-free, gluten-free, fragrance-free, alcohol-free, and contains minerals and antioxidants.

BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Radiant

SPF:
- 50

What it is:
A color-correcting, full-coverage, anti-aging skincare cream with SPF 50+ physical sunscreen and illuminators.

What it does:
Infused with proprietary Drops of Light Technology™ for a subtle touch of radiance, Your Skin But Better™ CC+ Illumination™ with SPF 50+ delivers full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen. Clinically tested to provide intense hydration, support improved appearance in skin texture, and enhance the look of skin brightness without glitter or shimmer, this breakthrough color-correcting cream doesn't crease or crack and instantly camouflages imperfections, including dark spots. It’s formulated with an advanced anti-aging serum made of hydrolyzed collagen, peptides, vitamins, and antioxidants that work in harmony to visually diminish the look of wrinkles and pores for a more luminous, supple, and flawless-looking complexion.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product was developed with plastic surgeons and dermatologists. It is clinically tested and cruelty-free.

"This truly is an all-in-one, multitasking beauty miracle for your most beautiful skin! If you can’t decide between light and medium, definitely choose medium. I wear medium every day. It really adjusts to your skin tone perfectly!”—Jamie Kern Lima, Co-Founder and CEO, IT Cosmetics

What it is:
An eyeshadow primer that color corrects and primes lids according to skin tone, creating a smooth, even base for audacious eye looks.

What it does:
Lock-It Color Correcting Eyeshadow Primer is the first eye primer to feature five shades that target discoloration and smooth the appearance of imperfections according to your skin tone. Unlike one-shade-fits-all primers, Kat’s formula color corrects your specific skin tone to neutralize lids so that you can show off super-saturated, true color payoff. In an easy-to-use twist stick, this primer features 16-hour wear and Multi-Faceted Color Correcting Pigments for a smooth, even canvas that keeps eye looks in place while keeping them vibrant. With this eye primer, eyeshadow applies pure and true, color payoff is intensified, and eye looks stay fade-proof and crease-free for lasting wear.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
While this eye primer is formulated for all skin types, it’s especially effective on oily eyelids and in hot, humid climates.

Artistry tip: Apply Lock-It Color Correcting Eyeshadow Primer along the lower lash line to prep for a smoky eye look. Extending the primer from your lid down to the lower lash line ensures that shadow and liner stay locked in place.

"I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be."—Kat Von D

Research results:
In a consumer study on 30 volunteers within 24 hours:
- 100% agreed this product stayed on their eyelids at least 8 hours
- 100% of users agree this product has a lightweight feel on their skin
- 100% of users agree this product is easy to apply
- 96% agreed this product applies smoothly
- 93% of users agreed this product prevented their eye makeup from creasing throughout the day
- 90% agree this product evens the skin tone of their eyelids
- 90% agreed this product kept their eye makeup fresh and radiant throughout the day
- 86% of users felt this product helped their eye makeup stay in place all day

What it is:
A multitasking, complexion perfecting primer.

What it is formulated to do:
- Primes, evens, moisturizes, and protects skin
- Features SPF 30 sun protection

Perfect, protect, and prime—at the same time. This multitasking primer-cream corrects uneven skin tone and diminishes the appearance of discoloration. It provides broad spectrum SPF 30 protection and defense against environmental stressors. The silky, smoothing formula is moisturizing without creating excess oil and minimizes the appearance of pores, prepping skin immediately for flawless foundation application.

What else you need to know:
Beauty Balms or BB Creams were originally developed as a perfect post-procedure cream used to treat, hydrate, prime, protect, and camouflage the skin. Great for all skin types including those with sensitive skin, these versatile “five-in-one” formulas are designed to do it all: treat with high levels of active skin care ingredients; moisturize and smooth dehydrated skin; prime and perfect skin’s surface; camouflage and color correct the skin tone; and protect skin from the sun with SPF. They can be used as a last step for their skin care benefits or used on their own as an instant beautifier.