Bonding Shampoos

What it is: A bonding shampoo created to relink broken bonds while strengthening strands for smoother, shinier, and visibly healthier hair.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage
- Shine
- Straightening and Smoothing

Key Benefits:
- Helps to relink broken bonds
- Strengthens strands
- Seals split ends

Highlighted Ingredients:
- Amino-Bond Complex: Relinks broken protein bonds in the hair.
- Mafura Butter: A rich butter to restore damaged hair and prevent breakage.
- Marine Botanical Blend: Red and brown algae is dense in nutrients and minerals.

Ingredient Callouts: F

What it is: A gentle shampoo that is clinically shown to strengthen and reduce breakage caused by everyday stressors, heat, and chemical treatments.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Gently cleanses
- Strengthens hair and prevents future breakage
- Targets the bonds in your hair that are most prone to breakage

Highlighted Ingredients:
- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.
- Vegan Proteins: Made up of essential amino acids that can provide keratin-like benefits.
- Sea Buckthorn

What it is: A restorative daily shampoo that builds new bonds to strengthen weakened hair, improve elasticity, and care for damage. 

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Reduces frizz
- Repairs damage
- Strengthens hairs and improves elasticity

Highlighted Ingredients:
- Honey Bond-Building Complex: Builds new bonds to strengthen and support repair.
- Wildflower Honey and Honey Ferment: Improve elasticity to prevent breakage.

Ingredient Callouts: Free of parabens, formaldehydes, phthalates, mineral oil. It is also cruelty-free.

What it is: An ultra-violet shampoo that tones brassy hues and is clinically shown to strengthen and hydrate for hair that’s soft, bright, and more manageable.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Dryness

- Damage, Split Ends, and Breakage

- Brassiness

Key Benefits: 
- Tones brassiness

- Strengthens and prevents future breakage

- Gently cleanses

Highlighted Ingredients:
- Bond-Fortifying Technology: Targets and strengthens hair bonds that are most prone to breakage.

What it is: An ultra-light, highly concentrated fine-hair shampoo to volumize and prevent and care for damage.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine

Hair Concerns:
- Volumizing

Key Benefits:
- Strengthens and protects hair
- Gently cleanses without stripping
- Removes buildup to help volumize and lift at the roots

Highlighted Ingredients:
- Flexible Polymers: Provide volume and lift at the root.
- Low Molecular Weight Hyaluronic Acid: Promotes soft, hydrated hair.
- Hydra-Balancing Matrix: Leaves fine hair weightlessly clean and hydrated without over-conditioning.

What it is: A natural, sulfate-free strengthening shampoo clinically shown to reverse hair damage and mend split ends for soft, shiny, healthier strands.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage
- Dryness
- Frizz

Key Benefits:
- Plant-based bond technology targets damage to rebuild broken bonds and repair hair from the inside out
- Weightlessly hydrating formula smooths, adds shine, and strengthens to prevent future damage
- Sulfate-free, natural shampoo to gently cleanse hair without stripping

Highlighted Ingredients:
- Natural Bond Builder+ Technology: Repairs the key structural protein

What it is: A sulfate-free, color-safe, bond-repairing, weightlessly hydrating shampoo for soft, healthy-looking hair infused with the Cheirosa ’62 fragrance.

Hair Type: Straight, Wavy, and Curly

Hair Texture: Fine and Medium

Hair Concerns:
- Frizz
- Color Safe
- Damage, Split Ends, and Breakage

Key Benefits:
- Reduces damage, frizz, and split ends
- Helps protect hair from future damage
- Provides lightweight hydration

Highlighted Ingredients:
- SOL Seal Technology™: Is shown to repair damaged hair and prevent future damage with one use.
- Brazil Nut Oil: Is rich in selenium, which nurtures, protects, and restores vital shine.
- Buriti Fruit: Is brimming with

What it is: A clarifying, non-stripping shampoo that cleanses away excess oil, impurities, and product buildup, leaving hair feeling extra clean and detoxified.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Oily Scalp
- Scalp Buildup

Key Benefits:
- Intensely cleanses and clarifies
- Removes excess oil and product buildup
- Is non-stripping and color safe

Highlighted Ingredients:
- Devil’s Claw Extract: Soothes irritated scalps and protects color.
- Prickly Pear Extract: Tames frizz and adds shine.
- Cactus Flower Extract: Strengthens elasticity and improves manageability.

Ingredient Callout