Bold Pink Eye Makeup

What it is: A high-intensity, waterproof, and smudge-proof ink liquid eyeliner with an ultra-precise tip for creating bold, artistic looks.

What Else You Need to Know: The Color Ink collection delivers maximum precision and payoff in one stroke. It was created for your inner artist, this bold liner comes in three finishes and is water-, smudge-, and sweat-proof, while safe for sensitive eyes and contact lens wearers.

What it is: A cocoa powder-infused palette that features 18 ultra-creamy, rich, and chocolatey shades and pops of deliciously bold candy color.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: Velvety mattes, sugary shimmers, and melted metallics all work together in countless combinations to create the most naturally decadent looks you’ve ever experienced. The silky-smooth formula blends effortlessly and rich, high-pigment shadows offer true color payoff. The palette smells like molten chocolate cake.

This Palette Contains:
- 18 x 0.039 oz/ 1.1 g Eyeshadows in Milk It (white with pink champagne pearl), Buttercream (light tan), Gold Digger (yellow gold), Skinny Dipped

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.

Highlighted Ingredients:
- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Silky and blendable, this cream eyeshadow easily swipes over eyelids for a soft wash of twinkling color.

What it is: A three-in-one, 24-hour shadow, kohl, and liner stick for intense pigment and transfer-proof, waterproof, smudge-proof wear.

What Else You Need to Know: This 24-hour, multi-use stick provides blendable color and waterproof, transfer-proof, sweat-proof and smudge-proof wear. With a built-in sharpener for added precision, you can create any look, easily. Safe to use on the waterline and ophthalmologist-tested for sensitive eyes.

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: A richly pigmented liquid eyeshadow/liner with a lightweight, buildable formula that provides crease-free, all-day wear.

Highlighted Ingredients: 
- Vitamins E and C: Contribute antioxidant benefits.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Available in richly pigmented, matte, and twinkling couture shades, this liquid eyeshadow/eyeliner has a lightweight, buildable formula that lasts all day without smudging, creasing, or fading. Create a smokey eye, bold lines, or a subtle wash of color with the applicator or your finger (no base or brush needed).

What it is:
A hybrid shadow that's smooth like a cream, blendable like a liquid, and finishes like a powder.

What it does:
This modern hybrid formula combines the smoothness of a cream, the blendability of a liquid, and the finish of a powder with long-wearing color and prismatic reflections. Its creamy, silky, near-fluid formula creates luminous, well-defined eye looks in finishes from sheer, crystallized light to stunning metallic.

The long-wearing formula lasts for up to six hours of crease-proof, fade-proof, flake-proof, stay-true color. It is dermatologist- and ophthalmologist-tested, safe for contact lens wearers, non-acnegenic, and suitable for all skin types. It can be used wet or dry.

What it is:
An ultrafine, sparkling powder for radiant brilliance on the face and body.

What it does:
This multipurpose powder can be used for both the face and body. The buildable, blendable, light-reflective formula delivers 100-pure pure mother-of-pearl shimmer.

What it is: A pressed-powder eyeshadow with an ultra-creamy texture that delivers a beautifully diffused, blurring effect.

What Else You Need to Know: Experience a weightless kiss of color with Powder Kiss Soft Matte Eye Shadow. This shadow covers eyes with pillow-soft, matte color and uses soft-focus filter technology to deliver a beautifully diffused, blurring effect. The highly blendable, luxurious formula smooths onto lids with an ultra-creamy, exceptionally soft texture that glides onto lids.