Mascaras in purple packaging have become an increasingly popular beauty product in recent years. This eye-catching hue has been used to create a range of mascaras, from volumizing to lengthening formulas. Here are some of our favorites.

Size: 0.34 oz/ 10ml·ITEM: 2464048
Color: Ultra Black - black
$21.00
First the packaging is really cute love the pink and purple colors. Im always looking for new mascaras and this one from Sephora callBig big by definition is really good made my lashes very long with volume the color black makes them look thicker and I’m obsessed. ...Okay Mascara...This was a fine mascara but nothing special. Worked about the same as most other mascaras.
What it is: A long-wearing mascara that provides fuller-looking, well-defined lashes while supporting your lash health.
Formulation Type: Volumizing
What Else You Need to Know: An ultra-black buildable mascara to instantly define and separate every lash with its multidimensional brush. Long-lasting yet easy to remove and doesn't clump, run, or flake. Formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.
Clinical Results: In a use test on 20 volunteers after 21 days of use:
- 95% of women said their lashes were fully revealed, defined, and separated
- 95% of women said their lashes appeared multiplied after application

Size: 0.16 oz/ 5 mL·ITEM: 2156420
Color: Black Mini
$21.00
best mascara!...I love this mascara! it's so nice and light and doesnt clump AT ALL, and I've tried a lot of different brands. ...excellent mascara...This is one of my favorite mascaras. It adds a ton of volume, as well as lengthening, to lashes.
What it is: A bestselling, vegan mascara that lengthens, curls, volumizes, and conditions.
Highlighted Ingredients:
- Olive Esters: Condition and protect lashes.
- Rice Bran Wax: Helps lengthen the look of lashes.
- Carnauba Wax: An emollient wax that ensures a smooth application.
Ingredient Callouts: Free of parabens, phthalates, mineral oil, and triclosan. This product is also vegan and gluten-free.
What Else You Need to Know: Lights, Camera, Lashes 4-in-1 Mascara curls and separates every lash with its 360° magniLASH wand. This product is ophthalmologist- and dermatologist-tested, safe for contact lens wearers, and hypoallergenic.

Size: 0.24 oz/ 7 mL·ITEM: 862417
Color: Black - rich black
$38.00
Awesome Mascara...In addition, I LOVE purple, so this is the best....Lashes seem healthier. Love the purple casing. :)
What it is: A vegan mascara that delivers a 35 percent increase in curl while also lengthening, volumizing, and conditioning lashes for 24-hr smudge-proof, flake-free wear.
Highlighted Ingredients:
- Olive Esters: Condition, treat, and protect lashes.
- Rice Bran Wax: Natural wax that helps lengthen the appearance of lashes.
- Carnauba Wax: An emollient from the leaves of the carnauba palm to ensure a smooth application.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, mineral oil, and triclosan. This product is also vegan, cruelty-free, and gluten-free.

Size: 0.33 oz / 10 mL·ITEM: 2368496
$40.00
Honestly I was a little nervous with how purple/maroon it looked on the brush but love the effect. ...I get so many compliments on this mascara! Highly recommend if you want a brown/purple mascara
What it is: A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.
Highlighted Ingredients:
- Lash-Lifting Polymer: Lifts and holds lashes.
- Carnauba Wax and Microcrystalline Wax: Add body and texture to the formula for volume and length.
- Kerestore™: Creates a super-strong conditioning effect on individual hair fibers to create a thicker look and feel on lashes.

Size: 0.2 oz/6.5 mL·ITEM: 2885259
Color: Hypnotize - black
$22.00
Great mascara!...Please don't ever stop making this mascara!...I often prefer to tint my eyelashes and curl them over most mascaras for a simple look, however this mascara is my absolute new favorite for lengthening!
What it is: A lengthening mascara that builds without clumping, powered by a lash-boosting peptide serum for visibly longer, fuller lashes in six to eight weeks. Safe for sensitive eyes.
Formulation Type: Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Myristoyl Pentapeptide-17: Supports visibly longer, fuller lashes in six to eight weeks.
Ingredient Callouts: This product is gluten-free, and cruelty-free.
What Else You Need to

$21.00
I have sensitive eyes and skin. Regular mascaras stains under my eye somehow even tho I oil cleanse. ...Great tubing mascara (true brown mascara)...A TRUE brown mascara. It lasts all day on my eyes (I have watery eyes) and the mascaras does tube off when using water to take it off.
What it is: A revolutionary tubing mascara with a 24-hour flake-free and smudge-proof formula that has lengthening ‘tubes’ that wrap lashes for XL length, lift, and lash love.
Formulation Type: Curling and Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Shea Butter: Moisturizes.
- TLC Complex with Niacinamide, Biotin, and Panthenol: Provides thicker, longer, more conditioned-looking lashes.
- Tubing XL Peptide Blend: Provides extra length, lift, and pigment.

Size: 0.31 oz / 9 mL·ITEM: 2833218
Color: Black
$38.00
Unfortunately it clumps and nop not like the purple tubing mascara, this is a failure because it gives too much volume that it results right away clumping...Tarte mascaras are amazing. This new one is great!! I have very short and sparse lashes and this mascara lengthens and adds volume too.
What it is: A tinted lash serum mascara with Platinum Lash Serum Cocktail for fuller, stronger lashes.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Jojoba Seed Oil: Hydrates, strengthens, and protects lashes.
- Vitamin E: Natural preservative that also acts as an emollient and antioxidant.
- Biotin: Nourishes hair and lashes.

$21.00
One of my favorite mascaras all the time! Amazing product, my lashes are straight and this mascara is perfect for this....I did always use the Sephora brand mascara in the purple tibe which I still love but this one is just a bit more of what I like!
What it is: An ultra-pigmented and buildable vegan mascara that quickly delivers larger-than-life volume with lengthening and curling benefits.
Formulation Type: Volumizing, Curling, Lengthening
Ingredient Callouts: It is vegan.
What Else You Need to Know: Get an extravagant lash look with just a few brush strokes. This ultra-buildable and long-lasting vegan formula allows you to take your lashes from friendly to fierce. The hourglass-shaped brush attends to every lash for a fast, volumizing effect. It’s available in a classic intense black, vibrant eye- catching blue, and a chocolate brown.
Clinical Results: In a test measuring brush strokes, results included:
- +122% volume after 10 brush strokes

Size: 0.27 oz/8 mL·ITEM: 2942886
Color: Intense Black - black
$37.00
Long lasting comfortable wearing mascara...There’s no fallout no cleaning up mascara throughout the day leave lashes looking long and not clumpy love the purple packaging. ...Wow. My new favorite mascara! It makes my lashes pop and lengthens them so well.
What it is: An anti-clump, anti-smudge, and anti-sweat tubing mascara that delivers up to 24 hours of lifted and lengthened lashes.
Formulation Type: Curling, Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Peptides: Nourish and strengthen lashes.
- Hyaluronic Acid: Hydrates and conditions lashes.
- Castor Oil: Strengthens lashes.

Size: 0.287 oz / 8.5 mL·ITEM: 2793081
Color: Black
$40.00
Great mascara...I loved this mascara, I usually don’t like volume mascaras because they tend to clump but this one was great. 4 stars because I prefer a curved wand!...Great mascara! This mascara is better than all the mascaras I have.
What it is: A long-wearing, buildable, and waterproof mascara that instantly delivers extravagant volume, length, curl, and lift.
Formulation Type: Volumizing, Curling, Lengthening
Benefits: Long-wearing, Waterproof
Highlighted Ingredients:
- Plant Leaf and Stem Extract: Promote stronger-, healthier-looking lashes.
- Olive Oil: Conditioning oil to nourish lashes.
- Copolymer Duo: Lightweight wax to hold lash lift.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty









