Periwinkle Eye Makeup

What it is: A palette with 10 starlit shadows presented in decadent colors and seductive finishes, ranging from velvet mattes and moonlit metallics to alluring astrals.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: Adorn your eyes in this array of nocturnal neutrals designed to sculpt, illuminate, and accentuate in luxurious finishes that glide on flawlessly. Silky smooth textures blend and build beautifully imparting multidimensional brilliance inspiring endless e

What it is: An ultra-rich, waterproof, felt-tip liquid pen eyeliner for instant, bold definition and extreme long wear.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: If you’re a fan of felt-tip liquid eyeliners, Ink Liner is for you. With a no-fray tip for crisp lines every time, Ink Liner is loaded with the same vegan formula as KVD Beauty’s award-winning Tattoo Liner. The vegan formula features optimized pigments for opaque color payoff and ultra-saturated intensity.

What it is: A collection of waterproof jumbo eye pencils that can be used as eyeliner or blended out as eyeshadow to last up to 12 hours.

What Else You Need to Know: Colorful Shadow Stick & Liner is both waterproof and transfer-proof. Plus, one application will last up to 12 hours without running. The ultra-soft texture glides on easily to blend, build, and define your eyes in dazzling hues including matte, metallic, and smokey eye. You can use the stick and liner on their own or use them as a base to create an all-new look.

What it is: An easy-to-use, long-wearing, and crease-resistant, liquid-matte eyeshadow that adds a buildable

pop of color to lids.

Highlighted Ingredients:

- Baobab Seed Oil: Prevents dryness around the eyelids.

- Aloe Leaf Extract: Soothes eyelids.

- Vitamin E: Nourishes the delicate eye area.

Ingredient Callouts: This product is cruelty-free and vegan.

What Else You Need to Know: This long-wearing, liquid-matte eyeshadow applies easily to lids, delivering customizable coverage from sheer to bold. The lightweight formula feels comfortable all day and delivers a pop of color without creasing or budging.

What it is: A conditioning mascara with a formula that thickens, lengthens, and locks in curl for dramatic lashes with extreme volume.

Formulation Type: Volumizing, Lengthening

Highlighted Ingredients:

- Film-Forming Polymers: Lock curl in place.

- Peptides: Condition lashes.

Ingredient Callouts: Free of parabens. It is also cruelty-free.

What Else You Need to Know: This mascara has an hourglass-shaped brush that separates, coats, and locks in curl to voluptuous perfection.

What it is: A bestselling luxury eye pencil that glides on ultra-creamy and delivers long-lasting eyeliner looks that won’t smudge—now in viral shade, Space Cowboy.

Highlighted Ingredients:
- Vitamin E
- Jojoba Oil
- Cottonseed Oil

Ingredient Callouts: Free of parabens. It is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: The Space Cowboy eyeliner gives you a warm shimmery nude liner in the same 24/7 formula—so you get a smooth application without dragging or pulling. Once dry, this eyeliner pencil is waterproof and smudge-proof for up to 16 hours of wear. Try it and see why it’s the number-one luxury eye pencil.

What it is:

A mind-blowing mascara that features a formula that thickens, lengthens, and curls for extreme volume and dramatic lashes.

What it does:

Inspired by the curves of a woman’s body, the hourglass-shaped brush was designed with extra stiff bristles to maximize the performance of this carbon black, collagen-fueled formula. One coat and lashes are full and defined. Two coats and lashes are even more luscious, curled, and dramatic. Three coats help you achieve the most intense, black, multidimensional lashes possible.

What it is:
A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" look.

What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.

What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.