Coverage:
✔ Medium

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination

Finish:
✔ Natural

What it is:
A lightweight liquid foundation that achieves a radiant, silky finish.

What it does:
This award-winning foundation is formulated with micro-fil technology, which produces a low-density product that pairs high-impact pigments with weightless texture. Inspired by the silk shantung worn by kings and emperors, this foundation glides seamlessly onto the skin, leaving a finish that’s reminiscent of charmeuse silk.

What else you need to know:
“These products are directly inspired by the way I choose fabrics for my collections. They allow the natural glow of the skin to come through no matter how many layers you apply.”—Giorgio Armani, Brand Founder and Fashion Designer

“Quite simply, the best foundation there is.”—Linda Cantello, International Makeup Artist

Coverage:
✔ Full

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

What it is:
A revolutionary dropper bottle of pure pigment to mix with your favorite liquid beauty products and create your ideal foundation or tinted moisturizer.

What it does:
These award-winning, revolutionary drops of pure pigment were not designed to be worn alone, but instead allow you to transform all of your favorite liquid beauty products into your ideal foundation or tinted moisturizer. With this breakthrough formula you can customize both your level of coverage and desired finish. What you choose to mix Custom Cover Drops with will determine your finish. For a radiant finish, add to products like oils, serums, or creams. For a matte finish, mix with a mattifying primer or lightweight lotion. The possibilities are endless. Then, simply adjust your coverage by the number of drops you add. Add one Drop for Sheer Coverage, two for medium coverage, three for full coverage, and four for extra full coverage.

What it is formulated WITHOUT:
- Parabens

What else you need to know:
This product is clinically tested, vegan, and free of the inflammatory 5: parabens, fragrance, gluten, mineral oil and talc. Custom Cover Drops are NOT designed to be used alone. Failure to shake well before adding drops to your favorite product will distort the coverage and result in less than desirable results.

Custom Cover Drops are an Allure Best of Beauty award winner.

Coverage:
✔ Medium

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

What it is:
A foundation stick designed to look and feel like skin that’s formulated with skintone correcting pigments for the most natural-looking finish.

What it does:
A Bobbi Brown original, this innovative formula features Smart Technology for targeted moisturization or oil control, depending on what skin needs. It delivers medium-to-full coverage, and it comes in a convenient swivel-up stick for at home and on-the-go application. From its creamy yet lightweight texture to its water-, sweat-, and humidity-resistant wear, Skin Foundation Stick is a cult-favorite that’s available in an array of shades to match 30 skintones.

The weightless formulas blends seamlessly into skin for coverage that looks like skin, not makeup. Formulated with a blend of emollients like olive extract and shea butter, the formula intensely moisturizes (and locks moisture in) wherever skin is dry. Light-diffusing powders and oil-controlling minerals perfect the appearance of skin while offering target oil and shine control.

What else you need to know:
This product is ideal for all skin types and is a versatile formula with adjustable, sheer-to-full coverage.

Research results:
In an independent consumer panel on 99 women, ages 18-65, after 4 weeks of once-daily application:
- 96% found it mimicked the look of healthy skin tone
- 94% said it mimicked look of healthy skin texture
- 96% said that it left skin feeling moisturized
- 95% found that it helped control oil and shine
- 97% said that it was long-wearing
- 97% found that it helped even skin tone and soften the look of lines and wrinkles

Coverage:
✔ Medium

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

What it is:
A game-changing, top-selling foundation with buildable to medium coverage, available in a diverse range of 40 shades.

What it does:
The icon that changed the face of foundation, Ultra HD Liquid makes skin look 100 percent flawless, but is zero percent noticeable. The lightweight fluid has a weightless, second-skin feel that makes it comfortable to wear, while also ensuring it stays put. It keeps your skin hydrated and nourished for a supremely healthy, fresh face. This makeup artist essential is a must-have if you’re seeking completely invisible, seamless coverage—even under the most powerful high definition lenses. This is the game-changing formula that transformed the face of foundation, forever. It’s available in a diverse range of 40 shades.

What else you need to know:
MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera—and to the naked eye.

"My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director.

This product is an Allure Reader’s Choice award winner.