What it is: A lightweight, liquid foundation that delivers buildable coverage and a long-lasting, hydrating glow with a luminous, natural finish.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

What Else You Need to Know: This award-winning foundation is formulated with Micro-Fil technology, which produces a low-density product that pairs high-impact pigments with weightless texture. This foundation glides seamlessly onto the skin, leaving a finish that’s reminiscent of charmeuse silk.

Coverage:
✔ Medium

Skin type:
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

What it is:
A foundation stick designed to look and feel like skin that’s formulated with skintone correcting pigments for the most natural-looking finish.

What it does:
A Bobbi Brown original, this innovative formula features Smart Technology for targeted moisturization or oil control, depending on what skin needs. It delivers medium-to-full coverage, and it comes in a convenient swivel-up stick for at home and on-the-go application. From its creamy yet lightweight texture to its water-, sweat-, and humidity-resistant wear, Skin Foundation Stick is a cult-favorite that’s available in an array of shades to match 30 skintones.

The weightless formulas blends seamlessly into skin for coverage that looks like skin, not makeup. Formulated with a blend of emollients—like olive extract and shea butter—the formula moisturizes wherever skin is dry. Light-diffusing powders and oil-controlling ingredients perfect the appearance of skin while offering targeted shine control.

What else you need to know:
This product is ideal for all skin types and is a versatile formula with adjustable, sheer-to-full coverage.

Research results:
In an independent consumer panel on 99 women, ages 18-65, after 4 weeks of once-daily application:
- 96% found it mimicked the look of healthy skin tone
- 94% said it mimicked look of healthy skin texture
- 96% said that it left skin feeling moisturized
- 95% found that it helped control oil and shine
- 97% said that it was long-wearing
- 97% found that it helped even skin tone and soften the look of lines and wrinkles

What it is: A buildable foundation, made with five mineral ingredients that swirl from powder to silky cream and melt into skin for a natural, luminous finish.

Coverage: Medium

Finish: Radiant

Formulation: Loose Powder

Skin Type: Normal, Dry, and Combination

SPF: SPF 15

Highlighted Ingredients:
- Iron Oxides: Mineral pigments.
- Titanium Dioxide and Zinc Oxide: Provide mineral sunscreen protection.
- Mica and Bismuth Oxychloride: Provide a luminous finish with a silky-soft skin feel.

Ingredient Callouts: Free of mineral oil, sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This formula feels weightless, wears all day, and won’t clog pores or cause breakouts. It’s available in a full range of 30 shades for all skin tones. It provides clean, natural-looking coverage that won’t cake. It’s also recommended by The Skin Cancer Foundation as an effective broad spectrum sunscreen. It is the number-one prestige loose powder foundation in the U.S.*

The Power Of Good: bareMinerals believes every little choice has the power to make a big difference—for ourselves, our communities and the world around us. As creators of good-for-skin products, they support initiatives that create a chain of good—empowering women to look good, feel good, and do good for others. They want to help everyone feel the power of good.

*Source: The NPD Group, Inc./U.S. Prestige Beauty Total Department/Specialty, Makeup Sales, 12 months ending February 20.

Clinical Results: Based on a 1 week US consumer study of 106 women:
- 96% agreed this foundation feels weightless on their skin
- 95% agreed this foundation reduced the appearance of flaws and imperfections

Based on a 6 week US clinical study of 31 women:
- Promotes clearer, healthier-looking skin over time

What it is: A loose powder foundation with just seven ingredients, for breathable, sheer-to-full coverage with a matte finish that also controls excess oil.

Coverage: Medium

Finish: Matte

Formulation: Loose Powder

Skin Type: Combination and Oily

SPF: SPF 15

Highlighted Ingredients:
- Iron Oxides: Mineral pigments.
- Titanium Dioxide and Zinc Oxide: Provide mineral sunscreen protection.
- Silica/Calcium Silicate and Lauroyl Lysine: Provide a matte finish with a silky-soft skin feel.

Ingredient Callouts: Free of mineral oil, sulfates SLS and SLES, parabens, formaldehyde, formaldehyde-releasing agents, phthalates, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, and fragrance. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: This formula feels weightless, blurs the look of pores and imperfections, and won’t cause breakouts. It’s available in a full range of 30 shades for all skin tones. It provides clean, matte coverage, and is free of oil and shine. It’s also recommended by The Skin Cancer Foundation as an effective broad spectrum sunscreen.

The Power Of Good: bareMinerals believes every little choice has the power to make a big difference—for ourselves, our communities and the world around us. As creators of good-for-skin products, they support initiatives that create a chain of good—empowering women to look good, feel good, and do good for others. They want to help everyone feel the power of good.

Clinical Results: Based on a 19-day US consumer study of 90 women:
- 87% of women saw a reduction in the look of pores

Based on a 6-week US clinical study of 31 women:
- Clinically shown to absorb excess oil and reduce shine
- Promotes clearer, healthier-looking skin over time

What it is: An oil-free foundation that masterfully diffuses the line between makeup and skin with coverage so undetectable, they’ll think you were born this way.

Coverage: Full

Finish: Radiant

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

Highlighted Ingredients:
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.

Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.

What Else You Need to Know: Born This Way is available in 35 shades so more people can have flawless, “I woke up like this” skin. It provides undetectable, medium-to-full coverage. It’s oil-free, hydrating, and long-wearing. This noncomedogenic formula is also photo-friendly and won’t cause flashback.

What it is: A demi-matte, liquid foundation, with light-diffusing spheres that reduce the appearance of fine lines, wrinkles, and imperfections for luminous skin.

Coverage: Medium

Finish: Matte

Formulation: Liquid

Skin Type: Normal, Dry, and Combination

Highlighted Ingredients:
- Matrixyl 3000: Diminishes the appearance of wrinkles.
- Sodium Hyaluronate: Supports skin hydration and nutrient absorption.

Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.

What Else You Need to Know:
Last chance! Get Naked Skin Foundation before it’s gone. Stay Naked Foundation launches on Sephora.com on 7/29 and in stores 8/1.

Naked Skin Liquid Makeup transforms your complexion. Skin looks natural, illuminated, and bright. It provides buildable coverage with a weightless feel, offered in a range of meticulously-calibrated shades. It’s loaded with nourishing ingredients to support natural skin hydration and nutrient absorption.