What it is:
A multitasking, light-to-full-coverage cream stick foundation with a natural-looking, demi-matte finish.

What it does:
This highly pigmented, buildable cream stick foundation creates a flawless, natural looking demi-matte finish. The Stick Foundation is ideal for combination and oily skin, and the lightweight, easy-to-layer foundation delivers light-to-full-coverage, depending on the method of application. It’s designed to quickly and precisely apply all-over coverage, daily touch ups, or highlight and contour with ease.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Combination
✔ Oily

Finish:
✔ Matte

What it is:
An ultra-weightless, full-coverage foundation with an oil-free, silicone-free formula that lets skin breathe.

What it does:
Designed to make applying and wearing foundation easy, Blur Liquid Matte Foundation offers flawless full coverage at first swipe, leaving a smooth matte finish that looks and feels as light as air. Like Milk’s Blur Stick and Blur Spray, Blur Liquid Matte Foundation instantly minimizes the appearance of pores and imperfections using blurring microspheres, tiny powder-filled spheres that diffuse the light to leave a flawless, soft focus effect.

To keep the lightweight, water-based formula safe, Blur Liquid features an innovative airless tip to minimize air exposure and eliminate dripping—allowing your foundation to stay fresh, the color stay true, and all of it to stay inside the package, not dripping all over your bag.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, oil-free, gluten-free, silicone-free, and cruelty-free.

Milk Makeup launched in 2016 with the goal of creating easy essentials for an on-the-go lifestyle. They believe in self-expression, good-for-you ingredients, and that, when it comes to makeup, there are no rules.

"This foundation launch means being able to offer a different finish and full coverage to those clients who want to be able to go from natural to full glam. It has a serum-like texture that feels weightless, but lets your skin breathe so you don’t feel like you’re wearing a mask."—Dianna Ruth, Milk Makeup co-founder and COO

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

SPF:
- 50

What it is:
A bestselling, award-winning, color-correcting, full-coverage cream with anti-aging skincare and SPF 50+ physical sunscreen.

What does:
This color-correcting cream provides full, flawless coverage and protects skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen. It is clinically tested to increase hydration, smooth texture, and enhance the look of brightness. The breakthrough formula doesn't crease or crack and instantly camouflages imperfections, including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, vitamins, and antioxidants that work in harmony to diminish the appearance of wrinkles and pores to create a more radiant, supple, and flawless-looking complexion.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is an Allure Readers' Choice award winner.

This product was developed with plastic surgeons and dermatologists. It is clinically tested and cruelty-free.

"This truly is an all-in-one, multitasking beauty miracle for your most beautiful skin! If you can’t decide between light and medium, definitely choose medium. I wear medium every day. It really adjusts to your skin tone perfectly!"—Jamie Kern Lima, Co-Founder and CEO, IT Cosmetics

What it is: A breakthrough liquid-to-powder foundation for acne-prone skin that absorbs oil and covers imperfections with a long-wearing, velvet-matte finish.

Coverage: Full

Finish: Matte

Formulation: Liquid

Skin Type: Combination and Oily

Highlighted Ingredients:
- Advanced Cashmere Kaolinite Clay: Works continuously throughout the day to control oil, while drawing out impurities to keep skin clear.
- Phytostem Edelweiss: Provides antioxidants, smooths the look of skin, nourishes the complexion, and protects from free radicals.
- Oxygenating Solvents: Deliver oxygen to the skin to help clear pores.

Ingredient Callouts: Free of mineral oil, parabens, phthalates, and triclosan, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: “Immaculate was developed for those who want a matte finish without endless touch-ups. We surveyed some of our clients about it, and many testified that the appearance of their acne scars and breakouts had improved. It’s a lifesaver for women with oily skin.”—Carisa Janes, Hourglass Founder

What it is:
A waterproof, 12-hour wear concealer that expertly hides skin discolorations and imperfections in one seamless application.

What it does:
Get a flawless complexion with this bestselling, creamy concealer stick. Enriched with the skin-soothing and balancing properties of tarte’s iconic Amazonian clay, it provides natural-looking, full coverage that lasts for 12 hours. The easy-to-use, twist-up stick helps target and deliver a thin, buildable layer of oil-free, matte coverage to minimize the look of dark circles, blemishes, and redness.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is hypoallergenic and dermatologist tested.

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

What it is:
An oil-free, full coverage liquid foundation that looks and feels weightless on skin with 24-hour, water-resistant wear.

What it does:
From the fairest of the fair to the deepest of the deep, BECCA combined light and skin-tone-correct pigments to create a shade for every skin tone. 24 shades, 24 hours a day—they’ve got you covered. The water-resistant, long-wear formula features a perfectly balanced distribution of skin-true pigments and 22 percent water to allow the formula to adapt to all skin types for a second-skin, full-coverage finish. One pump effortlessly covers imperfections, redness, hyperpigmentation, and uneven texture, giving you ultimate confidence

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
For seamless application, apply one pump of cream to a well-hydrated face after moisturizer or primer is fully absorbed, using a brush to blend flawlessly. If you are between shades, choose the lighter shade because of the formula's high pigment concentration.

BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.

Coverage:
✔ Medium

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Radiant

What it is:
A flexible, liquid foundation made from pigments that blur and perfect to reflect your perfect skin tone for light, buildable coverage and a radiant finish.

What does:
Smooth on foundation coverage that feels ultra-light and buildable, while it evens and perfects your complexion. Every weightless drop of fluid imparts subtle luminosity that blurs imperfections and leaves a soft-focus glow. The foundation features a curated array of nine flexible shades that flatter all skin tones. For flawless results, shake well before each use to ensure that the pigments and luminizers blend perfectly.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Recommended for normal, normal-to-dry, dry, and very dry skin types. For combination-to-oily skin, it’s recommended that you use this foundation with BECCA’s Ever-Matte Poreless Priming Perfector, or finish with a finishing powder.

Shake well before each individual use to get key ingredients working in synergy. For best results, apply with a foundation brush and do not use a sponge.

BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.

This product is an Allure Best of Beauty award winner.

Coverage:
✔ Medium

Skin type:
✔ Sensitive
✔ Normal
✔ Combination
✔ Oily

Finish:
✔ Matte

What it is:
A creamy, medium coverage foundation controls shine throughout the day and leaves an exceptionally smooth, matte finish.

What does:
This long-wearing medium coverage foundation features a unique microfine powder that absorbs oil so your complexion remains fresh and shine-free throughout the day. Created for combination to oily skin, the formula minimizes the appearance of pores and fine lines, and creates a lasting soft-focus effect.

What it is formulated WITHOUT:
- Sulfates
- Phthalates

What else you need to know:
This product is oil-free, gluten-free, fragrance-free, alcohol-free, and contains minerals and antioxidants.

BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.

What it is:
A mineral-based pressed powder.

What it does:
This whisper-light mineral pressed powder allows skin to breathe while treating it with soothing vitamins and minerals.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This powder contains Skinvigorating™ ingredients vitamins A and E, antioxidants that fight free radical damage, and mineral pigments, known for soothing and softening properties.

Coverage:
✔ Light

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Radiant

SPF:
- SPF 30

What it is:
A weightless, sheer liquid foundation that hydrates skin while providing buildable, natural-looking coverage and sun protection.

What it does:
Roll and blend your way to dewy, radiant skin. This preservative-free, ultra-fresh formula offers coverage that is buildable-yet-breathable, all while protecting you with SPF 30. Infused with a blend of avocado, mandarin, grapeseed, and olive oils, Sunshine Skin Tint delivers ultimate hydration that leaves skin looking fresh. Its antimicrobial packaging contains silver which allows for a preservative-free foundation. Plus, the glass rollerball applicator glides onto skin for quick, mess-free, on-the-go use—no brushes needed.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Please note: This product is not recommended for those with a sensitivity to citrus or coconut oils. Sunshine Skin Tint is cruelty-free, paraben-free, vegan, talc-free, and preservative-free.

MILK MAKEUP believes you should have good ingredients, plus epic payoff, because compromise is cool, but not in your beauty routine. They care about what they put in their formulas just as much as what they leave out—they’re cruelty-free, paraben-free, and 100-percent vegan. It’s clean, cool beauty.

Born in Milk Studios, a creative photo studio in NY and LA, MILK MAKEUP’s community is their inspiration, and they celebrate beauty for everyone. From fresh-face to full-face, it’s not about how you create your look—it’s what you do in it that matters.

MILK MAKEUP means no rules.

Beauty Tip:
For a full face, two to three clicks of the push-button will provide you with the perfect wash of Skin Tint. For targeted touch-ups, one click is all you need. Just adjust as needed to achieve your desired coverage.

What it is:
A creamy, weightless moisturizing concealer that blends easily into the skin for an undetectable finish.

What it is formulated to do:
This concealer instantly improves the appearance of dark spots and circles, blemishes, and fine lines with long-lasting coverage.

What it is formulated WITHOUT:
- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Phthalates

What else you need to know:
Hidden Concealer contains Vitamin E to soften skin and provide a protective layer.

Hourglass products are 100 percent cruelty-free.

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Radiant

SPF:
- 50

What it is:
A color-correcting, full-coverage, anti-aging skincare cream with SPF 50+ physical sunscreen and illuminators.

What does:
Infused with proprietary Drops of Light Technology™ for a subtle touch of radiance, Your Skin But Better™ CC+ Illumination™ with SPF 50+ delivers full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen. Clinically tested to provide intense hydration, support improved appearance in skin texture, and enhance the look of skin brightness without glitter or shimmer, this breakthrough color-correcting cream doesn't crease or crack and instantly camouflages imperfections, including dark spots. It’s formulated with an advanced anti-aging serum made of hydrolyzed collagen, peptides, vitamins, and antioxidants that work in harmony to visually diminish the look of wrinkles and pores for a more luminous, supple, and flawless-looking complexion.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product was developed with plastic surgeons and dermatologists. It is clinically tested and cruelty-free.

"This truly is an all-in-one, multitasking beauty miracle for your most beautiful skin! If you can’t decide between light and medium, definitely choose medium. I wear medium every day. It really adjusts to your skin tone perfectly!”—Jamie Kern Lima, Co-Founder and CEO, IT Cosmetics

Coverage:
✔ Medium

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Matte

What it is:
An innovative, hydrating, ultra-fine powder foundation with globally sourced, skin-loving ingredients that glide on and last all day.

What it does:
Wanderlust Powder Foundation provides full coverage with an incredibly natural-looking finish. The lightweight and ultra-fine powder absorbs excess oil and minimizes pores without ever looking cakey. It’s infused with aloe leaf extract to moisturize skin and restore suppleness while hibiscus flower extract evens out your skin tone and increases the look of your skin’s elasticity. It blends seamlessly with a flawless, natural-looking finish that never cracks. Wear it alone with the included anti-microbial rubicell applicator for full coverage, or layer on top of liquid or cream foundation to mattify skin.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Wander Beauty creates multitasking makeup essentials so you can look gorgeous on the go. The brand draws from global inspiration as each formula is enriched with skin loving ingredients from around the world. Wander Beauty is color to be carried.

"Luxurious, lightweight, and versatile, Wanderlust Powder Foundation gives me the natural, weightless finish I crave without masking my inner radiance. The super luxe, talc-free formula is silky soft to the touch and packed with skin loving ingredients."—Lindsay Ellingson, Co-founder and Creative Director

This product is cruelty-free and free of talc, synthetic fragrance, mineral oil, and gluten.

What it is:
An oil-free concealer that minimizes the appearance of imperfections while leaving skin with natural-looking radiance.

What it does:
Born This Way Naturally Radiant Concealer banishes the appearance of dark circles and imperfections while it blurs the look of lines and wrinkles. It's infused with skincare benefits, including coconut water which aids in delicately replenishing skin’s moisture levels, alpine rose which helps support skin’s health and resilience, and hyaluronic acid which gives a smoother, more youthful appearance. Creamy and comfortable, a proprietary blend of color correctors create the look of flawless skin. The result: a complexion that appears naturally radiant when applied over or under foundation—even when worn alone.

What it is:
A silky-smooth, complete coverage, concealer and serum formula.

What it does:
A silky smooth, complete coverage concealer and serum in one, bareSkin® Complete Coverage Serum Concealer is designed to provide remarkable coverage with its ultra-light texture. It instantly reduces the appearance of dark circles, discoloration, and other imperfections for a beautifully even-toned complexion. Formulated with antioxidant Lilac Plant Stem Cells, this multitasking concealer features high-definition mineral optics to counteract shadows and give skin a brightened, lustrous finish. Hydrating humectants help nourish the under-eye area, while the silky smooth texture glides effortlessly over fine lines, leaving skin looking fresh and flawless all day.

What it is:
A bestselling, award-winning concealer that delivers highly pigmented, long-lasting full coverage that never creases or cracks.

What it does:
This multitasking concealer covers everything and makes your skin look younger. Developed with plastic surgeons, the waterproof formula delivers highly pigmented coverage that lasts all day without creasing or cracking. Infused with antiaging hydrolyzed collagen, peptides, hyaluronic acid, vitamins, antioxidants, and high-performance pigments, the game-changing formula improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product was developed with plastic surgeons and dermatologists. It is clinically tested, talc-free, and cruelty-free.

Tip: if you can’t decide between the Light and Medium colors, definitely choose Medium—it’s the most popular shade!

What it is:
A lightweight, 12-hour concealing serum with skin-soothing benefits that provides targeted, medium, buildable coverage.

What it does:
- Vegan concealer and tinted moisturizer hybrid
- Hydrates skin while covering imperfections for up to 12 hours
- Concentrated pigments hide redness, blemishes, and dark circles with medium, buildable coverage
- Formulated with antioxidant-rich algae to help smooth and illuminate

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is vegan friendly and dermatologist tested.

Which skin type is it good for?
✔ Normal
✔ Combination
✔ Oily
✔ Dry

What it is:
A full-coverage, antiaging, and waterproof concealer infused with subtle radiance.

Solutions for:
- Fine lines and wrinkles
- Dark circles
- Uneven skin tone

If you want to know more…
Bye Bye Under Eye™ Illumination minimizes the appearance of fine lines and wrinkles, brightens the eyes, and works as a spot concealer or all-over foundation to visually camouflage facial imperfections with no creases or cracks. Infused with antiaging hydrolyzed collagen, peptides, vitamins, hyaluronic acid, and antioxidants, this multiaction formula is clinically shown to make skin look younger. Plus, it’s enhanced with drops of light technology™ to cast a radiant, lit-from-within glow. With the same formula as the best-selling, award-winning Bye Bye Under Eye™ Anti-Aging Concealer, this cream is enhanced with brighteners for more vibrant results.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free, clinically tested, and developed with plastic surgeons and dermatologists. It is formulated without talc, oil, and fragrance.

“This truly is an all-in-one, multitasking beauty miracle for your most beautiful skin! If you can’t decide between light and medium, definitely choose medium. I wear medium every day, it really adjusts to your skin tone perfectly!"—Jamie Kern Lima, Co-founder

What it is:
A multitasking, complexion perfecting primer.

What it is formulated to do:
- Primes, evens, moisturizes, and protects skin
- Features SPF 30 sun protection

Perfect, protect, and prime—at the same time. This multitasking primer-cream corrects uneven skin tone and diminishes the appearance of discoloration. It provides broad spectrum SPF 30 protection and defense against environmental stressors. The silky, smoothing formula is moisturizing without creating excess oil and minimizes the appearance of pores, prepping skin immediately for flawless foundation application.

What else you need to know:
Beauty Balms or BB Creams were originally developed as a perfect post-procedure cream used to treat, hydrate, prime, protect, and camouflage the skin. Great for all skin types including those with sensitive skin, these versatile “five-in-one” formulas are designed to do it all: treat with high levels of active skin care ingredients; moisturize and smooth dehydrated skin; prime and perfect skin’s surface; camouflage and color correct the skin tone; and protect skin from the sun with SPF. They can be used as a last step for their skin care benefits or used on their own as an instant beautifier.

What it is:
A full-coverage, long-wear concealer that bends with skin to conceal dark circles, blemishes, and more.

What it does:
This flexible, full-coverage concealer moves with your face without cracking or flaking to conceal imperfections, combat dark circles, and minimize the appearance of fine lines and wrinkles. The hydrating formula incorporates blue lotus to moisturize, while chamomile calms skin.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Milk Makeup is an, eco-conscious, innovative brand with products made of the best possible ingredients. They see beauty in originality, authenticity, and design multi-use products for self-expression to help you Live Your Look. At Milk Makeup, there are no rules.Flex Concealer is vegan, cruelty-free, and gluten-free.