Grey Makeup

What it is: A long-wearing, blendable eye primer and cream eye shadow that can be worn alone or with other products and lasts for up to 24 hours.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclocarban.

What Else You Need to Know: A highly pigmented, blendable eye primer and cream shadow that goes on creamy and dries to an intense, vibrant finish that lasts for up to 24 hours. The innovative second skin-like formula blends smoothly over lids and creates seamless, buildable coverage that will not streak or crease.

What it is: A highly pigmented pressed powder eye shadow that's easily blendable in a wide variety of textures and finishes.

What Else You Need to Know: Highly pigmented powder. Applies evenly, blends well. Can be used wet or dry. Available in a wide variety of textures and finishes.

Added benefits:
- Dermatologist tested
- Ophthalmologist tested
- Non-acnegenic
- Safe for contact-lens wearers
- Can be used wet or dry

What it is: A collection of waterproof jumbo eye pencils that can be used as eyeliner or blended out as eyeshadow to last up to 12 hours.

What Else You Need to Know: Colorful Shadow Stick & Liner is both waterproof and transfer-proof. Plus, one application will last up to 12 hours without running. The ultra-soft texture glides on easily to blend, build, and define your eyes in dazzling hues including matte, metallic, and smokey eye. You can use the stick and liner on their own or use them as a base to create an all-new look.

What it is: A tinted brow gel that combines texture and volume in a waterproof formula.

What Else You Need to Know: The brow gel’s formula contains microfibers that adhere to eyebrows and skin for a thicker, denser appearance. In a single stroke, this tinted volumizing brow gel covers eyebrows in waterproof, even color. The light texture combined with the precision tip builds pigmentation with each stroke.

Clinical Results: In a satisfaction survey with 105 volunteers, after 4 days of use:
- 92% of women found that eyebrows were instantly and visibly fuller after application.

In a satisfaction survey with 30 volunteers, after 14 days of use:
- 100% of women found that the formula does not flake over time

What it is: An ultrafine brow pencil that delivers effortless precision, buildable color, and waterproof, 24-hour wear.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This brow pencil has an angled, superfine tip that fills with hair-like strokes. The creamy formula glides on without

What it is:
A brow-volumizing tinted gel with tiny microfibers that create natural-looking fullness and definition.

What it does:
Benefit’s Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and brow hairs, creating natural-looking brow volume. The custom tiny, tapered brush provides an easy, mess-proof application, and makes it easy to tame, tint, and volumize the look of your brows. The buildable formula is also water-resistant and long-wearing.

What it is:
An ultra-fine brow shaping and defining pencil that draws incredibly natural hair-like strokes that last up to 12 hours.

What it does:
Transform shapeless, undefined brows with just a few strokes of Precisely, My Brow Pencil. The custom ultra-fine tip makes adding detailed definition to your brows easy, by drawing incredibly natural-looking, hair-like strokes that last up to 12 hours. This rich, waterproof pencil is ideal for spot filling sparse or over-tweezed areas and the smudge-proof formula is firm enough for precise application yet glides on effortlessly to bring symmetry to your brows and your entire face.

What it is: A super-easy filling and shaping eyebrow pencil—now available in 12 shades to flatter every hair color, so anyone can be an expert.

What Else You Need to Know: Goof Proof Brow Pencil features a custom tip that easily shapes, defines, and fills in brows. The soft, glide-on color creates naturally-full-looking, beautiful brows, and the spoolie-brush effortlessly blends the up-to-12-hour, waterproof color.

Clinical Results: In a consumer panel survey of 109 women after 1 week:
- 95% said it was easy to fill and shape brows

In an instrumental test on 20 panelists:
- Color lasted up to 12 hours

In an instrumental test on 22 panelists:
- Color was waterproof

What it is: A super easy-to-use micro triangle pencil with a thicker side to fill in sparseness, a thinner point for shape and definition, and natural color that stays put.

Highlighted Ingredients:
- Castor Oil: Nourishes hair so brows appear naturally lush, strong, and shiny.
- Panthenol Pro Vitamin B5: Revives brows.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This soft wax-based pencil effortlessly creates desired brow shape and thickness. The clean, vegan formula gives rich color payoff on the first stroke: pigment lasts all day with no smudging, fading, or transfer. Castor oil nourishes and protects, supporting overall brow health.

Clinical Resu