Waterproof Eye Shadow

What it is: A high-impact liquid shadow that displays an ethereal shift between two shades that complement each other.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: When applied, its high pigment immediately resonates through a dazzling multidimensional chrome look. This liquid shadow acts as a stand-alone eyeshadow, lip, or cheek pigment. It delivers crease-proof, up to all-day wear and is optimized for a masterful, dual-color explosion.

What it is:
A three-piece mini eye set featuring metallic nude shades of the long-wearing, waterproof, budge-proof Magnetic Luminous Eye Color pencils.

What it does:
This mini set will take you from nude to metallic with three easy-to-use eye pencils. These über long-wearing Magnetic Luminous Eye Color pencils provide intense color and precise lining. They also highlight and prime lids for all-day wear. These fun pencils are waterproof and crease-proof—making them ideal for oily lids—to see you through morning to night. The creamy formula glides on smoothly, and is super easy to blend and create a quick, easy "nude, but better" look.

What it is: An award-winning, multi-use, long-wearing, waterproof, and buildable all-over high pigment color.

Benefits: Long-wearing, Waterproof

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Experience a range of layer-able finishes (nude, matte, metallic, liquid metal, foil, sparkler, glaze) in budge-proof shades. Colorfix features squeezable packaging with a precision tip to mix, match, layer, a

What it is: A high-pigment cream that glides on and blends easily to use as an all-over shadow or precise liner with a 24-hour, waterproof finish.

What Else You Need to Know: This silky, weightless cream delivers bold color that blends with ease and locks in place. The versatile formula can be used to create any look, from smoky eyes, a wash of color on the lid, or sharp, graphic lines. It is also safe for the waterline and is sweat and transfer-proof.

What it is: A long-lasting, do-it-all eyeshadow, made more effortless with a dual-ended component and a budge-proof formula that stays put for up to twenty-four hours. Features Artist-curated, complementary matte and shimmer shades to swipe-and-go.

What Else You Need to Know: This formula glides onto lids for tug-free coverage. It can be used to shade, define, smoke up, or highlight eyes. Create instant looks that last with 24 hours of non-creasing, color-true wear that’s also waterproof and an ultra-creamy buildable formula.

What it is: An eyeshadow stick with up to 24 hours of long wear and creamy, rich color that glides effortlessly, blends, and builds—without tugging, flaking, smudging, or creasing.

Highlighted Ingredients:
- Raspberry Stem Cells: Ensure a smooth application.
- Hyaluronic Acid: Hydrates and primes skin.
- Multidimensional Pigments: Impart lustrous, high-impact shimmer.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: The iconic Caviar Stick Eyeshadow—now in a long

What it is: An eyeshadow stick that delivers long-wearing, fade-proof color in a creamy formula.

What Else You Need to Know: Delivering up to 16 hours of waterproof, smudgeproof, and crease-proof wear, this eyeshadow stick glides on effortlessly—without tugging—for a smooth, soft-focus, luminous effect (no brush required). Perfect for looks that range from everyday to glam, the ultra-blendable formula moisturizes and visibly blurs fine lines.

What it is: A waterproof eyeshadow that glides on smoothly for a crease-resistant and smudgeproof result.

Benefits: Waterproof

Ingredient Callouts: Free of parabens.

What Else You Need to Know: These eyeshadows are easy to apply, blend easily, dry quickly, and stay in place until it is taken off. An integrated sharpener under the bottom cap sharpens automatically for a precise application every time. This multifunctional crayon can be used as an eyeshadow, an eyeliner, or a base for your eye makeup.

What it is: A three-in-one, 24-hour shadow, kohl, and liner stick for intense pigment and transfer-proof, waterproof, smudge-proof wear.

What Else You Need to Know: This 24-hour, multi-use stick provides blendable color and waterproof, transfer-proof, sweat-proof and smudge-proof wear. With a built-in sharpener for added precision, you can create any look, easily. Safe to use on the waterline and ophthalmologist-tested for sensitive eyes.

What it is: An award-winning shadow stick that delivers waterproof, crease-resistant color with 12-hour wear—and it’s safe for sensitive eyes.

Benefits: Long-Wearing

Highlighted Ingredients: 
- Upcycled Grape Extract: Zero-waste, antioxidant-rich ingredient that visibly reduces fine lines.

Ingredient Callouts: This product is vegan and cruelty-free.

What Else You Need to Know: Art inspired—no artistry required. This new slant on eyeshadow blends seamlessly and lasts for 12 hours. Use the flat side of the angled tip for a wash of all-over color, or the edge to line, define, and brighten. In