Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A nourishing, multitasking hair oil that instantly softens, silkens, tames, de-frizzes, and detangles all types of dry hair.

Key benefits:
-
- Softens, tames flyaways, and adds shine
- Detangles hair and helps strengthen against breakage
- Protects against heat and UV damage

If you want to know more…
This hydrating, multitasking hair oil features a six signature feather-light oil blend to instantly soften, tame flyaways, and add shine. It detangles hair, helps strengthen against breakage, protects against heat and UV damage, and dramatically reduces frizz.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product does not contain mineral oil or alcohol.

Use the hair oil to quench dry ends and tame flyaways. The Hairdresser’s Invisible Oil line is infused with six lightweight oils for a sublime transformation: grapeseed oil, safflower seed oil, sweet almond oil, macadamia nut oil, argan oil, and coconut oil.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

What it is:
A weightless, nutrient-rich, dry oil mist that protects hair from heat styling tools, enhances shine, and boosts hair's health.

What it is formulated to do:
This double-duty formula can be used as a deeply nourishing treatment that helps to repair split ends and environmental damage, and as a color protecting style primer. Formulated with strengthening organic bamboo and smoothing organic kendi oil, it banishes frizz and gives your hair intense shine while putting vital nutrients back into the hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This formula is free of DEA/TEA, petrochemicals, and dyes. The bamboo extract and kendi oil infused into this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A versatile styler that can be used on damp or dry hair, allowing you to tame, blowout, or deconstruct hair.

Key benefits:
- Tames and grooms dry hair
- Smooths for polished blowouts
- Creates definition on dry hair

If you want to know more…
This versatile styler used on damp or dry hair gives you the freedom to wear your hair in different ways. It tames and grooms dry hair for easy, manageability, smooths strands for polished blowouts, or creates definition and separation on dry hair for a deconstructed, second-day look.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What it is:
A strengthening and smoothing oil for the hair.

What it does:
This double-duty formula can be used as both a deeply nourishing treatment that helps to repair split ends and environmental damage, and as a color protecting style primer. Made with strengthening organic bamboo and smoothing organic kendi oil, it banishes frizz and imparts intense shine while providing vital nutrients.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Synthetic Dyes
- Phthalates
- GMOs
- Triclosan

What else you need to know:
Bamboo extract and kendi oil contained in this product are eco-certified, fair-trade compliant, and certified organic. Their production and sale aid in supporting the development of local communities while remaining environmentally friendly. Free of gluten, TEA and phthalates. Formulated with Color Hold® for maximum color retention. Best for use on medium to thick hair types.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
An ultra-light, leave-in conditioning spray that brings hydration and moisture to locks without weighing them down.

Key benefits:
- Adds softness and shine
- Diminishes frizz
- Shields from heat and UV rays

If you want to know more…
This multiaction Rosarco Milk™ Reparative Leave-In Conditioning Spray hydrates, reduces flyaways, enhances manageability, strengthens, protects against heat and UV rays, and nourishes tresses. Fortified with a unique blend of rosehip, argan, and coconut oils, this milky and 96 percent naturally-derived complex effectively restores moisture levels and softness. Perfect for wet or dry hair, its non-greasy formula is designed to seal the cuticle, restore luster, add shine, and leave no product buildup. Hair is left feeling increasingly soft, sleek, strong, and beautiful.

What else you need to know:
This product is free of gluten, silicones, DEA, and artificial dyes. It is vegan-friendly, cruelty-free, and safe for color-treated, karatin-treated, and relaxed hair.

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A revolutionary shampoo that gently cleanses and refreshes hair.

Key benefits:
- Helps you wash less often
- Makes hair look healthier
- Improves visible hair health over time

If you want to know more…
This luxuriously lightweight shampoo lets you cleanse your way to gorgeous hair. Powered by a patented healthy hair molecule (OFPMA), this gentle formula creates hair that’s smoother, softer, and shinier.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Safe and formulated for color and chemically treated hair, this product is silicone-free.

The Perfect Hair Day line works hard to keep hair looking and feeling healthy—delivering the five benefits for beautiful, healthy-looking hair: smoothness, volume, conditioning, strength, and polish. It helps you wash your hair less often, while making hair appear healthier instantly and over time.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A lightweight cream to prime hair and extend the life of styles up to two times longer.

Key benefits:
- Extends the life of hairstyles up to two times longer
- Repels dirt and oil
- Creates an optimal base for all styles

If you want to know more…
This first-of-its-kind hair primer is powered by Living Proof’s patented Healthy Hair Molecule (OFPMA). It perfects cuticles so weightlessly, it can used alone or layered under other styling products and is ideal for all hair types. It is silicone-free, safe and formulated for color and chemically treated hair.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Living Proof Style Lab products combine effortless style with cutting-edge science to make your styling routine faster and easier than ever.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A hair formula that delivers styling and treatment benefits in one easy step for smoothness, volume, conditioning, strength, and polish.

Key benefits:
- Styles with volume and smoothness
- Conditions and strengthens
- Adds shine

If you want to know more…
This genius solution allows you to style and treat in one step. Powered by a patented healthy hair molecule (OFPMA) and thickening molecule (PBAE), this powerful hair treatment creates hair that’s smoother, softer, and shinier.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
Safe and formulated for color and chemically treated hair, this product is silicone-free.

The Perfect Hair Day line works hard to keep hair looking and feeling healthy—delivering the five benefits for beautiful, healthy-looking hair: smoothness, volume, conditioning, strength, and polish. It helps you wash your hair less often, while making hair appear healthier instantly and over time.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A fast-absorbing, daily restorative hair oil that revitalizes any 'do from root to tip.

Key benefits:
- Naturally controls frizz and flyaways
- Moisturizes, detangles, and smooths hair
- Adds extra heat styling protection

If you want to know more…
This integrated moringa oil treatment enriches the hair shaft with essential nutrients that naturally smooth frizz and promote radiant shine for all hair types. It doesn’t alter color in light hair as seen with non-transparent hair oils and allows hair to look and feel fortified without adding weight.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is cruelty-free, vegan, and formulated without gluten.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A lightweight styling cream that adds thickness with a hint of conditioning for natural, long-lasting body.

Key benefits:
- Makes fine hair look and feel thicker
- Delivers long-lasting, touchable fullness
- Provides light conditioning

If you want to know more…
This lightweight styling cream helps fine, flat hair look, feel, and behave like naturally full, thick hair. It is powered by our patented Thickening Molecule (PBAE), which creates thickening dots between hair strands so it feels like you have thicker hair. It creates long-lasting touchable, thickness and fullness, while it delivers a hint of conditioning that won't weight your hair down.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Full Thickening Cream is ideal for fine, flat hair. It is silicone-free and safe and formulated for color and chemically treated hair.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A unique, charcoal- and coconut oil-infused scalp shampoo that detoxifies, exfoliates, soothes, and balances the scalp for optimal scalp health.

Key benefits:
- Detoxifies and removes buildup
- Soothes itchy, irritated, and flaky scalp
- Hydrates the scalp to prevent dryness

If you want to know more…
This unique shampoo infuses binchotan charcoal to draw impurities from the scalp and hair follicle, providing the foundation for optimal scalp health. Vegetable-derived micro-exfoliators remove dead skin cells and product buildup to support a clean, balanced, and healthy scalp, as a cooling blend of peppermint and spearmint oils reduces scalp itchiness. Tea tree oil features anti-septic and healing properties to reduce scalp irritation, while coconut oil delivers superior moisturization to the scalp to combat and prevent dryness and flakiness. Super-vitamin panthenol provides essential nutrients to strengthen the hair roots and shaft.

What else you need to know:
This product is vegan, cruelty-free, and formulated without gluten, silicones, DEA, or synthetic dyes.

Research results:
Results obtained from an independent, clinical laboratory study in which participants used the scalp shampoo over a 1-week period:
- 92% of participants with a self-assessed dry scalp indicated that the shampoo was effective in hydrating and moisturizing their scalp
- 100% of participants with a self-assessed flaky scalp said the shampoo was effective at reducing flakiness
- 100% of participants with a self-assessed irritated scalp said the shampoo was effective in reducing irritation
- 86% of participants with a self-assessed itchy scalp said the shampoo was effective in reducing itchiness
- 85% of participants with a self-assessed scalp buildup said the shampoo was effective at reducing buildup on the scalp
- 88% of participants said the shampoo was effective in enhancing their scalp health

Based on a data from a clinical measurement of scalp hydration, results revealed there is a statistically significant increase in scalp hydration after 1 use of both the Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo and Scalp Revival Charcoal + Tea Tree Scalp Treatment:
- 100% of subjects showed an improvement in scalp hydration after just 1 use of both the Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo and Scalp Revival Charcoal + Tea Tree Scalp Treatment

Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.

Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A multitasking pre-styler that instantly protects, conditions, and eases styling for dry, brittle, or coarse hair—blended with UV protection to help shield hair from the drying effects of the sun.

Key benefits:
- Instantly detangles, softens, and silkens hair
- Has UV and heat protectants to keep hair healthy and moisturized
- Tames frizz for smoother hair

If you want to know more…
This multitasking primer is infused with six feather-light oils to instantly make hair softer, smoother, silkier, and less tangled. It tames frizz, has heat and UV protection, and protects against breakage—all without weighing hair down.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is vegan, cruelty-free, and formulated without mineral oil or alcohol.

Bb.stylist tip: to use as a leave-in conditioner, spray on wet hair and slick back into your favorite hairstyle.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A shampoo that’s the first step to making dry, damaged hair feel and look visibly healthier.

Key benefits:
- Cleanses without sulfates or silicones
- Helps restore damaged hair cuticles
- Strengthens and protects from damage

If you want to know more…
A gentle shampoo for dry, damaged hair that when used as part of the Restore System helps hair behave like it was not damaged at all. The Restore System is designed to work together to help dry, damaged hair appear visibly healthier. It’s powered by Living Proof’s patented Healthy Hair Molecule (OFPMA), the Restore System, and it instantly revives damaged hair cuticles so that they seem renewed. It restores moisture levels to be more like that of healthier, undamaged hair and helps to repel dirt and oil so you can shampoo and style less often for a healthier hair care routine. It protects from future damage and strengthens hair to become 20 times more resistant to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Restore Shampoo is ideal for dry, damaged hair. It is sulfate-free, silicone-free, and safe and formulated for color and chemically treated hair.