When it comes to mascara, the color of the tube can have an impact on how well the product performs. While black is the most popular color for mascaras, there are also options in white that can be used on its own or as a primer. Here are some of our favorite white mascaras.

$38.00
Really good primer, makes lashes look longer before applying mascara. The only thing is that you need to cover all the white with mascara or you’ll be able to see the white under. ...One thing to note is that because it is white, I do have to be careful to thoroughly apply mascara over it....Nice for under mascara
What it is: A white-tinted tubing primer that boosts volume, length, and lift while wrapping each lash in protective tubes for healthier-, stronger-looking lashes.
Formulation Type: Volumizing, Curling, Lengthening
Highlighted Ingredients:
- Shea Butter: Moisturizes and conditions.
- Carnauba Wax: Has lengthening and volumizing benefits.
- Japanese Fruit Wax: Ensures a smooth application.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
What Else You Need t

$21.00
I wanted to love this paired with the regular Tarte Tubing Mascara SO badly. I personally don’t like a white lash primer because I can never get the white fully covered...White is not always right...I’m done with white mascara primers after this. For some reason, unlike the Lancome, which is also white, this one is much harder to cover with black or brown mascara.
What it is: A white-tinted tubing primer that boosts volume, length, and lift while wrapping each lash in protective tubes for healthier-, stronger-looking lashes.
Formulation Type: Volumizing, Curling, Lengthening
Highlighted Ingredients:
- Shea Butter: Moisturizes and conditions.
- Carnauba Wax: Has lengthening and volumizing benefits.
- Japanese Fruit Wax: Ensures a smooth application.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.
What Else You Need t

Size: 0.34 oz / 10 mL·ITEM: 2758928
Size + Concentration + Formulation: 0.34 oz / 10 mL cologne spray
$48.00
This soft smell combines with a white musky smell to provide a scent that is long lasting....There is patchouli in the English Pear & Freesia, but not in this English Pear & Sweet Pea. It should say white musk as the base note. I personally hate powdery white musk, so I’ll be skipping this one.
Fragrance Family: Florals
Scent Type: Fruity Florals
Key Notes: Pear, Sweet Pea, White Musk
Fragrance Description: This bright, floral perfume spray evokes sun-warmed orchards springing to life as tempting green pears fill the branches. Luscious, fresh fruit is enveloped in softly scented pastel sweet pea blossom, nestled on a base of powdery white musk. A garden-fresh fragrance with subtly sensuous undertones.
About the Fragrance: Tempting accords of ripe pear open this vibrant fragrance, bringing a fresh, mellow tone with a juicy facet. Sweet pea adds the soft florals of a garden in bloom to complement the fruit. Elevated notes of white musk deepen the scent.
Jo Malone London colognes are meant to be com

Size: 0.33 oz / 10 mL·ITEM: 2644904
Size + Concentration + Formulation: 0.33 oz / 10 mL eau de toilette spray
$47.00
It smells very mature, but in a glamorous way, like an old black and white film. I usually go for more fruity scents- but this perfume made me feel like an adult. ...Maybe it's the white woods. It could be the violet. Marc Jacobs Daisy just smells old-fashioned.
Fragrance Family:
Floral
Scent Type:
Fruity Florals
Key Notes:
Strawberry, Violet Leaves, Jasmine
About:
Charmingly simple with a signature quality, Daisy Marc Jacobs transports you to a place that’s optimistic, beautiful, and pure. The top of the fragrance is infused with succulent wild berries and soft white violets. At the heart, velvety jasmine warms to a dreamy dry-down of sensual sandalwood, for a romantic, lingering finish.
Irresistibly feminine, Daisy Marc Jacobs is the captivating creation of master perfumer Alberto Morillas.

$92.00
What it is: An exfoliating scrub mask enriched with ginseng and honey to unveil smooth, radiant-looking skin.
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Fine Lines and Wrinkles, Dryness, and Dullness
Formulation: Scrub
Highlighted Ingredients:
- Finely Ground White Ginseng Fiber: Gently scrubs away dead skin cells.
- Honey: Nurtures and moisturizes.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, and hydroquinone.
What Else You Need to Know: This wash-off mask gently removes dead skin cells with fine white ginseng powder, delivering smooth, visibly

Size: 0.34 oz/10 mL·ITEM: 2890028
Size + Concentration + Formulation: 0.34 oz/10 mL cologne spray
$48.00
Fragrance Family: Florals
Scent Type: Fruity Florals
Key Notes: Redcurrant, Raspberry, White Musk
Fragrance Description: With a luscious, fruity scent, the notes of tart raspberry and red-currant swirls meet soft white musk for a vivacious, mouthwatering fragrance.
About the Fragrance: A scrumptious raspberry-ripple ice cream; sharp-scarlet juices of lush raspberries and red currants swirling through white must.

Size: 0.04 oz / 1.2 mL·ITEM: 2855500
Color: Flat White - dusty pink rose
$45.00
What it is: A smudge proof lip liner that glides on lips to effortlessly shape and define for a flawless pout.
Formulation Type: Lip Liner
Benefits: Long Wearing
Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This silky-smooth formula comes in a wide range of shades to deliver precise lines and long-lasting smudgeproof wear for flawlessly sculpted pouts.

$10.00
What it is: A sleek case keeps your Touchland hand sanitizer mist protected and within reach while complementing your style.
Highlighted Features:
- Compatible with all Touchland hand-sanitizer mists 1 oz (30 mL)
- 100% soft rubber silicone
- Zinc-alloy metal keyring
What Else You Need to Know: The perfect accessory for your Touchland hand sanitizer, this stylish rubber-silicone mist case offers durable protection against wear and tear. The case features a convenient metal keyring, ensuring your Touchland hand mist is always within reach and easy to access.

ITEM: 2026938
Color: White Out - pure white; for mixing & customizing
$34.00
What it is: A one-pot wonder for waterproof eyeliner, shadow, and brows in a range of long-lasting colors, from vivid, playful hues to essential, versatile shades.
Ingredient Callouts: This product is vegan and cruelty-free.
What Else You Need to Know: Experience smooth, creamy, long-wear color with this three-in-one vegan pomade that lets you unlock endless possibilities. Use it like a gel-pot eyeliner, bold cream eyeshadow, brow pomade, and more. Super Pomade is the same beloved KVD Super Brow formula with even more ways to get creative.
Clinical Results: In a consumer study on 32 volunteers over 24 hours:
- 96% would recommend Super Pomade
- 96% agree it has instant payoff
- 96% agree it feels weightless

$46.00
What it is: A waterproof kohl pencil eyeliner that enhances the eyes with intense, blendable color for spectacular smoky eye looks.
What Else You Need to Know: The waterproof eyeliner stays put for couture eye makeup looks that last all day. Combining intense color with a creamy, buildable texture, this formula makes it easy to create a stunning smoky eye.









