What it is:
A latex-free adhesive formulated for long-lasting wear.

What it does:
This lash adhesive is formulated for long-lasting wear. It features a unique bottle with an easy-to-use brush applicator. The formulation is latex-free and waterproof—perfect for latex-sensitive and contact-wearing individuals.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is safe to use for those with sensitive eyes and latex allergies. It is not tested on animals.

This product is an Allure Best of Beauty award winner.

What it is:
A reusable, ultrasoft makeup remover cloth that erases makeup with only warm water.

What it does:
Remove smear-proof, waterproof makeup and mascara with The Original MakeUp Eraser®. Free of chemicals, this makeup remover gets rid of all types of makeup, including stage, sports, and theatrical makeup. Each cloth will last a thousand washes, and you only need to add warm water and then remove makeup. This ultra-soft, woven polyester-blend cloth gets rid of tough makeup without leaving behind a residue—just a fresh, healthy feeling.

What else you need to know:
Erase waterproof mascara, eyeliner, foundation, blush, and more. Each cloth will last you up to three to five years (up to 1,000 machine washes).

Did you know that 7.6 billion pounds of wipes are thrown into our landfills each year? That’s 20 million pounds of makeup wipes a day. Disposable makeup wipes are the third leading cause of waste in our landfills. Join the movement—help save Mother Earth, one less makeup wipe at a time.

What it is:
A long-wearing, crease-proof concealer with weightless, full coverage that also provides next-level pollution defense.

What it does:
This vegan, full-coverage concealer blurs imperfections with a naturally-radiant finish while providing all-day, crease-proof, transfer-proof, and color-true wear. This weightless, multiuse formula is available in 30 diverse shades, making it ideal to conceal, contour, and highlight any skin tone.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
COVER FX is vegan, cruelty-free, clean beauty. This product is free of parabens, fragrance, mineral oil, talc, gluten, sulfates, and phthalates.

With 30 inclusive shades of Power Play Concealer, every skin tone has a perfect match. Find yours in two simple steps:

First, find your shade range (Light to Deep):
- Fair
- Light
- Medium
- Deep

Next, find your undertone (Underlying Skintone)
- P = Pink (a rosy, cooler hue to the skin)
- N = Neutral (equal parts of pink and golden to the skin)
- G = Golden (a yellow, warmer hue to the skin)
- G+ = Golden Olive (warmer and more olive than G shades)

What it is:
An eyeshadow primer that instantly transforms and intensifies color while keeping shadow locked in place and looking freshly applied for up to eight hours.

What it does:
Prime, prep, and perfect lids with the Photo Finish Lid Primer. The Light, Medium, and Dark shades color-correct lids and neutralize imperfections, while the Smoke shade deepens and intensifies color to achieve a smoky eye in seconds. The White shade brightens and allows shadows pop. It blends seamlessly for smooth, even application without creasing, caking, fading, or smudging.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Use the Smoke shade as a drop shadow in a pinch; use Light, Medium, or Dark colors under the eyes to softly highlight or conceal dark circles.

What it is:
A micro-fine eyeliner that glides across lids with the utmost precision to deliver a weightless, smudge-proof, inky line that lasts up to 24 hours.

What it does:
This foolproof eyeliner is infused with high-impact pigments that deliver smudge-proof, saturated, matte color. The weightless, inky pencil features thermo-sensory technology that allows this formula to transform from a solid to a liquid upon contact with skin, creating a flexible, water-resistant film that lasts up to 24 hours. The micro-thin tip on this next-generation pencil can be dotted between lashes or glided across eyes with remarkable precision and no skipping. It’s available in five shades inspired by sumi ink sticks used in traditional Japanese calligraphy.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is dermatologist- and ophthalmologist-tested. It is formulated without oil, fragrance, and talc.

What it is:
A set of Rainforest of the Sea™ favorites, all infused with antioxidant-rich algae for smoother skin.

What it does:
This set has everything you need to create a full face look that also delivers rich hydration to all skin types. Every product was formulated with antioxidant-rich algae to help soften and smooth your complexion.

This set contains:
- Rainforest of the Sea Eyeshadow Palette Vol. II: 8 x 0.05 oz/ 1.5 g shades in Pearl (white shimmer), Conch (off white), Sunset (yellow gold), Marina (caramel), Seaside (chestnut), Siren (dark brown), Breezy (shimmering slate), Riptide (steel blue)
- 0.0169 oz/ 0.5 mL Rainforest of the Sea So Fine Micro Liner (black)
- 0.035 oz/ 1 g Deluxe Rainforest of the Sea Quench Lip Rescue in Nude
- 4 x 0.0005 oz/ 0.15 g shades of Rainforest of the Sea Aquacealer (one blister card)

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
All of the products in this set are dermatologist-tested.

Rainforest of the Sea So Fine Micro Liner is vegan, waterproof, and ophthalmologist-tested. Rainforest of the Sea Eyeshadow Palette Vol. II is also ophthalmologist-tested, and is safe for contact lens-wearers.

Deluxe Rainforest of the Sea Quench Lip Rescue is vegan.

Rainforest of the Sea Aquacealer is vegan, and features tarte’s proprietary 12-hour power™.

What it is:
A universal highlighting pen that provides a high-impact glow for the ultimate strobing effect.

What it does:
This white highlighter pen brings the ultimate glow to your complexion, providing an ideal blank canvas. It seamlessly allows you to spotlight your favorite features. Just use it on your eyelids as a primer to help your eyeshadow pop, or on the lips to emphasize the brilliance of your favorite lipstick.

What it is:
A white base activator that’s the perfect partner to neon nail polish and keeps it bright.

What it does:
Bring more pop to your nail color by first sweeping on the Neon Activator. This white base serves as the perfect base for a shiny neon effect. It immediately makes your nail color more vivid while it protects against nail staining.

What it is:
A palette, complete with a compact powder, two cream compact shades to conceal and contour, and 10 eyeshadows.

What it does:
Perfect the complexion with the silky compact powder for a luminous, flawless finish. Use the compact cream shades to hide imperfections or contour the face. Dress the eyes for day or night with a navy smoky eye using the gorgeous selection of blue, violet, and silver shades in both matte and shimmer finishes. Feel the elegance of Armani this holiday season with this red lacquered palette, complete with a beautiful black suede pouch.

This set contains:
- 0.21 oz/ 6 g Luminous Silk Compact Powder in Universal Shade
- 2 x 0.05 oz/ 1.6 g Compact Cream Concealers in shades 3 and 5
- 4 x 0.05 oz/ 1.6 g Sparkling and matte eyeshadows in dark blue and plum shades
- 4 x 0.04 oz/1.2 g Sparkling and matte eyeshadows in gold, plum, and gray shades
- 2 x 0.06 oz/ 1.8 g Sparkling and matte eyeshadows in black (matte) and silver (sparkling)
- 2 x Face sponge applicators
- 2 x Eyeshadow applicators
- Black suede pouch

What it is:
A latex-free lash adhesive formulated with ingredients that make lash application quick, easy, long-lasting, and flawless.

What it is formulated to do:
Applying lashes should be fun and easy. You shouldn't have to worry about whether the adhesive is noticeable or if your lashes will be able to keep up with your busy schedule. The SEPHORA COLLECTION Brush-tip Lash Adhesive allows you to apply your lashes in a quick, effortless, and flawless way. It's formulated with high-quality ingredients that are long-lasting and latex-free. The cute branded tube is easy to spot in your makeup bag and is squeezable to reduce waste.

What it is formulated WITHOUT:
- Parabens

What it is:
An amazing range of highly pigmented eye pencils formulated with shea butter for extreme glide and comfort.

What it does:
These liners glide on smooth and silky, creating a lovely line of color. The highly pigmented eye pencils contain shea butter and rosemary extracts for a soft, blendable formula that’s perfect for making an impact or a quick touch-up.

What else you need to know:
These products are not tested on animals.

What it is:
An innovative, bold lipstick that provides long-wearing, show-stopping color and endless creamy comfort.

What it does:
Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skin tone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
MAKE UP FOR EVER, the artistic makeup brand behind today’s transcending makeup trends, is now introducing an artistic collaboration between music and makeup, by joining forces with electro-pop duo, Icona Pop, to launch Artist Rouge. This bold collection of vibrant, high-performance lipsticks demonstrates the transformative power of makeup. Best known for their girl-power anthems, including Billboard chart-topping hits such as "I Love It", "All Night", and "Emergency", best friends Aino Jawo and Caroline Hjelt of Icona Pop share an intense passion and unbridled energy for the stage. With the launch of Artist Rouge, MAKE UP FOR EVER is releasing two limited-edition lipsticks featuring Icona Pop’s signature. Caroline chose a velvety matte deep red (M-401), while Aino chose a creamy, dark blue (C-603).