Golden Smokey Eye Makeup

What it is: A four-step eyeshadow quad with buildable, non-creasing formula and pigmented shades for day to night.

Ingredient Callouts: Free of sulfates. This product is gluten-free.

What Else You Need to Know: Each palette contains four harmonious eye colors: Prime, Enhance, Smoke, and Pop. Create a smooth base for your eye look using the Prime shade; build up definition with Enhance; add drama with the Smoke shade; and finish your dazzling look with the shimmer Pop shade. The collection ranges from bronze and golden to deep reds and purples, and can be built for a day, desk, dusk, or disco look. The step by step application is artistry made easy.

What it is:  Wet slurry eyeshadow formula with high-shine finish & silky texture. Micro-fine glitter for a wet-look effect & supercharged sparkle up to 16 hours.

Ingredient Callouts: It is vegan and cruelty-free.

What Else You Need to Know: This glittery eyeshadow single gives you maximum sparkle, buildable intensity, and a long-lasting wet-look finish that feels smooth. The velvety vegan eyeshadow formula can be applied with a finger or blended with a brush for a diffused glow and radiant eye look.

What it is:
An everyday to night palette with 14 shades, including essential mattes and glam shimmer finishes.

What it does:
This palette features 14 shades in ultra-matte, duo chrome, and metallic finishes that let you create softly-glamorous looks any time. Each shade is fully-pigmented and easy to blend. The palette is luxuriously packaged, with a large mirror and double-ended brush.

What it is: A creamy, vegan eyeshadow single, delivering high-pigment, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.

Ingredient Callouts: It is gluten-free and cruelty-free.

What Else You Need to Know: These vibrant, caffeine-packed shadows brighten and enhance eyes with shades and finishes ranging from neutral matte eyeshadows to golden-bronze shimmers and rich jewel tones.

What it is: A long-lasting, crease-proof liquid eyeshadow in multiple finishes with up to 16 hours of buildable color and a lightweight feel.

What Else You Need to Know: This liquid eyeshadow features pure color pigments in a water-infused formula for buildable, high-impact color that glides on smoothly and blends easily. The multipurpose applicator allows for a variety of bold eyeshadow, eyeliner, and smoky eye looks—no primer required.

Clinical Results: In a study conducted in 2013 with a panel of 65 women ages 20–50, for a one-week duration in France:
- 86.7% of women agree the product does not smudge after 16 hours of wear
- 92.3% of women agree the product has luminous color

What it is: A cooling, long-wearing eyeshadow stick that lasts up to 8 hours and delivers high-impact shimmer—without the irritation.

Highlighted Ingredients: 
- Biomimetic Sugar Complex: Addresses dryness and flakiness.

- Crystal Blend: Adds multidimensional shimmer.

- Irish Moss: Soothes skin and locks in moisture.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Made with a blend of superfine crystals and pearls—a safer alternative to glitter—this easy-to-use, water-based stick glides on smoothly, blends out beautifully, and has no fallout.

What it is: A dual-ended creamy eyeshadow stick and glitter stamp that glides onto the eye area to create a stunning matte, shimmer, or glitter look in three easy steps.

Highlighted Ingredients:
- Jojoba Oil and Argan Oil: Moisturizes skin without irritation.
- Vitamin E: Enhances skin vitality.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.

What Else You Need to Know: Swipe on the creamy, blendable shadow stick formula for a quick and natural pop of color to you

What it is: A long-lasting cream eyeshadow that features an easy, non-creasing formula.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This water-infused shadow is enriched with soothing vitamin E and has a liquid-cream texture that is effortless to apply. The soft-focus pigments blur lines and imperfections for a visibly youthful finish. It also features an easy glide-on formula in a striking high shine.

What it is:
A weightless, micro-glitter eyeshadow infused with light-reflecting pearls to create high-impact, sparkling eyes.

What it does:
This eyeshadow is infused with refined micro-glitter for a sophisticated, sparkling finish, and features multifaceted pearls that capture and reflect light for brilliant, multidimensional eye looks. It comes in a range of light-catching shades that are buildable from a sheer, crystal-like shimmer to an opaque, prismatic glitter finish. Its weightless formula glides across lids and dries down for smooth, comfortable wear.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
“This is a new, sophisticated take on traditional g

What it is: A brilliant long-wearing liquid glitter eyeshadow.

Ingredient Callouts: Free of parabens and phthalates.

What Else You Need to Know: Glitter & Glow combines the perfect mix of pearl and glitter to lavish eyes with incredible luster. With its uniquely lightweight, water-infused texture, it glides on effortlessly, then dries down smoothly, locking in maximum sparkle with minimal fallout, for eyes with a real “wow!” factor.