Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A concentrated treatment that strengthens the hair from within, reducing breakage and improving its look and feel.

Key benefits:
- Addresses damaged and compromised hair
- Strengthens and protects hair structure
- Restores healthy appearance and texture

If you want to know more…
No. 3 Hair Perfector is not a conditioner, it’s an at-home treatment that contains the same active ingredient found in all professional Olaplex products. Created by two of the top PhD's in chemistry and materials science, Olaplex products feature first-of-their-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal, and mechanical damage to the hair. This formula is made to work with every hair type, providing real, structural repair that works from within.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A refreshing hair rinse enriched with apple cider vinegar to cleanse the hair and scalp.

Key benefits:
- Cleanses without stripping natural oils
- Strengthens hair with continued use
- Leaves hair soft and shiny

If you want to know more…
Great for use as a shampoo or conditioner substitute, this multifunctional Apple Cider Vinegar Hair Rinse contains natural ingredients—argan oil, lavender extract, and aloe vera—to condition and calm, as well as color-locking technology to protect hair color against harsh elements and strengthen strands. Hair is left looking healthy, beautiful, and restored.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product was created with a gluten-free, vegan, cruelty-free, and color safe formula. Apple cider vinegar features a light vinegar scent, but rinses clean with no lingering fragrance on your hair or pillowcase. For best results, rinse thoroughly and follow with Apple Cider Vinegar Leave-In Hair Therapy (not included).

“I am pretty much obsessed with it and can’t wait to use it again. I am literally running my fingers through my crazy soft hair as I write this.”—Byrdie, Beauty Editor

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled

What it is:
A detoxifying shampoo and scalp exfoliator to deeply cleanse, remove buildup, and soothe sensitive, flaky, or oily scalps.

Key benefits:
- Soothes itchy, flaky, and irritated scalps
- Removes styling product and sebum buildup
- Rebalances scalp to allow for greater intervals between shampoos

If you want to know more…
This purifying, moisturizing, and soothing scrub is the ideal detox treatment to remove styling product and dry shampoo buildup and rebalance sensitive or oily scalps. It can also be used as a post-coloring treatment to relieve itchiness and remove chemical residues left on the scalp. Its original formula contains sea salt—a natural exfoliant that dissolves with water—which eliminates impurities and promotes healthy blood circulation. Sea salt also acts as a purifying agent to rebalance excess oil while an added 100 percent plant-derived agent offers hydration* to the scalp, making this the ideal treatment shampoo for all types of scalp concerns.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is not tested on animals, and is free of silicones, oxidants, and ammonia. It is not recommended for extensions or keratin treated-hair, but is ideal for all hair types, especially an oily and sensitive scalp.

This product has won an Allure Best of Beauty Award and a Glamour Beauty Award.

Research results:
In a clinical test conducted on 20 subjects, male and female:
- 85% of subjects noticed an increased comfort of the scalp
- 80% noticed a reduction of dandruff and a less oily scalp while other scalp exfoliators can be irritating

What it is: A lightweight lotion that seals split ends to keep hair looking and feeling freshly cut.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Damaged Hair and Split Ends

Formulation: Cream

Ingredient Callouts: This product is cruelty-free and formulated without mineral oil, parabens, of sulfates SLS and SLES, phthalates, and silicone.

What Else You Need to Know: Perfect Hair Day Fresh Cut Split End Mender features Living Proof’s patented healthy hair molecule (OFPMA) and their zip technology, which keeps hair looking smooth and polished. It mimics the look of a fresh haircut by sealing and smoothing ends and aligning hair fibers for a cleaner look. This product is ideal for all hair types and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A hair towel that is proven to cut drying time by 50 percent, while improving the overall health of hair for less frizz and breakage, more body, and more vibrant hair color.

Key benefits:
- Cuts drying time by 50 percent, hands-free
- Helps reduce frizz and breakage
- Helps hair color stay vibrant longer

If you want to know more…
Wet hair is weak hair. Aquis knows what you’re thinking: "how could water possibly be bad for my hair?" Think about your nails after you come out of a bath. They don't feel as strong and healthy as they do when they're dry. This same thing happens to your hair after long exposure to water. It's called hygral fatigue. Leaving your hair waterlogged weakens it, leading to breakage, frizz, damage, tangles, and dullness—not the hair you want.

Aquis towels and turbans are engineered to wick water out of hair, fast… five times faster than cotton. By reducing the amount of time your hair spends weakened by water without heat or rubbing, the health of your hair will improve. Less frizz. Less breakage. Longer color. More body. It’s the healthiest, strongest version of your own hair. Which naturally, looks good.

Lisse Luxe weave is perfect for delicate, treated, thinning, curly, fine, and normal hair. Because Aquis knows your life doesn’t start and end with your hair, the innovative fabric wraps securely on your hair, moving with you instead of holding you back. It’s haircare that works, so you don’t have to.

What else you need to know:
Aquis is here to help you reclaim your beautiful, natural hair to the healthiest, strongest version that it can be. They believe in hair positivity. Your hair is a beautiful, natural extension of you, so treat it accordingly.

Aquis also believes in positive impact—on your life and on the planet. The average woman who usually uses a blow dryer saves 19,500 watts and 13 hours per year by using an Aquis. Since it’s woven, not knitted, Aquitex doesn’t release microplastics into our water systems, meaning no pollution to our oceans. Additionally, Aquis bags are recyclable, and the orange tie on the bag is a free gift: a silicone hair tie. The dyes used on Aquis turbans and towels are non-toxic.

Aquis hair towels and turbans were recognized as a 2017 Beauty Shortlist Award Winner for Best Hair Product.

Research results:
Test conducted by an independent 3rd-party testing facility on 107 females, ages 30 to 55 with shoulder-length or longer hair, after 21 days of use:
- 94% of users felt overall drying time was reduced
- 92% of users felt their hair looked less frizzy
- 91% of users thought their hair looked healthier, color faded less, and more nourished
- 89% of users felt they had less hair damage
- 87% of users felt they cut blow drying time in half

What it is:
A lightweight detangler and refresher that nourishes and revives curls.

What it is formulated to do:
Ouidad Botanical Boost® Curl Energizing & Refreshing Spray provides a blend of proteins and botanical extracts to preserve moisture, prevent frizz, and enhance shine. Give your hair an instant boost throughout the day or refresh your curl pattern in the morning without rewashing. Its aloe vera infusion works wonders to add volume to fallen curls and harness the power of hydration to keep tresses tame and smooth.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of oils and waxes, so it won't weigh hair down.

What it is:
A breakthrough professional styler featuring tri-zone® technology to guarantee constant, even, optimum temperature for healthier-looking hair.

Key benefits:
- Creates less breakage
- Intensifies hair color
- Adds shine

If you want to know more…
Straighten, wave, or curl all hair types with less breakage, more color integrity, and more shine. Ghd’s breakthrough, innovative styler in white delivers maximum impact with minimum damage thanks to patented tri-zone technology. Six intelligent sensors guarantee the optimum styling temperature of 365°F across the plates for healthy-looking hair. It maintains heat evenly from root to tip, locking in moisture for lustrous, long-lasting results. Precision-milled, floating one-inch plates with a high-gloss finish glide effortlessly through hair for rapid styling and radiant shine. The ergonomically upgraded, rounded edges let you straighten, curl, or wave in a stroke—with one-pass styling and a 20-second heat-up time that allows you to finish faster. For ultimate control, a unique wishbone hinge calibrates pressure so plates caress hair lightly instead of tightly. The ultra-versatile tool creates an array of head-turning styles without turning up the heat.

What else you need to know:
Platinum is the perfect choice for every hair type and length, especially color-treated tresses.

This product is an Allure Best of Beauty award winner.

Research results:
Versus other stylers operating at 450°F:
- 50% less breakage
- 2x more colour integrity

Versus untreated hair:
- 20% increased shine

In a consumer use study on 110 consumers, after 1 day:
- 100% agreed styler effortlessly glided through hair
- 100% agreed styler smoothed hair without leaving it feeling heat damaged
- 99% agreed hair looked shinier
- 96% agreed hair looked healthier
- 95% agreed their hair had less breakage compared to their regular styling iron
- 95% agreed the condition of their hair felt improved
- 94% agreed hair looked healthier, stronger and shinier in just one stroke

After 3 days post-styling:
- 93% agreed they had beautifully styled hair that lasted all day
- 90% agreed their hair style held longer than usual

Please note, this item is too large for gift packaging.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A powerful at-home treatment that strengthens and rejuvenates dull, damaged hair.

Key benefits:
- Rejuvenates damaged, dull hair
- Strengthens to ensure hair and scalp health
- Creates shine

If you want to know more…
Crafted from plant-based ingredients, this intensive, professional-strength conditioning hair mask is designed to work like an in-salon treatment, deeply penetrating the hair shaft and fortifying it from root to tip for hair that’s strong, soft, shiny, and hydrated. It is naturally scented with calming lavender and uplifting eucalyptus.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten, silicones, and synthetic fragrance.

What it is: A lightweight cream to prime hair and extend the life of styles up to two times longer.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Frizz, Straightening/Smoothing, and Color Safe

Formulation: Cream

Fragrance: Fresh Citrus and Fruits

Highlighted Ingredients:
- Healthy Hair Molecule (OFPMA): Repels dirt and oil to keep hair cleaner, longer.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and silicone. This product is also cruelty-free.

What Else You Need to Know: Living Proof’s healthy hair molecule (OFPMA) and priming emollients create a weightless shield around strands to repel dirt and oil to keep hair cleaner longer. Together, they prime, detangle, and correct the cuticle, creating an optimal base for extending your style. The result: styles last up to two times longer.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A salt-free cooling scalp shampoo and exfoliator that removes buildup and purifies the scalp and hair.

Key benefits:
- Gently exfoliates and removes buildup
- Clarifies and balances the scalp
- Softens and adds shine

If you want to know more…
This ultra-cooling scrub uses sugar instead of salt to gently soothe sensitive and over-worked scalps. Apple cider vinegar works to clarify while walnut oil nourishes to leave hair shiny, soft, and rebalanced. This ingredient combination includes gentle exfoliators to allow for a deeper clean than a traditional clarifying shampoo.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Low Key Cleansing Walnut Scalp Scrub’s features lush, vibrant notes of guava, coconut water, pink lotus, midnight violet, and vanilla.

This product is color safe with UV protection, vegan, cruelty-free, and formulated without mineral oil, petroleum, and gluten.

What it is: A formula that enhances hair smoothness, volume, strength, and shine.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine, Medium, and Thick

Hair Concerns: Dryness, Straightening, and Color Safe

Formulation: Liquid

Highlighted Ingredients:
- OFPMA

Ingredient Callouts: This product is cruelty-free and formulated without parabens and silicone.

What Else You Need to Know: Perfect Hair Day Shampoo is powered by Living Proof’s patented healthy hair molecule (OFPMA) to smooth, polish and protect strands. This formula helps create visibly healthier hair, and helps repel dirt and oil to keep hair cleaner, longer. It is also color-safe and safe for chemically treated hair.