What it is: A weekly, clinically tested mask that strengthens damaged hair and helps prevent future damage.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens damaged hair
- Helps prevent future damage
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that fortifies, nourishes, and protects

Formulation: Mask

Highlighted Ingredients:
- Rosehip Oil: Maintains hair hydration and controls frizz with crucial essential fatty acids.
- Algae Extract: Provides minerals, amino acids, antioxidants, and vitamins that nourish and strengthen the hair and protect the scalp from free-radical damage.
- B Vitamins: Improve texture, add body and sheen, and nourish hair damaged by heat or chemical treatments.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This mask has been clinically shown to boost hair strength, shine, and silkiness while improving the long-term health of damaged strands. Formulated with 97 percent naturally derived ingredients like rosehip oil, B vitamins, and algae extract, this antioxidant-rich formula restores essential hydration to dry, brittle, colored, and over-processed hair.

This product is an Allure Best of Beauty award winner.

Clinical Results: In a clinical study, after 2 uses:
- This mask decreased hair breakage by up to 66%

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A concentrated treatment that strengthens the hair from within, reducing breakage and improving its look and feel.
Key benefits:
- Addresses damaged and compromised hair
- Strengthens and protects hair structure
- Restores healthy appearance and texture
If you want to know more…
No. 3 Hair Perfector is not a conditioner, it’s an at-home treatment that contains the same active ingredient found in all professional Olaplex products. Created by two of the top PhD's in chemistry and materials science, Olaplex products feature first-of-their-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal, and mechanical damage to the hair. This formula is made to work with every hair type, providing real, structural repair that works from within.
What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What it is: A nourishing treatment with olive oil and goji berries that repairs, strengthens, and protects hair from future damage.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Shine
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens, heals, and protects hair
- Nourishes and softens
- Provides extraordinary color protection

Formulation: Cream

Highlighted Ingredients:
- Olive Oil: Softens hair.
- Goji Berry: Protects hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of mandarin, peony, and jasmine and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A leave-in hair treatment and styling cream that delivers 10 benefits in one simple step, leaving hair perfectly polished—you asked, Alterna listened. Original CC Cream formula now available.

Key benefits:
- Treats damaged hair
- Smooths frizz
- Restores softness and shine

If you want to know more…
CAVIAR CC Cream or Complete Correction Cream is a luxe leave-in hair treatment and styling cream that corrects and perfects hair in 10 different and unbelievable ways. It provides moisture, shine, smoothness, softness, anti-breakage, heat protection, light hold, UV protection, manageability, and strength. Clinically proven to reduce breakage by 92 percent and provide up to 450° F heat protection, this is the perfect product for all hair types. It’s versatile enough to be used along or as a styling primer to layer other products on top of it and no matter how you use it, hair is perfected, protected, and flawless.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
With use of Caviar CC Cream vs. untreated hair:
- 92% reduction in breakage
- Provides heat protection up to 450°F/232°C

What it is: A creamy, sulfate-free shampoo that hydrates normal to thick, dry, color-treated hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Superior moisture
- Touchable softness
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle

Formulation: Liquid

Highlighted Ingredients:
- Jojoba: Moisturizes hair.
- Green Tea: Promotes a healthy-looking scalp.
- Sage: Supports hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of lavender, bergamot, and patchouli and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

Clinical Results: Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (conditioner sold separately):
- 88% of women said hair feels instantly soft
- 84% of women said hair feels intensely nourished

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A daily or weekly luxurious, deep conditioning treatment that completely restores and repairs dry, damaged hair.

Key benefits:
- Deeply conditions and hydrates
- Restores and repairs damaged hair
- Improves softness, shine, and elasticity

If you want to know more…
The Soulfood Nourishing Mask deeply conditions and hydrates hair. The result is long-lasting softness, shine, elasticity, and manageability. Luxuriously thick, yet never heavy, the formula allows thirsty hair to drink up the exact amount of hydration needed.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is certified vegan and formulated without MIT/MCI, artificial colors, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, and have less than one percent synthetic fragrances. It is safe for color-treated, Brazilian-treated, and keratin-treated hair.

Sea buckthorn berry (also known as obliphica) is included in all of Amika’s haircare and styling products. It contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, making up 40 percent of the berry. Typically only found in fish oil, omega-7 keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.

Sea buckthorn has been thoroughly researched in over 130 modern scientific studies that have found that this berry promotes health. Women throughout the ages have used the obliphica berry to protect themselves against the ravages of the sun and the elements. Founded on tradition and now based on extensive scientific research, sea buckthorn is one of the biggest functional whole food rediscoveries of the 21st century.

What it is: A clear oil that vanishes into hair, leaving a frizz-free, feather-soft feel and a trace of shine while helping to provide heat and UV protection.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Frizz
- Heat Protection

Key Benefits:
- Hydrates
- Fights Frizz
- Protects Against Heat

Formulation: Oil

Highlighted Ingredients:
- Six Oil Blend: Helps provide conditioning, softening, and shine to hair.
- UV Filters: Help protect hair against the drying effects of the sun.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, phthalates, and mineral oil. This product is also cruelty-free.

What Else You Need to Know: This clear, lightweight blend of six oils absorbs quickly into hair to help hydrate, soften, silken, tame, defrizz, detangle. It’s formulated with UV filters to protect from the drying effects of the sun and against breakage and heat styling. It also works well with dry, damaged, and color-treated hair.

What it is: A deeply nourishing treatment mask with avocado and coconut oils that intensely moisturizes and softens dry, color-treated hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Provides intense nourishment
- Adds softness
- Provides extraordinary color protection

Formulation: Mask

Highlighted Ingredients:
- Avocado Oil: Moisturizes hair.
- Coconut Oil: Nourishes hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of pineapple, coconut, and vanilla and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

What it is: A multitasking, leave-in treatment that primes hair for heat, detangles, protects from damage, and adds shine from root to tip.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Heat Protection
- Shine

Key Benefits:
- Moisturizes and conditions hair
- Protects against heat and damage
- Smooths and adds shine

Formulation: Spray

Highlighted Ingredients:
- Camelina Oil: Nourishes hair.
- Coconut Oil: Moisturizes hair.
- Olive Oil: Adds shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This multi-tasking formula includes a signature aromatherapy blend of rose, floral ginger, and cedarwood and 21 benefits:
PRIME
1. Helps preserve color vibrancy
2. Excellent leave-In Conditioner
3. Instantly Detangles
4. Makes Blow-Drying Easier
5. Moisturizes Parched Hair
6. Helps Smooth Hair Fiber
7. Weightlessly Conditions
8. Primes Hair for Styling
PROTECT
9. Helps Prevent Split Ends
10. Helps Prevent Breakage from Brushing & Combing
11. Helps Strengthen the Hair Fiber
12. Protects Against Heat Damage
13. Helps protect from external aggressors
PERFECT
14. Smooths Out Hair Surface
15. Creates Silkiness
16. Helps Seal Hair Cuticle
17. Reduces Dryness
18. Controls Frizz
19. Reduces Static
20. Refreshes Hair for Restyling
21. Adds Shine

What it is: A creamy conditioner that hydrates, softens, and nourishes normal to thick, dry, color-treated hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection

Formulation: Liquid

Highlighted Ingredients:
- Jojoba: Moisturizes hair.
- Green Tea: Promotes a healthy-looking scalp.
- Sage: Supports hair follicles.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This formula includes a signature aromatherapy blend of mint, menthol, and greens and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.

Clinical Results: Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (shampoo sold separately):
- 88% of women said hair feels instantly soft
- 84% of women said hair feels intensely nourished

What it is: A weightless, restorative oil that hydrates, strengthens, and smooths strands for shiny, frizz-free hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Frizz
- Kinks

Key Benefits:
- Hydrates
- Smooths
- Straightens

Formulation: Lightweight Oil

Highlighted Ingredients:
- Moringa Seed Oil: Moisturizes, detangles, and smooths hair.
- Bamboo Extract: Strengthens the hair follicle and retains moisture.
- Argan Oil: Penetrates the pores of the hair follicle and enhances the elasticity while adding shine; antioxidant properties helps improve hair strength and minimize flyaways and frizz.

Ingredient Callouts: Free of sulfates SLS and SLES and parabens. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This weightless moringa oil blend works to smooth frizz and promote shine for all hair types. It contains bamboo extract and argan oil to strengthen hair, prevent breakage, and retain moisture for sleek, easy styling. A hint of grapefruit and oatmeal blend together to leave hair with a light, fresh fragrance.

What it is: An exfoliating, sulfate-free scrub that lifts away impurities and buildup while balancing and soothing an itchy, irritated scalp (whether oily or dry).

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Oiliness
- Flaky, Dry Scalp

Key Benefits:
- Detoxifies and removes buildup, oil, and impurities
- Hydrates, balances, and soothes an itchy, irritated, and flaky scalp
- Clean and naturally derived, formulated 6-free™, and made with a proprietary NOVA Complex® that purifies, nourishes, and refreshes

Formulation: Scrub

Highlighted Ingredients:
- Binchotan Charcoal: Detoxifies and draws out impurities that clog the hair follicle and cause buildup on the scalp.
- Coconut Oil: Moisturizes the scalp, preventing dryness and flakiness.
- Peppermint, Spearmint, and Tea Tree Oil Complex: Has a cooling effect on the scalp and reduces itchiness, irritation, and flakiness.

Ingredient Callouts: This product is vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: Made with 95 percent naturally derived ingredients, this shampoo supports absorption of key vitamins and minerals for long-term hair health while balancing scalp hydration for both oily and dry types. Peppermint, spearmint, tea tree, and coconut oils soothe and refresh, while binchotan charcoal and plant-based exfoliators lift away buildup, impurities, dead skin, and excess oil that can clog hair follicles.

This product is an Allure Best of Beauty award winner.

Clinical Results: In a clinical study, after 1 use:
- This product increased scalp hydration

Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.

What it is: A versatile, argan oil-infused hair treatment and styler that promotes softer, stronger hair with increased shine and less frizz.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Medium and Thick
Hair Concerns: Shine, Frizz and Flyaways, and Dryness
Formulation: Lightweight Serum
Highlighted Ingredients:
- Argan Oil: Extremely rich in tocopherols (vitamin E), essential fatty acids, and antioxidants that hydrate and nourish the hair.
- Linseed Extract: Derived from flaxseed, a good source of alpha linolenic acid; an essential fatty acid that helps improve the health of hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free and gluten-free.
What Else You Need to Know: The non-greasy and fast-absorbing formula is fragranced with the signature Moroccanoil scent, a blend of spicy amber and warm florals. Use before styling or as needed for quick conditioning or touch-ups. The fragrance smells like spicy amber, musk, and sweet florals, while the amber tint of the bottle protects the UV-sensitive formula.
Research Results: According to an independent study:
- Just one application of Moroccanoil Treatment increases shine by up to 118%

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly

What it is:
A luxe shampoo infused with caviar that restores moisture to dry, dull hair.

Key benefits:
- Hydrates dry hair
- Improves shine and softness
- Improves texture and manageability

If you want to know more…
CAVIAR Anti-Aging Replenishing Moisture Shampoo is formulated with pure caviar extract—rich in omega 3 fatty acids, proteins, minerals, and vitamins A, C, and D—to visibly improve the signs of aging hair in as little as one use. A proprietary blend of Sea Silk® and an Age Control Complex® help target the physical, environmental, and natural signs of aging and stress that can cause hair to look older and start to lose moisture, becoming dry, brittle, and more prone to breakage.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical, and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy, and elasticity for more youthful-looking hair. Every product contains pure caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. It is naturally luxurious and rich in vitamins, minerals, and omega fatty acids that help restore hair's lipid layer to its optimal state—the key to healthier, younger-looking hair.

Suitable for color-treated hair, this product is free of DEA/TEA, petrochemicals, and synthetic color.

Research results:
Based on an outside consumer study with CAVIAR Anti-Aging Replenishing Moisture Shampoo and Conditioner vs. untreated hair, results after 1 use:
- 100% of women saw a notable improvements in shine, texture, softness, and manageability