Citrus Scented Shampoo

What it is: A lightweight clarifying shampoo, for all scalp and hair types, that deeply cleanses to remove dirt, oil, and product buildup for softer hair with a shiny finish.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Shine
- Scalp Buildup

What it is: A deep cleaning brush shampoo that effectively removes bacteria, excess product and oil build-up from brushes and makeup sponges without leaving any residue.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Cut down your cleaning time with this lightly scented gel-like formula that effectively and gently removes even the toughest products from brush fibers and makeup sponges. Leaves no oily residue and is hypoal

What it is: A luxurious cream shampoo that gently cleanses while intensely nourishing dry, damaged hair—without weighing it down.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage
- Frizz
- Thinning

Key Benefits:
- Revives dry, color-treated, heat-damaged hair
- Intensely nourishes, conditions, and smooths
- Addresses shedding and breakage

Highlighted Ingredients:
- TFC8®: Creates the optimal environment for cellular renewal.
- Brassica Seed Oil: Restores and prevents damaged hair while locking in moisture and taming frizz.
- Black Oat Complex: Prevents split ends while increasing

What it is: A color-safe shampoo strengthens and calms thick hair with an incredible do-it-all formula that tackles the most common concerns for your hair type.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Thick

Hair Concerns:
- Frizz
- Dryness
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and detangles

Formulation: Gel

Highlighted Ingredients:
- Marshmallow Root Extract: Softens, moisturizes, and detangles.
- Shea Butter: Hydrates and locks in moisture.
- Avocado Oil: Prevents breakage and strengthens.

What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Oiliness
- Shine
- Flaky, Dry Scalp

Key Benefits:
-Cleanses Without Stripping
- Removes Product Buildup
- Adds Softness and Shine

Formulation: Liquid

Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities.
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
- Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.

What it is: A curl shampoo that gently cleanses waves, curls, and coils.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Defines curls and reduces frizz
- Provides moisture
- Increases Curl Elasticity

Highlighted Ingredients:
- SunflowerCurl Complex: Helps nourish, detangle, and define curly hair.
- Castor Oil: Adds rich moisture to hair.
- Jojoba Oil: Moisturizes hair and protects against dryness and breakage.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, sulfates SLS & SLES, triclosan, and contains less than one perc

What it is: An exfoliating shampoo for breakage-prone or thinning hair that helps reduce breakage when used as part of the Full Potential regimen.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Thinning
- Volumizing
- Flaky/Dry Scalp

Key Benefits:
- Helps reduce breakage
- Helps to strengthen strands
- Exfoliates the scalp

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also cruelty-free.

What Else You Need to Know: This exfoliating shampoo removes buildup that can clog pores. Use it as part of the Full Potential regimen to help reduce breakage.

Fragrance Descriptio

What it is: This non-aerosol talc-free transparent dry shampoo powder absorbs excess oil while extending styles and boosting volume—infused with dae’s warm, Signature Citrus Scent.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Hold & Style Extending
- Oily Scalp
- Volumizing 

What it is: A fortifying shampoo that is for weakened thin to normal or greasy hair prone to falling due to breakage.

Hair Type: Curly and Coily

Hair Texture: Medium and Thick

Key Benefits:
- Addresses Oiliness
- Addresses Thinning
- Protects Against Damage, Splits Ends, and Breakage

Formulation: Liquid

Highlighted Ingredients:
- Edelweiss Native Cells: Support fibers for intense resilience to reduce the risk of hair fall due to breakage.
-Ginger Root: Protects against daily external aggressors.

What Else You Need to Know: This ultra-delicate formula is ideal for fine to normal or greasy hair to remove sebum and pollution particles from scalp and fibers.