What it is:
A dynamic eyeliner pencil in a rainbow of shades.

What it does:
Glide on color that stays put. Urban Decay's cushiony, creamy eye pencils delivers powerful, vibrant color that slides on smooth and stays soft and creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect.

What else you need to know:
Created with 50 percent moisturizing ingredients suspended in a sophisticated waterproof formula, this brilliant collection of eye essentials offers long-lasting color and a dreamy, creamy feel when applied.

This product is an Allure Best of Beauty award winner.

What it is:
A liquid eyeliner with an innovative brush tip for effortless, precise application.

What it does:
Achieve eye perfection with this high-pigment, waterproof liner that stays put all day for a fade-, melt-, crack-, and run-resistant finish. The superfine and flexible brush tip glides across the lashline for incredibly fluid application, allowing you to create a variety of looks with ease. Unlike traditional felt tip liners, this brush tip will not fray.

What else you need to know:
Tattoo Liner is completely free of animal-derived ingredients and is not tested on animals. It is vegan, cruelty-free, and oil-free.

The shade Trooper is an Allure Reader's Choice award winner.

What it is:
A bestselling lip gloss that boldly creates the appearance of fuller lips with a tantalizing tingle in a high-shine, shimmering finish.

What it does:
This bestselling lip gloss delivers mesmerizing shine with a refreshing, tingly sensation. A unique peptide complex helps to create a voluminous lip look, while vitamins A and E provide lasting moisture for soft and luscious lips. It’s available in a vast range of shades and sparkly, pearlescent, or shimmering finishes that transform your look in a single swipe.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Wear Full-On Plumping Lip Polish Gloss alone or layer this top coat over your favorite lip product to play up any shade.

What it is: A cult-favorite lip balm with sunscreen that moisturizes and smooths in clear or buildable color.

Skincare Concerns: Dryness and Dullness and Uneven Texture

Formulation: Balm

Highlighted Ingredients:
- Sugar: Natural humectant known to prevent moisture loss.
- Meadowfoam and Black Currant Seed Oils: Moisturize.
- Grapeseed Oil: Helps to smooth and soften.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.

What Else You Need to Know: This original, award-winning lip treatment delivers long-lasting moisture and UV protection with a sweet citrus scent. The tints let you customize your look—swipe once for sheer; more for rich color. These bestsellers are made with sugar, a natural humectant, and antioxidant-rich grapeseed oil.

Clinical Results: In-vivo test:
- 97% said it was soothing and softened their lips　
- 97% felt their lips were silky, velvety, and supple
- 94% said it moisturized and improved the appearance of dry, chapped lips
- 90% felt it kept their lips looking healthy with a sheer tint of color

What it is:
An award-winning, silky powder with a touch of sheer coverage to set makeup for lasting wear.

What it does:
Translucent Loose Setting Powder locks in makeup for long-lasting wear, without adding weight or texture. This bestseller creates a modern, matte finish with a touch of sheer coverage, while it absorbs oil and reduces shine all day.

The pros know why it's their favorite: It’s a little denser than an average powder, providing super-smooth, even application and blending. This no-flashback formula means you'll look great in photos, and it creates a soft-focus effect to subtly blur the look of fine lines and imperfections. These truly translucent shades work on all skin tones—from the fairest to the deepest.

Translucent: Perfect for fair to medium and tan skin tones.
Translucent Medium Deep: Ideal for medium-deep to the deepest skin tones.

What else you need to know:
Renowned Makeup Artist Laura Mercier uses Setting Powder to set foundation and prolong its wear, so she applies it after foundation and concealer, and before applying powder-based color. An added benefit: it helps powder blush or bronzer go on more evenly.

Find Your Perfect Powder: While makeup artists and beauty junkies select a powder based on texture, finish, and skin type, others may find it easiest to choose based on skin type alone.

This professional-quality powder is noncomedogenic, non-caking, and dermatologist tested.

Research results:
In a consumer test on 32 women after 2 weeks:
- 100% said it's the key to long-lasting makeup and ensures makeup lasts throughout the day
- 100% said it is lightweight and does not look cakey on skin
- 100% said it controls and reduces shine
- 97% said it absorbs excess oil

What it is:
An award-winning powder blush that contains long-wearing Amazonian clay, so pigment looks freshly applied all day.

What it does:
This super-soft, silky powder chock is full of true-color mineral pigment, letting you layer on your glow with no harsh lines or chalky buildup. Micronized Amazonian clay helps control oil and infuse moisture for balanced skin and seamless blending.

What it is formulated WITHOUT:
- Parabens
- Phthalates

What else you need to know:
This product is dermatologist-tested and formulated without mineral oil, triclosan, and gluten.

Shades are removable. Just pop each from its compact and drop it into your own custom palette.

What it is:
A two-shade brow powder compact that creates a natural brow.

What it does:
Create beautiful and natural brow effects with Anastasia's bestselling Brow Powder Duo. This lightweight, sheer to medium coverage formula was designed to be smudge-proof and comes with two shades per compact to ensure the perfect brow color.

The Medium Brown shade is an Allure Best of Beauty award winner.

What it is:
A gel pot eyeliner in a crayon that delivers intense color and 12-hour waterproof wear and amazing glide in shimmer and matte finishes.

What it does:
Experience the luxury of gel eyeliner with the ease of a pencil. Make a bold statement with this extreme-wear, waterproof eyeliner that glides on effortlessly to deliver instant color payoff. Exclusive to Marc Jacobs Beauty, the super-malleable formula offers versatility of application. Apply Highliner for flawless, precise lines, or smudge immediately after lining for an instant smoky eye.

Highliner was inspired by the idea of a woman getting ready to go out at night, sitting in the lobby of a chic hotel, and sweeping on her eyeliner for an instantly irresistible look. It’s formulated with innovative gel ingredients, as well as conditioning vitamin E and rosehip seed oil. Its intense color payoff is available in an array of richly pigmented shades with two finishes: original shimmer or high-impact matte.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Highliner is an Allure Best of Beauty Award Winner. Highliner contains a built-in sharpener at its base: To use, pop out the black sharpener and twist the tip of Highliner to sharpen. You can also sharpen Highliner against a tissue to form a precise point. Always close the cap tightly to keep Highliner's supple glide and long wear.

This product is cruelty-free.

What it is:
An award-winning highlighting powder with an ultra-buttery texture that melts into skin for the ultimate high-impact glow.

What it does:
This enhanced lineup of BECCA’s iconic highlighter features an unparalleled shade range that caters to all skin tones.

This one-of-a-kind formula is enriched with ultra-fine, multitoned, luminescent pearls that adjust to your skin’s undertones and amplify your natural radiance. Unlike traditional pressed powders, this unique formula blends pigments with liquids, creating a creamy feel that applies seamlessly and never cakes. Inspired by the dazzling light of the midday sun, the result is a high-impact, elegant finish that doesn’t look glittery.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Find the shade that makes you glow:

Pearl: A soft, luminescent white.
Moonstone: A pale, incandescent gold.
Rose Gold: A rosy pink with warm, gold pearl.
Opal: A universally flattering neutral, white gold with soft pink pearl.
Champagne Pop: BECCA’s bestselling shade—a soft gold with pinky-peach pearl.
Prosecco Pop: A true, ethereal gold with rich golden bronze pearl.
Topaz: A warm bronze with gold pearl.
Prismatic Amethyst: A pale lavender with gold, violet, and rose duo-chrome pearls.
Rose Quartz: A universally flattering neutral pale pink with soft gold pearl.
Chocolate Geode: A rich chocolate brown with gold pearl.
Vanilla Quartz: A creamy, light gold shade with pink pearl.
Dreamsicle: A limited-edition soft tangerine shade wrapped in a vanilla and gold pearl swirl.
Champagne Pop: A soft white gold with pinky peach undertones.

BECCA is and will remain a cruelty-free company. They do not test their products on animals, and will continue to hold true to this principle.

What it is:
A highlighting pen that brightens, smooths, and perfects your complexion with a natural-looking, radiant finish.

What it does:
Highlight your best features without any shimmer or glitter. The original magic wand and the makeup artists’ go-to secret weapon, this pen is a multi-use radiance booster that instantly brightens, smooths, and perfects while letting your own skin come through for a beautiful, natural glow. It brightens the complexion to fight dullness, fatigue, and bring light to the face.

The light-infused pigments in Touche Eclat smooth the look of fine lines and wrinkles, giving your features a lifted look without risk of caking or creasing. It perfects your makeup, gives your lips a natural-looking plump, and erases any traces of mascara flakes, eyeshadow fallout, or smudged lipstick.

What else you need to know:
The award-winning Touche Eclat Pen is sold every ten seconds. It contains good for you ingredients that boost the luminosity of your skin. It’s infused with hyaluronic acid to increase hydration and plump skin and vitamin E delivers antioxidant care to help fight the visible signs of fatigue, while ultra-fine micro-pearls boost radiance. Touche Eclat Pen features the ultimate on-the-go, built-in, tapered brush for maximum control and precision.

After 25 years, Touche Eclat is still one of the most awarded beauty products and a secret weapon of the world’s best makeup artists. Mr. Saint Laurent believed women were at their most beautiful under gold lighting and Touche Eclat helps bring that dream to reality.

What it is:
An eyeshadow palette, featuring taupe-hued neutrals in a wide range of finishes.

What it does:
From luminous shades with shimmer and sparkle to the smoothest mattes imaginable, Urban Decay's Naked2 is packed with always-vibrant, taupe-hued neutrals—including a gorgeous grayish brown, a glittery copper, and Urban Decay’s blackest black. Expand your Naked range to create even more sultry neutral looks, smoky dramatic looks, and everything in between.

What else you need to know:
Every shade features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended Shadow/Blending Brush.

Naked2 is an Allure Reader’s Choice award winner.

What it is:
A long-awaited follow-up exclusive eyeshadow palette with 12, rose-hued neutral eye shades in every finish.

What it does:
Experiment with these 12 gorgeous, rose-hued neutrals—from the palest, shimmery pink to a deep black matte with rosy red micro-glitter. This Urban Decay Naked eyeshadow palette features ultra-smooth mattes, gorgeous pearls, and glimmering metallics.

Every shade in Naked3 features UD’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability. For easy application, the mirrored case includes a professional-quality, cruelty-free, double-ended shadow/blending brush.

What it is:
A sweetly tempting array of 16 matte and shimmer shadows scented with real chocolate.

What it does:
This beautiful assortment of chocolate-inspired shades were formulated using real cocoa powder. Encased in a playful chocolate bar tin, the rich selection of the perfect browns, neutrals, and little pops of color appeal to every candy lover.

This set contains:
- 0.03 oz/ 0.85 g x 14 Eyeshadows in Gilded Ganache, Milk Chocolate, Black Forrest Truffle, Triple Fudge, Salted Caramel, Marzipan, Semi-Sweet, Strawberry Bon Bon, Candied Violet, Amaretto, Hazelnut, Crème Brulee, Haute Chocolate, Cherry Cordial
- 0.1 oz/ 2.8 g x 2 Eyeshadows in White Chocolate, Champagne Truffle
- How To Glamour Guide

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Too Faced Co-founder and Creative Director Jerrod Blandino learned of the healing properties of cocoa while getting a chocolate facial in Maui. With Chocolate Bar he created a first-of-its-kind palette that combines the healing benefits of chocolate with richly pigmented, velvety smooth shadows. Chocolate has been used for centuries for its soothing properties and to protect, condition, and heal skin that has been damaged by sun and wind. Studies have shown that the scent of cocoa powder can increase memory and brain power.

What it is:
An oil-free primer with a silky, airy texture that leaves a smooth canvas for makeup, while reducing the look of redness, pores, and wrinkles.

What it does:
With a texture unlike any other, this silky primer extends the wear of makeup while also concealing redness, minimizing the appearance of pores, fine lines and wrinkles, and providing broad spectrum SPF 15 for a perfect complexion that lasts. It leaves a smooth, even surface so that foundation effortlessly glides on and stays put for all-day makeup wear. This unique primer has an airy, silky cloud-like texture and layers onto skin without added weight or a greasy after feel. It delivers Broad Spectrum SPF 15 sun protection with mineral-derived sunscreens. It’s ideal for all skin types, even sensitive, blemish-prone skin, and it repels water so makeup stays looks freshly applied all day long.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
The perfect complexion starts with Veil Mineral Primer. As the first step in your makeup routine, it creates the ideal canvas for your makeup to effortlessly glide on and stay on for all-day wear. The silky, weightless texture smooths and evens out the skin for perfect application and wear every time. It’s the one product that will elevate your foundation to unprecedented performance.

"Before I developed Veil Mineral Primer, I wasn’t a big fan of using makeup primers. They always felt like an extra and unnecessary step in your makeup regimen. But then I started working with a chemist on the idea of a next generation primer, and, after numerous incarnations, we came up with Veil. It was unlike any other primer I had seen—it was silky in texture, it concealed redness, it repelled water so your foundation lasts longer, and it had an SPF. I felt like it delivered in so many ways that I knew it had earned a place in my daily routine."—Carisa Janes, Hourglass Founder

Hourglass products are 100 percent cruelty-free.

What it is:
The original—and still the best—rose-tinted cheek and lip stain.

What it does:
Benefit Benetint is the sexiest flush you can get from a bottle. A kiss-proof and smudge-proof, indelibly sheer tint, it gives an innocent yet provocative glow to keep everyone guessing.

What it is:
A makeup primer that assists with balancing the skin's texture and tone for smoother, more even, and longer-lasting makeup wear.

What it does:
Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, it’s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation's hold. This primer for all skin tones leaves makeup looking fresh for hours while it hydrates, firms, and smooths the look of the skin.

What else you need to know:
Step 1 Skin Equalizer Primer is available in 10 formulas to target every texture and tone concern:

Texture:
Mattifying Primer reduces shine for oily skin.
Smoothing Primer evens the skin's texture.
Hydrating Primer preps normal skin and restores balance.
Nourishing Primer moisturizes and comforts.
Redness Correcting Primer neutralizes.

Tone:
Radiant Primer Blue adds radiance to light skin.
Radiant Primer Pink adds radiance to light to medium skin.
Radiant Primer Yellow adds radiance to light to medium skin.
Radiant Primer Peach adds radiance to medium to tan skin.
Radiant Primer Caramel adds radiance to dark skin.

If you're not sure where to start, try the Smoothing and Hydrating Primers.

"Like painters, who need a perfectly smooth, even-colored, and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director

MAKE UP FOR EVER’S exclusive Equalizer Technology features Acti Tensor 3D, Hyaluronic Acid, and Regeactive, which help to hydrate, firm, and smooth the skin to create the perfect makeup canvas.

What it is:
An ultracreamy, lengthening, and volumizing mascara for stand-out lashes.

What it does:
Perversion glides on easily to instantly create sexy lashes. It has a creamy, full-bodied texture that is not too dry and not too wet to allow just the right amount of pull as it glides through lashes. This formula is not sticky or clumpy, and it contains Hairdensyl, a complex blend of proteins and amino acids that are known to stimulate lash growth. The honey extract provides deep nourishment, sea idrolized elastine stimulates the hair follicle, and marine collagen protects. The high-tech, volumizing brush separates and defines each lash for a clean, clump-free finish, and the triple-black pigments leave them looking intensely black.

What it is formulated WITHOUT:
- Parabens

What it is: A lightweight, liquid foundation that delivers buildable coverage and a long-lasting, hydrating glow with a luminous, natural finish.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Skin Type: Normal, Dry, and Combination

What Else You Need to Know: This award-winning foundation is formulated with Micro-Fil technology, which produces a low-density product that pairs high-impact pigments with weightless texture. This foundation glides seamlessly onto the skin, leaving a finish that’s reminiscent of charmeuse silk.

What it is:
A primer for concealers and eyeshadows.

What it does:
This dual-action power primer works 360 degrees around the eyes to make concealers and eyeshadows stay put. Concealers don't crease; eyeshadows stay vibrant and true. Now in two neutral shades to suit all skin tones, Stay Don’t Stray features a new dip-n-dab wand for easier application. Remember: just a dab'll do ya!

What else you need to know:
Sodium hyaluronate is known to hydrate, while vitamins C and E are known to help fight signs of aging.

What it is:
A weightless setting spray that keeps makeup looking just-applied for up to 16 hours.

What it does:
This weightless spray gives your makeup serious staying power. Developed in an exclusive partnership with SKINDINÄVIA, this groundbreaking, clinically tested formula is suitable for all skin types and features patented Temperature Control Technology. It actually lowers the temperature of your makeup to keep foundation, eyeshadow, blush, and concealer in place—even in hot and humid or cold and windy conditions. The result? Smoother-looking skin and vibrant makeup that lasts all day (or night) without melting, cracking, fading, or settling into fine lines.

What else you need to know:
Unlike similar products on the market that feel sticky or tight on your skin, the sprayer delivers a microfine mist that goes on so light, you’ll hardly feel it—and once you’ve applied it, you won’t even know it’s there.

This product is an Allure Best of Beauty award winner.