What it is: A hair cleansing breakthrough for all hair colors and hair types, featuring the original apple cider vinegar hair formula.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Color Safe

Formulation: Liquid

Highlighted Ingredients:
- Apple Cider Vinegar: Seals the hair cuticle
- Aloe Vera: Repairs damage.
- Lavender Extract: Cleanses.

Ingredient Callouts: Free of formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This shampoo substitute will gently cleanse and remove impurities without stripping the natural oils that are essential to the health of your scalp and hair. Made in the USA using the highest-quality craft-produced apple cider vinegar from George Paul Vinegary.

What it is: A luxurious, nourishing hair mask that richly conditions and intelligently addresses damage, supporting hair’s condition with each successive use.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Color Safe

Formulation: Mask

Highlighted Ingredients:
- Sunflower Seed Extract: Protects hair color.
- Macadamia Oil: Adds shine and moisture.
- Aloe Vera: Addresses damage.

Ingredient Callouts: Free of sulfates SLS and SLES, and parabens. This product is also cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Apple Cider Vinegar Hair Masque is made for all hair colors and hair types. Smart proteins specifically target and attach themselves to the most damaged areas of the hair’s surface, without weighing hair down. It is made in the USA using the highest-quality, craft-produced apple cider vinegar.

What it is: A lightweight, yet powerful, multitasking primer spray to seal the hair cuticle, prevent breakage, and detangle—now with added heat and UV protection.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Heat Protection

Formulation: Spray

Highlighted Ingredients:
- Apple Cider Vinegar: Seals the cuticle.
- Aloe Vera: Helps address damage.
- Fire Tulip: Provides sun protection.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Apple Cider Vinegar Leave-In Hair Therapy absorbs fast to speed drying time, and can be layered with any styling products. It is made in the USA using the highest-quality, craft-produced apple cider vinegar.

What it is: A naturally-exfoliating scalp scrub that removes product buildup, impurities, and dead skin cells.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Frizz, and Flaky Scalp.

Formulation: Scrub

Highlighted Ingredients:
- Apple Cider Vinegar: Seals the cuticle.
- Pink Himalayan Sea Salt: Exfoliates naturally.
- Avocado Oil: Soothes.

Ingredient Callouts: Free of parabens and sulfates SLS and SLES. This product is also Vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This color-protecting formula is for all hair colors and hair types. It is made with apple cider vinegar, aloe vera, and avocado oil to rebalance pH and soothe sensitive or irritated scalps—whether skin is dry, oily, or combination.

What it is: A kit of dpHUE’s bestsellers in TSA-approved sizes for healthy, shiny hair no matter where you go.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Provides Shine, Adds Softness, and Prevents Damage

Highlighted Ingredients:
- Apple Cider Vinegar: Seals the hair cuticle.
- Argan Oil: Adds softness and shine.
- Sunflower Seed Extract: Protects color.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This kit contains dpHUE's ACV formulas made with apple cider vinegar that is hand-crafted in the Nebraska Sandhills using traditional, old world methods. ACV's natural pH rebalances the pH of the scalp and works to seal the hair's cuticle. dpHUE’s ACV formulas are extremely gentle, safe for hair color, and great for all hair types.

This Set Contains:
- 3 oz/ 89 mL ACV Hair Rinse
- 3 oz/ 89 mL ACV Leave-In Hair Therapy
- 3 oz/ 89 mL ACV Detangling Conditioner
- 0.75 oz/ 22 mL ACV Scalp Scrub

What it is: An ultra-lightweight conditioner that gently detangles hair and uses the power of apple cider vinegar to seal the hair’s cuticle, enhancing softness and shine.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Detangles, Adds Shine, and Prevents Damage

Formulation: Liquid

Highlighted Ingredients:
- Sunflower Seed Extract: Protects hair color.
- Argan Oil, Aloe Vera, and Lavender Extract: Add softness and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This conditioner is formulated to detangle hair and provide an extra conditioning boost after cleansing hair. It is infused with conditioning agents—argan oil, aloe vera, and lavender extract—to nurture hair and sunflower seed extract to protect hair color.

What it is: A soothing apple cider vinegar shampoo that gently cleanses hair, supports scalp pH, and keeps hair color vibrant.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Hydrates
- Fights Frizz
- Color Safe

Formulation: Cream

Highlighted Ingredients:
- Apple Cider Vinegar

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This shampoo is infused with natural apple cider vinegar, ginger root extract, water, lavender extract, and aloe leaf juice. It can be used as often as desired. It is also formulated for all hair colors and hair types.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A nutrient-rich, green juice-inspired shampoo formulated to quench parched, dull strands with a daily dose of matcha and apple.

Key benefits:
- Boosts dull locks
- Hydrates dry, parched hair
- Protects against environmental damage

If you want to know more…
Be Gentle, Be Kind™ Matcha + Apple Replenishing Superfood Shampoo is the perfect addition to your everyday wellness routine. This nutrient-rich, green juice-inspired shampoo is formulated to visibly replenish dull and parched locks with a supercharged boost of vitamins and hair health ingredients. By harnessing the power of fruit and vegetable fatty acids, vitamins, and minerals, this shampoo helps to support the vibrancy and strength of hair. This SLS-free, color-safe formula won’t strip hair of moisture.

What else you need to know:
This product features a 98 percent naturally derived formula that is six free: no harsh sulfates (SLS/SLES), no silicones, no phthalates, no parabens, no DEA, no artificial dyes. This product is cruelty-free, vegan, and formulated without gluten.

This product is an Allure Best of Beauty award winner.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A nutrient-rich, smoothie-textured conditioner formulated to quench parched and dull strands with a daily dose of kale and apple.

Key benefits:
- Nutrient-rich formula boosts vibrancy of dull locks
- Hydrates dry, parched hair
- Strengthens root and hair shaft

If you want to know more…
Be Gentle, Be Kind™ Kale + Apple Replenishing Superfood Conditioner is the perfect addition to your everyday wellness routine. This green juice-inspired, smoothie-textured conditioner is formulated to visibly replenish dull and parched locks with a super-charged boost of vitamins and hair healthy ingredients. By harnessing the power of fruit and vegetable fatty acids, vitamins, and minerals, this conditioner helps to support the vibrancy and strength of hair.

What else you need to know:
This product features a 97 percent naturally derived formula that is six free: no harsh sulfates (SLS/SLES), no silicones, no phthalates, no parabens, no DEA, no artificial dyes. This product is cruelty-free, vegan, and formulated without gluten.

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab. It is an Allure Best of Beauty award winner.

What it is: A duo set featuring full-size and travel-friendly trial-size dpHUE Apple Cider Vinegar Hair Rinse.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Hydrates
- Fights Frizz
- Adds Shine

Formulation: Liquid

Highlighted Ingredients:
- Apple Cider Vinegar

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This hair rinse is for all hair colors and hair types. Add Apple Cider Vinegar Hair Rinse to your routine when you need a clean that won’t strip or when you want to freshen hair without traditional shampoo. It is formulated to be gentle, lock in color, and strengthen hair. It is also infused with additional natural ingredients to condition the hair, adding softness and shine with no scent left behind. This hair rinse is made in the USA using the highest-quality craft-produced apple cider vinegar from George Paul Vinegary.

This Set Contains:
- 8.5 oz/ 250 mL Apple Cider Vinegar Hair Rinse
- 3 oz/ 88 mL Apple Cider Vinegar Hair Rinse

What it is: A dry shampoo powder that helps absorb oils and impurities, refreshes styles, and adds a touch of lift and texture without a chalky residue.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits:
- Fights Oiliness
- Adds Volume
- Color Safe

Formulation: Powder

Highlighted Ingredients:
- Apple Cider Vinegar

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This easy-to-apply and non-drying powder formula helps save time, feels light, and looks translucent. It is a great alternative for dry shampoo lovers who prefer non-aerosol versions.

What it is: A lightweight thickening cream made with just a hint of conditioning for naturally full, soft hair to pump up hair’s volume and softness.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine

Hair Concerns:
- Dryness
- Volume

Key Benefits:
- Makes fine hair look and feel thicker
- Provides long-lasting, touchable body, fullness, and thickness
- Provides light conditioning

Formulation: Cream

Highlighted Ingredients:
- Thickening Molecule: Deposits microscopic thickening dots between strands so hair looks and feels fuller.
- Myristyl Alcohol: Provides lightweight conditioning.
- Emollient blend: Enhances softness and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cream is powered by Living Proof’s patented thickening molecule, which creates space between each strand with tiny dots that deliver big body. The result? Hair that looks and feels thicker with a hint of conditioning for touchable softness.

What it is: A saltwater-based styling spray that adds texture, volume, and hold for matte waves that mimic a fresh-off-the-beach look.

Hair Type: Straight and Wavy

Hair Texture: Fine and Medium

Hair Concerns: Hold and Volumizing

Formulation: Spray

Highlighted Ingredients:
- Ascophyllum Nudosum (Seaweed) Extract: Extracted from naturally occurring seaweed; softens and smoothes skin and moisturizes hair, increasing its elasticity, luster, and softness; and helps decrease hair’s static charge, thus giving more body and less flyaways.
- Macrocystis Pyrifera (Kelp) Extract: A natural seaweed extract with a high iodine and mineral content; contributes shine and manageability to hair and reduces the harshness of some chemicals; the nutritive value of this extract makes it ideal for skin preparations.
- Magnesium Sulfate: Commonly known as Epsom salts; a natural mineral, which imparts astringent action.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This saltwater-based, styling formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. This spray also works well with healthy, moderately coarse hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An intensive weekly treatment to restore essential hydration and enhance hair’s resilience and strength.

Key benefits:
- Restores moisture
- Creates vibrancy
- Prevents future damage

If you want to know more…
Don't Despair, Repair!™ Deep Conditioning Mask works in as little as five minutes to restore essential hydration and natural vibrancy to dry, brittle, over-processed, and otherwise lackluster locks. To protect against future damage, its unique NOVA complex formulation, packed with 95 percent naturally-derived ingredients, delivers an optimal blend of transformative nutrients. They range from B vitamins to rosehip oil, argan oil, collagen, and silk to transform damaged hair into shiny, healthy, lustrous-looking locks.

This product is an Allure Reader’s Choice award winner.

What else you need to know:
This product is free of silicones, DEA, and artificial dyes. It is cruelty-free, color-safe, and safe for use on chemically-treated, relaxed, and keratin-treated hair.

Research results:
In a variable vs. control laboratory study, after 3 uses:
- Hair showed a 75% reduction in breakage

In a blind clinical trial study:
- 80% of women reported a noticeable improvement in hydration
- 90% reported they would use the product again or recommend it to a friend

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is: An award-winning water- and transfer-proof touch-up spray, with a pinpoint actuator to cover grays exactly where needed.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Thinning, Color Safe, and Color Fading

Formulation: Spray

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free, and gluten-free.

What Else You Need to Know: Ideal for both women and men, this lightweight formula covers hair thinning and hair loss, while covering gray roots in seconds.