Long Lasting Mascara

What it is:
A lengthening mascara that gives you modern, fanned-out volume without any heaviness or clumping.

What it does:
Super Fan Mascara creates buildable lift, length, and volume that lasts for up to 12 hours. The 360° Precision double-bristle brush loads product from root to tip, while the soft comb reaches, styles, and reveals lashes you never knew you had. The super black formula keeps lashes looking fuller and thicker without any clumping, smudging, flaking, or heaviness.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Super Fan Mascara delivers the perfect amount of realistic, fanned-out volume.

What it is: A waterproof version of Size Up Mascara that provides immediate and long-lasting XXL volume and wear for super-size lashes—even underwater.

Formulation Type: Volumizing, Curling, Lengthening

Ingredient Callouts: It is vegan.

What Else You Need to Know: Experience mascara for XXL lash volume, even underwater. With its long-wear, waterproof, vegan formula, Size Up Waterproof delivers longer, curlier, super-size, and separated lashes in the blink of an eye. Another Size Up Waterproof benefit? Its hourglass-shaped wand has short fibers in the center to load lashes and give them intense black volume, plus long fibers at the ends for separated lashes. It’s XXL mascara from every angle. It also has iconic me

What it is: A mascara that delivers a 165 percent immediate lash lift for up to 36 hours of lifted, volumized, and wispy lashes.

Formulation Type: Volumizing and Curling

Benefits: Long Wearing

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, sulfates SLS & SLES, triclocarban, and triclosan.

What Else You Need to Know: MACStack Elevated mascara features a dual-sided, precision-tip curved brush that visibly lifts and volumizes without clumping. This buildable, 91 percent naturally derived* formula featuring argan oil stacks up fanned-out lashes that are sure to impress. It’s also sweat- and humidity-proof, fade- and smudgeproof, and flake-resistant.

*Per

What it is: An instant lash-boosting mascara that delivers up to 75 percent visible length for lashes that flutter to extreme lengths.

Formulation Type: Curling and Lengthening

What Else You Need to Know: This mascara is for lashes that flutter to extreme lengths. The next-generation formula has an airy wax-in-water emulsion that visibly elongates lashes for a weightless feel and up to 24 hours of wear and a lash-extension look. The wand features the tiniest innovative elastomer brush—with over 480 nano-bristles that lengthen and separate every lash—for crazy long lashes. Extend your lashes into their length era.

Clinical Results: Among those who tested Lash Idôle Flutter Mascara in a consumer study:
- Saw

What it is: A new ultra-black mascara that is buildable and offers increased volume, visibly longer lashes, and 24 hours of long wear.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients: 
- Pro Vitamin B5: Protects and strengthens lashes over time.

- Ceramide-Like Active: Nurtures and smooths the lash surface.

What it is: A visibly lifting, lengthening, and smudgeproof mascara that delivers flake-proof long wear, curl, and length with the richest black pigment for up to 24 hours.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Seed Oil: Known to nourish and visibly thicken.
- Coconut Oil: Known to soften and strengthen.
- Argan Oil: Known to condition.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruel

What it is: A lifting, lengthening, and smudgeproof mascara that delivers up to 24 hours of flake-proof long wear, curl, and length with the richest black pigment.

Formulation Type: Volumizing, Curling, and Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Castor Seed Oil: Known to nourish and visibly thicken.
- Coconut Oil: Known to soften and strengthen.
- Argan Oil: Known to condition.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-f

What it is: A lengthening and defining mascara that creates flake-proof, smudge-resistant sleeves around every lash for up to 24 hours and removes easily with warm water.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing, Waterproof

Highlighted Ingredients:
- Acacia Senegal Gum: Helps the formula stretch over lashes for length and definition.
- Berry Wax: Creates lightweight, velvety volume without weighing your curl down.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragranc

What it is:
A revolutionary conditioning mascara to flaunt a faux lash look.

What it does:
Grande Mascara lets you get the faux lash look with your own natural lashes. This exclusive, rich-black mascara not only provides extreme length and volume, but it’s infused with lash-loving blend of peptides, panthenols, and natural waxes to condition lashes while you coat and promote healthier-looking, longer lashes over time.

What it is: An extreme volumizing mascara with an innovative dual-sided brush that coats and defines every lash for mega curl, immediate length, and extra volume.

Formulation Type: Volumizing, Curling, Lengthening

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: The ultra-black and creamy formula means just one dip of mascara coats every lash for easy volumized, lifted, and longer lashes. The dual shaped brush has short and long bristles to lengthen and separat