What it is:
A lightweight, non-greasy, non-sticky formula that sets the stage for perfect, lasting eye-makeup application.

What it does:
This smooth-textured essential glides over the eyelid without dragging. It performs like a magnet, preventing eyeshadow from migrating and creasing. Micro-encapsulated pigments float over the eye area, finessing skin texture and blurring fine lines. Use the Smoky shade to prep your lids for a smoldering smoky-eye look.

What it is:
A richly concentrated, intensely hydrating, and dual-purpose oil blend serum that treats your skin as it prepares it for makeup.

What it does:
This silky, luxurious oil blend glides on to strengthen the skin’s natural moisture barrier, even out pores, and shield against environmental aggressors. The formula’s hydrating action helps to create a refined and retexturized surface for makeup. Skin appears dewier, younger, and more luminous. The "28" in the product's name refers to the formula's key ingredients, which include 14 essential oils, 10 lipid-rich plant oils, and four vitamins.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Phthalates
- GMOs
- Triclosan

What else you need to know:
This serum nurtures skin with a blend of rejuvenating ingredients including 14 essentials oils (lavender, geranium, rose geranium, vanilla, clove, orange peel, amyris, lemon peel, petitgrain, eucalyptus, rosemary leaf, bois de rose, cedar leaf, ylang ylang), 10 lipid-rich plant oils (jojoba, rose hips seed, evening primrose, hazelnut, borage seed, kukui nut, sweet almond, green tea, olive, and cherry pit), and four vitamins (A, B5, C, and E).

Hourglass products are 100 percent cruelty-free.

What it is:
A lightweight, creamy gel that creates an invisible barrier between skin and makeup to prime your face for color.

What it does:
Worn under foundation, this hydrating primer creates a smooth, flawless canvas for application, allowing foundation to glide on easily and stay fresh, keeping color true for hours. Ideal for drier skins, this hydrating formula nourishes with moisture-rich vitamins to soothe and condition. It’s the first step to Laura’s “Flawless Face.” Dermatologist-tested and non-comedogenic, it contains antioxidants vitamins A, C, and E and hydrating properties thanks to glycerin and hyaluronic acid.

What else you need to know:
Just as a painter primes a canvas, Foundation Primer—the original—was created by Laura Mercier in 1995 to prime the skin. After creating the industry’s first primer, she “reinvented” it and made another version perfect for drier, dehydrated skin and customers who needed more hydration, moisture, and conditioning. She added soothing hydrators that offer anti-inflammatory benefits, help hold water in the skin, and nourish with a moisture-rich vitamin formula. The colorless gel acts as a buffer to outside elements, while vitamins A, C, and E act as antioxidants and protect the skin from the harmful, aging effects of the environment.

What it is:
A replenishing face primer that hydrates, smoothes, and brightens skin for a dewy, healthy looking finish.

What it does:
Cure your next beauty hangover with Hangover, a revolutionary makeup primer that's infused with coconut water, a probiotic-based ingredient, and skin revivers which work together to boost skin’s radiance, promote elasticity, and help hydrate while locking down makeup for fresher, longer, and more flawless wear. Too Faced harnessed the science of hydration to create a creamy, penetrating primer that acts like an energy drink for the skin by replenishing moisture levels. It can be worn alone for a dewy, healthy looking finish, or under bronzers, foundations, and powders to create the perfect canvas.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free and silicone-free.

Research results:
In a consumer study, after 1 week of use of primer at home:
- 100% said skin looked more hydrated
- 100% said their skin had the appearance of a full night’s rest (immediately after use alone on clean skin)
- 100% said makeup went on smoother

In a consumer study, after 8 hours of use at home:
- 100% said makeup looked more radiant with primer and foundation application

What it is:
A makeup primer that assists with balancing the skin's texture and tone for smoother, more even, and longer-lasting makeup wear.

What it does:
Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, it’s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation's hold. This primer for all skin tones leaves makeup looking fresh for hours while it hydrates, firms, and smooths the look of the skin.

What else you need to know:
Step 1 Skin Equalizer Primer is available in 10 formulas to target every texture and tone concern:

Texture:
Mattifying Primer reduces shine for oily skin.
Smoothing Primer evens the skin's texture.
Hydrating Primer preps normal skin and restores balance.
Nourishing Primer moisturizes and comforts.
Redness Correcting Primer neutralizes.

Tone:
Radiant Primer Blue adds radiance to light skin.
Radiant Primer Pink adds radiance to light to medium skin.
Radiant Primer Yellow adds radiance to light to medium skin.
Radiant Primer Peach adds radiance to medium to tan skin.
Radiant Primer Caramel adds radiance to dark skin.

If you're not sure where to start, try the Smoothing and Hydrating Primers.

"Like painters, who need a perfectly smooth, even-colored, and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director

MAKE UP FOR EVER’S exclusive Equalizer Technology features Acti Tensor 3D, Hyaluronic Acid, and Regeactive, which help to hydrate, firm, and smooth the skin to create the perfect makeup canvas.

What it is:
A hydrating, water-based primer that’s specially designed for long-wear foundations.

What it does:
Lock-It Hydrating Primer is an ultra-hydrating, water-based formula that preps your skin for perfect long-wear foundation application and comfortable all-day wear. Formulated with a lightweight, milky texture that feels weightless on the skin, it’s infused with nourishing ingredients, including vitamin B5, aloe vera, jojoba, and shea.

This primer features skin-smoothing oxygen-boosters to help long-wear foundations glide evenly onto skin for a poreless, soft finish. Fragrance free, colorless, and supremely hydrating, it’s ideal for dry, sensitive skin types.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
You can use Lock-It Hydrating Primer with any long-wear formula, but its perfect match is Kat Von D’s Lock-It Foundation (sold separately). Pair them together for ultimate comfort and unstoppable 24-hour wear.

Artistry tip: if you want a more lightweight, dewy finish, mix one pump of Lock-It Hydrating Primer with one pump of Lock-It Foundation on the back of your hand. Swirl to blend the two formulas together and apply as normal. Use a higher primer-to-foundation ratio to achieve more sheer and lightweight coverage. This technique is perfect for dry skin, and it’s the ultimate solution to achieve a dewy, flawless finish with your long-wear, full-coverage foundation.

Research results:
In an independent self-assessment study after a period of over 8 hours:
- 100% liked the way skin looked and felt with primer
- 100% said skin looked healthier, hydrated
- 100% said skin felt smoother and softer
- 100% said pores were less visible when using primer and Lock-It Foundation
- 100% said it absorbed easily
- 97% liked the application, texture, and scent
- 97% said wear was comfortable with primer and Lock-It foundation
- 97% said the primer improved the surface of skin
- 93% said it felt lightweight
- 93% said it smoothed rough patches
- 93% said primer provided a smooth canvas for foundation
- 93% said primer made skin look fresh all day
- 93% said this primer works perfectly with Lock-It Foundation
- 90% said skin felt younger
- 90% said foundation applied smoothly with primer and improved the condition of skin

What it is:
A skin-smoothing, makeup-extending primer infused with five types of coconut to nourish and hydrate the complexion.

What it does:
Under(cover) Perfecting Coconut Face Primer brings the refreshing feel of coconut to your face while it perfects and extends makeup wear. With its hydrating, nutrient-rich formula, it is especially ideal for normal to dry skin types to create a smooth and improved skin surface before applying foundation. It’s enriched with concentrated coconut extracts that form a natural, vitamin-rich barrier between your skin and makeup. The coconut water-derived polysaccharide complex mirrors the effect of synthetic priming ingredients, allowing your skin to breathe without compromising the skin-perfecting benefits. The result is makeup that stays on longer and skin that appears younger-looking and better than ever.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Under(Cover) is inspired by Marc Jacobs's love of coconut water, and a “deconstructed coconut.” The five most essential coconut ingredients help prime and smooth skin:
Coconut fruit: features skin-boosting vitamins and antioxidants.
Coconut water: features nutrients for hydration and smoothing.
Coconut milk: helps prime and smooth the complexion and blur imperfections.
Coconut polysaccharides: help prime the complexion.
Coconut extract: provides a natural coconut fragrance.

This product is cruelty-free.

Research results:
In an independent consumer study of 32 women wearing Under(cover) for over 8 hours:
- 100% agreed Under(cover) smoothed rough patches
- 100% agreed skin felt smoother with Under(cover)
- 97% agreed Under(cover) improved skin’s surface
- 97% agreed Under(cover) provided a smooth canvas for foundation

What it is:
An illuminating primer that blurs imperfections and boosts the radiance of foundation.

What it does:
Touche Elcat Blur Primer preps skin for foundation application, creating an improved, refined appearance: pores seem to be minimized, skin texture feels smoother, and skin tone is more even. It’s enriched with four nourishing oils—corn oil, apricot kernel oil, passiflora oil, and rice bran oil—to leave skin feeling incredibly soft without a greasy residue. Packed with blur technology, this universal primer provides a subtle, golden shimmer for ultimate luminosity.

What else you need to know:
This product is noncomedogenic, and it’s suitable for all skin tones, including sensitive ones.

What it is:
An amazing preservative-free foundation primer that's great for all skin types.

What it does:
Developed to combat flaky dryness, rough patches, fine lines, excess oil, enlarged pores, and uneven texture, this mineral-infused, satin-finish formula glides on seamlessly with no tacky feel to provide a skin-smoothing complexion before you apply foundation. For added age-defying power, it is infused with soothing plant extracts, antioxidants, and nourishing vitamins C and E.

Which skin type is it good for?
✔ Normal
✔ Oily
✔ Combination
✔ Dry
✔ Sensitive

What it is:
A light, silky primer that blurs the look of pores and wrinkles, while enhancing the wear of makeup.

Solutions for:
- Pores
- Uneven skin tone
- Fine lines and wrinkles

If you want to know more…
No Poreblem Primer provides seamless coverage for concealing pores and uneven skin tone, while creating an invisible layer that acts as a barrier to outside elements. It leaves skin velvety, smooth, and fresh—and completely prepped for flawless makeup application.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty free, vegan, and hypoallergenic.