Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free cooling scalp shampoo and exfoliator that removes buildup and purifies the scalp and hair.

Key benefits:
- Gently exfoliates and removes buildup
- Clarifies and balances the scalp
- Softens and adds shine

If you want to know more…
This ultra-cooling scrub uses sugar instead of salt to gently soothe sensitive and over-worked scalps. Apple cider vinegar works to clarify while walnut oil nourishes to leave hair shiny, soft, and rebalanced. This ingredient combination includes gentle exfoliators to allow for a deeper clean than a traditional clarifying shampoo.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Low Key Cleansing Walnut Scalp Scrub’s features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

This product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A refreshing hair rinse enriched with apple cider vinegar to cleanse the hair and scalp.

Key benefits:
- Cleanses without stripping natural oils
- Strengthens hair with continued use
- Leaves hair soft and shiny

If you want to know more…
Great for use as a shampoo or conditioner substitute, this multifunctional Apple Cider Vinegar Hair Rinse contains natural ingredients—argan oil, lavender extract, and aloe vera—to condition and calm, as well as color-locking technology to protect hair color against harsh elements and strengthen strands. Hair is left looking healthy, beautiful, and restored.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product was created with a gluten-free, vegan, cruelty-free, and color safe formula. Apple cider vinegar features a light vinegar scent, but rinses clean with no lingering fragrance on your hair or pillowcase. For best results, rinse thoroughly and follow with Apple Cider Vinegar Leave-In Hair Therapy (not included).

“I am pretty much obsessed with it and can’t wait to use it again. I am literally running my fingers through my crazy soft hair as I write this.”—Byrdie, Beauty Editor

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight leave-in formula, enriched with apple cider vinegar, that naturally detangles, protects from heat styling, and restores the pH of hair.

Key benefits:
- Naturally detangles
- Protects from heat styling
- Leaves hair soft and shiny

If you want to know more…
Apple Cider Vinegar Leave-In Hair Therapy harnesses the power of apple cider vinegar’s vitamins, minerals, amino acids, enzymes, and fatty acids to restore the pH and health of hair. It closes the cuticle, allowing for easy and natural detangling, while softening and conditioning hair for a long-lasting silky feel. Infused with argan oil, macadamia oil, dandelion extract, aloe vera, and more, it helps retain moisture and prevent dehydration—without weighing hair down.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is color safe, cruelty-free, and vegan. It does not contains gluten and is fragranced, so you do not smell the vinegar.

“This is the perfect base product for styling. Spray on hair, mid-to-ends, and then comb through. It adds shine and protection, and speeds up drying time! You can layer it with any of your favorite styling products.”—Justin Anderson, Celebrity Hair Colorist

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A scalp scrub made with pink Himalayan sea salt to naturally exfoliate the scalp, remove buildup, and balance.

Key benefits:
- Exfoliates scalp and removes buildup
- Protects and locks hair color
- Rebalances pH with antimicrobial properties

If you want to know more…
Apple Cider Vinegar Scalp Scrub is a natural exfoliant, expertly formulated to remove dead skin cells and product residue to unclog pores for a healthy and happy scalp. Infused with avocado oil and aloe vera to soothe and calm, it balances pH after color and contains enhanced color locking technology, leaving hair gorgeous and shiny, while keeping color intact.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is ozone friendly/no CFCs, vegan, cruelty-free, and formulated without gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An oil-absorbing dry shampoo with antimicrobial properties to clean your hair and scalp.

Key benefits:
- Absorbs oil from hair and scalp
- Extends/refreshes your hair style
- Cleanses without water

If you want to know more…
Apple Cider Vinegar Dry Shampoo is formulated with apple cider vinegar, featuring cleansing and antimicrobial properties to absorb excess oil and eliminate bacteria from your scalp and hair. The formula is infused with lavender and dandelion extracts—known for their natural antiseptic and oil-removing benefits—for fresher and cleaner-feeling hair. Use between washes to extend your style and maintain fresh hair color by shampooing less frequently.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, ozone friendly/no CFCs, safe for color treated hair, and formulated without gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A nutrient-rich, green juice-inspired shampoo formulated to quench parched, dull strands with a daily dose of matcha and apple.

Key benefits:
- Boosts dull locks
- Hydrates dry, parched hair
- Protects against environmental damage

If you want to know more…
Be Gentle, Be Kind™ Matcha + Apple Replenishing Superfood Shampoo is the perfect addition to your everyday wellness routine. This nutrient-rich, green juice-inspired shampoo is formulated to visibly replenish dull and parched locks with a supercharged boost of vitamins and hair health ingredients. By harnessing the power of fruit and vegetable fatty acids, vitamins, and minerals, this shampoo helps to support the vibrancy and strength of hair. This SLS-free, color-safe formula won’t strip hair of moisture.

What else you need to know:
This product features a 98 percent naturally derived formula that is six free: no harsh sulfates (SLS/SLES), no silicones, no phthalates, no parabens, no DEA, no artificial dyes. This product is cruelty-free, vegan, and formulated without gluten.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A nutrient-rich, smoothie-textured conditioner formulated to quench parched and dull strands with a daily dose of kale and apple.

Key benefits:
- Nutrient-rich formula boosts vibrancy of dull locks
- Hydrates dry, parched hair
- Strengthens root and hair shaft

If you want to know more…
Be Gentle, Be Kind™ Kale + Apple Replenishing Superfood Conditioner is the perfect addition to your everyday wellness routine. This green juice-inspired, smoothie-textured conditioner is formulated to visibly replenish dull and parched locks with a super-charged boost of vitamins and hair healthy ingredients. By harnessing the power of fruit and vegetable fatty acids, vitamins, and minerals, this conditioner helps to support the vibrancy and strength of hair.

What else you need to know:
This product features a 97 percent naturally derived formula that is six free: no harsh sulfates (SLS/SLES), no silicones, no phthalates, no parabens, no DEA, no artificial dyes. This product is cruelty-free, vegan, and formulated without gluten.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A dry shampoo that actually cleans hair, eliminating oil, sweat, and odor.

Key benefits:
- Absorbs oil, sweat, and odor
- Makes hair look, feel, and smell clean
- Delivers fresh scent throughout the day

If you want to know more…
This Dry Shampoo cleans beyond ordinary dry shampoos. It’s powered by a patented healthy hair molecule (OFPMA) and triple-action cleaning technology that absorbs and removes oil, sweat, and odor for ultimately refreshed hair. It’s great for all hair colors, leaving virtually no visible residue or powdery buildup behind, and features a time-released fragrance to deliver a light, clean scent throughout the day.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Safe and formulated for color and chemically treated hair, this product is silicone-free.

The Perfect Hair Day line works hard to keep hair looking and feeling healthy—delivering the five benefits for beautiful, healthy-looking hair: smoothness, volume, conditioning, strength, and polish. It helps you wash your hair less often, while making hair appear healthier instantly and over time.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A lightweight styling cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Key benefits:
- Makes fine hair look and feel thicker
- Delivers long-lasting, touchable fullness
- Provides light conditioning

If you want to know more…
This lightweight styling cream helps fine, flat hair look, feel, and behave like naturally full, thick hair. It is powered by our patented Thickening Molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It creates long-lasting touchable, thickness and fullness, while it delivers a hint of conditioning that won't weight your hair down.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Full Thickening Cream is ideal for fine, flat hair. It is silicone-free and safe and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A saltwater-based, styling spray that adds sultry texture and volume to mimic a fresh-off-the-beach look.

Key benefits:
- Adds texture
- Builds volume
- Shields UVA and UVB rays

If you want to know more…
Surf Spray's salt-infused formula creates impeccable, matte volume, texture, fullness, and hold to mimic tousled, just-off-the-beach waves. Bumble and bumble replicated and improved the effect of saltwater with a salt mineral complex that delivers hair-nourishing ingredients, including seaweed and kelp extracts for enhanced moisture. The frothy, foaming mousse also delivers its own beach protective blend with coconut water that shields hair from the drying and damaging effects of the sun’s UVA and UVB rays.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
"The blow-dried look (feels) breezy and lived in—so chic."—Laurent Philippon, Bb.Global Fashion Director (on the set of the campaign shoot in Nice, France)

This product is a 2018 NewBeauty.com NewBeauty 2018 Beauty Award winner.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A super-absorbent formula that absorbs oils, dirt, and impurities between washes, leaving hair feeling fresh and clean!.

Key benefits:
- Extends your blowout
- Absorbs oil
- Adds lift at the roots

If you want to know more…
Detox Dry Shampoo is available in two different scents: Original (notes of jasmine, sandalwood, and Madagascar vanilla) and Lush (notes of violet, sandalwood, and musk).

The super-absorbent Dry Shampoo contains micro-fine rice powders that become translucent as they absorb to naturally blend with hair colors and expand to provide lift in the roots. Golden root extract increases moisture to prevent dryness and breakage for a healthy look.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Key benefits:
- Tames and grooms dry hair
- Smooths for polished blowouts
- Creates definition on dry hair

If you want to know more…
This versatile styler used on damp or dry hair gives you the freedom to wear your hair in different ways. It tames and grooms dry hair for easy, manageability, smooths strands for polished blowouts, or creates definition and separation on dry hair for a deconstructed, second-day look.

What it is formulated WITHOUT:
- Parabens
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An intensive weekly treatment to restore essential hydration and enhance hair’s resilience and strength.

Key benefits:
- Restores moisture
- Creates vibrancy
- Prevents future damage

If you want to know more…
Don't Despair, Repair!™ Deep Conditioning Mask works in as little as five minutes to restore essential hydration and natural vibrancy to dry, brittle, over-processed, and otherwise lackluster locks. To protect against future damage, its unique NOVA complex formulation, packed with 95 percent naturally-derived ingredients, delivers an optimal blend of transformative nutrients. They range from B vitamins to rosehip oil, argan oil, collagen, and silk to transform damaged hair into shiny, healthy, lustrous-looking locks.

This product is an Allure Reader’s Choice award winner.

What else you need to know:
This product is free of silicones, DEA, and artificial dyes. It is cruelty-free, color-safe, and safe for use on chemically-treated, relaxed, and keratin-treated hair.

Research results:
In a variable vs. control laboratory study, after 3 uses:
- 81% saw a reduction in hair breakage

In a blind clinical trial study:
- 80% of women reported a noticeable improvement in hydration
- 90% reported they would use the product again or recommend it to a friend

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An award-winning water- and transfer-proof touch-up spray, with a pinpoint actuator to cover grays exactly where needed.

Key benefits:
- Immediately covers gray roots
- Buildable color work across any hair shade
- Water- and transfer-proof

If you want to know more…
Ideal for both women and men, this lightweight formula covers hair thinning and hair loss, while covering gray roots in seconds.

What else you need to know:
Dark Brown/Black is for deepest brown shades like ebony, raven, and deep-dark espresso. Light Brown is for lighter brown shades like chocolate, chestnut, amber, and sable. Red is for red shades including auburn, copper, strawberry, bronze, and ginger. Dark Blonde is for dark blonde shades like dark honey, ash blondes, and light caramel. Blonde/Golden Blonde is for blonde shades from golden to sandy.