What it is:
A dynamic eyeliner pencil in a rainbow of shades.

What it does:
Glide on color that stays put for the duration of your nonstop, on-the-go day! These cushiony, creamy eye pencils deliver powerful, vibrant color that slides on smooth and stays soft and creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect. Truly inspired, these pencils go all day and all night.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Created with 50 percent moisturizing ingredients suspended in a sophisticated waterproof formula, this brilliant collection of eye essentials offers long-lasting color and a dreamy, creamy feel when applied.

This product is an Allure Best of Beauty award winner.

What it is:
A liquid eyeliner with an innovative brush tip for effortless, precise application.

What it does:
Achieve eye perfection with this high-pigment, waterproof liner that stays put all day for a fade-, melt-, crack-, and run-resistant finish. The superfine and flexible brush tip glides across the lashline for incredibly fluid application, allowing you to create a variety of looks with ease. Unlike traditional felt tip liners, this brush tip will not fray.

What else you need to know:
Tattoo Liner is completely free of animal-derived ingredients and is not tested on animals. The Trooper shade is an Allure Reader's Choice award winner.

What it is:
A bestselling gloss from the lip-plumping authority in a tingly, shimmer-sheer finish—now available in holographic, prismatic top coat shades.

What it does:
This high-shine gloss tingles to coax a gorgeous lip look while pampering and moisturizing lips with vitamins A and E. Lips stay lusciously soft and seriously sexy. Layer on the love and take your look to the next level with new holographic top coats, which feature a unique silicone applicator. Full-On Lip Polish is also now available in prismatic special-effect pearl finishes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Buxom’s unique peptide and hyaluronic acid booster helps to support natural collagen, give lips a volumized look, and plump to perfection—without irritation.

Play and slay with your Full-on Lip Polish in so many shades and finishes—choose from high shine, shimmer, and glitter. Choose Dolly for a shimmering mauve or Samantha for an irresistible nude shade. For a can’t-miss candy apple red you’ll love Natalie. Pair Full-On Lip Polish with Big & Sexy Bold Gel Lipstick (sold separately) to take your lip look to the next level.

Now with Full-On™ Plumping Lip Polish Top Coats, There are over 100 shades of Polish, giving you an infinite amount of combinations in revealing effects.

What it is:
A bestselling, cult-favorite lip treatment with SPF 15 that moisturizes, protects, and smooths the lips in clear and sheer or buildable color.

Solutions for:
- Dryness
- Rough texture
- Sun protection

If you want to know more…
Fresh Sugar Lip Treatment Sunscreen SPF 15 moisturizes, protects, and smooths the lips with a blend of moisture-preserving sugar and nourishing oils, delivering long-lasting moisture. The lip treatment provides essential, year-round protection from damaging UV rays, and the tinted treatments also offer sheer coverage or buildable color.

The formula features sugar, a natural humectant that helps to prevent moisture loss, and meadowfoam and black currant seed oils to help maintain hydration levels. The coveted lip treatment offers SPF 15 protection and features grapeseed oil and vitamins C and E, which help to smooth and soften and are rich in antioxidants known to protect from damaging free radicals.

What else you need to know:
Sugar Lip Treatments have a bright, citrus scent and are free of petroleum, mineral oil, and lanolin.

This product is a 2017 Influenster Reviewers’ Choice Award winner for Best Luxury Lip Balm.

Research results:
In-vivo test:
- Proven to keep lips moisturized for 6 hours 　
- 97% said it was soothing and softened their lips　
- 97% felt their lips were silky, velvety, and supple　
- 94% said it moisturized and improved the appearance of dry, chapped lips　

Beauty tips:
- Prep and prime with the original Sugar Lip Treatment Sunscreen SPF 15—use it as a base to keep lips hydrated under any long-wear lipstick, including matte and liquid lipstick.
- Line your lips with your favorite lip pencil to get a bolder look.
- Use Petal over lipstick to help soften bolder lip colors.
- Swipe Tulip on top of your favorite nude or neutral lipstick to build color.
- Dab Nude on your cupid's bow and on the center of your bottom lip as a lip highlighter to make your lips look fuller.
- Apply Bloom to your cheeks as a "millennial pink" blush.

What it is:
A revolutionary, neutral eye palette of universally-flattering, bronze-hued shadows for a wide array of looks.

What it does:
Loaded with bronze-hued shadows in an insane range of finishes that only Urban Decay could dream up—including matte, satin, shimmer, and sparkle—Naked takes neutral eye color to a new level. From the palest champagne to the grittiest gunmetal, it’s everything you need to let eyes go laid-back, beachy vibe, or black-tie drama.

The ultra-compact Naked Basics features all matte and demi-matte shades that perfectly complement the ones in the Naked palette. Both palettes can be used either together or individually to create an infinite range of eye looks.

Every shade features Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula. The result is intense color payout, sparkle that doesn’t fall out, color that stays put, and a velvety, suede-like smoothness and blendability.

This palette contains:
(Each palette sold separately)

Naked Palette:
- 12 x 0.05 oz/ 1.41 g Eyeshadows in Virgin (cool pale, beige satin), Sin (pale nude shimmer), Naked (nude matte), Sidecar (beige shimmer with silver micro-glitter), Buck (fawn brown matte), Half Baked (golden bronze shimmer), Smog (deep coppery bronze shimmer), Darkhorse (deep mocha shimmer), Toasted (antique copper penny shimmer), Hustle (plum-brown satin), Creep (onyx shimmer with gold sparkle), Gunmetal (dark metallic gray shimmer with silver micro-glitter)
- Double-ended Shadow/Blending Brush

Naked Basics Palette:
- 6 x 0.05 oz/ 5 mL Eyeshadows in Venus (soft, off-white demi-matte), Foxy (very light yellow/white matte), Walk of Shame (very light nude matte), Naked2 (taupe matte), Faint (warm, dusty brown matte), Crave (deepest, darkest brown/black matte)

What else you need to know:
The Naked Palette’s chocolaty velvet case is emblazoned with the word NAKED in gold foil lettering. The mirrored case also includes a professional-quality, cruelty-free double-ended Shadow/Blending Brush.

The Naked Basics Palette comes in a sleek compact embossed with a pretty, metallic NAKED on the front that has a slight sheen and suede-like feel that begs to be touched. The slim design is perfect for travel, so you’ll never have to be without these must-have shades.

What it is:
A cult-favorite and award-winning, silky powder with a touch of sheer coverage to set makeup for lasting wear.

What it does:
Translucent Loose Setting Powder locks in makeup for long-lasting wear, without adding weight or texture. This bestseller creates a modern, matte finish with a touch of sheer coverage, while it absorbs oil and reduces shine all day. The pros know why it's their favorite: the powder is a little denser than an average powder, providing super smooth, even application and blending. This no-flashback formula means you'll look great in photos, and it creates a soft-focus effect to subtly blur the look of fine lines and imperfections. It will not settle into fine lines or pores and never looks cakey. These truly translucent shades work on all skin tones—from the fairest to the deepest. The just-released, Translucent Medium Deep shade was designed to be completely translucent on medium-deep to the deepest skin tones, ensuring that every skin tone gets a perfectly flawless, translucent finish.

Translucent: perfect for fair to medium and tan skin tones.
Translucent Medium Deep: Ideal for medium-deep to the deepest skin tones.

What else you need to know:
Renowned Makeup Artist Laura Mercier uses Setting Powder to set foundation and prolong its wear, so she applies it after foundation and concealer, and before applying powder-based color. An added benefit: it helps powder blush or bronzer go on more evenly.

Find Your Perfect Powder: While makeup artists and beauty junkies select a powder based on texture, finish, and skin type, others may find it easiest to choose based on skin type alone.

This professional-quality powder is noncomedogenic, non-caking, and dermatologist tested.

Research results:
In a consumer test on 32 women after 2 weeks:
- 100% said it's the key to long-lasting makeup and ensures makeup lasts throughout the day
- 100% said it is lightweight and does not look cakey on skin
- 100% said it controls and reduces shine
- 97% said it absorbs excess oil

What it is:
An award-winning powder blush with long-wearing Amazonian clay, so pigment looks freshly applied all day.

What it does:
This super soft, silky powder contains true-color mineral pigments that let you layer on your glow with no harsh lines or chalky build-up. tarte’s signature Amazonian clay helps control oil and infuse moisture for balanced skin and seamless blending. The magnetized pan lets you pop your favorite shade from its compact to create a custom palette.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
This product is free of petrochemicals, synthetic fragrances, GMOs, and triclosan.

What it is:
A two-shade brow powder compact that creates a natural brow.

What it does:
Create beautiful and natural brow effects with Anastasia's bestselling Brow Powder Duo. This lightweight, sheer to medium coverage formula was designed to be smudge-proof and comes with two shades per compact to ensure the perfect brow color.

The Medium Brown shade is an Allure Best of Beauty award winner.

What it is:
A gel pot eyeliner in a crayon that delivers intense color and 12-hour waterproof wear and amazing glide in shimmer and matte finishes.

What it does:
Experience the luxury of gel eyeliner with the ease of a pencil. Make a bold statement with this extreme-wear, waterproof eyeliner that glides on effortlessly to deliver instant color payoff. Exclusive to Marc Jacobs Beauty, the super-malleable formula offers versatility of application. Apply Highliner for flawless, precise lines, or smudge immediately after lining for an instant smoky eye.

Highliner was inspired by the idea of a woman getting ready to go out at night, sitting in the lobby of a chic hotel, and sweeping on her eyeliner for an instantly irresistible look. It’s formulated with innovative gel ingredients, as well as conditioning vitamin E and rosehip seed oil. Its intense color payoff is available in an array of richly pigmented shades with two finishes: original shimmer or high-impact matte.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Highliner is an Allure Best of Beauty Award Winner. Highliner contains a built-in sharpener at its base: To use, pop out the black sharpener and twist the tip of Highliner to sharpen. You can also sharpen Highliner against a tissue to form a precise point. Always close the cap tightly to keep Highliner's supple glide and long wear.

What it is:
A highlighting pen that brightens, smooths, and perfects your complexion with a natural-looking, radiant finish.

What it does:
Highlight your best features without any shimmer or glitter. The original magic wand and the makeup artists’ go-to secret weapon, this pen is a multi-use radiance booster that instantly brightens, smooths, and perfects while letting your own skin come through for a beautiful, natural glow. It brightens the complexion to fight dullness, fatigue, and bring light to the face.

The light-infused pigments in Touche Eclat smooth the look of fine lines and wrinkles, giving your features a lifted look without risk of caking or creasing. It perfects your makeup, gives your lips a natural-looking plump, and erases any traces of mascara flakes, eyeshadow fallout, or smudged lipstick.

What else you need to know:
The award-winning Touche Eclat Pen is sold every ten seconds. It contains good for you ingredients that boost the luminosity of your skin. It’s infused with hyaluronic acid to increase hydration and plump skin and vitamin E delivers antioxidant care to help fight the visible signs of fatigue, while ultra-fine micro-pearls boost radiance. Touche Eclat Pen features the ultimate on-the-go, built-in, tapered brush for maximum control and precision.

After 25 years, Touche Eclat is still one of the most awarded beauty products and a secret weapon of the world’s best makeup artists. Mr. Saint Laurent believed women were at their most beautiful under gold lighting and Touche Eclat helps bring that dream to reality.

What it is:
An award-winning highlighting powder with an ultra-buttery texture that melts into skin for the ultimate high-impact glow.

What it does:
This enhanced lineup of BECCA’s iconic highlighter features an unparalleled shade range that caters to all skin tones.

This one-of-a-kind formula is enriched with ultra-fine, multitoned, luminescent pearls that adjust to your skin’s undertones and amplify your natural radiance. Unlike traditional pressed powders, this unique formula blends pigments with liquids, creating a creamy feel that applies seamlessly and never cakes. Inspired by the dazzling light of the midday sun, the result is a high-impact, elegant finish that doesn’t look glittery.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Find the shade that makes you glow:

Pearl: A soft, luminescent white.
Moonstone: A pale, incandescent gold.
Rose Gold: A rosy pink with warm, gold pearl.
Opal: A universally flattering neutral, white gold with soft pink pearl.
Champagne Pop: BECCA’s bestselling shade—a soft gold with pinky-peach pearl.
Prosecco Pop: A true, ethereal gold with rich golden bronze pearl.
Topaz: A warm bronze with gold pearl.
Prismatic Amethyst: A pale lavender with gold, violet, and rose duo-chrome pearls.
Rose Quartz: A universally flattering neutral pale pink with soft gold pearl.
Chocolate Geode: A rich chocolate brown with gold pearl.
Vanilla Quartz: A creamy, light gold shade with pink pearl.
Dreamsicle: A limited-edition soft tangerine shade wrapped in a vanilla and gold pearl swirl.
Champagne Pop: A soft white gold with pinky peach undertones.

BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.

What it is:
A Naked eye palette, featuring taupe-hued neutrals in a wide range of finishes.

What it does:
Following the release of Urban Decay’s Naked—the original bronze-hued palette that revolutionized neutrals, Urban Decay created Naked2. From luminous shades with shimmer and sparkle to the smoothest mattes imaginable, Naked2 is packed with always-vibrant, taupe-hued neutrals—including a gorgeous grayish brown, a glittery copper, and Urban Decay’s blackest black. Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks, and everything in between. 

Naked2 Basics complements Naked2 perfectly with matte and subtle-satin hues. Both palettes can be used either together or individually to create an infinite range of eye looks.

Every shade features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended Shadow/Blending Brush.

This palette contains:
(Each palette sold separately)

Naked2:
- 12 x 0.05 oz/ 1.41 g Eyeshadows in Foxy (cream matte), Half Baked (golden bronze shimmer), Booty Call (cork shimmer), Chopper (copper shimmer with silver micro-glitter), Tease (creamy pale brown matte), Snakebite (dark bronze shimmer), Suspect (pale golden beige shimmer), Pistol (light grayish brown shimmer), Verve (oyster shimmer), YDK (cool bronze shimmer with metallic base), Busted (deep brown shimmer), Blackout (blackest black matte)
- Double-ended Shadow/Blending Brush

Naked2 Basics:
- 6 x 0.05 oz/ 1.4 g Eyeshadows in Skimp (pale nude satin), Stark (nude-pink matte), Frisk (warm gray matte), Cover (muted red-brown matte), Primal (muted brown matte), Undone (deep, smoky brown matte) 

What else you need to know:
Naked2’s case has an art school-inspired look with a hinged lid—taupe metal with embossed chocolate brown artwork. It's smooth, modern and cool to the touch—a real tactile experience.

Naked2 Basics is housed in a sleek, soft-touch case that has a suede-like feel and a slight sheen. It’s small and compact so it travels well, yet it’s still packed it with full-size shadows.

Naked2 is an Allure Reader’s Choice award winner.

What it is:
An exclusive palette with 12, rose-hued neutral eye shades in every finish.

What it does:
The long-awaited follow-up to Naked and Naked2—two of the industry's all-time bestselling palettes—Naked3 features a dozen exclusive shades for endless eye looks. Experiment with these 12 gorgeous, rose-hued neutrals—from the palest, shimmery pink to a deep black matte with rosy red micro-glitter.

This palette features ultra-smooth mattes, gorgeous pearls, and glimmering metallics. Every shade in Naked3 features UD’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended Shadow/Blending Brush.

This palette contains:
- 12 x 0.05 oz/ 1.41 g Eyeshadow in Strange (pale neutral pink matte-satin), Dust (pale metallic pink shimmer with iridescent micro-glitter), Burnout (light pinky-peach satin), Limit (light dusty rose matte), Buzz (metallic rose shimmer with silver micro-glitter), Trick (light metallic pinky-copper shimmer with tonal micro-sparkle), Nooner (medium pinky-brown matte), Liar (medium metallic mauve shimmer), Factory (pinky-brown satin), Mugshot (metallic taupe shimmer with slight pink shift), Darkside (deep taupe-mauve satin), Blackheart (smoky black matte with rosy red micro-sparkle)
- Double-ended Shadow/Blending Brush

What else you need to know:
The art-school-inspired tin case is a gorgeous rose-gold color (a subtle hint at the shades inside). Its embossed on top with a big "NAKED3" and cool facets that beg to be touched.

What it is:
A sweetly tempting array of 16 matte and shimmer shadows scented with real chocolate.

What it does:
This beautiful assortment of chocolate-inspired shades were formulated using real cocoa powder. Encased in a playful chocolate bar tin, the rich selection of the perfect browns, neutrals, and little pops of color appeal to every candy lover.

This set contains:
- 0.03 oz/ 0.85 g x 14 Eyeshadows in Gilded Ganache, Milk Chocolate, Black Forrest Truffle, Triple Fudge, Salted Caramel, Marzipan, Semi-Sweet, Strawberry Bon Bon, Candied Violet, Amaretto, Hazelnut, Crème Brulee, Haute Chocolate, Cherry Cordial
- 0.1 oz/ 2.8 g x 2 Eyeshadows in White Chocolate, Champagne Truffle
- How To Glamour Guide

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Too Faced Co-founder and Creative Director Jerrod Blandino learned of the healing properties of cocoa while getting a chocolate facial in Maui. With Chocolate Bar he created a first-of-its-kind palette that combines the healing benefits of chocolate with richly pigmented, velvety smooth shadows. Chocolate has been used for centuries for its soothing properties and to protect, condition, and heal skin that has been damaged by sun and wind. Studies have shown that the scent of cocoa powder can increase memory and brain power.

What it is:
The original—and still the best—rose-tinted cheek and lip stain.

What it does:
Benefit Benetint is the sexiest flush you can get from a bottle. A kiss-proof and smudge-proof, indelibly sheer tint, it gives an innocent yet provocative glow to keep everyone guessing.

What it is:
An oil-free primer with a silky, airy texture that leaves a smooth canvas for makeup, while reducing the look of redness, pores, and wrinkles.

What it does:
With a texture unlike any other, this silky primer extends the wear of makeup while also concealing redness, minimizing the appearance of pores, fine lines and wrinkles, and providing broad spectrum SPF 15 for a perfect complexion that lasts. It leaves a smooth, even surface so that foundation effortlessly glides on and stays put for all-day makeup wear. This unique primer has an airy, silky cloud-like texture and layers onto skin without added weight or a greasy after feel. It delivers Broad Spectrum SPF 15 sun protection with mineral-derived sunscreens. It’s ideal for all skin types, even sensitive, blemish-prone skin, and it repels water so makeup stays looks freshly applied all day long.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The perfect complexion starts with Veil Mineral Primer. As the first step in your makeup routine, it creates the ideal canvas for your makeup to effortlessly glide on and stay on for all-day wear. The silky, weightless texture smooths and evens out the skin for perfect application and wear every time. It’s the one product that will elevate your foundation to unprecedented performance.

"Before I developed Veil Mineral Primer, I wasn’t a big fan of using makeup primers. They always felt like an extra and unnecessary step in your makeup regimen. But then I started working with a chemist on the idea of a next generation primer, and, after numerous incarnations, we came up with Veil. It was unlike any other primer I had seen—it was silky in texture, it concealed redness, it repelled water so your foundation lasts longer, and it had an SPF. I felt like it delivered in so many ways that I knew it had earned a place in my daily routine."—Carisa Janes, Hourglass Founder

Hourglass products are 100 percent cruelty-free.

What it is:
A weightless setting spray that keeps makeup looking just-applied for up to 16 hours.

What it does:
Is makeup meltdown ruining your midnight mojo? Mist on this weightless spray to give your makeup serious staying power. Developed in an exclusive partnership with SKINDINÄVIA, this groundbreaking, clinically tested formula is suitable for all skin types and features patented Temperature Control Technology. It actually lowers the temperature of your makeup to keep foundation, eyeshadow, blush, and concealer in place—even in hot and humid or cold and windy conditions. The result? Smoother-looking skin and vibrant makeup that lasts all day (or night) without melting, cracking, fading, or settling into fine lines.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Unlike similar products on the market that feel sticky or tight on your skin, the sprayer delivers a microfine mist that goes on so light, you’ll hardly feel it—and once you’ve applied it, you won’t even know it’s there.

Research results:
In a 7-day clinical study of All Nighter:
- 78% of participants said All Nighter helped their makeup last for 16 hours
- Over 80% said their makeup not only looked better, it stayed on better (even in the T-zone) without settling into fine lines
- Whether they had combination, oily, or dry skin, 88% or more said All Nighter was the best product to help their makeup last

What it is:
A makeup primer that assists with balancing the skin's texture and tone for smoother, more even, and longer-lasting makeup wear.

What it does:
Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, it’s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation's hold. This primer for all skin tones leaves makeup looking fresh for hours while it hydrates, firms, and smooths the look of the skin.

What else you need to know:
Step 1 Skin Equalizer Primer is available in 10 formulas to target every texture and tone concern:

Texture:
Mattifying Primer reduces shine for oily skin.
Smoothing Primer evens the skin's texture.
Hydrating Primer preps normal skin and restores balance.
Nourishing Primer moisturizes and comforts.
Redness Correcting Primer neutralizes.

Tone:
Radiant Primer Blue adds radiance to light skin.
Radiant Primer Pink adds radiance to light to medium skin.
Radiant Primer Yellow adds radiance to light to medium skin.
Radiant Primer Peach adds radiance to medium to tan skin.
Radiant Primer Caramel adds radiance to dark skin.

If you're not sure where to start, try the Smoothing and Hydrating Primers.

"Like painters, who need a perfectly smooth, even-colored, and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director

MAKE UP FOR EVER’S exclusive Equalizer Technology features Acti Tensor 3D, Hyaluronic Acid, and Regeactive, which help to hydrate, firm, and smooth the skin to create the perfect makeup canvas.

What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.

What it is:
An ultracreamy, lengthening, and volumizing mascara for stand-out lashes.

What it does:
Perversion glides on easily to instantly create sexy lashes. It has a creamy, full-bodied texture that is not too dry and not too wet to allow just the right amount of pull as it glides through lashes. This formula is not sticky or clumpy, and it contains Hairdensyl, a complex blend of proteins and amino acids that are known to stimulate lash growth. The honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects. The high-tech, volumizing brush separates and defines each lash for a clean, clump-free finish, and the triple-black pigments leave them looking intensely black.

What it is formulated WITHOUT:
- Parabens