trending eye makeup

Sephora customers often prefer the following products when searching for trending eye makeup.

Eye makeup is one of the most important parts of your face. It's the first thing people see, and it sets the tone for your entire look. Whether you're going for a natural look, a dramatic one, or somewhere in between, here are some of our favorite eye makeup trends.


This palette is for anyone who is just learning to do makeup or prefers a more natural look. This is the first eyeshadow palette that I bought, and this is what I learned how to blend with, as well as all the basic eye looks: -"no makeup" makeup -shimmery eye -daytime smoky eye -nighttime smoky eye 10/10 would recommend...It’s great for when you have 5 minutes for makeup, or an hour. It’s also the only one I travel with.

What it is:
A bestselling collection of nine naturally gorgeous matte and shimmer shadows.

What it does:
Flaunt your natural side with the revamp of the iconic Natural Eyes palette. The beloved palette has been updated with Too Faced’s exclusive coconut-butter-infused formula for creamier and more comfortable wear. Achieve endless naturally sexy looks with nine matte, satin, and shimmer shadows in the neutral palette of your dreams.

Charlotte TilburyLuxury Eyeshadow Palette

Size: 0.18 oz·ITEM: 2102572

Color: The Golden Goddess

434 Reviews


I have 4 of CT eyeshadow palettes. I like each one. My latest one is “pillow talk “ very nice colors. A little pricey would be my only negative....I was at the Chicago Michigan Ave Nordtstrom's 2019 Spring Trend Show. I saw a LOT of great eye make-up. They call out some amazing artists for this event.

What it is: A four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night.

Ingredient Callouts: Free of sulfates. This product is gluten-free.

What Else You Need to Know: Each palette contains four harmonious eye colors: Prime, Enhance, Smoke, and Pop. Create a smooth base for your eye look using the Prime shade; build up definition with Enhance; add drama with the Smoke shade; and finish your dazzling look with the shimmer Pop shade. The collection ranges from bronze and golden to deep reds and purples, and can be built for a day, desk, dusk, or disco look. The step by step application is artistry made easy.

SEPHORA COLLECTIONWaterproof 12HR Retractable Eyeliner Pencil

Size: 0.01 oz / 0.3 g·ITEM: 2617041

Color: 04- Matte Terracotta

7.1K Reviews


Denim eye...Perfect for the current and continuing demin trend. I love this, and it's a great value...I fell in love with this. My eyes water ALOT and this latest all day. And I rub my eyes a lot.

What it is: A three-in-one, retractable eyeliner whose super-creamy, waterproof formula delivers intensity and convenience.

What Else You Need to Know: This long-wear eyeliner pencil is so creamy, it can achieve any look. Its rich texture blends perfectly to intensify your eyes in a flash.

Bobbi BrownLong-Wear Cream Eyeshadow Stick

Size: 0.05 oz / 1.6 g·ITEM: 1484955

Color: Bark - rich brown

2.8K Reviews


Cream shadow sticks are the best trend ever!! These make makeup so much easier and faster. ...I have several of them; Golden Pink being my latest favorite. The skin around my eyes is thinning so I have some redness or sometimes bluish discoloration.

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for 24 hours.

What Else You Need to Know: Prime, define, or highlight with buildable shadow shades and three finishes to complement all skin tones, eye shapes, and looks. The creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for 24 hours without settling, creasing, smudging, or flaking.


I recommend using the Urban Decay eye primer to keep your look going strong into the day....Really loved this palette. Definitely is on trend this season and was great for concerts. The shades were are soft and buildable really shined on my skin tone.

What it is: A long-wearing, metallic eyeshadow palette for bold eyeshadow looks that last up to 12 hours.

Ingredient Callouts: It is cruelty-free.

What Else You Need to Know: This palette includes 12 versatile eyeshadow colors, high-performance shades​, in four finishes. They give minimal eyeshadow fallout so your smokey eye stays on your eyes, not your cheeks. This palette comes with a dual-ended, vegan eyeshadow brush and a full-size built-in mirror perfect for applying looks on-the-go.

This Palette Contains:
- 12 x Eyeshadows in doublekick (cream beige, satin finish), sound tower (warm light brown, matte finish), studio (warm medium brown, matte finish), shred (champagne rose, metallic eyeshadow finish), thrash (


I was super excited when i saw the latest release from Patrick Ta Beauty! This palette has shimmer shades and matte shades as well. ...I wish other high end brands would jump on this trend. Those cream shadows... holy smokes!

What it is: A versatile eyeshadow palette that contains two luminous cream bases, velvety matte and iridescent metallic eyeshadows, and glistening pearl toppers.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: One of PATRICK TA’s signature techniques for creating his naturally contoured, glowing looks is to artfully layer creams and powders.

MERITSolo Shadow Cream-to-Powder Soft Matte Eyeshadow

Size: 0.17 oz / 4.82 g·ITEM: 2692358

Color: Brun - deep brown

1.1K Reviews


PERFECT for the latte makeup trend! So creamy...But this is the easiest cream shadow I’ve ever applied to my eyes! The shade Vachetta is PERFECT for the latte makeup trend! ...If you're wanting to do the "latte" makeup trend, this is the perfect product to use!

What it is: A buildable, talc-free, cream-to-powder eyeshadow that is easy to use and gives a soft-matte wash of color for all-day wear.

Danessa Myricks BeautyColorfix - Multi-Use Eye, Cheek & Lip Waterproof Liquid Pigment

Size: 0.34 oz/ 10 mL·ITEM: 2439636

Color: Lift - snow white matte

1.1K Reviews


The idea of an affordable, versatile eye, cheek and lip pigment is very on trend especially with the “my skin but better” trend. ...I received this in my trend mood box! The color is so pigmented and stays on once dry!

What it is: An award-winning, multipurpose, long-wearing, waterproof cream pigment that safely can be used as an eyeshadow, lip stick and blush for up to 24 hours.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

This product is an Allure Best of Beauty Winner.

ILIAMini Fullest Volumizing Mascara

Size: 0.13 oz / 4 ml·ITEM: 2475267

Color: Classic Black

403 Reviews


My Latest fav mascara. personally i like it better than the other ilia mascara that is trending. this one makes me lashes really voluminous

What it is: A clean, volumizing mascara that wraps each lash in weightless, buildable volume without flaking, smudging, or irritating even the most sensitive eyes.

Formulation Type:

Highlighted Ingredients:
- Arginine: Supports stronger, healthier-looking lashes.
- Provitamin B5: Nourishes to promote thicker-looking lashes.
- Weightless Wax Blend: Adds full, flexible body without the weight.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: The violin-shaped brush thickens and defines lashes from root to tip with fluffy, flexible fullness you can’t miss. It is also ophthalmologist tested and safe for sensitive eyes and contact lens wearers.

Bobbi BrownSmokey Eye Mascara

Size: 0.2 oz/ 6 mL·ITEM: 1562024

Color: Black

510 Reviews


I have tried a lot of mascaras at all price points, and been sucked in by the latest and greatest marketing campaigns but I always come back to this one and I am going to stick with it because it works. ...If it's advertised as the "latest, greatest" there's a good chance I'll waste the money and try it.

What it is:
A kohl-pigmented mascara that delivers instant volume and super-saturated length for dramatically dark, stretched-out lashes.

What it does:
This creamy, kohl-pigmented mascara builds volume lash by lash, as opposed to traditional volumizing formulas that create the appearance of volume by clumping lashes together. The result is thicker, longer, bolder lashes in an instant—the perfect complement to any eye look.

Products related to trending eye makeup

lavender eye makeup
“Bought this for the periwinkle/lavender shade and ended up really liking the rest of the palette”
everyday eye makeup
“very natural lash, adds a touch of glam for a nice daily look. however, if you’re used to some boldness these can really throw you off with how natural they are. cant go wrong with these, the clusters make it slightly customizable for each eye and works well on monolid/hooded asian eyes”
dramatic eye makeup
“Beyond thick lashes with one stoke - DRAMA!!! I love that it has castor oil as well. My lashes are now beyond thick and now have DRAMA”
fancy eye makeup
“This palette is honestly so fabulous!!!! Great but large packaging. And the colours”
winged eye makeup
“The pen is very fine pointed so its perfect to get that crisp winged edge. Its a very dark saturated black too”
crystal eye makeup
“Obsessed! It’s like gold crystals and you don’t really see the color much. I gave it 4 stars because I turned over the compact and the product fell out and I had to push it back in”
Classy Eye Makeup
“If you’re looking for a chunky glitter, THIS IS NOT IT. It’s a classy, elegant tale on glitter and I LOVE IT”
glamour eye makeup
“I tried it on immediately overtop my existing eye makeup and it is so smooth, blends with no effort and is a stunner”
drag eye makeup
“Whether it's for a casual day out or a special occasion, this eyeliner has become my go-to for achieving a stunning eye makeup look. In summary, the Kulfi Beauty Kajal Eyeliner has exceeded all my expectations”
Modern Eye Makeup
“I already have the Modern Renaissance Eye Shadows and thought this one would be complimentary but after testing it I feel as if the soft glam eye shadows are very similar”