Trending Products

Sephora customers often prefer the following products when searching for Trending Products.

Check out the latest trending beauty products at Sephora! Learn more about makeup, skincare, fragrance, and haircare products that are taking social media by storm.

$16.00

I have an itchy scalp and have been trying sulphate free products to alleviate it, and this product has helped with that....This product helped keep my frizz in check, during humid weather in Cali

What it is: This multitasking, weightless hydrating shampoo instantly transforms dry or brittle hair. Plus, it detangles to help protect against breakage.


Hair Type: Medium and Thick


Hair Texture: Straight, Wavy, and Curly


Hair Concerns: 

- Dryness

- Frizz

- Shine

$16.00

I have thick, coarse curly hair and this noticably controlled the frizz associated with curly hair ... like all bumble products smells amazing .... but the price for the full size ... ouch...I always love B&B hair products but not this one.

What it is: This multitasking, weightless hydrating conditioner instantly transforms dry or brittle hair. Plus, it detangles to help protect against breakage.


Hair Type: Medium and Thick


Hair Texture: Straight, Wavy, and Curly


Hair Concerns: 

- Frizz

- Shine

- Dryness

$36.00

I have tried multiple purple conditioners and they I notice a trend, some would be great conditioner but ok toner, and others would be great toners but ok conditioner. ...I received this product for free from Influenster and L'Oreal in exchange for my honest review: I'm back to blonde again, so I've reintroduced toning products to help remove the brassiness that develops over time.

What it is: A professional purple conditioner with amino acids and magnesium to intensely nourish and neutralize unwanted yellow tones in virgin and color-treated white, grey, or blonde hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Brassiness
- Color Fading

Key Benefits:
- Neutralizes unwanted brassiness in virgin and color-treated blonde hair
- Deeply nourishes to soften hair
- Enhances shine

Highlighted Ingredients:
- Magnesium: Strengthens the hair fiber.
- Amino Acids: Improve overall hair health by protecting against external agents.

Ingredient Callouts: This product comes in recyclable pac

Urban Decay24/7 Glide-On Waterproof Lip Liner

Size: 0.04 oz/ 1.2 g·ITEM: 2790459

Color: Luv Ya Backtalk - medium warm mauve

2K Reviews

$25.00

Come Back Stronger Than A 90’s Trend...I received this product for free from Influenster in exchange for my honest review.

What it is:

Define your lips with the perfect color match. A creamy, no bleed, waterproof lip liner that wears up to 16 hours and comes in 25 versatile shades.


What Else You Need To Know:

This hydrating, creamy lip pencil prevents lip color from feathering out of bounds and never feels dry or cakey. Made with vitamin E and jojoba oil, it nourishes lips every time you apply. Plus, its smudge-proof, waterproof formula ensures your lip color won't budge, even when eating or drinking.

DIORRouge Blush

Size: 0.21 oz / 6g·ITEM: 2686962

Color: 959 Charnelle - a warm nude

22 Reviews

$45.00

when I first got the product I switched it with my finger and the colour picked up beautifully. it feels very soft and the pigment was very strong and didn't just rub off my fingers/hands right away. ...It does have a floral scent like most Dior products, but it is not overwhelmingly strong. I love wearing this with any make up look because it can be worn lightly for natural make up or built up for glam make up.

What it is: The iconic powder blush that gives a glowing look with a second-skin feel now comes in a 90%* natural-origin formula and 3 finishes.

What Else You Need to Know: Available in matte, satin, and shimmer finishes, this blush brings a year-round glow to a wide range of complexions while keeping skin hydrated for all-day comfort. The long-wearing, ultra-pigmented formula delivers buildable couture color for subtle to intense makeup looks.

ShiseidoComplete Cleansing Microfoam

ITEM: 2685469

Size: 6 oz / 180 ml

29 Reviews

$36.00

Good product...While I like this product because it cleanses well, I feel it leaves my skin a bit dry. ...Neither good or bad. Good product tho!...I bought this product back in July 2020 and I just finished it a few days ago.

What it is: A cleansing foam that removes makeup and impurities, moisturizes and improves the skin, prevents oxidation, and optimizes your skin's power to defend against daily damage while preparing your skin to absorb softener for skin that is visibly soft, smooth, and supple.

Skin Type: Normal, Dry, Combination, and Oily

Formulation: Mousse

Highlighted Ingredients:
- Japan's Kirishma Mineral Spring Water: Softens skin.
- Rice Germ Oil: Dissolves the look of impurities
- Hamamelis Extract: Helps softly polish the skin.

Ingredient Callouts: Free of parabens, phthalates, and hydroquinone.

$15.00

I received this product in exchange for my honest review. If you like the Clinique Take The Fay Off original cleansing balm, then you’ll absolutely love this product! ...I’ve never used a balm to remove makeup but after using this product I was surprised on how well it worked. Of course you still need to follow with face wash after to get your face clean but it worked really well, I would definitely recommend this product!

What it is: A makeup remover in a silky balm formula that gently dissolves makeup, now with detoxifying Japanese charcoal.
Skin Type: Combination and Oily

Skincare Concerns: Oiliness

Highlighted Ingredients:
- Japanese Charcoal: This purifying ingredient helps thoroughly cleanse and detoxify pores.
- Safflower Seed Oil: Works to help break up natural oil found on skin, plus dissolves makeup.

Ingredient Callouts: Free of sulfates SLS & SLES. It is also gluten-free.

What Else You Need to Know: This lightweight makeup remover dissolves eye and face makeup and sunscreens. It detoxifies and unclogs pores, helping clear dirt, oil, pollution, and other impurities. The formula transforms from a solid ba

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“The shampoo was really thick and moisturizing. I have long, thick bleached hair, and it didn’t make my hair feel dry after washing like some high end shampoos do”
Trending Mascara
“I’ve tried probably a hundred mascaras , this so far is the best. The main thing is just take your time with the big brush- I don’t know WHY the trend is for cumbersome design- and have a disposable mascara wand ready for a re-comb just in case the huge brush deposits a glob”
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“Super awesome exfoliator. Love using this smells nice, feels good, and leaves my skin feeling baby soft”
Trending Conditioner
“However, I do lose more hair in the shower after using specifically this conditioner. I also received the shampoo and the weekly softener, so when I skip this conditioner I don't lose as much hair and have noticed this trend over a month”
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“This was a great cologne to wear. It was not too strong like some colognes I have used, and the scent was unique and charming”
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“Average performance as a face wash and therefore way overpriced for what it is”
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“It’s one thing to say you don’t like them or don’t care for them, but to say that intentionally chunky glittery topper eyeshadows are “unworkable” “not pigmented” and “have too much fall out” isn’t fair to the VISION THE CREATOR OF THE PALETTE HAD”
Trending Bronzer
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trendy perfumes
“I love love love this perfume! It smells so good! I couldn’t get enough of the smell and it’s not overpowering like other perfumes tend to be”