Bold Pink Eye Makeup

What it is: A high-intensity, waterproof, and smudge-proof ink liquid eyeliner with an ultra-precise tip for creating bold, artistic looks.

What Else You Need to Know: The Color Ink collection delivers maximum precision and payoff in one stroke. It was created for your inner artist, this bold liner comes in three finishes and is water-, smudge-, and sweat-proof, while safe for sensitive eyes and contact lens wearers.

What it is: A long-wearing, smudge-resistant, silky cream eyeshadow for sheer color with multidimensional glistening shimmer.

Highlighted Ingredients:
- Floating Multicolor Pearls: Ultrafine reflective pearls for a luminous finish.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Silky and blendable, this cream eyeshadow easily swipes over eyelids for a soft wash of twinkling color.

What it is: A three-in-one, 24-hour shadow, kohl, and liner stick for intense pigment and transfer-proof, waterproof, smudge-proof wear.

What Else You Need to Know: This 24-hour, multi-use stick provides blendable color and waterproof, transfer-proof, sweat-proof and smudge-proof wear. With a built-in sharpener for added precision, you can create any look, easily. Safe to use on the waterline and ophthalmologist-tested for sensitive eyes.

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: An award-winning, long-lasting, waterproof eyeliner pencil in a wide range of shades.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: 24/7 Glide-On Eye Pencil applies super-soft for blending, then dries to a long-lasting finish. Line eyes with a hint of color or opt for a dramatic, multi-hued look. The waterproof formula contains 50-percent moisturizing ingredients, making this a holy grail eyeliner that’s a dream to apply.

What it is: A super creamy, do-it-all eyeshadow stick that makes it easy to line, shade, smoke out, and highlight eyes all in one with crease-resistant color.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: Line lids with the precision tip, blend out for a wash of color, or highlight the inner corners of the eyes and beyond. Packed with ultra-fine, multi-dimensional pearls, the water-resistant gel formula blends, builds, and layers seamlessly for fadeproof wear all day. Includes built-in sharpener.

Clinical Results: In an independent consumer study of 60 people:
- 100% said it’s smooth, weightless, and applies easily
- 100% said it’s easy to use as both eyel

What it is: A bestselling cream eyeshadow stick that glides on with ease and lasts for 24 hours.

What Else You Need to Know: Prime, define, or highlight with buildable shadow shades and three finishes to complement all skin tones, eye shapes, and looks. The creamy, blendable stick glides on tug-free. The waterproof, long-lasting, color-true formula stays put for 24 hours without settling, creasing, smudging, or flaking.